MARKETING _ please read everything before you send me a handshake

edit.docx

Home >Business & Finance homework help >Marketing homework help >MARKETING _ please read everything before you send me a handshake

Running Head: MARKETING

MARKETING 6

Marketing

Group members Names and their roles

Course

University

Marketing

Charts

Price

Low

$1.00-$3.00

$1.00 -$3.00

Average

$3.10-$4.00

High

$4.01-$5.00

100 Calorie

Pop Secret

Pour Over

Pop Weaver

Kettle Corn

Original

Select

Extra Butter

Tender White

Yellow Popping Corn

Smart Pop

Naturals

Size

Small

1.7 OZ – 17 OZ

Large

19 OZ – 45 OZ

Medium

18 OZ – 35 OZ

Orville Redenbacher’s

Pop Secret

Pop Weaver

Jolly Time

Great value

Crunch n Munch

Orville Redenbacher’s

Pop Weaver

Skinnygirl

Jolly Time

Orville Redenbacher’s

Pop Secret

Pop Weaver

Jolly Time

Skinnygirl

Great value

Flavor

Sweet

Orginal

Salt

Butter

Orville Redenbacher’s

Crunch and Munch

Orville Redenbacher’s

Pop Weaver

Skinnygirl

Jolly Time

Orville Redenbacher’s

Pop Secret

Pop Weaver

Jolly Time

Skinnygirl

Great value

Orville Redenbacher’s

Pop Secret

Pop Weaver

Jolly Time

Great value

Position of Isle

First

Third

Second

Orville Redenbacher’s

Pop Weaver

Jolly Time

Crunch n Munch

Orville Redenbacher’s

Pop Secret

Pop Weaver

Skinnygirl

Jolly Time

Great Value

Brand Name

Manufacturer

Package

Unit Price

Package/Copy/

Graphics/Image

Orville Redenbacher’s

Chester Inc.

13.96 OZ

$4.56/16=0.12

Green and blue package

White script of the flavor’s and the brand’s name

Fun package

Orville Redenbacher’s

Chester Inc.

13.96 OZ

$4.56/16=0.12

Brown and beige package

White script of the flavor’s and the brand’s name

Classic package

Orville Redenbacher’s

Chester Inc.

39.4 OZ

$2.02/16=0.12

Red and blue package

White script of the flavor’s and the brand’s name

Fun package

Orville Redenbacher’s

Chester Inc.

9.9 OZ

$3.54/16=0.22

Red and yellow package

White script of the flavor’s and the brand’s name

Fun package

Orville Redenbacher’s

Chester Inc.

13 OZ

$1.77/16=0.11

Red and yellow package

White script of the flavor’s and the brand’s name

Fun package

Orville Redenbacher’s

Chester Inc.

13.96 OZ

$ 1.95/16=0.12

Green and blue package

White script of the flavor’s and the brand’s name

Fun package

Crunch n Munch

ConAgra Foods

6 OZ

$2.67/16=0.16

Red, blue and yellow package

White script of the flavor’s and the brand’s name

Fun package

Pop Weaver

The weaver popcorn company Inc.

45.72 OZ

$1.75/16=0.10

Green, white, red, orange and yellow package

White and yellow script of the flavor’s and the brand’s name

Fun package

Pop Weaver

The weaver popcorn company Inc.

54 OZ

$ 1.46/16=0.09

Yellow, purple, red, and orange package

White and yellow script of the flavor’s and the brand’s name

Fun package

Jolly Time

American popcorn company Inc.

12 OZ

$3.97/16=0.24

Yellow, orange, green, and red package

White and green script of the flavor’s and the brand’s name

Fun package

Jolly Time

American popcorn company Inc.

