MARKETING & ADVERTISING H3 2

ELEMENTS  OF  A  MARKETING  PLAN  

I. EXECUTIVE  SUMMARY  

II. SITUATION  ANALYSIS  

a.  Problem  Statement  

b.  Market  Research  Plan  

c.  Consumer  Analysis  

d.  Brand  Review  

Current  positioning,  sales  trends,  awareness,  pricing  history,  distribution   history,  marketing  communication  history,  stage  in  brand  life  cycle,  source  of   additional  business  

II.  PROBLEMS  AND  OPPORTUNITIES  

a.  SWOT  

i.  Internal  Strengths  and  Weaknesses  

ii.  External  Threats  and  Opportunities  

III.  STRATEGIC  PLANNING  

a.  Marketing  Objectives    

b.  Marketing  Strategies  

c.    Marketing  Tactics  

IV.  MARKETING  MIX  

  a.  Marketing  Mix  

    i.  Product    

    ii.  Place  (distribution)  

  ii.  Pricing  

  iii.  Promotion  (communication)  

  Personal  selling  

  Advertising  

  Sales  promotion  

  Packaging  

  Direct  marketing  

V.  CONTROL  AND  EVALUATION  

b.  Budgeting  

c.  Scheduling  and  Timing  

d.  Evaluation

Adorable  Annie’s   Company  Background  

Adorable  Annie’s  is  a  small  boutique-­‐clothing  store  that  specializes  in  high  quality   children’s  apparel  and  accessories.    The  store  is  located  in  a  small  strip  mall  in   Fairfax,  Virginia.    Some  of  the  other  stores  and  shops  located  in  the  same  strip  mall   are  a  GNC,  a  small  coffee  shop,  a  florist  and  pizza  place.    The  shop  has  clothing  for   infants  and  children  from  newborns  through  age  twelve  and  carries  both  casual  and   special  occasion  items.    The  starting  price  for  a  simple  hair  accessories  is  $3  and   clothing  prices  average  $45  per  article  of  clothing  with  special  occasion  and   outerwear  costing  $105  on  average.      

Adorable  Annie’s  is  a  partnership  between  two  friends,  Sally  Jefferson  and  Allison   Thompson.    The  friends  opened  the  store  in  2012  and  balance  the  workload   between  them  and  make  all  decisions  together.    In  addition  to  Sally  and  Allison,  the   store  employs  eight  part-­‐time  employees  who  work  as  sales  people  and  cashiers.      

Company  Profile  

The  store  is  located  in  Fairfax  Virginia  and  is  open  Tuesday-­‐Sunday  from  11  am  -­‐8   pm.    The  have  not  advertised  much  but  currently  have  a  Facebook  page  they  update   weekly  and  they  have  flyers  that  they  keep  at  the  front  register  that  provide   information  on  upcoming  sales.    They  do  not  have  a  website  and  do  not  offer  online   sales  at  this  time.  They  do  not  have  an  email  database  at  this  time  and  they  have   recently  conducted  a  survey  to  get  more  information  on  their  customers  and  what   the  customers  are  looking  for  in  a  specialty  shop  such  as  Adorable  Annie’s.  

Current  state  of  company    

Currently  Adorable  Annie’s  is  not  generating  the  profits  they  desire  and  they  do  not   think  their  company  name  is  well  known  locally.    They  are  concerned  about  keeping   the  store  open,  and  need  to  generate  more  revenue  and  brand  exposure.    Sally  and   Allison  are  interested  in  branching  out  to  an  online  retail  shop,  but  do  not  know  if   this  is  what  consumers  want,  and  they  are  confused  about  who  their  target  market   is.  

Adorable Annie'sAdorable Annie'sAdorable Annie'sAdorable Annie's

1. What is your gender?

2. Which of the following best describes your current relationship status?

3. Which category below includes your age?

4. What is your approximate average household income?

Female  

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Male  

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Married  

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Widowed  

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Divorced  

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Separated  

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In a domestic partnership or civil union  

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Single, but cohabiting with a significant other  

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Single, never married  

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18­20  

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21­29  

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30­39  

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40­49  

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50­59  

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60 or older  

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$0­$24,999  

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$25,000­$49,999  

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$50,000­$74,999  

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$75,000­$99,999  

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$100,000­$124,999  

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$125,000­$149,999  

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$150,000­$174,999  

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$175,000­$199,999  

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$200,000 and up  

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Adorable Annie'sAdorable Annie'sAdorable Annie'sAdorable Annie's 5. What is the highest level of education you have completed?

6. How many children, by age, currently live in your household?

7. How much do you usually spend on an outfit for your child?

8. Have you ever shopped at Adorable Annie's?

9. Do you prefer shopping online or in the store?

6

Less than 1 year old

1 year old

2 years old

3 years old

4 years old

5 years old

6 years old

7 years old

8 years old

9 years old

10 years old

11 years old

12 years old

$0­10  

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$11­20  

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$21­30  

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$31­40  

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$41+  

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Other (please specify) 

Yes  

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No  

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Other (please specify) 

Online  

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In the store  

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I shop both online and in stores  

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Q1: What is your gender? Female

Q2: Which of the following best describes your current relationship status?

Married

Q3: Which category below includes your age? 30-39

Q4: What is your approximate average household income?

$100,000-$124,999

Q5: What is the highest level of education you have completed?

College Graduate

Q6: How many children, by age, currently live in your household? 1 year old 1 2 years old 1 5 years old 1

Q7: How much do you usually spend on an outfit for your child?

