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Schema Assignment

Interview five consumers and ask them to state the first 5 words that come into their minds when they hear the following brands listed below. Use the results to draw a schema that represents consumer knowledge of each brand.

 Wall Street Journal

 Gatorade

 Sears

 Hershey’s

 Taco Bell

Are any of the brands listed in above a category exemplar or prototype? Are any involved in nostalgic rumination? Explain in 2-3 double spaced pages. Attach the schema template for each brand separately as an appendix. The paper should be subdivided into three sections:

1. Objective

2. Methodology

3. Key Findings