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valmodovar_stock_performance.xls

Liquidity

Liquidity Ratio
Kellogg Co
2013 2014 2015
Current Assets 3,267,000 3,340,000 3,236,000
Current Liabilities 3,835,000 4,364,000 5,739,000
Inventory 1,248,000 1,279,000 1,250,000
Target corp
2013 2014 2015
Current Assets 11,573,000 14,087,000 14,130,000
Current Liabilities 12,777,000 11,736,000 12,622,000
Inventory 8,766,000 8,790,000 8,601,000 0.8518904824
Current Ratio
2013 2014 2015
Kellogg Co 0.85 0.77 0.56
Target corp 0.91 1.20 1.12
Quick Ratio
2013 2014 2015
Kellogg Co 0.53 0.47 0.35
Target corp 0.22 0.45 0.44

Liquidity

Kellogg Co
Target corp
Current Ratio

Profitability

Kellogg Co
Target corp
Quick Ratio

Activity Ratios

Gross Margin
2013 2014 2015
Kellogg Co 41.26% 34.73% 34.61%
Target corp 30.38% 29.53% 29.39%
Kellogg Co 2013 2014 2015
Sales 14792000 14580000 13525000
Gross Profit 6103000 5063000 4681000
Operating Profit 2837000 1024000 1091000
Net Profit 1807000 632000 614000
Kellogg Co 2013 2014 2015
Sales 3266000 4039000 3590000
Gross Profit 6103000 5063000 4681000
Operating Profit 2837000 1024000 1091000
Net Profit 1907000 632000 614000
Operating Profit Margin
2013 2014 2015
Kellogg Co 19.18% 7.02% 8.07%
Target corp 7.33% 5.83% 6.25%
Net Profit Margin
2013 2014 2015
Kellogg Co 12.20% 4.33% 4.54%
Target corp 4.09% 2.72% -2.25%
Return on Assets
2013 2014 2015
Kellogg Co 11.79% 4.13% 4.04%
Target corp 6.33% 4.25% -3.81%
Return on Equity
2013 2014 2015
Kellogg Co 60.60% 19.96% 24.97%
Target corp 18.52% 12.02% -10.82%

Activity Ratios

Kellogg Co
Target corp
Gross Margin Ratio

Sheet4

Kellogg Co
Target corp
Operating Profit Margin

Sheet5

Kellogg Co
Target corp
Net Profit Margin

Sheet6

Kellogg Co
Target corp
Return on Assets

Sheet7

Kellogg Co
Target corp
Return on Equity
Inventory Turnover
2013 2014 2015
Kellogg Co 6.65 7.53 6.99
Target corp 6.45 6.14 5.84
Kellogg Co Target corp
Recievables Turnover 12.5 160.6
Days Sales outstanding 25 60
Fixed assets turnover 12 15
Total Assets Turnover 2 15
Kellogg Co
Target corp
Inventory Turnover