Assignment

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You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why.

The paper

· Must be two to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined

· Must include a separate title page with the following:

· Title of paper

· Student’s name

· Course name and number

· Instructor’s name

· Date submitted

· Must use at least two scholarly sources in addition to the course text.

· Must document all sources in APA style as outlined

· Must include a separate reference page that is formatted according to APA style as outlined