case Study

Delta Airlines Case

Albritton—MGT490C

Case Write-up (Individual Assignment)

· What are the most important strategic factors you would need to consider if you were to compete in the airline industry?

· Is the airline industry an attractive industry to do business in?

· What should be Delta’s response to changing demographics in the United States, both in terms of products and services?

· How would you describe competition in the global airline industry?

· How is Delta Airlines different from other competitors in the industry?

· How is Delta Airlines similar to their competitors?

· How should Delta respond to increased global competition, especially to the threats posed by rapidly expanding airlines from the Middle East (e.g., Etihad Airways, Emirates, and Qatar Airways)?