Effects of Advertising Presentation
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effects_of_advertising_presentation__dqs.docxDiscussing Question
Ad trends?
According to a 2011 Nielson survey, American consumers prefer funny advertisements - and talk about them with friends and family more often than other types of ads (Garun, 2012). Consider some of the "big" commercial hypes of the past few years, are more of these commercials funny than not? What other trends in advertising do you notice? Reference
Garun, N. (June 21, 2012). Despite recession, Americans prefer silly and tearjerker ads over promotional.Digital Trends. Retrieved from http://www.digitaltrends.com/lifestyle/despite-recession-americans-prefer-silly-and-tearjerker-advertisements-over-promotional/
Advertising Platforms?
What are other examples of old media trending toward a more immersive experience?
Media Ownership?
Effects of Advertising Presentation
Review the Week 8 readings and videos.
Choose a product or service from these examples:
· Class of consumer product
· Personal care
· Automobile
Find examples (online, in print, or on TV or radio) and analyze how that product or service has been advertised.
Prepare a 9- to 12-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism.
Include the following:
· What techniques were used to get the consumer to buy?
· Who determines ethical standards for advertising?
· In what ways has advertising affected American culture?
Use specific examples.
Include detailed speaker notes and images that support your content. Each slide should have three to four bullets of text, which are a high-level overview of what is included in your speaker notes. You may write the speaker notes in the notes section of your selected presentation tool or in a separate Word document.
Cite your references on the last slide.
Format your presentation according to appropriate course-level APA guidelines.
Grading Rubric
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Content and Development (4 points) |
Points Earned: x/4 |
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9 to 12 Microsoft® PowerPoint® slides with bullet points and images |
Additional Comments:
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Speaker notes that elaborate on slide content |
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All key elements of the assignment are covered: · Analyze how a product or service has been advertised via specific examples · Consider what advertising techniques were used · Investigate the role of advertising and the culture of consumerism · Who determines ethical standards for advertising? · In what ways has advertising affected American culture? · Findings are illustrated with specific examples. |
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Reference slide documents credible sources |
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Content is comprehensive, accurate, and persuasive. The paper develops a central theme or idea directed toward the appropriate audience. The paper links theory to relevant examples and uses the vocabulary of the theory correctly. Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically. The introduction provides sufficient background on the topic and previews major points. The conclusion is logical, flows from the body of the paper, and reviews the major points. |
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Readability and Style (1 points) |
Points Earned: x/1 |
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Paragraph transitions are present, logical, and maintain the flow throughout the paper. |
Additional Comments:
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The tone is appropriate to the content and assignment. |
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Sentences are complete, clear, and concise. |
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Sentences are well constructed, strong, and varied. |
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Sentence transitions are present and maintain the flow of thought. |
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Total (1 points) |
Points Earned: x/1 |
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The formatting is consistent with APA guidelines (including headings, title page, and reference page) and meets course-level requirements (outlined at the Center for Writing Excellence). |
Additional Comments:
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Intellectual property is recognized with in-text citations and a reference page. |
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Rules of grammar, usage, and punctuation are followed. |
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Spelling is correct. |
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Total (6 points) |
Points Earned: x/6 |
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Overall Comments:
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