Marketing

Target is a retail business that sells goods.

A current problem in the Target enterprise is the issue of

transgender

using whichever restroom they

feel comfortable in.

Marketing objectives that would be important for understanding the problem would be to enhance

customer relationships and target new customers. By enhancing their relationship with customers,

Target is increasing their sales and profit. Allowing

transgender

to use whichever restroom they feel

comfortable in can also target new customers, although it may also drive some of their current

customers out.

One might approach conducting the marketing research by trying to build better relationships with their

customers and approach them with a good attitude if the research was determined to be cost

-

effective

so keep sales up.

Target is a retail business that sells goods.

A current problem in the Target enterprise is the issue of transgender using whichever restroom they

feel comfortable in.

Marketing objectives that would be important for understanding the problem would be to enhance

customer relationships and target new customers. By enhancing their relationship with customers,

Target is increasing their sales and profit. Allowing transgender to use whichever restroom they feel

comfortable in can also target new customers, although it may also drive some of their current

customers out.

One might approach conducting the marketing research by trying to build better relationships with their

customers and approach them with a good attitude if the research was determined to be cost-effective

so keep sales up.