INTROVERTS AND EXTROVERTS
better results through better thinking
Start Thinking
The Business of Thinking®
© 2010 GLOBAL NOVATIONS, LLC
© 2010 GLOBAL NOVATIONS, LLC
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Your Mind on Drugs!
© 2010 GLOBAL NOVATIONS, LLC
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• The Frontal Lobes (the largest part of the cerebrum) are larger in humans than in any other animal, and seem to be necessary to the unique abilities humans have for planning, anticipating the future, inhibition of impulses, self reflection through language, and carefully weighed moral judgments. These are uniquely human activities.
• The lower brain (both brainstem and cerebellum) ensures our survival through regulation of the autonomic nervous system, balance, coordination, and other automatic (and mostly non-conscious) functions.
Upper Versus Lower Brain
© 2010 GLOBAL NOVATIONS, LLC
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The Whole Brain® Model: A Metaphor
7239886.65
377.225
LOGIC
STATISTICS %
A + B = C
02-10 ©2010 Herrmann International
WHOLE BRAIN® MODEL
LOGICAL
ANALYTICAL
FACT-BASED
QUANTITATIVE
ORGANIZED
SEQUENTIAL
PLANNED
DETAILED
HOLISTIC
INTUITIVE
INTEGRATING
SYNTHESIZING
INTERPERSONAL
FEELING-BASED
KINESTHETIC
EMOTIONAL
D UPPER
RIGHT
A UPPER
LEFT
LOWER
LEFT
B
LOWER
RIGHT
C
3
02-10 ©2010 Herrmann International
FORM FEELINGS
FACTS FUTURES
A
B
D
C
FOUR F'S
3
02-10 ©2010 Herrmann International
A
B
D
C
Analyzes
Quantifies
Is logical
Is critical
Is realistic
Likes numbers
Knows about money
Knows how things work
Infers
Imagines
Speculates
Takes risks
Is Impetuous
Breaks rules
Likes surprises
Is curious / Plays
Takes preventive action
Establishes procedures
Gets things done
Is reliable
Organizes
Is neat
Timely
Plans
Is sensitive to others
Likes to teach
Touches a lot
Is supportive
Is expressive
Is emotional
Talks a lot
Feels
OUR FOUR DIFFERENT SELVES
02-10 ©2010 Herrmann International
Analyzes
Quantifies
Is logical
Is critical
Is realistic
Likes numbers
Knows about money
Knows how things work
At School: Math, Science,
Computers
At Work: Finance, Engineer,
Chemist, Technician
Decision Making: Gathers Facts,
Argues Rationally
Problem Solving: Forms Theories,
Solves Logically, Measures Precisely
Hobbies/Free Time: Model
Making, Home Improvements,
Computer Games
4
02-10 ©2010 Herrmann International
Takes preventive action
Establishes procedures
Gets things done
Is reliable
Organizes
Is neat
Timely
Plans
At School: Geography, History,
Language (grammar)
At Work: Manager, Administrator,
Project Management, Travel Agent
Decision Making: Stands Firm,
Conservative, Procedural
Problem Solving: Approaches
Problems Practically
Hobbies/Free Time: Travel, Fishing,
Camping, Spectator Sports, Golf,
Reading
4
02-10 ©2010 Herrmann International
At School: Social Science, Literature,
History, Geography, Drama
At Work: Social Worker, Teacher,
Trainer, HR Professional, Sales Person
Decision Making: Involves Others,
Interpersonal, Intuitive, Emotional
Problem Solving: Considers Others,
Intuitive, Picks Up on Nonverbal and
Interpersonal Clues
Hobbies/Free Time: Reading,
Listening to Music, Travel, Walking,
Relaxing
Is sensitive to others
Likes to teach
Touches a lot
Is supportive
Is expressive
Is emotional
Talks a lot
Feels
5
02-10 ©2010 Herrmann International
At School: Science, Math, Arts &
Crafts
At Work: Self Employed,
Entrepreneur, Artist, Designer,
Advertising, Marketing, Sales
Decision Making: Imaginative, Risk
Taking, Forward Looking
Problem Solving: Inventive, Intuitive,
Sees the Big Picture
Hobbies/Free Time: Arts & Crafts,
Creative Writing, Music Playing,
Photography
Infers
Imagines
Speculates
Takes risks
Is Impetuous
Breaks rules
Likes surprises
Is curious / Plays
5
02-10 ©2010 Herrmann International
Interested in safety features and durability
The practicality of size, number of doors,
storage space, stain resistant materials,
features such as interior trunk/fuel unlock
Looks at maintenance requirements
