Marketing HW
faisal91
mkt333_-_starbucks_dunkin_donuts2.docxINTRODUCTION TO MARKETING (MKT333)
Starbucks vs. Dunkin’ Donuts
1. Describe the targeted segment(s) of each Starbucks and Dunkin’ Donuts.
2. Discuss the competitive advantage of each Starbucks and Dunkin’ Donuts.
3. Compare and/or contrast the positioning strategy of Starbucks and Dunkin’ Donuts.
(What is the brand image?)
4. Discuss how Starbucks’ strategies have changed since its early days?
5. Discuss how Dunkin’ Donuts’ strategies have changed since its early days?
