Fundamentals of Supply Chain Mgmt Assignment 2

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Assessment 2

Dell has been selling computers for over 25 years with its unique, direct build-to-order sales model. After reading the related articles from the Capella library (linked in the Resources under the Required Resources heading), answer the following questions (use these questions as section headers):

· Why has Dell's direct supply chain been so successful?

· Describe the main supply chain challenges that Dell is now facing and provide your recommendations for solving them.

· Was Dell's decision to sell its products via retail outlets a viable solution? Do you agree with this distribution strategy? Why or why not?

Submit your answer in a Microsoft Word document in 600–800 words. All written assignments should follow APA rules for attributing sources.

Required Sources:

Gray, M. (2007). Revolving around the customer [supply chains customisation]. Manufacturing, 86(6), 28–31. doi:10.1049/me:20070603.

Kapuscinski, R., Zhang, R. Q., Carbonneau, P., Moore, R., & Reeves, B. (2004). Inventory decisions in Dell's supply chain. Interfaces, 34(3), 191–205. doi:10.1287/inte.1030.0068.

Blanchard, D. (2012). Dell taps into innovation to reach emerging markets. Industry Week/IW, 261(11), 45.

Assessment 2

Dell has been selling computers for over 25 years with its unique, direct build

-

to

-

order sales

model. After reading the related articles from the Capella library (linked in the Resources under

the

Required Resources heading),

answer the following questions

(use these questions as

section headers)

:

·

Why has Dell's direct supply chain been so successful?

·

Describe the main supply chain challenges that Dell is now facing and provide your

recommendations for solving them.

·

Was Dell's decision to

sell its products via retail outlets a viable solution? Do you agree

with this distribution strategy? Why or why not?

Submit your answer in a Microsoft Word document in 600

800 words. All written assignments

should

follow APA rules

for attributing sources.

Required

Source

s

:

Gray, M. (2007). Revolving around the customer [supply chains customisation].

Manufacturing, 86(6), 28

31. doi:10.1

049/me:20070603.

Kapuscinski, R., Zhang, R. Q., Carbonneau, P., Moore, R., & Reeves, B. (2004). Inventory

decisions in Dell's supply chain. Interfaces, 34(3), 191

205.

doi:10.1287/inte.1030.0068.

Blanchard, D. (2012). Dell taps into innovation to reach emerging markets. Industry Week/IW,

261(11), 45.

Assessment 2

Dell has been selling computers for over 25 years with its unique, direct build-to-order sales

model. After reading the related articles from the Capella library (linked in the Resources under

the Required Resources heading), answer the following questions (use these questions as

section headers):

 Why has Dell's direct supply chain been so successful?

 Describe the main supply chain challenges that Dell is now facing and provide your

recommendations for solving them.

 Was Dell's decision to sell its products via retail outlets a viable solution? Do you agree

with this distribution strategy? Why or why not?

Submit your answer in a Microsoft Word document in 600–800 words. All written assignments

should follow APA rules for attributing sources.

Required Sources:

Gray, M. (2007). Revolving around the customer [supply chains customisation].

Manufacturing, 86(6), 28–31. doi:10.1049/me:20070603.

Kapuscinski, R., Zhang, R. Q., Carbonneau, P., Moore, R., & Reeves, B. (2004). Inventory

decisions in Dell's supply chain. Interfaces, 34(3), 191–205.

doi:10.1287/inte.1030.0068.

Blanchard, D. (2012). Dell taps into innovation to reach emerging markets. Industry Week/IW,

261(11), 45.