management homework help
mixmixjiaojiao
course_material_moudle_.docxCourse material
Module learning objective: Understand competing challenges and identify competing priorities in strategic decision-making and conduct SWOT, STEEP, and competitor analysis.
Module Learning Objective: Categorize the different hypotheses on firm-level strategy, and identify conceptual reasons for the entropy in a firm's performance/ competitive advantage.
A(1).Napster's created was a revolution of spreading music using software. Napster transformed threat of new entrants by creating a music-sharing program that meets people’s demand. Costumers just use their finger to download music on the Internet for free without driving a car to the music store and get pay, and for sure the most attractive this software has is all of the music are free. There is no bargaining power of costumers, which could be proved by the speed of spreading. It almost spread by one night. Because all of the music is free and very easy to be searched by the name, seem like no one has reason to refuse such good software. However, this software almost destroyed record industry. There is forcefulness to bargain suppliers, cause they just make every music available for everyone for free that destroyed the benefit of music producer and traditional music market. That is why Napster was accused about the problem of copyright. Next for the rivalry among firms, at the beginning of Napster had completely advantages if no limited about copyright. Obvious, Napster has less competitiveness if suffer attack by the traditional music company. As power of substitutes, Napster's technology covers every basic detail. There will be no more software could replace it function. That is way a lot if the software uses it technology for support, such as iTunes. Napster is the revolution of bringing a new challenge and opportunity into music market.
A(2).About why the US music firm gets a big success not only in the US but also around the world, I would like to explain it use Porter's diamond model. Because the US has a long time period of modern music develop history, the music product has dominated music market for a long time. The music style is always be simulated by other countries. For example, pop music plays an important role in Korea music, which is very famous but still has major gaps with the US . Music record film has organized music produce system in the US, good technology, and education gives them biggest support by uprising increasing good musicians. However, American will never get such big success if no good strategy made by Music Company. Set some of the rules to encourage the creation and protect copyright. American companies are very strict with copyright to encourage musicians’ creativity. About demand factor, there is fixed demand from costumers around the world that is not so easy to become less in short time period. Last but not least, for related and supporting industries, American’s technology product and drama are very popular around the world, we use I phone, play American’s application and watch American drama which all of them do advertise for American music.
Module 3: Industry-Level Strategy
Module Learning Objective: Analyze how a firm may transform the structure of value capture and the process of value creation in an industry, and explain when a nation is a productive/ competitive base for firms in a specific industry.
Module 4: Business Strategies Based on Value Chain
Module Learning Objective: Demonstrate understanding of how a firm uses any specific business strategy using different parts of the value chain and of the risks entailed, and design a blue ocean strategy for a firm using four actions and value canvas tools.
Module 5: Dynamic Strategy - Market context and competitive games
Module Learning Objective: Conduct competitive life cycle analysis, and explain market structures in different contexts. Additionally, identify offensive and defensive strategies using case scenarios, and discuss rules of engagement for the firms to prepare for a future scenario.
1.I think Australia will win in the battle of the global wine industry. Like the table indicates, Australia has big change in the production of wine between 2011 and 1997-2000 that reach 34.8%. If they could keep production growth like this, they will have good prospect in. Australia is in good position to provide large amount of fresh grasps with their adaptive conditions. “Large-scale producers and their interest for foreign investments.” Those factors are providing them with a strong competitive advantage in the global wine industry. Also Australia is famous for their manufacture product and food with high quality. With time goes by, I believe Australia’s wine will be very competitive together with their other products.
2.France, Italy, Spain and the united state are major competitors in the global wine industry. Among of those four countries. Italy exports 1.83 million liters to the world that exceed France, which occupies 26.5%. Italy has mature wine industry and their steady stream of the consumer. Their status of the wine industry has a big share of the market, which is really difficult to be shaken. However, the united state is new world, wine industry will growth together with their economic boosted and technology innovation. “The United States is the fourth-largest producer worldwide at 2 billion liters in 2001 (Table 1)” and I believe the data will be changed in the future since the good quality of grapes produced there.
