BUS644 Operations Management/ Midas

Midas

Read the “Midas” case study in Chapter 2 of your text and respond to the guided response below in a

three- to four-page paper in accordance with APA guide lines as outlined in the Writing Center. In this

paper you must:

Discuss the anticipated impacts (both positive and negative) upon operating efficiencies, and recommend solutions to minimize the negative impacts.

Discuss whether or not operating practices should be changed to accommodate the tune -ups. Be sure to explain your reasoning.

Examine the reasons why input should be gathered from the shop owners.

Discuss the type of input that should be gathered.

Describe the processes and steps needed to launch this new program.

Your paper should be in paragraph form (avoid the use of bullet points) and s upported with the

concepts outlined in your text and additional scholarly sources.

Submit your three- to four-page paper (not including the title and reference pages). Your paper must be

formatted according to APA style as outlined in the Writing Center and must cite at least three scholarly sources in addition to the textbook.

See Below

Real World Scenarios: Midas and Genoa Ford, Same Service but Not Competitors

A typical Midas shop and the service center at a dealership such as Genoa Ford provide the same

service, but are they really competitors? Each has adopted different strategies and tailored their

operations to fit those strategies.

Midas is in the automotive repair business. Its strategy is to provide a narrow range of services at low

cost. National advertising is used to develop wide geographical coverage. The company is not a full

service repair shop, but concentrates on muffler repair, brakes, and shock absorbers. It is successful

because it quickly delivers quality services at low cost. How are operations important to Midas?

Limited service requires a limited inventory that allows convenient storage close to where materials are needed to perform operations.

Multiple shops and limited service permit careful engineering of the necessary hand tools and work

procedures. These special tools and work procedures make shop employees more efficient. Midas can

apply the same tools and methods to a large number of shops, ensuring that initial engineering costs are easily covered.

Because employees have few vari ations in service, they learn how to perform these jobs more quickly.

Workers' skill levels and knowledge requirements focus on a limited area of service so they quickly become experts in a particular area.

As part of a Ford dealership, Genoa Ford's Service Center provides a full line of automotive repairs. In

contrast to Midas, this service operation competes without advertising or national appeal. It also has a

different operating strategy. In order to maintain the dealership, Genoa Ford must be able to s atisfy a

wide variety of customer needs. It offers transmission work, body work, engine repairs, and other tasks

in addition to working on brakes, shocks, and mufflers as Midas does. Genoa Ford designs its operations

to match its objectives.

The facility is adaptable to changing needs. For example, on one day, a single repair stall may be used to wash a new car, repair a door lock, fix an air conditioning leak, or tune an engine.

Genoa Ford has more tools than a specialist like Midas does because Genoa Ford offers a greater variety of jobs.

There is some job specialization among workers. All employees will not be able to do everything, but

employees still need a wide range of skills because Genoa Ford does not have enough of one particular job to allow personnel to specialize. Cross-training is necessary.

The workers' skill levels and pay rates are higher than workers at Midas.

A significant inventory of many different parts is maintained. These parts are physically separated from the repair stalls and controlled by specialists in parts.

As a result of its strategy, Genoa Ford has higher costs and charges higher prices than Midas does for

comparable work. When a car needs routine exhaust system work, it can be taken to a national chain

such as Midas. Generalists, such as Genoa Ford, can complete more difficult jobs and repair work that is paid for by Ford as part of its new car warrantee program.