American Tutor

What is the purpose of this ad? What do the advertisers hope to achieve? •Who is the audience for this ad? How do you know this? •What appeals (ie logos, pathos, ethos) or techniques does this argument use? •Who is making the argument in the ad? What ethos does it create, and exactly how does it do so? •What authorities does the ad rely on or appeal to? •What facts are used in the ad? What logic? What evidence? How is the evidence arranged or presented? •What issues are raised, and which ones are ignored, or perhaps, evaded? •What are the contexts - social, political, historical, cultural - for this ad? Whose interests are served? Who gains or loses by it? •How does the language or style or visuals work to persuade an audience?

AD ANALYSIS - CRITICAL THINKING QUESTIONS! ENGL100