$11-20

Q8: Have you ever shopped at Adorable Annie's? Yes

Q9: Do you prefer shopping online or in the store? I shop both online and in stores

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Thursday, August 28, 2014 7:42:44 AMThursday, August 28, 2014 7:42:44 AM Last Modified:Last Modified: Monday, September 22, 2014 8:04:16 AMMonday, September 22, 2014 8:04:16 AM Time Spent:Time Spent: Over a weekOver a week IP Address:IP Address: 71.62.117.9671.62.117.96

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Adorable Annie's SurveyMonkey

Q1: What is your gender? Female

Q2: Which of the following best describes your current relationship status?

In a domestic partnership or civil union

Q3: Which category below includes your age? 21-29

Q4: What is your approximate average household income?

$50,000-$74,999

Q5: What is the highest level of education you have completed?

College Graduate

Q6: How many children, by age, currently live in your household? Less than 1 year old 1 1 year old 1

Q7: How much do you usually spend on an outfit for your child?

$11-20

Q8: Have you ever shopped at Adorable Annie's? No

Q9: Do you prefer shopping online or in the store? In the store

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Thursday, August 28, 2014 7:41:37 AMThursday, August 28, 2014 7:41:37 AM Last Modified:Last Modified: Monday, September 22, 2014 8:04:49 AMMonday, September 22, 2014 8:04:49 AM Time Spent:Time Spent: Over a weekOver a week IP Address:IP Address: 71.62.117.9671.62.117.96

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Adorable Annie's SurveyMonkey

Q1: What is your gender? Male

Q2: Which of the following best describes your current relationship status?

Single, but cohabiting with a significant other

Q3: Which category below includes your age? 18-20

Q4: What is your approximate average household income?

$25,000-$49,999

Q5: What is the highest level of education you have completed?

Graduated from high school

Q6: How many children, by age, currently live in your household? 2 years old 1

Q7: How much do you usually spend on an outfit for your child?

$0-10

Q8: Have you ever shopped at Adorable Annie's? No

Q9: Do you prefer shopping online or in the store? Online

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Thursday, August 28, 2014 7:48:56 AMThursday, August 28, 2014 7:48:56 AM Last Modified:Last Modified: Monday, September 22, 2014 8:05:15 AMMonday, September 22, 2014 8:05:15 AM Time Spent:Time Spent: Over a weekOver a week IP Address:IP Address: 71.62.117.9671.62.117.96

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Adorable Annie's SurveyMonkey

Q1: What is your gender? Female

Q2: Which of the following best describes your current relationship status?

Married

Q3: Which category below includes your age? 30-39

Q4: What is your approximate average household income?

$125,000-$149,999

Q5: What is the highest level of education you have completed?

College Graduate

Q6: How many children, by age, currently live in your household? Less than 1 year old 1 2 years old 1 4 years old 1 6 years old 1

Q7: How much do you usually spend on an outfit for your child?

$11-20

Q8: Have you ever shopped at Adorable Annie's? Yes

Q9: Do you prefer shopping online or in the store? In the store

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Thursday, August 28, 2014 7:49:33 AMThursday, August 28, 2014 7:49:33 AM Last Modified:Last Modified: Monday, September 22, 2014 8:05:53 AMMonday, September 22, 2014 8:05:53 AM Time Spent:Time Spent: Over a weekOver a week IP Address:IP Address: 71.62.117.9671.62.117.96

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Adorable Annie's SurveyMonkey

Q1: What is your gender? Female

Q2: Which of the following best describes your current relationship status?

Separated

Q3: Which category below includes your age? 40-49

Q4: What is your approximate average household income?

$150,000-$174,999

Q5: What is the highest level of education you have completed?

Completed graduate school

Q6: How many children, by age, currently live in your household? 3 years old 1 6 years old 1

Q7: How much do you usually spend on an outfit for your child?

$21-30

Q8: Have you ever shopped at Adorable Annie's? Yes

Q9: Do you prefer shopping online or in the store? In the store

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Thursday, August 28, 2014 7:48:24 AMThursday, August 28, 2014 7:48:24 AM Last Modified:Last Modified: Monday, September 22, 2014 8:06:40 AMMonday, September 22, 2014 8:06:40 AM Time Spent:Time Spent: Over a weekOver a week IP Address:IP Address: 71.62.117.9671.62.117.96

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Adorable Annie's SurveyMonkey

Q1: What is your gender? Female

Q2: Which of the following best describes your current relationship status?

Single, but cohabiting with a significant other

Q3: Which category below includes your age? 21-29

Q4: What is your approximate average household income?

$100,000-$124,999

Q5: What is the highest level of education you have completed?

Some College

Q6: How many children, by age, currently live in your household? 2 years old 1 5 years old 1

Q7: How much do you usually spend on an outfit for your child?

$0-10

Q8: Have you ever shopped at Adorable Annie's? No

Q9: Do you prefer shopping online or in the store? Online

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Thursday, August 28, 2014 7:47:08 AMThursday, August 28, 2014 7:47:08 AM Last Modified:Last Modified: Monday, September 22, 2014 8:07:45 AMMonday, September 22, 2014 8:07:45 AM Time Spent:Time Spent: Over a weekOver a week IP Address:IP Address: 71.62.117.9671.62.117.96

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Adorable Annie's SurveyMonkey

Q1: What is your gender? Female

Q2: Which of the following best describes your current relationship status?

Married

Q3: Which category below includes your age? 40-49

Q4: What is your approximate average household income?

$200,000 and up

Q5: What is the highest level of education you have completed?

Some graduate school

Q6: How many children, by age, currently live in your household? Less than 1 year old 1 3 years old 1 9 years old 1

Q7: How much do you usually spend on an outfit for your child?

