Writing Assignment 6
Possible Investment in Kenya
Emmy Bowe P. University EN306
Introduction
Mahindra and Mahindra are considering to invest in an African country, specifically Kenya
25 employees are being considered to be transferred to Kenya in the new subsidiary as expatriates
Kenya has the fastest growing economy in Africa and the third in the world, according to Bloomberg
Kenya is an oasis of opportunity and a destination for investors.
This presentation highlights the reasons why M&M’S choice of Kenya as an investment destination will be a wise strategic move
1. Tax treaties and a preferential market access
Kenya offers potential investors with a diverse market accessibility
These markets are affiliated to the country due to membership in regional and global trading bodies
EAC, COMESA, AU and WTO are such markets, an opportunity for M&M expansion and growth
Exports from Kenya have privileged access, duty reduction and are free from quota restrictions in relation to world markets
This is due to signatory protection agreements from Multilateral Trade System (MTS) and ACP Cotonou
2. Strategic Location
Kenya is located at the East African Coast
Potential Investors can access the East and Central African market with over 385 million potential consumers
The port at Mombasa provides shipping requirements to over a dozen countries
Airports at the country also provide international connectivity to Asia, Europe and other African parts
3. Regulatory reforms
Kenya has made reforms aimed at reducing costs of starting up and running business in the country, an incentive to foreign investors
This reforms have simplified and minimized the number of licensing requirements
The foreign investment act in Kenya will guarantee the protection of our employees and the company’s property by the government
4.Highly skilled labor force
Kenya revels in a large pool of highly educated, qualified and skilled multilingual workforce
The labor force is essential to the Mahindra and Mahindra’s strategic growth
The labor costs are also effective since the minimum wage rate is low
5. Political Stability
The success of our company will be anchored on the political stability of the country of operation
Kenya is a peaceful country, and now under less threat from terrorism
Kenya is the best fit African country for oil and gas investment compared to other oil countries such as Nigeria, which are facing civil war
Conclusion
Kenya’s economy is best for oil and gas exploration based on our research
The oil reserves and deposits in the country are yet to be tapped, and our company’s return on investments will be immense in a few years to come
Kenya has the least trade barriers for investor companies seeking to capitalize in the oil and gas industry, which is still at its initial stages
References
BBC News. (2016). Kenya Country Profile. Retrieved from: http://www.bbc.com/news/world-africa-13681341
Lillian, O. (2016). British company strikes oil in Kerio Valley basin. Daily Nation. Retrieved from: http://www.nation.co.ke/news/Tullow-finds-oil-deposits-in-Kerio-area/1056-3120332-flefltz/index.html
The CIA World Fact book. (2016). Kenya. Retrieved from: https://www.cia.gov/library/publications/the-world-factbook/geos/ke.html
The World Bank. (2016). Kenyan Profile. Retrieved from: http://www.worldbank.org/en/country/kenya/overview