Harley Davidson in Kenya

Term Project

MGT 4478: Managing in a Global Environment

Troy University

Section Two; Socio-cultural Analysis:

Your organization has reviewed your country study and has decided to go with your recommendation for their initial international expansion. A complete a socio-cultural analysis needs to be completed to determine the entry strategy, financing, human resource needs, suppliers, marketing, pricing and distribution, and organizational structure.

Assignment Criteria:

Write a report (2 – 4 pages, font 12) outlining the socio-cultural factors and discuss any cross-cultural issues that will need to be considered, addressed and understood into for a successful international expansion. You need to use at least three outside sources to complete this assignment. PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course.

Please support all recommendations with sound reasoning and research.

Your report needs to include but not limited to:

· Demographic Trends

· Population growth

· Age structure & median age

· Life expectancy

· Literacy

· Cultural Analysis

· Language

· Customs and Norms

· Traditions

· Social Institutions

· Where does the country lie within Hofstede’s dimensions

· Family structure

· Religious structure

· Labor organizations

· Informal Trade Barriers

· Barriers that are created by social and cultural factors

· Communication styles

· Negotiating tactics

· Marketing concerns

· Ethical concerns

· Employment practices

· Human rights

· Business practices