30 OZ

$1.59/16=0.09

Yellow, orange, green, black and red package

White and green script of the flavor’s and the brand’s name

Fun package

Pop Secret

Diamond Food

3.2 OZ

$5.69/16=0.35

Blue and yellow package

yellow script of the flavor’s and the brand’s name

Classic package

Great Value

ConAgra Foods

32 OZ

$1.88/16=0.11

Blue, orange and white package

White script of the flavor’s and the brand’s name

Classic package

Skinnygirl

Orville Redenbacher’s

15 OZ

$4.25/16=0.26

White, black and red package

Black and red script of the flavor’s and the brand’s name

Elegant package

List of manufacturers that appear to be category leaders

· Orville Redenbacher’s

· Jolly Time

Commentary

1. From the above chart, it is apparent that the market leader with the highest number of products in the shelves is Orville Redenbacher’s. Orville had a number of products in the markets shelves that include the following brands:

i. Buttery popcorn

ii. Sweet & Savory Popcorn

iii. Smart Pop

iv. Naturals

v. SkinnyGirl Popcorn

vi. Kernel Popcorn & Oil

vii. Poppycock

Jolly Time offers the market two brands i.e. 100 Calorie and Select. On the other hand, Pop weaver has Extra Butter and Slim Pop i.e. two brands in the market. The amount of products that this company stocks in supermarket shelves is enough to place it as a market leader since the company has diversified i.e. various product categories that meet the dynamic changes and different needs of the various classes of the customers in the market. The product ranges from the ones that are free from fat to those that have fats. Jolly Time and Pop Weaver are the second runners up when it comes to category leadership; these companies have two brands in the market.

List of Manufacturers that appear to be niche marketers

· ConAgra Foods

· Diamond Foods

Commentary

2. ConAgra Foods and Diamond Foods are manufacturers that can be deemed niche marketers. Each of the above mentioned companies has one product in the market as shown in the table below. Having one product means they are targeting a specific group of customers.

Brand Name

Manufacturer

Crunch n Munch

ConAgra Foods

Pop Secret

Diamond Foods

Brand Name	Manufacturer	Package	Unit Price	Package/Copy/ Graphics/Image
Orville Redenbacher’s	Chester Inc.	13.96 OZ	$4.56/16=0.12	Green and blue package White script of the flavor’s and the brand’s name Fun package
Orville Redenbacher’s	Chester Inc.	13.96 OZ	$4.56/16=0.12	Brown and beige package White script of the flavor’s and the brand’s name Classic package
Orville Redenbacher’s	Chester Inc.	39.4 OZ	$2.02/16=0.12	Red and blue package White script of the flavor’s and the brand’s name Fun package
Orville Redenbacher’s	Chester Inc.	9.9 OZ	$3.54/16=0.22	Red and yellow package White script of the flavor’s and the brand’s name Fun package
Orville Redenbacher’s	Chester Inc.	13 OZ	$1.77/16=0.11	Red and yellow package White script of the flavor’s and the brand’s name Fun package
Orville Redenbacher’s	Chester Inc.	13.96 OZ	$ 1.95/16=0.12	Green and blue package White script of the flavor’s and the brand’s name Fun package
Crunch n Munch	ConAgra Foods	6 OZ	$2.67/16=0.16	Red, blue and yellow package White script of the flavor’s and the brand’s name Fun package
Pop Weaver	The weaver popcorn company Inc.	45.72 OZ	$1.75/16=0.10	Green, white, red, orange and yellow package White and yellow script of the flavor’s and the brand’s name Fun package
Pop Weaver	The weaver popcorn company Inc.	54 OZ	$ 1.46/16=0.09	Yellow, purple, red, and orange package White and yellow script of the flavor’s and the brand’s name Fun package
Jolly Time	American popcorn company Inc.	12 OZ	$3.97/16=0.24	Yellow, orange, green, and red package White and green script of the flavor’s and the brand’s name Fun package
Jolly Time	American popcorn company Inc.	30 OZ	$1.59/16=0.09	Yellow, orange, green, black and red package White and green script of the flavor’s and the brand’s name Fun package
Pop Secret	Diamond Food	3.2 OZ	$5.69/16=0.35	Blue and yellow package yellow script of the flavor’s and the brand’s name Classic package
Great Value	ConAgra Foods	32 OZ	$1.88/16=0.11	Blue, orange and white package White script of the flavor’s and the brand’s name Classic package
Skinnygirl	Orville Redenbacher’s	15 OZ	$4.25/16=0.26	White, black and red package Black and red script of the flavor’s and the brand’s name Elegant package