American Tutor

Essay #1 - Advertisement Analysis (100 points total)

Choose an advertisement from the Approved Ads folder and write a thesis-driven essay about the advertisement’s strategy, argument or underlying promise. The ads you may select are named Approved Ad #1, #2, #3, or #4

! Offer a critical analysis that delves deeper than face value (in other words, the details that are not obvious the first time you look at the ad). What are the advertisers communicating or arguing?

! In your introduction you may open with a discussion of ads in general or discuss the specific type/ industry represented (ie If you’re analyzing a Subaru ad, you can discuss Subaru as a company or automobile ads)

! Your thesis statement should be the last sentence in your introduction and clearly state the strategy the advertisers are using to sell their product/service

! In your first body paragraph describe your advertisement at face value (i.e. color, copy, image) ! In the body paragraphs, support your thesis statement with concrete details from the ad ! Consider the Jib Fowles reading and his categories of 14 needs. Refer to the handouts in Blackboard

to guide you through prewriting.

Essay #1 must meet the following requirements: at least 3 full pages, MLA formatted, 1” margins all around, 12 point font (Arial or Times New Roman only), double-spaced..

Due Dates: ! Outline (see template titled “adanalysis_outline_template”) or extended prewriting - Week 3 ! Rough Draft for Feedback - Week 4 ! Essay #1 Due: Week 5

English 100 - STUDENT LEARNING OUTCOME #1: Compose an expository essay characterized by a controlling idea, logically sequenced paragraphs, and focused body paragraphs.