The Industry, The Market, and The Marketing Plan Assignment By the end of this week your team should have completed the following sections with all subsections as listed at the end of Chapter 8 in the Timmons and Spinelli textbook, starting on page 256.
· THE INDUSTRY AND THE COMPANY AND ITS PRODUCT(S) OR SERVICE(S)
A. The industry.- Tamara
B. The company and the concept- Tamara
C. The product(s) or service(s).- Tamara
D. Entry and growth strategy.- Arturo
· MARKET RESEARCH AND ANALYSIS
A. Customers.- Richard
B. Market size and trends.- Arturo
C. Competition and competitive edges.- Arturo
D. Estimated market share and sales.- Richard
E. Ongoing market evaluation.- Richard
· MARKETING PLAN
A. Overall marketing strategy.- Ryan
B. Pricing.- Ryan
C. Sales tactics.- Ryan
D. Service and warranty policies.- Ade
E. Advertising and promotion.- Ade
F. Distribution.- Ade
Deadline sent to Team Fileshare due- Saturday of each week by 4p.
Team Members in attendance-
Ryan, Richard, Arturo, Tamara, Ade