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CASE STUDY – PERSONALITY, VALUES, AND ORGANIZATIONAL SUCCESS

You have recently been hired as a Manager for the local radio station in a small market. You are good-looking, well-dressed, enthusiastic and quite thrilled to be hired as the Manager. You are 22 years old, a Hispanic woman and your MBTI is ENTJ. At times, you have wondered how you got the job. However, you know you truly impressed the station owner when you interviewed. You have a baccalaureate and one year of paid experience in an internship that was extended beyond the summer. Your energy and “visions” for the future really sold the station owner on you, as the person to hire.

It is your first week and you are concerned about:

Everyone at the station is seven (7) to thirty-three (33) years older than you. They repeatedly call you “KID” and you find yourself feeling quite defensive. There is only one woman at the station and no other minorities.

The only person with any kind of an education is the woman who is a receptionist (she is seven years older than you). Sasha Miles graduated from a local community college. She appears to be sympathetic to you. She herself has experienced sexual harassment on many occasions and she has reported that to you, hoping you will intervene. Sasha is an NF type.

The former manager, Bud Davis, was offered a job in sales and much to the owner’s surprise; he took it rather than leave the station. You now find that he sabotages everything you do including the first change you posted –“NO SMOKING” anywhere in the station. Bud is an SJ type.

The station engineer, Trevor Reynolds, in his late fifties, on numerous occasions has not been available when there was a problem with transmission. Recently, lightning struck the antenna and the station was off the air for six (6) hours. You learn that the reason he was not available is because he was inebriated. In fact, he has had a drinking problem for years and it has increasingly interfered with his job performance. Trevor’s type is SP.

In the sales department, everyone (there are two salesman, Jim Williams and Ed Fisher, and they recently added the former manager) keeps contacting the same old advertisers. You learn that these sales reps have established a “good ol’ boy” network. For instance, a salesman gives reduced rates to the local car dealer in exchange for a $500 savings on his car purchase. Even though the population of the area is growing, station and advertising sales accounts are not.

The program director is in his mid-forties. Harold Larson has no enthusiasm for the job. He is preoccupied with his second wife having left him. He blames anyone and everyone for his problems. When you had your first meeting with him, he talked about everything that is wrong in his life and never addressed programming needs of the station. Harold is an NT type.

How will you proceed? What are the assumptions in the case? What are your priorities at the station? What are the varying perspectives and how will you use your knowledge of MBTI, other personality traits, and values to be successful in your first role as a Manager?