$21-30

Q8: Have you ever shopped at Adorable Annie's? Yes

Q9: Do you prefer shopping online or in the store? In the store

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Thursday, August 28, 2014 7:46:31 AMThursday, August 28, 2014 7:46:31 AM Last Modified:Last Modified: Monday, September 22, 2014 8:08:10 AMMonday, September 22, 2014 8:08:10 AM Time Spent:Time Spent: Over a weekOver a week IP Address:IP Address: 71.62.117.9671.62.117.96

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Adorable Annie's SurveyMonkey

Q1: What is your gender? Male

Q2: Which of the following best describes your current relationship status?

Married

Q3: Which category below includes your age? 30-39

Q4: What is your approximate average household income?

$125,000-$149,999

Q5: What is the highest level of education you have completed?

Completed graduate school

Q6: How many children, by age, currently live in your household? Less than 1 year old 1 2 years old 1

Q7: How much do you usually spend on an outfit for your child?

$0-10

Q8: Have you ever shopped at Adorable Annie's? No

Q9: Do you prefer shopping online or in the store? Online

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Thursday, August 28, 2014 7:45:54 AMThursday, August 28, 2014 7:45:54 AM Last Modified:Last Modified: Monday, September 22, 2014 8:08:50 AMMonday, September 22, 2014 8:08:50 AM Time Spent:Time Spent: Over a weekOver a week IP Address:IP Address: 71.62.117.9671.62.117.96

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Adorable Annie's SurveyMonkey

Q1: What is your gender? Female

Q2: Which of the following best describes your current relationship status?

Single, never married

Q3: Which category below includes your age? 21-29

Q4: What is your approximate average household income?

$25,000-$49,999

Q5: What is the highest level of education you have completed?

Graduated from high school

Q6: How many children, by age, currently live in your household? Less than 1 year old 1

Q7: How much do you usually spend on an outfit for your child?

$0-10

Q8: Have you ever shopped at Adorable Annie's? No

Q9: Do you prefer shopping online or in the store? Online

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Thursday, August 28, 2014 7:43:22 AMThursday, August 28, 2014 7:43:22 AM Last Modified:Last Modified: Monday, September 22, 2014 8:09:24 AMMonday, September 22, 2014 8:09:24 AM Time Spent:Time Spent: Over a weekOver a week IP Address:IP Address: 71.62.117.9671.62.117.96

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Adorable Annie's SurveyMonkey

Q1: What is your gender? Female

Q2: Which of the following best describes your current relationship status?

Married

Q3: Which category below includes your age? 30-39

Q4: What is your approximate average household income?

$150,000-$174,999

Q5: What is the highest level of education you have completed?

Some College

Q6: How many children, by age, currently live in your household? 2 years old 2 6 years old 1

Q7: How much do you usually spend on an outfit for your child?

$21-30

Q8: Have you ever shopped at Adorable Annie's? Yes

Q9: Do you prefer shopping online or in the store? In the store

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Thursday, August 28, 2014 7:44:05 AMThursday, August 28, 2014 7:44:05 AM Last Modified:Last Modified: Monday, September 22, 2014 8:11:03 AMMonday, September 22, 2014 8:11:03 AM Time Spent:Time Spent: Over a weekOver a week IP Address:IP Address: 71.62.117.9671.62.117.96

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Adorable Annie's SurveyMonkey

Q1: What is your gender? Female

Q2: Which of the following best describes your current relationship status?

Divorced

Q3: Which category below includes your age? 21-29

Q4: What is your approximate average household income?

$50,000-$74,999

Q5: What is the highest level of education you have completed?

Some College

Q6: How many children, by age, currently live in your household? 7 years old 1 9 years old 1

Q7: How much do you usually spend on an outfit for your child?

$0-10

Q8: Have you ever shopped at Adorable Annie's? Yes

Q9: Do you prefer shopping online or in the store? In the store

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Thursday, August 28, 2014 7:47:49 AMThursday, August 28, 2014 7:47:49 AM Last Modified:Last Modified: Monday, September 22, 2014 8:13:12 AMMonday, September 22, 2014 8:13:12 AM Time Spent:Time Spent: Over a weekOver a week IP Address:IP Address: 71.62.117.9671.62.117.96

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Adorable Annie's SurveyMonkey

Q1: What is your gender? Female

Q2: Which of the following best describes your current relationship status?

Separated

Q3: Which category below includes your age? 30-39

Q4: What is your approximate average household income?

$175,000-$199,999

Q5: What is the highest level of education you have completed?

Some graduate school

Q6: How many children, by age, currently live in your household? Less than 1 year old 1 4 years old 1 7 years old 1

Q7: How much do you usually spend on an outfit for your child?

$21-30

Q8: Have you ever shopped at Adorable Annie's? Yes

Q9: Do you prefer shopping online or in the store? I shop both online and in stores

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Thursday, August 28, 2014 7:44:48 AMThursday, August 28, 2014 7:44:48 AM Last Modified:Last Modified: Monday, September 22, 2014 8:13:39 AMMonday, September 22, 2014 8:13:39 AM Time Spent:Time Spent: Over a weekOver a week IP Address:IP Address: 71.62.117.9671.62.117.96

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Adorable Annie's SurveyMonkey

83.33% 10

16.67% 2

Q1 What is your gender? Answered: 12 Skipped: 0

Total 12

Female

Male

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Female

Male

1 / 9

Adorable Annie's SurveyMonkey

41.67% 5

0.00% 0

8.33% 1

16.67% 2

8.33% 1

16.67% 2

8.33% 1

Q2 Which of the following best describes your current relationship status?

Answered: 12 Skipped: 0

Total 12

Married

Widowed

Divorced

Separated

In a domestic partnership ...

Single, but cohabiting w...