Has done research and knows what they want
The ‘feel’ and comfort of the vehicle is
important, user friendliness of controls
Wants to ‘love’ the car
Impacted by friendliness of sales and service
organization
‘Knows’ it’s the right choice
Will buy based on a friend’s recommendations
Looks at the aesthetic qualities: sportiness,
color, form, ‘cutting edge’ qualities
Wants it to fit the dream, personal image,
long-range plans
More willing to experiment and take some
risks
First model buyer, early innovator
Buying a Car
D
B C
A
Wants to see data & statistics on
performance
Looks at energy efficiency
Looks at cost of vehicle trade-in value
Comparison shopping with other vehicles
Ease of maintenance
Wants to know how it works
Likes power and precision handling
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02-10 ©2010 Herrmann International
D “This accident demonstrates the
lethal combination of drunk driving
and faulty car design. These two
issues are national in scope and
deserve urgent Congressional
attention if future generations are to
be adequately protected…”
B
“At 3:30 pm, Thursday, April 9th,
on Route 9, 15 miles north of
Columbus, a black, 1978 Plymouth,
4 door sedan traveling at 75 mph in
a 35 mph school zone…”
C
“A tearful, screaming mother
attacks the cowering suspect as
police officers hold off an angry mob
at the terrifying scene of a tangled
school bus and the bloody victims of
the accident.”
A
“Once again...forensic science, using
the undeniable facts of blood type,
fingerprints, and spectrographic
analysis of paint fragments, proves
beyond a doubt…”
Four Reporters’ Views Of The Same Accident
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© 2010 GLOBAL NOVATIONS, LLC
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POP QUIZ
•All the President’s Men
•Apollo 13
•Wall Street
•Avatar
•The Matrix
•Alice in Wonderland
•A Few Good Men
•The Last Emperor
•Gandhi
•Shrek
•Forrest Gump
•Mamma Mia
PICK YOUR TOP
THREE
MOVIES!
02-10 ©2010 Herrmann International
The Movies
Avatar
The Matrix
Alice in Wonderland
All the President’s Men
Apollo 13
Wall Street
A Few Good Men
The Last Emperor
Gandhi
Shrek
Forrest Gump
Mamma Mia
D
B C
A
7
© 2010 GLOBAL NOVATIONS, LLC
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POP QUIZ II
•CNBC
•Bloomberg
•Law and Order
•Shark Tank
•Apprentice
•Extreme Make Over Home
Edition
•The History Channel
•DIY network
•Food Network
•The View
•Rachel Ray
•Dancing with the Stars
PICK YOUR TOP
THREE Shows!
02-10 ©2010 Herrmann International
CNBC
Bloomberg
Law and Order
Shark Tank
Apprentice
Extreme Make Over Home Edition
The History Channel
DIY network
Food Network
The View
Rachel Ray
Dancing with the Stars
Television
D
B C
A
7
© 2010 GLOBAL NOVATIONS, LLC
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POP QUIZ III •Bureau of Statistics (Annual
Review)
•Tom Clancy Novels
•Forbes
•Alice in Wonderland
•Art Today
•Popular Photography
•Do It Yourself Manuals
•Personal Investment
•Nicolas Sparks Novels
•Crafts n’things
PICK YOUR TOP
Books/Magazines!
02-10 ©2010 Herrmann International
Books and Magazines
Alice in Wonderland
Art Today
Popular Photography
Nicolas Sparks Novels
Crafts n’things
People
Bureau of Statistics (Annual
Review)
Tom Clancy Novels
Do It Yourself Manuals
Personal Investment
Collector’s Tradable
D
B C
A
Forbes
7
02-10 ©2010 Herrmann International
What Do You Leave Behind?
D
B C
A
8
02-10 ©2010 Herrmann International
Real Stories About Real People
Alison traveled everywhere with
her 3 teddy bears. When asked
why, she explained “One hotel
room looks the same as any other.
At least when I go back at night I
have my friends to keep me
company.”
George bought a house for the family on price alone. He didn’t consider its location, convenience, layout or design. It was a good financial investment and would show a good capital gain in 5 years. That was all that mattered.
Michael bought a car without
checking to see if his golf clubs
would fit in the back. When he
got home he discovered they
wouldn’t.
Betty kept everything in her
pantry in alphabetical order.
Therese took her vacuum cleaner
on camping trips to keep the tent
clean.
D
B C
A
8
02-10 ©2010 Herrmann International
Real Stories About Real People
George bought a house for the family on price alone. He didn’t consider its location, convenience, layout or design. It was a good financial investment and would show a good capital gain in 5 years. That was all that mattered.
02-10 ©2010 Herrmann International
Betty kept everything in her pantry in alphabetical
order or Therese, who took her vacuum cleaner on
camping trips to keep the tent clean.
Real Stories About Real People
02-10 ©2010 Herrmann International
Alison traveled everywhere with her 3 teddy bears.
When asked why, she explained “One hotel room
looks the same as any other. At least when I go back at
night I have my friends to keep me company.”
Real Stories About Real People
02-10 ©2010 Herrmann International
Michael bought a car without checking if his golf
clubs would fit in the back. When he got home he
discovered they wouldn’t.
Real Stories About Real People
02-10 ©2010 Herrmann International
Artistic Holistic Flexible
Imaginative Synthesizing
Factual Logical Rational
Theoretical Mathematical
Detailed Ordered
Sequential Controlled
Conservative
Musical Spiritual Talkative Emotional Empathetic
Right Oriented Descriptors Left Oriented Descriptors A B C D
Self
Partner
Parents
Brothers & Sisters
Children
Friends
Teacher/Mentor
Most Problematic
9
02-10 ©2010 Herrmann International
Understanding the
Herrmann Brain Dominance Profile®
HBDI ®
02-10 ©2010 Herrmann International
Preference Code:
Adjective Pairs:
Profile Score:
A B C D Quadrant:
2
3
48
1
9
111
1
8
87
2
4
35
02-10 ©2010 Herrmann International
PROFILE SCORES
PREFERENCE CODE
ADJECTIVE PAIRS (distribution of 24 points)
KEY DESCRIPTORS
X = selected
* = most descriptive
WORK ELEMENTS
(5 =most, 1=least)
Adolescent Education
Education Focus
Occupation
Hobbies
HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS
INTROVERT/EXTROVERT (self-placement)
COLUMN A UPPER LEFT
COLUMN B LOWER LEFT
COLUMN C LOWER RIGHT
COLUMN D UPPER RIGHT
111
1
87
1
35
2
48
2
9 8 4 3
Factual x Quantitative Critical Rational x Mathematical Logical * Analytical x
Conservative x Controlled Sequential x Detailed x Dominant Speaker Reader
Emotional Musical Spiritual Symbolic Intuitive Talker Reader
Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous x Spatial
Analytical 4 Technical 5 Problem Solving 5 Financial 2
Organization 4 Planning 2 Administrative 1 Implementation 5
Teaching 5 Writing 4 Expressing 3 Interpersonal 3
Integration 2 Conceptualizing 4 Creative 3 Innovating 3
introverted
primary left left/
some right mixed Right/
some left primary right
day equal night
some frequent none
extroverted
HERRMANN BRAIN DOMINANCE INSTRUMENT®
DATA SUMMARY
Name:
Occupation:
Gender: GROUP
Date:
©2006 The Ned Herrmann Group
x
x
x
x
02-10 ©2010 Herrmann International
02-10 ©2010 Herrmann International
02-10 ©2010 Herrmann International
A B C D
2
3
48
1
9
111
1
8
87
2
4
35
Preference Code:
Adjective Pairs:
Profile Score:
Quadrant:
02-10 ©2010 Herrmann International
2
3
48
1
9
111
1
8
87
2
4
35
A B C D Quadrant:
Preference Code:
Adjective Pairs:
Profile Score:
1=Primary preference STRONG
2=Secondary preference MEDIUM
3=Tertiary preference LOW
Profile Scores
Adjective Pairs
02-10 ©2010 Herrmann International
2
3
48
1
9
111
1
8
87
2
4
35
A B C D Quadrant:
Preference Code:
Adjective Pairs:
Profile Score:
57%
24 Points distributed across the quadrants.
Look for your highest points-that is your “back-
up” style or style under stress.
Profile Scores
Adjective Pairs
02-10 ©2010 Herrmann International
2
3
48
1
9
111
1
8
87
2
4
35
A B C D Quadrant:
Preference Code:
Adjective Pairs:
Profile Score:
Profile Score=Total for each quadrant
forming the basis for your profile.
