Assignment 5 :Business plan

Instructor Name: Dr. Carla Henryhand

Student Name: Mehdi Faraji

Subject: assignment 2

Date:08/10/2016

Vegetus Oasis Ltd: Marketing Plan and Sales Strategy

A Marketing plan is described as an exhaustive document that will outline the advertising and marketing labors of a company for the next year. It will tend to describe activities in business that are set in place to achieve certain market aims within a given deadline. It include current marketing position description, in-depth analysis of the target market, and a clear description of the means of marketing the business will employ to achieve its aims. It will usually begin with the identification of the needs of the customer usually carried out by means of a market research and the ways in which the business fulfil the wants while producing a satisfactory level of yield. A plan will also contain a complete investigation of the strengths and weaknesses of a certain firm and its products.

A sales strategy can be said to be an elaborate plan that will tend to positions the brands of a company so as to gain competitive advantage. Good sales strategies aid the sales to target the specific market Successful strategies help the sales force focus on target market customers and communicate with them and hence establish meaningful ways of communication. Sales representatives will always need the way in which their product or services work and how to solve potential problems. A good sales strategy will then pass out this message and this will give the sales force to spend their time while targeting of the correct consumers at the right place. The consumers who will be drinking Vegetus Oasis Organic juice are from different demographic groups. This is because, according to statista, the number of people who turned into using

Nonalcoholic beverage is approximately 4.0% which is way higher than the rate of 2% which is way lower and this means that a lot of consumer are looking for a way of quitting the use of alcoholic beverages and thus opening up new markets for NAB. The education status, gender, ethnic group or income of the consumer would not be specific since this kind of beverage is not prohibit by for any religion or age. It would be used by anyone who would be willing to accept and start a new and more physically fit.

The organic juice industry is a more evolving branch and therefore no stiff competition from globally established companies like Coca-Cola and Pepsi would be up to offer any. The fact that this market generated $28.4 billion US in 2012and this amount rose to $30 billion US shows that this field is highly profitable. This makes a lucrative deal if good investment is done.

The fact that this market also lacks a giant global rival makes it less adverse than others. This is because the capital out lay to match the global rivals would be a problem and secondly the type of adverting such firms employ cannot be rivalled by small upcoming firms that do not have budget and profits.

Specializing in the organic juice market also stands out as most consumers who want to keep fit will associate with your brand. The juice being natural and organic means it is free of many chemicals and hence can be a hit to the consumers who like things natural. This is because they will be attracted by the fact that the juice itself is natural. People fighting to quit alcoholism would find organic fruit juices a good option as they fight to kick out the drinking habit.

The company would seek to differentiate itself from other brands and act as a firm of its own. Given that Vegetus Oasis is a new company that would working to carve out some market share by distinguishing its product from those of rival, the choice of a triangular strategic positioning method would be best suited for a firm like Vegetus Oasis. This strategy position is made up of three specific options that are aimed at the same goal; customer bonding and having the long term effect of stabilizing scales though this is more of theoretical. These are; Best product- low-cost products which are highly differentiated relative to competing products.

Customer solution- achieved by reducing customer costs thus making it economical for them to purchase our product strengthens the bond.

Being a new firm in the industry, Vegetus Oasis would need to bank on its major advantages and/or strengths which include the following; having a newly employed workforce that is eager to impress, a staff that boasts of at least one professional certificate, the company itself is equipped with state of the art technology in juice production, having sufficient capital outlay for start of business which was collected by crowd funding and lastly having in place a rigorous employee training and rewarding program aimed to boosting the morale of the employees.

This factors will help the Vegetus Oasis Juice Brand to develop it a brand to behold.

External factor that could play a major role in the developing of the company include the following;

· Market forecasts that show the organic juice industry as a favorable investment sector. This is because the projected growth rate of the market blends in very well with the company and its objectives. This means that this brand has a chance if establishing itself since it also lacks any strong competition from close competitors.

· The target market has more disposable income that they would be willing to spend on commodities like Vegetus Oasis as the economy is forecasted to be in a god and balanced place. This will aid in the quick growth of the company as it seeks to quickly establish itself in the organic juice sector of the non-alcoholic beverage industry

· A good flow of information about the advantages of organic juice over conventional food serves as an advantage to Vegetus Oasis Organic Juice. This would mean the information is easily and freely available for most people to familiarize themselves with organic juice

References

De Melo, M., Denizer, C., & Gelb, A. (1996). From plan to market: patterns of transition. World Bank Policy Research Working Paper, (1564).

De Melo, M., Denizer, C., & Gelb, A. (1996). Patterns of transition from plan to market. The World Bank Economic Review, 10(3), 397-424.

Gwinner, R. F. (1968). BASE THEORY IN FORMULATION OF SALES STRATEGY. MSU BUSINESS TOPICS-MICHIGAN STATE UNIVERSITY, 16(4), 37-44.

Moncrief, W. C., & Shipp, S. (1997). Sales management: strategy, technology, skills. Addison-Wesley.