Single, never married

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Married

Widowed

Divorced

Separated

In a domestic partnership or civil union

Single, but cohabiting with a significant other

Single, never married

2 / 9

Adorable Annie's SurveyMonkey

8.33% 1

33.33% 4

41.67% 5

16.67% 2

0.00% 0

0.00% 0

Q3 Which category below includes your age?

Answered: 12 Skipped: 0

Total 12

18-20

21-29

30-39

40-49

50-59

60 or older

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

18-20

21-29

30-39

40-49

50-59

60 or older

3 / 9

Adorable Annie's SurveyMonkey

0.00% 0

16.67% 2

16.67% 2

0.00% 0

16.67% 2

16.67% 2

16.67% 2

8.33% 1

8.33% 1

Q4 What is your approximate average household income?

Answered: 12 Skipped: 0

Total 12

$0-$24,999

$25,000-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000-$124,9 99

$125,000-$149,9 99

$150,000-$174,9 99

$175,000-$199,9 99

$200,000 and up

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

$0-$24,999

$25,000-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000-$124,999

$125,000-$149,999

$150,000-$174,999

$175,000-$199,999

$200,000 and up

4 / 9

Adorable Annie's SurveyMonkey

16.67% 2

25.00% 3

25.00% 3

16.67% 2

16.67% 2

Q5 What is the highest level of education you have completed?

Answered: 12 Skipped: 0

Total 12

Graduated from high school

Some College

College Graduate

Some graduate school

Completed graduate school

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Graduated from high school

Some College

College Graduate

Some graduate school

Completed graduate school

5 / 9

Adorable Annie's SurveyMonkey

50.00% 6

16.67% 2

50.00% 6

16.67% 2

16.67% 2

16.67% 2

25.00% 3

16.67% 2

0.00% 0

16.67% 2

0.00% 0

0.00% 0

0.00% 0

Q6 How many children, by age, currently live in your household?

Answered: 12 Skipped: 0

Answer Choices Responses

Less than 1 year old

1 year old

2 years old

3 years old

4 years old

5 years old

6 years old

7 years old

8 years old

9 years old

10 years old

11 years old

12 years old

6 / 9

Adorable Annie's SurveyMonkey

41.67% 5

25.00% 3

33.33% 4

0.00% 0

0.00% 0

Q7 How much do you usually spend on an outfit for your child?

Answered: 12 Skipped: 0

Total 12

$0-10

$11-20

$21-30

$31-40

$41+

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

$0-10

$11-20

$21-30

$31-40

$41+

7 / 9

Adorable Annie's SurveyMonkey

58.33% 7

41.67% 5

Q8 Have you ever shopped at Adorable Annie's?

Answered: 12 Skipped: 0

Total 12

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Yes

No

8 / 9

Adorable Annie's SurveyMonkey

33.33% 4

50.00% 6

16.67% 2

Q9 Do you prefer shopping online or in the store?

Answered: 12 Skipped: 0

Total 12

Online

In the store

I shop both online and i...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Online

In the store

I shop both online and in stores

9 / 9

Adorable Annie's SurveyMonkey

Easy  Peasy    

Company  Background  

Easy  Peasy  is  a  brand  new  product  that  is  hitting  the  market  and  helping  busy   parents  provide  a  simple,  healthy,  and  vegetable-­‐based  sack  product  for  their  kids.     The  product  is  brand  new  and  is  100%  organic;  vegan  and  GMO  free,  and  allows   parents  a  healthy  choice  in  their  busy  lives.    The  product  is  being  produced  and  sold   in  health  food  stores  in  the  Northeast  area  of  the  United  States  and  sells  for  $2.25  for   a  single  bar  or  $7.45  for  a  box  of  four.    There  are  currently  three  flavors:  Very  Berry   Blast,  Super  Blueberry  Bar,  and  Tropical  Green  Smoothie  Bar.    Each  has  a  vegetable   base  and  uses  fruits  and  fruit  juices  to  provide  sweetness  and  flavor  kids  enjoy.  

Easy  Peasy  is  a  small  company  started  by  a  husband  and  wife  team.    Jim  and  Jennifer   Thomas  started  Easy  Peasy  in  their  home  kitchen,  selling  the  bars  at  weekend   Farmers  Markets  in  the  New  Hampshire  area.    They  then  expanded  into  multiple   Farmers  Markets  and  small  stand  alone  health  food  stores  and  Farm  stands.    They   now  are  in  over  100  health  food  stores  and  are  hoping  to  expand  into  national   health  food  stores  in  the  next  year  once  they  are  able  to  increase  production.  

The  company  has    eighteen  employees,  and  they  use  a  small  manufacturing  plant  in   Massachusetts  to  produce  and  package  Easy  Peasy.  They  are  looking  at  branching   out  to  larger  facilities  to  provide  for  a  national  launch.    They  are  trying  to  determine   if  Easy  Peasy  can  be  successful  outside  the  Northeastern  U.S.  and  if  the  financial  risk   is  a  worth  it.  

Company  Profile  

The  company  is  headquartered  in  Nashua,  New  Hampshire  and  currently  has  a   Facebook  page  and  Twitter  Account;  however,  they  do  not  do  any  local  or  regional   advertising.    They  will  occasionally  have  company  representatives  in  stores  who  just   start  carrying  Easy  Peasy  to  provide  samples  and  coupons,  but  they  do  not  run   coupons  in  local  newspapers  or  magazines.    They  have  a  website  and  customers  can   order  the  product  online  through  the  website,  and  they  keep  a  database  of  all  sales   they  make  through  the  website.  