Profile Scores
Adjective Pairs
02-10 ©2010 Herrmann International
LEFT MODE RIGHT MODE
LOWER MODE
UPPER MODE
30% 70%
43%
57%
Profile Scores
Adjective Pairs
02-10 ©2010 Herrmann International
PROFILE SCORES PREFERENCE CODE
ADJECTIVE PAIRS (distribution of 24 points)
KEY DESCRIPTORS X = selected
* = most descriptive
WORK ELEMENTS (5 =most, 1=least)
Adolescent Education
Education Focus
Occupation
Hobbies
HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS
INTROVERT/EXTROVERT
COLUMN A UPPER LEFT
111
1
9
Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X
Analytical 4 Technical 5 Problem Solving 5 Financial 2
COLUMN B LOWER LEFT
87
1
8
Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader
Organization 4 Planning 2 Administrative 1 Implementation 5
COLUMN C LOWER RIGHT
35
2
4
Emotional Musical Spiritual Symbolic Intuitive Talker Reader
Teaching 5 Writing 4 Expressing 3 Interpersonal 3
COLUMN D UPPER RIGHT
48
2
3
Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial
Integration 2 Conceptualizing 4 Creative 3 Innovating 3
primary left left/
some right mixed Right/
some left primary right X
day equal night
X
introverted extroverted
X
some frequent none
X
02-10 ©2010 Herrmann International
PROFILE SCORES PREFERENCE CODE
ADJECTIVE PAIRS (distribution of 24 points)
KEY DESCRIPTORS X = selected
* = most descriptive
WORK ELEMENTS (5 =most, 1=least)
Adolescent Education
Education Focus
Occupation
Hobbies
HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS
INTROVERT/EXTROVERT
COLUMN A UPPER LEFT
111
1
9
Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X
Analytical 4 Technical 5 Problem Solving 5 Financial 2
COLUMN B LOWER LEFT
87
1
8
Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader
Organization 4 Planning 2 Administrative 1 Implementation 5
COLUMN C LOWER RIGHT
35
2
4
Emotional Musical Spiritual Symbolic Intuitive Talker Reader
Teaching 5 Writing 4 Expressing 3 Interpersonal 3
COLUMN D UPPER RIGHT
48
2
3
Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial
Integration 2 Conceptualizing 4 Creative 3 Innovating 3
primary left left/
some right mixed Right/
some left primary right X
day equal night
X
introverted extroverted
X
some frequent none
X
02-10 ©2010 Herrmann International
PROFILE SCORES PREFERENCE CODE
ADJECTIVE PAIRS (distribution of 24 points)
KEY DESCRIPTORS X = selected
* = most descriptive
WORK ELEMENTS (5 =most, 1=least)
Adolescent Education
Education Focus
Occupation
Hobbies
HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS
INTROVERT/EXTROVERT
COLUMN A UPPER LEFT
111
1
9
Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X
Analytical 4 Technical 5 Problem Solving 5 Financial 2
COLUMN B LOWER LEFT
87
1
8
Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader
Organization 4 Planning 2 Administrative 1 Implementation 5
COLUMN C LOWER RIGHT
35
2
4
Emotional Musical Spiritual Symbolic Intuitive Talker Reader
Teaching 5 Writing 4 Expressing 3 Interpersonal 3
COLUMN D UPPER RIGHT
48
2
3
Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial
Integration 2 Conceptualizing 4 Creative 3 Innovating 3
primary left left/
some right mixed Right/
some left primary right X
day equal night
X
introverted extroverted
X
some frequent none
X
02-10 ©2010 Herrmann International
PROFILE SCORES PREFERENCE CODE
ADJECTIVE PAIRS (distribution of 24 points)
KEY DESCRIPTORS X = selected
* = most descriptive
WORK ELEMENTS (5 =most, 1=least)
Adolescent Education
Education Focus
Occupation
Hobbies
HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS
INTROVERT/EXTROVERT
COLUMN A UPPER LEFT
111
1
9
Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X
Analytical 4 Technical 5 Problem Solving 5 Financial 2
COLUMN B LOWER LEFT
87
1
8
Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader
Organization 4 Planning 2 Administrative 1 Implementation 5
COLUMN C LOWER RIGHT
35
2
4
Emotional Musical Spiritual Symbolic Intuitive Talker Reader
Teaching 5 Writing 4 Expressing 3 Interpersonal 3
COLUMN D UPPER RIGHT
48
2
3
Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial
Integration 2 Conceptualizing 4 Creative 3 Innovating 3
