Catherine Owens Only

I. Introduction

II. Region Analysis

1. Regional alliances and economic integration

a. The Commonwealth of Australia was formed in 1901 and has a federation of six states and two self-governing territories.

b. East Timor and Australia’s trade has been valued at $31 million. Exports from Australia to Timor are passenger motor vehicles, refined petroleum, electrical machinery, and meat. East Timor exports to Australia provides $1 million and that is only coffee.

c. China is Australia’s largest source of imports. Clothing, computers, toys, sporting goods, furniture and televisions are some of the larger imports China offers.

d. In 1983, a very important free trade agreement was introduced called the Australia New Zealand Closer Economic Relations Trade Agreement (ANZCERTA). The ANZCERTA has greatly integrated both economies

2. Physical environment and its effect on trade

a. Typhoons and earthquakes can put a major damper on trade in the Philippines

b. Because of water scarcity factories sometimes have to be shutdown which causes a 14 billion losses in industrial output. Pollution to crops annually is around a 24 billion losses.

3. Political stability

a. In Vietnam the legitimacy of the political system has been questioned because it seems that most of the people making money are the same people.

b. With the fall of General Suharto in 1998, Indonesia has thrived to become a democracy

4. Economic conditions

a. The Philippine economy grew by 6 percent in 2015

b. Malaysia has received a reputation of high level corruption and there are no effective rules or laws against the ongoing corruption

c. Slowly but surely Vietnam has started to become a part of the global commercial industry. They have modernized their financial sector

5. Finance options available

a. China can provide finance options through their currency, stock market, and commodity market

b. Financing options in Indonesia are liability management and high securities, green financing, high yield issuance, and Islamic finance

6. Social, health, and environmental conditions

a. In 2007, China took over the title from the United States as the largest emitter of greenhouse gases. In 2014 China emitted 27 percent of the global gases.

b. In 2000, the Ministry of Agriculture reported that almost 20% of agricultural and poultry products in major industrial and mining districts and in areas irrigated with contaminated water contained excessive levels of contamination.

c. Resource scarcity has caused violence in China. With polluted water, damaged crops, and polluted air, many people are resorting to violence to show their dislike as to what is going on.

7. Terrorism threats

a. Some Australian citizens are going to the middle east to join terrorist groups.

b. South East Asian terrorist groups

c. Al Qaeda has named Australia as a target nation

d. Indonesian Jemaah Islamiyah

III. Country Analysis

1. Physical Environment and its Effect on Trade

a. Due to Australia’s location it can become very expensive for visitors from other countries to visit

b. In non-desert region Australia grows many grains such as wheat, barley, sorghum, and rye

c. Australia exports more coal and iron ore than any other country

2. Political stability

a. Australia comprises of an elected federal, state, and local government. It has been politically stable and for the most part a very peaceful country.

3. Economic Conditions

a. For almost 25 years Australia has had very promising economic progress without one threat of a recession. With an abundance of natural resources Australia’s economy has thrived because of long term development and an effective system of government

4. Finance Options

a. There are several financing options when it comes to importing and exporting such as Trade Advance which provides short term finance for import transactions

5. Social Health and Environmental Conditions

a. The social classes have been broken up into 3 classes, lower, upper and middle. The upper class has been viewed to have the expensive homes and clothing money can buy.

b. The government makes it very important for citizens to avoid being ill. The majority of healthcare is paid for by the government while a very small amount is taken from the citizens. Australia invests money to help citizens quit or avoid smoking, HIV, drugs, and alcoholism.

c. Deforestation, overgrazing, and invasive species have all played a part in the dramatic change of Australia’s environment

6. Cultural Conditions

a. Australia was originally created of Aborigines, British and Irish decent before finally opening the doors to an array of different cultures. The perception of Australia is that they are a multi-cultural and multi-faith society

IV. Organization and product or service analysis

1. Description of your organization

a. Sharp is a technology corporation that has prided themselves on providing the very best in home appliances, mobile, TV & audio and business products. We now have decided to enter the virtual reality market and what better way to do so than create a virtual reality headset.

2. Product needs assessment of the target country

a. Research group Telsyte predicts Australians will buy 110,000 VR headsets this year with supply unable to keep up with the demand as people increasingly look to pop on a headset and immerse in an unreal experience.

3. Description of product to meet the need

a. Although we are interested in expanding into many fields, gaming will be the entry point for our virtual headset. The VR Dream has the potential to create many kinds of entertaining, educational, therapeutic, and even business like experiences. The audience we will initially focus on for the VR Dream will be hardcore gamers because there has become a demand for gamers who want to actually step into the virtual world of a game they are playing and make things happen on a screen as if they are physically in the game. Once we meet the needs of hardcore gamers we will start to target casual users in hopes that people will start to visualize the many different uses of a VR headset.

4. Analyze and select the best entry strategy for your product

a. One of the best ways to enter into a new market is by focusing on web based products and services. In today’s market more and more people are introduced to new products through the internet and by providing them with the necessary information online, we will be able to slowly start selling our product to Australia’s retail stores. The more they here and see the VR headset the more likely they will become familiar with it.

References: