Management and Organizational Behavior 2
Mission Statement (Why you Exist) Vision statement (Desired end state)
A one-‐sentence statement describing the reason an organiza-on or program exists
This should be a prac-cal, tangible tool you can use to make decisions about priori;es, ac;ons, and responsibili;es?
Needs t0...
…be clear and simple (most aren’t)
…avoid elaborate language & buzz words
…easily explained by others
…not be confused with a vision statement
…be recognizably yours
1-5 word answers
What type of en;ty/program? Is this important?
(e.g. a nonprofit, volunteer program, event, business, etc)
Why do you exist? (problem/needs)
(e.g. Millions lack access to safe water)
What’s the broadest way to describe the work?
(e.g. Providing clean drinking water)
A one-‐sentence statement describing the clear and inspira-onal long-‐term change, resul-ng from your work.
These should be prac-cal, tangible tools you can use to lead your group or organiza;on in achieving quality results
Needs t0...
…be clear and simple (most aren’t)
…avoid elaborate language & buzz words
…easily explained by those involved
…not be confused with a mission statement
Questions toconsider
What needs to be changed?
What are the major issues or problems?
Why should issues be addressed?
?
What are their costs to the involved par-es?
What are the strengths and assets?
Both of org/program and those being served
What is your dream end-‐state?
In a perfect world, what would this look like?
What would success look like?
Specifically for this par-cular project/organiza-on
For whom do you do this work?
(e.g. To people without access)
Where do you work? (geographic boundaries)
(e.g. in developing countries)
Example Vision Statements
No child in our city will go hungry to bed in the evening.
HandsOn Network’s vision is that one day every person will discover his/her power to make a differenc
View a large list of example vision statements hPp://topnonprofits.com/vision-‐statements/
Example mission statements
charity: water is a non-‐profit organiza-on bringing clean, safe drinking water to people in developing na-ons.
HandsOn Network inspires, equips and mobilizes people to take ac-on that changes the world.
creatingavolunteermanagementprogram A collaboration between
Creating Mission & Vision Statements
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If you share this resource please link to
h<p://topnonprofits.com/vision-‐mission
topnonprofits.com handsonnetwork.org