3.In my viewpoint, the quality of wine is significance for a wine industry that makes it possible to be the market leader. France’s wine is famous for its high quality and mellow also with a long history that has good public praise in the costumers. Customer will have no doubt that the wine is of good quality, which produced in France. That factor also applies to other countries, which is major competition in the global industry. Furthermore, a competitive wine industry should also set better strategy such as making it products differed from the others, keeping technology innovation and so on. Those factors will lead wine industry has the advantage to be the leader in the wine industries.
4.The beginning stage of a competitive life cycle for wine producers is trying to experiment different flavor of wine and jumping into the market. Wine producers make effort on holding their business with any idea that design wine bottle; package and advertising wine then sell wine within one nation. The next step is trying to export wine to foreign countries. They would sell wine in a foreign country that is close to, then get feedback to improve wine’s flavor or design of bottle that match what customer need. the mature stage would be the final stages of the competitive life cycle when the wine company becomes strong and the market gets stability. They will more focus on technology innovation and customer satisfied that could improve the quality of wine and keep their company does not fall down.
5.Chinese is a big market for wine, but Chinese people are used to drinking Chinese wine. The major offensive strategy of Chinese wine producers is increasing the number of people who drink wine. So they held a customer experience center to give the chance to Chinese people to know wine and taste wine even making wine as well. Chinese wine producers also connect wine culture with traditional Chinese philosophy, interpreting Chinese wine culture to pure and natural. For the defensive strategy, Chinese wine producers experiment different flavor of wine and make it taste good.
6.The wine industry in China is a newborn baby. For future development, it is better to China if they lay the foundation at first. Like the video said, Chinese wine producer should get political support to regulation vineyard. Making sure high quality grapes supplied constantly. And also regulate wine industries, concentrate small product line that is unregulated. Decrease the unnecessary cost. Because if so many small wine industries exist, that will make market disorder. In the meanwhile, the quality of wine keeps in low level. Wine producer should also innovation technology and seeking experiment into creating good and different flavor. I believe the flavor of wine will always be selling point, so if Chinese wine producer paves the basis for the wine industry, Chinese wine will be introduced to the world.
Module 6: Functional Strategies
Module Learning objective: Using 9 M analysis, evaluate the nine functional areas in terms of their consistency with cost leadership or differentiation. Further, identify the overall business strategy of a company, and explain how it achieves some differentiation and cost efficiency using different functional strategies. Finally, develop recommendations to help firms adopt technologies that support functional strategies aligned with their business strategy
Module 7: Stakeholder Eco-system & Strategy
Module learning objective: Develop skills to recognize, balance, and prioritize stakeholders, and to manage stakeholder power. Deconstruct the eco-system of a firm, and analyze how values and linkages of various stakeholders shape firm's performance over time.
1.Being the CEO of GE Raja should critically analyze the negative impacts been associated with the use of ultrasounds in the Indian communities so that policies may be put in place in order to ensure that these ultrasound machines are not being used for the wrong purpose i.e. for sex determination before birth which may result to illegal abortion if the gender of the fetus is found to be female because this in due course has resulted to sex ratio drop. Raja should keenly consider its market for the ultrasound machines and this can be achieved by ensuring that when the machines are sold to the radiologist, they use them for the right purpose and they ensure that these machines are not used for sex determination, this will ensure that their good image is portrayed for their use and also ensure that the market of the machines is also maintained. Raja should ensure that customers comply with the law. This can be achieved by educating its sale force about the regulatory regime that should demand affidavits from customers that the machines will not be used for sex determination.
2.GE draws insights of experts across the company and around the globe to assess the sustainability priorities and relate them to the business strategy. GE works regularly with hundreds of customers, regulators, non-governmental organizations, academics, government bodies and also other partners to help in identifying emerging issues and develop collaborative solutions. GE itself is being characterized as an investor, one which is out to sell the ultrasound machines to the customers specifically to make profit. The hundred of customers who are buying the machine being the doctors are actually the first beneficiaries of these machines because they will be useful in their clinics for doing scan for their patients. The regulators who are the policy makers are for the perspective that the ultra sound machines are been used for the right purposes and not for sex determination. , the non-governmental organization are actually for the idea that human rights should be protected and no abortion should take place because every human being has the right to life. The government bodies are for the perspective that sex ratio should be maintained.