primary left left/
some right mixed Right/
some left primary right X
day equal night
X
introverted extroverted
X
some frequent none
X
02-10 ©2010 Herrmann International
PROFILE SCORES PREFERENCE CODE
ADJECTIVE PAIRS (distribution of 24 points)
KEY DESCRIPTORS X = selected
* = most descriptive
WORK ELEMENTS (5 =most, 1=least)
Adolescent Education
Education Focus
Occupation
Hobbies
HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS
INTROVERT/EXTROVERT
COLUMN A UPPER LEFT
111
1
9
Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X
Analytical 4 Technical 5 Problem Solving 5 Financial 2
COLUMN B LOWER LEFT
87
1
8
Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader
Organization 4 Planning 2 Administrative 1 Implementation 5
COLUMN C LOWER RIGHT
35
2
4
Emotional Musical Spiritual Symbolic Intuitive Talker Reader
Teaching 5 Writing 4 Expressing 3 Interpersonal 3
COLUMN D UPPER RIGHT
48
2
3
Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial
Integration 2 Conceptualizing 4 Creative 3 Innovating 3
primary left left/
some right mixed Right/
some left primary right X
day equal night
X
introverted extroverted
X
some frequent none
X
02-10 ©2010 Herrmann International
PROFILE SCORES PREFERENCE CODE
ADJECTIVE PAIRS (distribution of 24 points)
KEY DESCRIPTORS X = selected
* = most descriptive
WORK ELEMENTS (5 =most, 1=least)
Adolescent Education
Education Focus
Occupation
Hobbies
HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS
INTROVERT/EXTROVERT
COLUMN A UPPER LEFT
111
1
9
Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X
Analytical 4 Technical 5 Problem Solving 5 Financial 2
COLUMN B LOWER LEFT
87
1
8
Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader
Organization 4 Planning 2 Administrative 1 Implementation 5
COLUMN C LOWER RIGHT
35
2
4
Emotional Musical Spiritual Symbolic Intuitive Talker Reader
Teaching 5 Writing 4 Expressing 3 Interpersonal 3
COLUMN D UPPER RIGHT
48
2
3
Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial
Integration 2 Conceptualizing 4 Creative 3 Innovating 3
primary left left/
some right mixed Right/
some left primary right X
day equal night
X
introverted extroverted
X
some frequent none
X
02-10 ©2010 Herrmann International
PROFILE SCORES PREFERENCE CODE
ADJECTIVE PAIRS (distribution of 24 points)
KEY DESCRIPTORS X = selected
* = most descriptive
WORK ELEMENTS (5 =most, 1=least)
Adolescent Education
Education Focus
Occupation
Hobbies
HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS
INTROVERT/EXTROVERT
COLUMN A UPPER LEFT
111
1
9
Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X
Analytical 4 Technical 5 Problem Solving 5 Financial 2
COLUMN B LOWER LEFT
87
1
8
Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader
Organization 4 Planning 2 Administrative 1 Implementation 5
COLUMN C LOWER RIGHT
35
2
4
Emotional Musical Spiritual Symbolic Intuitive Talker Reader
Teaching 5 Writing 4 Expressing 3 Interpersonal 3
COLUMN D UPPER RIGHT
48
2
3
Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial
Integration 2 Conceptualizing 4 Creative 3 Innovating 3
primary left left/
some right mixed Right/
some left primary right X
day equal night
X
introverted extroverted
X
some frequent none
X
02-10 ©2010 Herrmann International
PROFILE SCORES PREFERENCE CODE
ADJECTIVE PAIRS (distribution of 24 points)
KEY DESCRIPTORS X = selected
* = most descriptive
WORK ELEMENTS (5 =most, 1=least)
Adolescent Education
Education Focus
Occupation
Hobbies
HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS
INTROVERT/EXTROVERT
COLUMN A UPPER LEFT
111
1
9
Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X
Analytical 4 Technical 5 Problem Solving 5 Financial 2
COLUMN B LOWER LEFT
87
1
8
Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader
Organization 4 Planning 2 Administrative 1 Implementation 5
COLUMN C LOWER RIGHT
35
2
4
Emotional Musical Spiritual Symbolic Intuitive Talker Reader
Teaching 5 Writing 4 Expressing 3 Interpersonal 3
COLUMN D UPPER RIGHT
48
2
3
Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial
Integration 2 Conceptualizing 4 Creative 3 Innovating 3
