Marketing Plan for the Company Zara

MKG310: Portfolio Project Rubric

Criteria Meets Expectation Approaches Expectation Below Expectation Limited Evidence

Content, Research, and Analysis

65-80 Points 49-64 Points 33-48 Points 17-32 Points

Content Demonstrates strong or adequate knowledge in creating a marketing plan for a company product/service OR demonstrates adequate knowledge creating a marketing plan for an existing company.

Some significant but not major errors or omissions in demonstration of knowledge and conclusion.

Major errors or omissions in demonstration of knowledge and conclusion.

Fails to demonstrate knowledge of the materials and makes a weak or absent conclusion.

49-60 Points 37-48 Points 25-36 Points 13-24 Points

Requirements The portfolio includes all of the required components, as specified in the assignment.

The Portfolio includes most of the required components, as specified in the assignment.

The Portfolio includes some of the required components, as specified in the assignment.

The Portfolio includes few of the required components, as specified in the assignment.

53-65 Points 40-52 Points 27-39 Points 14-26 Points

Analysis Provides thought, insight and analysis of marketing models, theory, terminology, and concepts throughout the plan.

Small number of significant but not majors flaws in thought, insight and analysis.

Significant number of minor and major flaws in thought, insight and analysis.

Provides little to no thought, insight and analysis of concepts and applications.

17-20 Points 13-16 Points 9-12 Points 5-8 Points

Sources Cites and integrates a minimum of 6 references (in addition to course materials like the textbook or articles) AND at least two of these being peer-reviewed articles.

Cites and integrates 5 credible sources (in addition to course materials like the textbook or articles) AND at least two of these being peer-reviewed articles.

Cites and integrates 4 credible sources (in addition to course materials like the textbook or articles) AND at least two of these being peer- reviewed articles.

Cites and integrates 3 credible sources (in addition to course materials like the textbook or articles) AND at least two of these being peer- reviewed articles.

21-25 Points 16-20 Points 11-15 Points 6-10 Points

Application of Source Material

Sources well or adequately chosen to provide substance and perspectives on the issue; knowledge from the course linked properly to source material.

Some significant but not major problems with selection and linkage of sources.

Major problems with selection and linkage of sources.

Source selection is seriously flawed; no linkage to knowledge from the course.

Mechanics and Writing 17-20 Points 13-16 Points 9-12 Points 5-8 Points

Organization Project is clearly organized, well written, and in proper essay format including an introduction, body, and conclusion. Conforms to project requirements.

Small number of significant but not major flaws in organization and writing; is in proper essay format. In a minor way does not conform to project requirements.

Major problems in organization and writing; does not completely follow proper essay format. In a significant way does not conform to project requirements.

Project is not well organized or well written and is not in proper essay format. Does not conform to project requirements.

MKG310: Portfolio Project Rubric

17-20 Points 13-16 Points 9-12 Points 5-8 Points

Grammar and Style

Strong sentence and paragraph structure; few or no minor errors in grammar and spelling; appropriate writing style; clear and concise with no unsupported comments.

Small number of significant but not major errors in grammar and spelling; generally appropriate writing.

Inconsistent to inadequate sentence and paragraph development; work needed on grammar and spelling; does not meet program expectations.

Poor quality; unacceptable in terms of grammar and/or spelling; inappropriate writing style that interferes with clarity.

17-20 Points 13-16 Points 9-12 Points 5-8 Points

Demonstrates proper use of APA style.

Project contains proper APA formatting, according to the CSU-Global Guide to Writing and APA Requirements, with no more than one significant error.

Few errors in APA formatting, according to the CSU-Global Guide to Writing and APA Requirements, with no more than two to three significant errors.

Significant errors in APA formatting, according to the CSU-Global Guide to Writing and APA Requirements, with four to five significant errors.

Numerous errors in APA formatting, according to the CSU- Global Guide to Writing and APA Requirements, with more than five significant errors.

Total points possible = 310