Fundamentals of Supply Chain Mgmt Assignment 1

Assessment 1

Zara is the flagship brand for Europe's fastest growing apparel retailer and has about 1500 stores

in major cities around the globe. After reading the

Harvard

Business

Review

article, "Rapid Fire

Fulfillment" (linked in the Resources under the Required Resources heading),

answer the

following

four

questions about Zara's supply chain

(use these questions as section headers)

:

·

Explain why the company's supply chain strategy is

successful. For example, the selection

and management of suppliers and determination of information needs and systems.

·

What advantage does Zara gain against the competition by having a very responsive supply

chain?

·

What advantage does the company gain from

replenishing its stores multiple times a week

compared to a less frequent schedule? How does the frequency of replenishment affect the

improved customer satisfaction?

·

What information infrastructure does Zara need in order to operate its production,

distr

ibution, and fast fashion retail network effectively?

Submit your answer in a Microsoft Word document in 600

–

800 words. All written assignments

should

follow APA rules

for attributing sources.

Required

Source:

Ferdows, K., Lewis, M. A., & Machuca, J. A. D. (2004).

Rapid

-

fire

fulfillment

.

Harvard

Business

Review,

82

(11), 104

–

110.

Assessment 1

Zara is the flagship brand for Europe's fastest growing apparel retailer and has about 1500 stores

in major cities around the globe. After reading the Harvard Business Review article, "Rapid Fire

Fulfillment" (linked in the Resources under the Required Resources heading), answer the

following four questions about Zara's supply chain (use these questions as section headers):



Explain why the company's supply chain strategy is successful. For example, the selection

and management of suppliers and determination of information needs and systems.



What advantage does Zara gain against the competition by having a very responsive supply

chain?



What advantage does the company gain from replenishing its stores multiple times a week

compared to a less frequent schedule? How does the frequency of replenishment affect the

improved customer satisfaction?



What information infrastructure does Zara need in order to operate its production,

distribution, and fast fashion retail network effectively?

Submit your answer in a Microsoft Word document in 600–800 words. All written assignments

should follow APA rules for attributing sources.

Required Source:

Ferdows, K., Lewis, M. A., & Machuca, J. A. D. (2004). Rapid-fire fulfillment. Harvard

Business Review, 82(11), 104–110.