Strategic management project- final project

I conducted a SWOT analysis of Apple Inc. This process involves doing an assessment of the company to determine its strengths, weaknesses, opportunities, and strengths.

SWOT Analysis

Apple is a company that has many strengths. Customer loyalty allows the company to sell each of its products since customers like its products. It's high revenues and cash flow allow the company to be ahead of others. The company is also very innovative, and this leads the company to produce goods that are marketable. Its products are made in such a way that everyone understands how they operate, and this gives the company a great advantage. Additionally, having a strong marketing and advertising team helps its products to gain popularity in the market and therefore attract many customers to purchase the products. These strengths and others are behind the company’s success.

The company has its weaknesses that include the fact that the organizations market share is declining as other competitors become strong. The company has been facing various lawsuits relating to infringement of patents. The fans for the company’s products are declining due to decline in innovativeness of the company. The company’s management has changed, and so are their products and this affects how customers respond. Further, the company’s products are very expensive compared to those of competitors. The company needs to be aware of these weaknesses so as to ensure that alterations are done to avoid losses.

From my research, the company has opportunities stemming from various sources. Cloud services have increasing demand which is a great opportunity for the company to maximize. There is the high growth of the mobile market, and this helps the company’s products to have a high demand. High demand for smartphones is a great chance for the company to maximize on by producing high class phones at huge inventory levels to satisfy customers. The company has opportunities in the international markets (Lashinsky, 2012).

The company faces many threats in its operations. The increase in taxes is a threat to the business as it reduces its profits. Dollar fluctuations also affect the business especially for its subsidiaries in international countries. There is pressure for the company to increase wages for its employees. The company had once face a cyber-attack, and this continues to threaten the company’s assets and information.

References Lashinsky, A. (2012). Inside Apple: How America's most admired-and secretive-company really works. New York: Business Plus.