Apple Corporation (Steve Jobs) Develop a 12- to14-page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must: • Analyze the specific marketplace situation in detail, in

WK 6 ASSIG

Final Paper

Apple Corporation (Steve Jobs)

Develop a 12- to14-page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must:

· Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).

· Develop an organizational mission statement, and forecast performance goals using your situational analysis.

· Design a marketing strategy based upon your objectives.

· Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.

· Develop a written summary and specific recommendations for the implementation of your plan.

Writing the Final Paper The Final Paper:

· Must be 12 to 14 double-spaced pages in length (not including the title and reference pages, charts and/or graphs) and formatted according to APA style as outlined in the Ashford Writing Center.

· Must include a title page with the following:

· Title of paper

· Students name

· Course name and number

· Instructor’s name

· Date submitted

· Must begin with an introductory paragraph that has a succinct thesis statement.

· Must address the topic of the paper with critical thought.

· Must end with a conclusion that reaffirms your thesis.

· Must use at least four scholarly sources from the Ashford University Library, in addition to the text.

· Must document all sources in APA style as outlined in the Ashford Writing Center.

· Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

For your FMP, you will be evaluated on your ability to discuss the brand/company’s performance goals. You do this by using a Pro Forma spreadsheet which must be included . This basically supports your marketing budget that is essentially a projected profit-and-loss statement. It shows expected revenue (forecasted number of units sold times the average net price), and the expected costs of production, distribution, and marketing communications. The difference is the projected profit . You should make a three year projection., i.e.,2016 ,2017 and 2018.

 

What you need to do is go the Ashford library, then you click on the top tab that says "Database and Subject".  A top menu will appear and you click on "Business and Economics".  Ones you click on "Business and Economics" tab you will get a list of all the search engines pertinent for the tab.  Click on "Mergent", it will provide you with company financials, descriptions, history, property, subsidiaries, officers and directors; it includes both public and private companies

This Pro Forma statement must be included in your FMP. If you do not do so , you will lose points off of your grade.

Here is a link to learn more about the Pro Forma Statement:

http://smallbusiness.chron.com/calculate-fiveyear-pro-forma-39682.html

No Plagiarism and the sources must be done correctly in APA

Text (Must be added to the reference)

Finch, J. (2012). Managerial marketing. San Diego, CA: Bridgepoint Education, Inc