3.From a product economic perspective: The medical equipment market is driven by technology, Imaging machines, patient monitoring systems and other equipments that offer higher resolution videos, images or more accurate monitoring are preferred by doctors and hospitals. Raja should invest in technology to occupy leadership position in ultrasound, computed tomography and molecular imaging segments and also is fast in progressing in magnetic resonance. Company should also expand its product portfolio to address the pricing challenge in the market.
4.From a customer economic perspective: Raja should focus on research and innovation to allow it grows by allowing the company retains its competitive advantage in the market. Through thorough research the company will be able to come up with the best ultrasound machines for the customers and this in due course will increase their sales. Still the company should also embark on proper training to the customers on the importance of the appropriate use of the ultrasound machine so that when they are handling the customers who are in due course the patients they are handling they can advise them accordingly in order to avoid unnecessary abortions.
5.From a network economic perspective: Raja should expand its presence in the fast growing emerging market. To increase its presence in these markets the company should expand its product portfolio to address the pricing challenge that is specific particularly to some markets in India. Raja should also ensure an increase in the healthcare’s employees headcount in the emerging market in order to ensure a proper advertisement for its ultrasound machines. Then Raja should also ensure that its customers are been abided by the legal policy instructing them not to use the machine for sex determination, this will reduce the case of abortions because the sex of a fetus has probably been found to be a female, this will enable the company create a good image for its product hence in due course attracting large market from different areas.
6.From a business eco-system perspective: Raja should come up with new cloud system whose applications will connect radiologists and clinicians in order to increase speed, efficiency, and collaboration across care pathways and multidisciplinary teams both inside and outside the hospital setting, the ultimate goal of this will be to help improve patient care and drive superior clinical, financial and operational outcomes alongside healthcare providers. By connecting clinicians with insights needed, when and where they need them, clinicians take action to improve healthcare outcomes and delivery along the globe and in due course they will be marketing the ultrasound machines.
Module learning objective: Appreciate the motivations, alternatives, and risks associated with growth strategy.
Module 9: Corporate-level Strategy
Module learning objective: Explain the motivations of a firm in acquiring another firm, and the risks faced in using acquisition as a mode of growth, as opposed to other modes. Evaluate the strategic, financial and cultural fit of acquisitions.
1. Unilever being one of the multinationals that is vibrant across the globe entered the Russian market in 1991. The acquisition of Inmarko was established in 2008 where the company became 100% shareholder of the subsidiary. Unilever deals in four product segments namely, personal care products, refreshments, household maintenance products and oral care products. Citing the acquisition of Inmarko by Unilever, the multinational found a leeway to making amends for market share in the region. The Russian market is composed of three vital markets comprising of Belarus, Russia, and Ukraine. Apparently, Unilever was not part of the production of ice cream therefore the acquisition came as an added advantage to the company. Moreover, the company was focused on increasing market share and the distribution of the products it produces using the share market of the subsidiary. Furthermore, the company wanted to diversify its products and services complementing the products the company offered initially. Another reason for the merge was the fact that Inmarko produced some products that the company offered. In this case, the company was eyeing the reduction of costs from the acquisition. Contrasting to other modes of growth, Unilever faces a setback in merging two divergent cultures and services standards. Transitioning the company to the Unilever matrix organisation is also an issue since the company has to make sure the subsidiary has harmonised its organisational system. It is acceptable to assert that there is resistance to change in any institution therefore the company faced some resistance to change.
2. The company’s financial position of the company is credible owing to the long existence of the company in the market. The acquisition of Inmarko is a strengthening package to the company’s financial packet. The company is focused on making sustainable growth in its businesses citing the financial form of the company. The company has an aim in capital maximization of shareholder since the dividend policy of the company is unique. The cash position of the company needs some managerial attention in relation to the acquisition. The cultural strategy of the company towards the acquisition of Inmarko was based on harmonisation of the two dissimilar cultures. The company sort to make the subsidiary’s culture of openness, individuality, and drive part of Unilever’s initiative towards good synergy of the new company. Some similar cultures are identical in the acquisition thus the merge was plausible.
