Audio Power Point Presentation

Subject: Proposal to Research and Make Recommendations on the Feasibility of Venturing in Kenya Oil Industry

The company has experienced and immense growth and it is for this reason that strategies should be laid down to help the company invest beyond the country’s borders. There are different oil producing countries that the company can invest in; however, Kenya stands as the best country to invest in (Energy Regulatory Commission, 2016). This proposal will give more details about Kenya and its oil industry.

Problems

One of the challenges facing Kenya oil industry is stiff competition. Oil in Kenya was discovered a few years ago. There are many companies that are interested in this precious commodity and some of the companies would do anything within their power to get an opportunity to invest in the oil industry in Kenya. Kenya oil market has been dominated by cartels for so long and that makes it difficult for international markets to genuinely get permits to work in Kenya (International Monetary Fund, 2016).

Country overview

Kenya is one of the fastest developing economies globally. The country has been depending on exported oil and this will be a good opportunity for the country to start processing its own oil. Since the 2013 elections, Kenya has been politically stable and peaceful and therefore the environment is suitable for business (Kenya Investment Authority, 2016).

Audience

RAC Inc. Proposal August 30, 2016 Page 5

My formal report will include a multiple layers of audiences

• Gatekeeper: Mr. Jonathan Keen will have the power to allow the proposal to move to the next stage or not.

• Primary: Mr. Mark Kay, the CEO of the company will have the authority to reject the proposal if he feels it did not touch on every detail.

• Secondary: The Company plans to transfer a number of employees from the United States to Kenya.

• Auxiliary: The employees who will not be transferred will also hear about the transfer and expansion of the company to the Kenyan soil.

• Watchdogs: The Company’s management, the company’s legal team and the government of Kenya will also be involved in the entire process.

Topics to investigate

I plan to answer the following questions:

1. What information does RAC Inc. need to know about Kenyan culture, politics, economy, and workforce to be successful?

• Culture- Kenyan culture is different from America’s culture. However, Kenyans are welcoming and loving.

• Politics- The current political situation in Kenya is business friendly.

• Economics- The economy of Kenya is stable and the shilling has been strong against the dollar (The World Bank, 2013).

• Workforce- Kenya has a hardworking population, as a matter of fact; there are a lot of Kenyans who work in the United States.

2. How should the company adapt its business practices to succeed in Kenya?

• Competition- There is stiff competition in Kenyan oil industry but with the resources at the company’s disposal the company will stand the competition.

• Location- The Company intends to conduct its business in Turkana where the mining of the oil will be taking place.

• Slate tablet: The Company does not need to change its strategies; they will effectively work in the country.

3. What other issues may RAC Inc. have by introducing their product in Kenya?

• Business culture- Business culture will not have an effect on the operations of the company since Kenya and America’s business cultures are almost similar.

• Marketing- There are a lot of marketing platforms in Kenya and therefore marketing will not be an issue.

• Technology- Kenya is advanced technologically; however, the company will carry its resources with it to ensure everything goes as planned.

• Integration- Kenyan population is welcoming and friendly and therefore it will not take much time for the company to integrate with the residents.

Methods and resources

I intend to gather information from all sources available; however, all the sources will be provided in the reference page.

Qualifications

The company has the finest employees. All the employees hold degrees in Business and Commerce and at least a diploma in International Relations (Ncebere, 2003).

Work schedule

The following schedule will help in finishing the report on time

Activity Total time Completion date

Gathering information 13 hours 03/09/2016

Analyzing information 9 hours 04/09/2016

Organizing information 5 hours 05/09/2016

Creating visuals 9 hours 06/09/2016

Revising drafts 4 hours 07/09/2016

Preparing presentation slides 4 hours 08/09/2016

Editing draft 3 hours 12/09/2016

Proofreading report 2 hours 12/09/2016

RAC Inc. Proposal August 30, 2016 Page 2

RAC Inc. Proposal August 30, 2016 Page 3

Rehearsing presentation 2 hours 12/09/2016

Delivering presentation 1 hour 13/09/2016

Call to action

I am confident that the proposal has touched on every necessary detail that will help the company in determining whether to invest in Kenya or not. I humbly request for my proposal to be approved so that I can start working on the formal report.

RAC Inc. Proposal August 30, 2016 Page 4

References