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Liquidity
| Liquidity Ratio | |||||||||||||
| Kellogg Co | |||||||||||||
| 2013 | 2014 | 2015 | |||||||||||
| Current Assets | 3,267,000 | 3,340,000 | 3,236,000 | ||||||||||
| Current Liabilities | 3,835,000 | 4,364,000 | 5,739,000 | ||||||||||
| Inventory | 1,248,000 | 1,279,000 | 1,250,000 | ||||||||||
| Target corp | |||||||||||||
| 2013 | 2014 | 2015 | |||||||||||
| Current Assets | 11,573,000 | 14,087,000 | 14,130,000 | ||||||||||
| Current Liabilities | 12,777,000 | 11,736,000 | 12,622,000 | ||||||||||
| Inventory | 8,766,000 | 8,790,000 | 8,601,000 | 0.8518904824 | |||||||||
| Current Ratio | |||||||||||||
| 2013 | 2014 | 2015 | |||||||||||
| Kellogg Co | 0.85 | 0.77 | 0.56 | ||||||||||
| Target corp | 0.91 | 1.20 | 1.12 | ||||||||||
| Quick Ratio | |||||||||||||
| 2013 | 2014 | 2015 | |||||||||||
| Kellogg Co | 0.53 | 0.47 | 0.35 | ||||||||||
| Target corp | 0.22 | 0.45 | 0.44 |
Liquidity
Kellogg Co
Target corp
Current Ratio
Profitability
Kellogg Co
Target corp
Quick Ratio
Activity Ratios
| Gross Margin | |||
| 2013 | 2014 | 2015 | |
| Kellogg Co | 41.26% | 34.73% | 34.61% |
| Target corp | 30.38% | 29.53% | 29.39% |
| Kellogg Co | 2013 | 2014 | 2015 |
| Sales | 14792000 | 14580000 | 13525000 |
| Gross Profit | 6103000 | 5063000 | 4681000 |
| Operating Profit | 2837000 | 1024000 | 1091000 |
| Net Profit | 1807000 | 632000 | 614000 |
| Kellogg Co | 2013 | 2014 | 2015 |
| Sales | 3266000 | 4039000 | 3590000 |
| Gross Profit | 6103000 | 5063000 | 4681000 |
| Operating Profit | 2837000 | 1024000 | 1091000 |
| Net Profit | 1907000 | 632000 | 614000 |
| Operating Profit Margin | |||
| 2013 | 2014 | 2015 | |
| Kellogg Co | 19.18% | 7.02% | 8.07% |
| Target corp | 7.33% | 5.83% | 6.25% |
| Net Profit Margin | |||
| 2013 | 2014 | 2015 | |
| Kellogg Co | 12.20% | 4.33% | 4.54% |
| Target corp | 4.09% | 2.72% | -2.25% |
| Return on Assets | |||
| 2013 | 2014 | 2015 | |
| Kellogg Co | 11.79% | 4.13% | 4.04% |
| Target corp | 6.33% | 4.25% | -3.81% |
| Return on Equity | |||
| 2013 | 2014 | 2015 | |
| Kellogg Co | 60.60% | 19.96% | 24.97% |
| Target corp | 18.52% | 12.02% | -10.82% |
Activity Ratios
Kellogg Co
Target corp
Gross Margin Ratio
Sheet4
Kellogg Co
Target corp
Operating Profit Margin
Sheet5
Kellogg Co
Target corp
Net Profit Margin
Sheet6
Kellogg Co
Target corp
Return on Assets
Sheet7
Kellogg Co
Target corp
Return on Equity
| Inventory Turnover | ||||
| 2013 | 2014 | 2015 | ||
| Kellogg Co | 6.65 | 7.53 | 6.99 | |
| Target corp | 6.45 | 6.14 | 5.84 | |
| Kellogg Co | Target corp | |||
| Recievables Turnover | 12.5 | 160.6 | ||
| Days Sales outstanding | 25 | 60 | ||
| Fixed assets turnover | 12 | 15 | ||
| Total Assets Turnover | 2 | 15 |
Kellogg Co
Target corp
Inventory Turnover