Week 4 Written Assignment - Business Plan Assignment Prepare a brief outline of a business plan tailored to a specific venture you have in mind. This assignment has no relation to your team assignment and should be a personal venture that you have in min

Social Media Campaign

MBA 595- Social Media

Ade Adesida

August 14th, 2016

Benedictine University

Social Media Campaign

Introduction

Royal Mark is a grocery store. The aim is to expand its market through social media campaigns and creating awareness of the products through different platforms. Through this campaign, Royal Mark will focus on the customers the current customers as well as other social media users who are prospective customers. It will be important for Royal Mark to use different tools in order to reach various social media users. Food is one of the basic needs for everyone and advertising it should not be a difficult thing. The tools which will be used in this campaign include a blog, Facebook and Twitter. Synchronizing the social media platforms in this campaign will help the organization in becoming one of the best-selling in the grocery business. Due to the improvement in technology, it is important to note that social media plays an important role in improving sales and making the brand name strong (Douglas, 2008). In the campaign, the campaign will include blog posts aimed at publicizing the business.

Blog Posts

Royal Mark the Real Deal!

Royal Mark may be a relatively new brand in our neighborhood but it is going to be one of the greatest grocery stores in the region. It is all about Royal Mark; location will be in Bakersfield, CA. Try some of our fresh products. We have very good products which are healthy and containing important vitamins to keep you fit all through. Take your time to visit the store and select from our wide selection of products. You will always love the products of Royal Mark.

Grocery Delivery Service is Changing Lives!

Royal Mark is one of the grocery stores that will be offering delivery services. While this might seem as a simple thing, it is one of the important things changing lives. Through taking advantage of the service, there are various benefits which one can enjoy. Be part of the Royal Mark family and enjoy every benefit. Royal Mark will forever change your life through:

1. Elimination of impulse purchases – You will be able to save a lot in terms of money. Through this, you will not be able to grab that chocolate at the walkway or ice cream or any unplanned item and throw it into your shopping cart…that is our promise!

2. You will never again hassle with kids. Let us be real, shopping with kids is never fun. In fact, in most cases, it has been more of torture than shopping. Through this service, you will be able to save yourself from a snack request every time, the kids escaping. Let us shop on your behalf and enjoy the convenience!

3. Are you bound at home? You have no need to worry! If you are sick or had a new baby or recovering from a recent injury, we will sort you out.

4. Stressed over parking issues and long queues in the store? This will be a thing of the past as we will always deliver on your request.

5. Save time and let us take the entire burden as you take care of other things or may be enjoy your weekend with family as we shop for you.

Blog Pitch

Hello,

I am Ade Adesida the author of Royal Mark ( www.royalmarkblog.wordpress.com ). My passion is blogging about green grocery products. Royal Mark is dedicated to fresh products and recipes as well as tips to customers to improve shopping efficiency and reduce hassle and impulse purchases.

It is my wish to partner with you, for a product review for our products. I wish to work with you in improving the PR of the store through blog posts, Facebook status updates, tweets starting this moment through to the end of the campaign. In return, I will offer you some compensation for your services.

Thank you for considering your consideration. Hoping to work with you soon!

Kindest Regards,

Jose Vasquez [@Jav2]

Facebook

Facebook will allow for updates and interactions in real-time. It offers space for long posts as well as other add-ons like pages. There are various things which can be done through setting up branding profiles, having links to share the relevant website and a call on action.

Facebook post

Have you had some bad experiences in the past in your grocery shopping? Head to our blog “Royal Mark” to see how you can benefit from our delivery services #RoyalMark #GreatServices #BestLessons

Twitter

Tired of the hassle and inconveniences experienced during shopping? Use our new delivery service and enjoy the convenience. Discover the benefits at www.royalmarkblog.wordpress.com #BestDeal

References

Douglas E. W. (2008). Social Marketing Campaigns and Children's Media Use. The Future Of Children, 18(1), 181-203. http://dx.doi.org/10.1353/foc.0.0009