Current  state  of  company    

Currently  Easy  Peasy  is  doing  well  financially  in  their  small  distribution  area,  but   they  are  interested  in  expanding  to  national  sales.    Much  of  their  sales  is  based  on   impulse  purchases  and  then  repeat  buys,  and  they  do  not  know  if  their  brand  name   is  well  known.    They  are  concerned  about  branding  and  whether  they  can  financially   afford  to  risk  the  expansion  to  national  sales.  They  think  they  know  who  their  target  

market  is  in  the  Northeast,  but  they  are  not  aware  of  the  needs  and  demographics  in   other  regions  of  the  United  States.  

Easy PeasyEasy PeasyEasy PeasyEasy Peasy

1. What is your gender?

2. What is your age?

3. What is the highest level of school you have completed or the highest degree you have received?

4. Which of the following best describes your current relationship status?

Female  

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Male  

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under 17  

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18 to 20  

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21 to 29  

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30 to 39  

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40 to 49  

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50 to 59  

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60+  

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Less than high school degree  

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High school degree or equivalent (e.g., GED)  

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Some college but no degree  

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Associate degree  

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Bachelor degree  

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Graduate degree  

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Married  

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Widowed  

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Divorced  

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Separated  

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In a domestic partnership or civil union  

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Single, but cohabiting with a significant other  

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Single, never married  

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Easy PeasyEasy PeasyEasy PeasyEasy Peasy 5. In which region of the United States do you live?

6. What is your approximate average household income?

7. Do you eat healthy foods?

8. Do you have any children under the age of 18 living at home?

9. How often do you purchase organic foods?

1. New England (Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut)  

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2. Middle Atlantic (New York, New Jersey, Pennsylvania)  

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3. East North Central (Ohio, Indiana, Illinois, Michigan, Wisconsin)  

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4. West North Central (Minnesota, Iowa, Missouri, North Dakota, South Dakota, Nebraska, Kansas)  

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5. South Atlantic (Delaware, Maryland, District of Columbia, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida)  

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6. East South Central (Kentucky, Tennessee, Alabama, Mississippi)  

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7. West South Central (Arkansas, Louisiana, Oklahoma, Texas)  

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8. Mountain (Montana, Idaho, Wyoming, Colorado, New Mexico, Arizona, Utah, Nevada)  

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9. Pacific (Washington, Oregon, California, Alaska, Hawaii)  

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$0­$24,999  

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$25,000­$49,999  

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$50,000­$74,999  

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$75,000­$99,999  

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$100,000­$124,999  

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$125,000­$149,999  

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$150,000­$174,999  

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$175,000­$199,999  

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$200,000 and up  

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Always  

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Sometimes  

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Never  

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Yes  

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No  

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Always  

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Sometimes  

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Never  

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Easy PeasyEasy PeasyEasy PeasyEasy Peasy 10. Have you ever heard of Easy Peasy bars?

11. If you have purchased Easy Peasy bars, where did you buy them?

12. How much would you spend for an organic, GMO free, vegan snack bar?

Yes  

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No  

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Farmer's Market  

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Health Food Store  

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Online at Easy Peasy website  

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Not applicable  

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under $1.00  

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$1.00­$1.99  

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$2.00+  

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Q1: What is your gender? Female

Q2: What is your age? 30 to 39

Q3: What is the highest level of school you have completed or the highest degree you have received?

Bachelor degree

Q4: Which of the following best describes your current relationship status?

Married

Q5: In which region of the United States do you live?

1. New England (Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut)

Q6: What is your approximate average household income?

$100,000-$124,999

Q7: Do you eat healthy foods? Sometimes

Q8: Do you have any children under the age of 18 living at home?

Yes

Q9: How often do you purchase organic foods? Sometimes

Q10: Have you ever heard of Easy Peasy bars? Yes

Q11: If you have purchased Easy Peasy bars, where did you buy them?

Farmer's Market

Q12: How much would you spend for an organic, GMO free, vegan snack bar?

$1.00-$1.99

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Monday, September 22, 2014 11:16:03 AMMonday, September 22, 2014 11:16:03 AM Last Modified:Last Modified: Monday, September 22, 2014 11:16:37 AMMonday, September 22, 2014 11:16:37 AM Time Spent:Time Spent: 00:00:3300:00:33 IP Address:IP Address: 71.62.117.9671.62.117.96

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Easy Peasy SurveyMonkey

Q1: What is your gender? Female

Q2: What is your age? 18 to 20

Q3: What is the highest level of school you have completed or the highest degree you have received?

Some college but no degree

Q4: Which of the following best describes your current relationship status?

Single, never married

Q5: In which region of the United States do you live?

1. New England (Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut)

Q6: What is your approximate average household income?

$25,000-$49,999

Q7: Do you eat healthy foods? Never

Q8: Do you have any children under the age of 18 living at home?

Yes

Q9: How often do you purchase organic foods? Never

Q10: Have you ever heard of Easy Peasy bars? Yes

Q11: If you have purchased Easy Peasy bars, where did you buy them?

Health Food Store

Q12: How much would you spend for an organic, GMO free, vegan snack bar?

under $1.00

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Monday, September 22, 2014 11:16:38 AMMonday, September 22, 2014 11:16:38 AM Last Modified:Last Modified: Monday, September 22, 2014 11:17:11 AMMonday, September 22, 2014 11:17:11 AM Time Spent:Time Spent: 00:00:3300:00:33 IP Address:IP Address: 71.62.117.9671.62.117.96

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Easy Peasy SurveyMonkey

Q1: What is your gender? Female

Q2: What is your age? 40 to 49

Q3: What is the highest level of school you have completed or the highest degree you have received?

Bachelor degree

Q4: Which of the following best describes your current relationship status?

Divorced

Q5: In which region of the United States do you live?

1. New England (Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut)

Q6: What is your approximate average household income?

$100,000-$124,999

Q7: Do you eat healthy foods? Always

Q8: Do you have any children under the age of 18 living at home?