primary left left/
some right mixed Right/
some left primary right X
day equal night
X
introverted extroverted
X
some frequent none
X
02-10 ©2010 Herrmann International
Clusters
Upper Left
A
Lower Right
C
Technical
Factual Critical Rational Realistic
Rigorous thinking Knows the
basis of things
Logical Analytical
Problem solving Test & prove Knows how things work
Financial Numerical
Quantitative Mathematical Knows about
money
Intellectual thinking
Conservative Traditional Controlled Dominant
Safekeeping
Implementation Gets things
done Linear
Sequential Step by step Procedural
Neat Organized Planning
Administrative Preventive
Speaker Reader
On time Organized Reliable
Detailed
Intuitive (people)
Interpersonal Friendly
Sensitive to others Supportive
People oriented Empathetic
Talker Teacher/ trainer
Expressive Communicator
Symbolic Intuitive (people)
Emotional Feeling
Musical
Spiritual
Writer Reader
Playful Breaks rules Risk taking
Simultaneous Impetuous
Likes surprises
Integration Synthesizing
Holistic
Originate Imaginative Innovative Creative Curious Artistic
Conceptual Metaphorical
Intuitive (solutions) Strategic
Future oriented Imaginative
Intuitive (solutions)
Artistic Spatial Visual
Upper Right
D
Lower Left
B
02-10 ©2010 Herrmann International
Upper Left
A
A Quadrant Clusters
D
B C
Technical
Factual Critical Rational Realistic
Rigorous thinking Knows the
basis of things
Logical Analytical
Problem solving Test & prove Knows how things work
Financial Numerical
Quantitative Mathematical Knows about
money
Intellectual
thinking
10
02-10 ©2010 Herrmann International
Lower Left
B
Conservative Traditional Controlled Dominant
Safekeeping
Implementation Gets things done
Linear Sequential
Step by step Procedural
Neat Organized Planning
Administrative Preventive
Speaker Reader
On time Organized
Reliable
Detailed
B Quadrant Clusters
A D
C
10
02-10 ©2010 Herrmann International
Lower Right
C
C Quadrant Clusters
A
B
D
Intuitive (people) Interpersonal
Friendly Sensitive to others
Supportive People oriented
Empathetic
Talker Teacher/ trainer
Expressive Communicator
Symbolic Intuitive
(people)
Emotional Feeling
Musical
Spiritual
Writer Reader
11
02-10 ©2010 Herrmann International
D Quadrant Clusters
Upper Right
D
A
B C
Playful
Breaks rules
Risk taking
Originate
Simultaneous
Impetuous
Likes surprises
Integration
Synthesizing
Holistic
Originate
Imaginative
Innovative
Creative
Curious
Artistic
Conceptual
Metaphorical
Intuitive (solutions)
Strategic
Future oriented
Imaginative
Intuitive (solutions)
Artistic
Spatial
Visual
11
02-10 ©2010 Herrmann International
SCIENTIFIC
"TROUBLESHOOTERS"
TECHNICAL
FINANCIAL
ARTISTIC
ENTREPRENEURIAL
LEGAL
MANAGERIAL
ADMINISTRATOR
SUPERVISORY
DEVELOPMENTAL
EXPRESSIVE
FACILITATIVE
SOCIAL
CUSTOMER SERVICE
"MULTIDOMINANT
MULTI TASKING
SUPPORTIVE
Proforma Profiles of Successful Occupational Categories
D
B C
A
12
02-10 ©2010 Herrmann International
Multi-dominant
translator
Drill sergeant
Entrepreneur (technical)
Research scientist
CEO (general)
Stock broker
Engineer
Finance officer
Technical manager
Bookkeeper
Supervisory nurse Real estate
Elementary school teacher
Social worker
Counselor
Entertainer
Musician
Artist
Chemist
CEO (technical)
Foreman
Operations manager Marketing
Administrative assistant
Sales
Entrepreneur
Strategic planner
Proforma Profiles of the Mentality of Representative Occupations
D
B C
A
12
02-10 ©2010 Herrmann International
Recognizing interpersonal difficulties
Anticipating how others will feel
Intuitively understanding how others feel
Picking up the non-verbal cues of
interpersonal stress
Engendering enthusiasm
Persuading, conciliating
Teaching
Sharing
Understanding emotional elements
Considering values
Finding overlooked flaws
Approaching problems practically
Standing firm on issues
Maintain a standard of consistency
Providing stable leadership & supervision
Reading fine print in documents/contracts
Organizing and keeping track of data
Developing detailed plans & procedures
Articulating plans in an orderly way
Keeping financial records straight
Gathering facts
