Case Study
faisal91
ge_write-up.docx
General Electric’s Corporate Strategy Case Write-up
Please read the GE Case and address the following four questions:
(1) What role do culture and values play in GE’s strategy?
(2) Is GE’s corporate strategy viable for the future?
(3) Why is GE proposing to sell its light bulb and appliances divisions?
(4) What are the threats to the corporate strategy?
These questions will be the basis for a class discussion.