Yes

Q9: How often do you purchase organic foods? Always

Q10: Have you ever heard of Easy Peasy bars? Yes

Q11: If you have purchased Easy Peasy bars, where did you buy them?

Online at Easy Peasy website

Q12: How much would you spend for an organic, GMO free, vegan snack bar?

$2.00+

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Monday, September 22, 2014 11:17:13 AMMonday, September 22, 2014 11:17:13 AM Last Modified:Last Modified: Monday, September 22, 2014 11:17:38 AMMonday, September 22, 2014 11:17:38 AM Time Spent:Time Spent: 00:00:2400:00:24 IP Address:IP Address: 71.62.117.9671.62.117.96

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Easy Peasy SurveyMonkey

Q1: What is your gender? Female

Q2: What is your age? 30 to 39

Q3: What is the highest level of school you have completed or the highest degree you have received?

Bachelor degree

Q4: Which of the following best describes your current relationship status?

Married

Q5: In which region of the United States do you live?

2. Middle Atlantic (New York, New Jersey, Pennsylvania)

Q6: What is your approximate average household income?

$75,000-$99,999

Q7: Do you eat healthy foods? Sometimes

Q8: Do you have any children under the age of 18 living at home?

Yes

Q9: How often do you purchase organic foods? Sometimes

Q10: Have you ever heard of Easy Peasy bars? Yes

Q11: If you have purchased Easy Peasy bars, where did you buy them?

Farmer's Market

Q12: How much would you spend for an organic, GMO free, vegan snack bar?

$1.00-$1.99

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Monday, September 22, 2014 11:17:41 AMMonday, September 22, 2014 11:17:41 AM Last Modified:Last Modified: Monday, September 22, 2014 11:18:16 AMMonday, September 22, 2014 11:18:16 AM Time Spent:Time Spent: 00:00:3400:00:34 IP Address:IP Address: 71.62.117.9671.62.117.96

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Easy Peasy SurveyMonkey

Q1: What is your gender? Respondent skipped this question

Q2: What is your age? 50 to 59

Q3: What is the highest level of school you have completed or the highest degree you have received?

Associate degree

Q4: Which of the following best describes your current relationship status?

Separated

Q5: In which region of the United States do you live?

1. New England (Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut)

Q6: What is your approximate average household income?

$75,000-$99,999

Q7: Do you eat healthy foods? Sometimes

Q8: Do you have any children under the age of 18 living at home?

No

Q9: How often do you purchase organic foods? Sometimes

Q10: Have you ever heard of Easy Peasy bars? No

Q11: If you have purchased Easy Peasy bars, where did you buy them?

Not applicable

Q12: How much would you spend for an organic, GMO free, vegan snack bar?

$1.00-$1.99

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Monday, September 22, 2014 11:18:44 AMMonday, September 22, 2014 11:18:44 AM Last Modified:Last Modified: Monday, September 22, 2014 11:19:11 AMMonday, September 22, 2014 11:19:11 AM Time Spent:Time Spent: 00:00:2600:00:26 IP Address:IP Address: 71.62.117.9671.62.117.96

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Easy Peasy SurveyMonkey

Q1: What is your gender? Male

Q2: What is your age? 21 to 29

Q3: What is the highest level of school you have completed or the highest degree you have received?

Bachelor degree

Q4: Which of the following best describes your current relationship status?

Single, but cohabiting with a significant other

Q5: In which region of the United States do you live?

2. Middle Atlantic (New York, New Jersey, Pennsylvania)

Q6: What is your approximate average household income?

$50,000-$74,999

Q7: Do you eat healthy foods? Always

Q8: Do you have any children under the age of 18 living at home?

Yes

Q9: How often do you purchase organic foods? Always

Q10: Have you ever heard of Easy Peasy bars? Yes

Q11: If you have purchased Easy Peasy bars, where did you buy them?

Online at Easy Peasy website

Q12: How much would you spend for an organic, GMO free, vegan snack bar?

$2.00+

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Monday, September 22, 2014 11:19:13 AMMonday, September 22, 2014 11:19:13 AM Last Modified:Last Modified: Monday, September 22, 2014 11:19:39 AMMonday, September 22, 2014 11:19:39 AM Time Spent:Time Spent: 00:00:2500:00:25 IP Address:IP Address: 71.62.117.9671.62.117.96

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Easy Peasy SurveyMonkey

Q1: What is your gender? Female

Q2: What is your age? 40 to 49

Q3: What is the highest level of school you have completed or the highest degree you have received?

Graduate degree

Q4: Which of the following best describes your current relationship status?

Married

Q5: In which region of the United States do you live?

1. New England (Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut)

Q6: What is your approximate average household income?

$150,000-$174,999

Q7: Do you eat healthy foods? Always

Q8: Do you have any children under the age of 18 living at home?

Yes

Q9: How often do you purchase organic foods? Sometimes

Q10: Have you ever heard of Easy Peasy bars? Yes

Q11: If you have purchased Easy Peasy bars, where did you buy them?

Farmer's Market

Q12: How much would you spend for an organic, GMO free, vegan snack bar?

$2.00+

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Monday, September 22, 2014 11:19:46 AMMonday, September 22, 2014 11:19:46 AM Last Modified:Last Modified: Monday, September 22, 2014 11:20:15 AMMonday, September 22, 2014 11:20:15 AM Time Spent:Time Spent: 00:00:2900:00:29 IP Address:IP Address: 71.62.117.9671.62.117.96

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Easy Peasy SurveyMonkey

Q1: What is your gender? Female

Q2: What is your age? 21 to 29

Q3: What is the highest level of school you have completed or the highest degree you have received?