Analysis issues
Arguing rationally
Forming theories
Measuring precisely
Problem solving logically
Financial analysis & decision making
Understanding technical elements
Critical analysis
Working with numbers, statistics,
data and precision
Reading the signs of coming change
Seeing the ‘big picture’
Recognizing new possibilities
Tolerating ambiguity
Integrating ideas and concepts
Challenging established policies
Synthesizing unlike elements into a new
whole
Inventing innovative solutions to problems
Problem solving in intuitive ways
Simultaneous processing of different input
D
B C
A
Strengths
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Inarticulate, ‘off the track’ communication
Excessive ‘chatter’
Vague, ambiguous approaches or
instructions
Illogical comments
Inefficient use of time
Lack of facts or data
Inappropriate informality
Overt sharing of personal feelings
Impression of not knowing the ‘right’
answer
Fear of challenge or debate
Unknown or absence of a clear agenda
Disorganized
Hopping around from subject to subject
Too many ideas at once
Unpredictable
Too fast paced
Unclear instructions or language
Too much beating around the bush
Incomplete sentences
Lack of closure
Repetition
Too slow paced
‘Playing it safe’ or ‘by the book’
Overtly structured, predictable
Absence of humor and fun
Lack of flexibility, too rigid
Inability to get concepts or metaphors
Drowning in detail
Too many numbers
Dry, boring topic or style
Lack of interaction
No eye contact
Impersonal approach or examples
Dry or ‘cold’ un-enthusiastic interaction
Insensitive comments
No time for personal sharing
All data, no nonsense
Lack of respect for feelings
Overly direct or brusque dialogue
Critical
D
B C
A
Frustrations
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Great Brains in History
Innovators Thinkers
Bertrand Russell
Galileo
Lao Tsu
Thatcher
Churchill
Mozart
Thomas Jefferson
Albert Schweitzer
Socrates
Chopin J. Edgar Hoover
J. P. Sousa
Newton
Hippocrates
Mother Theresa
Susan B. Anthony
Lech Walensa
Aristotle
Jim Henson
Debussy
Einstein
Leonardo Da Vinci
Gandhi
Bach
Ben Franklin
Marco Polo
Madame Curie
Plato Shakespeare
Picasso
Matthew (New Testament)
John (New Testament)
Mark (New Testament)
Luke (New Testament)
Otto Bismark
Samuel Pepys
Kant
G.B. Shaw
Organizers Humanitarians
A
B C
D
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A
B
D
C
Efficiency
Financials
Technology
Past trends
Performance
Measurements
Goals - Objectives
Competition
Environment
Future trends
New concepts
National - World
Vision - Purpose
Long term strategy
Methods - Regulations
Quality - Perfection
Risk reduction
Resources
Control
Timing
Policy
Training - Development
Teams - Relationships
Community Relations
Customer Relations
Communications
Culture - Values
Recognition
Business Thinking Tool
Facts
Form
Futures
Feelings
Adapted by Mindtech, Inc
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FORM FEELINGS
FACTS FUTURES
A
B
D
C
FOUR F'S
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•A Quadrant: Where are you with the data?
• Does the data accurately reflect how you generally see yourself?
• How does it align and confirm your basic beliefs about yourself?
•D Quadrant: Where do I want to be in the future?
• What areas would you like to develop more preference in to be more effective in your work and/or
personal life?
•C Quadrant: What personal insights about myself and others can I
gain?
• What do you see more clearly about yourself than you did before?
•B Quadrant: How can I apply this immediately?
• Are there ways you can more effectively accomplish your job by better understanding your
preferences and those of others where you work?
Four Quadrant Review of Your Assessment
better results through better thinking
The Business of Thinking®
Real –world application of Whole Brain®
Thinking to everyday business issues.
Start Thinking™
ThinkAbout Teams™
ThinkAbout Communicating™
ThinkAbout Creative Thinking™
ThinkAbout Problem Solving™
ThinkAbout Decision Making™
ThinkAbout Your Customer™
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