Economics

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week_3_grading_rubric.doc

Market Structure and Pricing Power Grading Guide

ECO/561 Version 11

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Market Structure and Pricing Power Grading Guide

ECO/561 Version 11

Economics

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Learning Team Assignment: Comparative and Absolute Advantage

Purpose of Assignment

The Week 3 assignment provides the students the opportunity to examine market structure, competition and pricing decisions for real world products evolving under rapidly changing environments.

Grading Guide

Content

Met

Partially Met

Not Met

Comments:

The student based their assignment on a new, realistic good or service from an industry they are working in or in which they are interested in working.

 

The student identified the market structure of the industry (monopoly, oligopoly, competitive monopoly).

The student determined the elasticity of demand for various quality ranges of the product based on textbook theory and judgments about the degree of luxury vs. necessity represented by various brands (e.g. a luxury car vs an economy car).

The student determined how pricing relates to elasticity of demand for competing models.

The student explained how changes in the quantity suppled as a result of pricing decisions might affect the selected product or service’s marginal cost, marginal revenue, and market share as production volume rises. The student also discussed the possible reactions of other producers if one producer changes its pricing strategy.

The student determined strategies that a company might use to develop product differentiation and market segmentation. The student also discussed the possible alternative non-pricing strategies that might be available and the possible alternative non-pricing strategies to increase barriers to entry.

The student discussed how producers might alter the mix of fixed and variable costs to support their pricing strategy.

The assignment is 1,400 words in length.

Total Available

Total Earned

7

#/7

Writing Guidelines

Met

Partially Met

Not Met

Comments:

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

The paper includes properly cited intellectual property using APA style in-text citations and a reference page.

The paper includes paragraph and sentence transitions that are logical and maintain flow throughout the paper.

The paper includes sentences that are complete, clear, and concise.

The paper follows proper rules of grammar and usage including spelling and punctuation.

Total Available

Total Earned

 

3

#/3

Assignment Total

#

10

#/10

Additional comments:

Copyright © 2016 by University of Phoenix. All rights reserved.