Bachelor degree

Q4: Which of the following best describes your current relationship status?

In a domestic partnership or civil union

Q5: In which region of the United States do you live?

1. New England (Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut)

Q6: What is your approximate average household income?

$100,000-$124,999

Q7: Do you eat healthy foods? Always

Q8: Do you have any children under the age of 18 living at home?

Yes

Q9: How often do you purchase organic foods? Always

Q10: Have you ever heard of Easy Peasy bars? Yes

Q11: If you have purchased Easy Peasy bars, where did you buy them?

Health Food Store

Q12: How much would you spend for an organic, GMO free, vegan snack bar?

$1.00-$1.99

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Monday, September 22, 2014 11:20:17 AMMonday, September 22, 2014 11:20:17 AM Last Modified:Last Modified: Monday, September 22, 2014 11:20:41 AMMonday, September 22, 2014 11:20:41 AM Time Spent:Time Spent: 00:00:2300:00:23 IP Address:IP Address: 71.62.117.9671.62.117.96

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Easy Peasy SurveyMonkey

Q1: What is your gender? Female

Q2: What is your age? 30 to 39

Q3: What is the highest level of school you have completed or the highest degree you have received?

High school degree or equivalent (e.g., GED)

Q4: Which of the following best describes your current relationship status?

Divorced

Q5: In which region of the United States do you live?

5. South Atlantic (Delaware, Maryland, District of Columbia, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida)

Q6: What is your approximate average household income?

$25,000-$49,999

Q7: Do you eat healthy foods? Never

Q8: Do you have any children under the age of 18 living at home?

Yes

Q9: How often do you purchase organic foods? Never

Q10: Have you ever heard of Easy Peasy bars? No

Q11: If you have purchased Easy Peasy bars, where did you buy them?

Not applicable

Q12: How much would you spend for an organic, GMO free, vegan snack bar?

under $1.00

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Monday, September 22, 2014 11:21:30 AMMonday, September 22, 2014 11:21:30 AM Last Modified:Last Modified: Monday, September 22, 2014 11:22:03 AMMonday, September 22, 2014 11:22:03 AM Time Spent:Time Spent: 00:00:3300:00:33 IP Address:IP Address: 71.62.117.9671.62.117.96

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Easy Peasy SurveyMonkey

Q1: What is your gender? Male

Q2: What is your age? 30 to 39

Q3: What is the highest level of school you have completed or the highest degree you have received?

Associate degree

Q4: Which of the following best describes your current relationship status?

Married

Q5: In which region of the United States do you live?

2. Middle Atlantic (New York, New Jersey, Pennsylvania)

Q6: What is your approximate average household income?

$75,000-$99,999

Q7: Do you eat healthy foods? Sometimes

Q8: Do you have any children under the age of 18 living at home?

Yes

Q9: How often do you purchase organic foods? Sometimes

Q10: Have you ever heard of Easy Peasy bars? Yes

Q11: If you have purchased Easy Peasy bars, where did you buy them?

Online at Easy Peasy website

Q12: How much would you spend for an organic, GMO free, vegan snack bar?

$1.00-$1.99

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Monday, September 22, 2014 11:22:05 AMMonday, September 22, 2014 11:22:05 AM Last Modified:Last Modified: Monday, September 22, 2014 11:22:35 AMMonday, September 22, 2014 11:22:35 AM Time Spent:Time Spent: 00:00:2900:00:29 IP Address:IP Address: 71.62.117.9671.62.117.96

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Easy Peasy SurveyMonkey

Q1: What is your gender? Female

Q2: What is your age? 50 to 59

Q3: What is the highest level of school you have completed or the highest degree you have received?

Graduate degree

Q4: Which of the following best describes your current relationship status?

Married

Q5: In which region of the United States do you live?

3. East North Central (Ohio, Indiana, Illinois, Michigan, Wisconsin)

Q6: What is your approximate average household income?

$125,000-$149,999

Q7: Do you eat healthy foods? Always

Q8: Do you have any children under the age of 18 living at home?

Yes

Q9: How often do you purchase organic foods? Always

Q10: Have you ever heard of Easy Peasy bars? No

Q11: If you have purchased Easy Peasy bars, where did you buy them?

Not applicable

Q12: How much would you spend for an organic, GMO free, vegan snack bar?

$1.00-$1.99

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Monday, September 22, 2014 11:20:56 AMMonday, September 22, 2014 11:20:56 AM Last Modified:Last Modified: Monday, September 22, 2014 11:24:29 AMMonday, September 22, 2014 11:24:29 AM Time Spent:Time Spent: 00:03:3200:03:32 IP Address:IP Address: 71.62.117.9671.62.117.96

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Easy Peasy SurveyMonkey

Q1: What is your gender? Male

Q2: What is your age? 40 to 49

Q3: What is the highest level of school you have completed or the highest degree you have received?

Bachelor degree

Q4: Which of the following best describes your current relationship status?

Divorced

Q5: In which region of the United States do you live?

1. New England (Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut)

Q6: What is your approximate average household income?

$75,000-$99,999

Q7: Do you eat healthy foods? Sometimes

Q8: Do you have any children under the age of 18 living at home?

Yes

Q9: How often do you purchase organic foods? Sometimes

Q10: Have you ever heard of Easy Peasy bars? Yes

Q11: If you have purchased Easy Peasy bars, where did you buy them?

Online at Easy Peasy website

Q12: How much would you spend for an organic, GMO free, vegan snack bar?

