3-5 min Video

Connect P

Rosetta Jeje

Marketing Management 500

Dr.Linda Harris

August 15, 2016

Connect P is one of the major connecting and most friendly applications in the market right and it is set to launch more products that will support Connect P in order for the application to perform efficiently and to fix the preexisting bugs that have been reported in its trial process and in its first version. The symbol and the logo of the application and of the company will be bolded capital C and spall P being enclosed by the C. this will be borrows from the initials of the company name which will make it easier for people to pronounce and be able to understand once they are told what it signifies. Connect P slogans will be Why Not Meet? As it will have eliminated the entire barriers rat are present when people are trying to meet by not synchronizing their time table or even not knowing when the other person is free.

Being based in Washington, the company I not targeting either market but it wants to strategies itself to be able to be used by the working class, both the middle and the high income earners where they can individually choose with whom to spend their free time and what time as they will be aware of when the other party or parties are free. The application and the company will be seeking to show them that the application doesn’t have to be used only when one is free but it can also be used to plan for meetings and this will make sure that it is able to target corporations. Stakeholders and those who have scheduled meeting will be noticed in advanced of a planned meeting, in order to facilitate the meeting taking place. The applications seek to remove the aspect of unplanned meetings and making it easier to notify everyone involved of when they are not available.

Marketing strategies

The marketing strategies that are going to be in use will include factors such as;

The 5C‘s

Having identified the consumers that the company is going to be targeting, it is important to ensure that the products meets their demands and also that it is tailored to satisfy most if not all of their demands. The corporations will need to have certain levels of differentiation where board members can easily plan a meeting without involving the employees and at the same time the employees and each department will want to have an avenue to plan their meetings (Sugden 2009). So the application should not only be protective of the user’s information but also of the group’s details. This will mean that individuals will be using the platform while others are not aware or privy of the details. The products need to be hence differentiated to meet the demands of the corporate consumers and also of the private citizen and individuals with friends.

The company has also to evaluate its self whether it’s better off targeting one market and then with time targeting the next marketing. This will help to integrate the product successful in one market but it will risk on another company discovering the other market and exploiting it. The financial capacity and the human resources capital of the organizations will determine this. At the time the company is only targeting Washington DC and its environments which mean that it needs to diversify its investment which leads to the company exploiting both markets at the same time. (Sugden 2009)

The competition to Connect P is alarm systems and social media applications. At the same time they do not have the ability to seclude and include just a certain number if people which gives Connect P an edge over its competitors.

The collaborators with the company will help in ensuring that the product reaches a certain number of people. The company is seeking to have its application operating on both android and IOS phones which means that it is going to be competing with Google Calendar and iCall Calendar by Apple available on its devices. This means that the company will have to collaborate with various smartphones and tablet assemblers.

The application ill have certain issues such as social issues and also ethical obligation on sharing the private information of an individual with others. This will mean that users of the application will be aware of this I order to shift liability from the company to the users where they will be advised to share their private information with strangers. (Berghoff, Scranton, Spiekermann 2012)

Through the STP the company will have to practice market segmentation which it as done by identifying the middle income earners and corporations. This will bring about the aspect of how to target them both without having to target each individually. In targeting this two groups, the company will have to show them that they do not have to break their routines or even take a break in order to plan meeting with someone all they will need to do, is to take their phone and click on the specific time they will be free and whom they want to spend that time with. For corporations they will just have to synchronize their app with their employees in order to ensure that they can just post once rather than having to send an email which doesn’t have a reminder or writing a memo an don’t everyone concerned might see it. This will serve as good promotion strategy. (Sugden 2009)

The positioning stamen of the company and of the application will be ‘Why Take Time off when you can do it with just a few Clicks’.

Consumer behavior

When it comes to consumer behavior, the target population is one who is always busy and doesn’t have time to plan for meetings and in some cases their free time can be taken up by work. This helps people in planning to meeting and being able to ensure that they can balance their life by being able to know automatically when they are free to meet people and when they aren’t free. This will mean that it will take less time to man as the other person will be well aware in advance of their schedule and if it changes you can change it on your side and it will be updated. The account user information will also be private and it will not be divulged to people the user hasn’t ear marked and it will help in managing their private and social life. The position statement represents what the application is striving to achieve. (Vee, Miller, Bauer 2008)

Mission statement

Reaching out to society to bring the closer while building the aspect of productivity while helping society and family to remain in touch

Company Introduction

Connect P is an aspiring social media company trying to ensure that people do not grow out of touch with each other and this has helped in developing social media applications that ensure that people do not have to spend time planning on the right time to meet or even on the worry that they are going to lose out on something when they are planning to meeting. It also serves as a remainder which can be days before and on the day of the meeting in order to ensure that they remember about the meeting and their social obligations. We are growing to protect the society and adhere to the highest ethical standards with user information.

References

Berghoff, H., Scranton, P., & Spiekermann, U. (2012). The rise of marketing and market research. New York, NY: Palgrave Macmillan.

Sugden, D. R. (2009). Gray markets: Prevention, detection, and litigation. Oxford: Oxford University Press.

Vee, J., Miller, T., & Bauer, J. (2008). Gravitational marketing: The science of attracting customers. Hoboken, NJ: John Wiley & Sons.