$1.00-$1.99

COMPLETECOMPLETE Answers Entered ManuallyAnswers Entered Manually

Collector:Collector: Web Link - Manual Entry 1 Web Link - Manual Entry 1 (Web Link)(Web Link) Started:Started: Monday, September 22, 2014 11:18:19 AMMonday, September 22, 2014 11:18:19 AM Last Modified:Last Modified: Monday, September 22, 2014 11:25:05 AMMonday, September 22, 2014 11:25:05 AM Time Spent:Time Spent: 00:06:4600:06:46 IP Address:IP Address: 71.62.117.9671.62.117.96

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Easy Peasy SurveyMonkey

72.73% 8

27.27% 3

Q1 What is your gender? Answered: 11 Skipped: 1

Total 11

Female

Male

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Female

Male

1 / 12

Easy Peasy SurveyMonkey

0.00% 0

8.33% 1

16.67% 2

33.33% 4

25.00% 3

16.67% 2

0.00% 0

Q2 What is your age? Answered: 12 Skipped: 0

Total 12

under 17

18 to 20

21 to 29

30 to 39

40 to 49

50 to 59

60+

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

under 17

18 to 20

21 to 29

30 to 39

40 to 49

50 to 59

60+

2 / 12

Easy Peasy SurveyMonkey

0.00% 0

8.33% 1

8.33% 1

16.67% 2

50.00% 6

16.67% 2

Q3 What is the highest level of school you have completed or the highest degree you

have received? Answered: 12 Skipped: 0

Total 12

Less than high school degree

High school degree or...

Some college but no degree

Associate degree

Bachelor degree

Graduate degree

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Less than high school degree

High school degree or equivalent (e.g., GED)

Some college but no degree

Associate degree

Bachelor degree

Graduate degree

3 / 12

Easy Peasy SurveyMonkey

41.67% 5

0.00% 0

25.00% 3

8.33% 1

8.33% 1

8.33% 1

8.33% 1

Q4 Which of the following best describes your current relationship status?

Answered: 12 Skipped: 0

Total 12

Married

Widowed

Divorced

Separated

In a domestic partnership ...

Single, but cohabiting w...

Single, never married

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Married

Widowed

Divorced

Separated

In a domestic partnership or civil union

Single, but cohabiting with a significant other

Single, never married

4 / 12

Easy Peasy SurveyMonkey

58.33% 7

25.00% 3

8.33% 1

0.00% 0

8.33% 1

0.00% 0

0.00% 0

0.00% 0

0.00% 0

Q5 In which region of the United States do you live?

Answered: 12 Skipped: 0

Total 12

1. New England (Mai...

2. Middle Atlantic (Ne...

3. East North Central (Ohi...

4. West North Central...

5. South Atlantic...

6. East South Central...

7. West South Central...

8. Mountain (Montana,...

9. Pacific (Washington,...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

1. New England (Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut)

2. Middle Atlantic (New York, New Jersey, Pennsylvania)

3. East North Central (Ohio, Indiana, Illinois, Michigan, Wisconsin)

4. West North Central (Minnesota, Iowa, Missouri, North Dakota, South Dakota, Nebraska, Kansas)

5. South Atlantic (Delaware, Maryland, District of Columbia, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida)

6. East South Central (Kentucky, Tennessee, Alabama, Mississippi)

7. West South Central (Arkansas, Louisiana, Oklahoma, Texas)

8. Mountain (Montana, Idaho, Wyoming, Colorado, New Mexico, Arizona, Utah, Nevada)

9. Pacific (Washington, Oregon, California, Alaska, Hawaii)

5 / 12

Easy Peasy SurveyMonkey

0.00% 0

16.67% 2

8.33% 1

33.33% 4

25.00% 3

8.33% 1

8.33% 1

0.00% 0

0.00% 0

Q6 What is your approximate average household income?

Answered: 12 Skipped: 0

Total 12

$0-$24,999

$25,000-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000-$124,9 99

$125,000-$149,9 99

$150,000-$174,9 99

$175,000-$199,9 99

$200,000 and up

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

$0-$24,999

$25,000-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000-$124,999

$125,000-$149,999

$150,000-$174,999

$175,000-$199,999

$200,000 and up

6 / 12

Easy Peasy SurveyMonkey

41.67% 5

41.67% 5

16.67% 2

Q7 Do you eat healthy foods? Answered: 12 Skipped: 0

Total 12

Always

Sometimes

Never

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Always

Sometimes

Never

7 / 12

Easy Peasy SurveyMonkey

91.67% 11

8.33% 1

Q8 Do you have any children under the age of 18 living at home?

Answered: 12 Skipped: 0

Total 12

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Yes

No

8 / 12

Easy Peasy SurveyMonkey

33.33% 4

50.00% 6

16.67% 2

Q9 How often do you purchase organic foods?

Answered: 12 Skipped: 0

Total 12

Always

Sometimes

Never

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Always

Sometimes

Never

9 / 12

Easy Peasy SurveyMonkey

75.00% 9

25.00% 3

Q10 Have you ever heard of Easy Peasy bars?

Answered: 12 Skipped: 0

Total 12

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Yes

No

10 / 12

Easy Peasy SurveyMonkey

25.00% 3

16.67% 2

33.33% 4

25.00% 3

Q11 If you have purchased Easy Peasy bars, where did you buy them?

Answered: 12 Skipped: 0

Total 12

Farmer's Market

Health Food Store

Online at Easy Peasy website

Not applicable

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Farmer's Market

Health Food Store

Online at Easy Peasy website

Not applicable

11 / 12

Easy Peasy SurveyMonkey

16.67% 2

58.33% 7

25.00% 3

Q12 How much would you spend for an organic, GMO free, vegan snack bar?

Answered: 12 Skipped: 0

Total 12

under $1.00

$1.00-$1.99

$2.00+

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

under $1.00

$1.00-$1.99

$2.00+

12 / 12

Easy Peasy SurveyMonkey