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Major Case Assessment Due: 19 September, 2016 @ 10 AM

Case: Coffee Wars in India: Café Coffee Day (CCD) takes on the Global Brands

Case Questions* 1. What are CCD’s most important competitive advantages and challenges?

2. How should Siddharth and Madhav best respond to the challenge of Starbucks in India? In your recommendations, briefly describe one future Corporate Social Responsibility (CSR) initiative they could undertake.

Assessment Criteria

 Demonstrate knowledge of frameworks and business concepts covered in lectures, tutorials and

unit readings.

 Show evidence of critical thinking in analysing the assigned case.

 Effective application of business analysis and problem-solving skills.

 Demonstrate responsible application of ethical and social awareness.

 Effective communication in the form of professional writing skills (adherence to the BSRG).

*Note: In formulating your answers to questions 1 and 2, stay within the time period of the case and use the information provided.

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Professor David B. Yoffie and Research Associate Tanya Bijlani prepared this case. It was reviewed and approved before publication by a company designate. Funding for the development of this case was provided by Harvard Business School, and not by the company. Professor Yoffie had a prior business relationship with the current chairman of CCD. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. Copyright © 2013, 2014 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545- 7685, write Harvard Business School Publishing, Boston, MA 02163, or go to www.hbsp.harvard.edu/educators. This publication may not be digitized, photocopied, or otherwise reproduced, posted, or transmitted, without the permission of Harvard Business School.

D A V I D B . Y O F F I E

T A N Y A B I J L A N I

Coffee Wars in India: Café Coffee Day Takes On the Global Brands

V.G. Siddhartha, founder and chairman of Amalgamated Bean Coffee (ABC) Trading Company, popularly known as Café Coffee Day, sipped a frothy cappuccino in his office in the South Indian city of Bangalore. ABC was a privately held company, with minority investments by several private equity firms, such as KKR. The crown jewel in ABC was Siddhartha’s retail creation, Café Coffee Day (CCD), which successfully developed the café culture in India. Although India was historically a tea-

drinking nation, where a cup of chaia could be purchased at a roadside stall for a few rupees, CCD attracted India’s large young population with espresso-based beverages, snacks, jukeboxes, and popular merchandise. The company also operated takeout kiosks in heavily populated areas; sold fresh ground coffee through retail outlets in southern India; and had premium café formats for older customers. By April 2013, CCD was India’s leading coffee chain, with over 60% of the market. India’s Economic Times had named CCD as one of India’s most trusted brands—ranked No. 2 in the Food & Beverage segment.1 The company’s bright-red logo, along with its popular tag line, “A lot can happen over coffee,” was a familiar sight across urban India.

Seven months earlier, U.S.-based Starbucks Coffee Company (Starbucks) had opened its first 11 stores in Mumbai and Delhi, India’s commercial and political capitals. Starbucks was the world’s largest coffee chain company, with over 18,000 outlets across 62 countries. Starbucks had entered India through a joint venture with the Tata Group, India’s largest business conglomerate, giving it access to coffee plantations as well as premium real estate. Despite its high prices, Starbucks received a grand welcome, including massive media coverage and long queues outside its luxurious stores.

Siddhartha and the director of CCD, Venu Madhav, had plenty of experience beating global brands in India. Costa from the U.K., Lavazza from Italy, Gloria Jean’s from Australia, and Coffee Bean & Tea Leaf from Southern California in the U.S. had all struggled to make significant inroads in the Indian market. Yet Siddhartha and Madhav wondered if Starbucks might be different. In their discussions, Madhav and Siddhartha were reasonably confident that CCD “only needed a slight course correction” to handle Starbucks, but they also debated whether a bigger, bolder response was necessary.

a Chai is a Hindi word for tea prepared with milk, sugar, and sometimes spices.

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India’s Coffee Market

Coffee vs. Tea

Tea had been consumed for generations in India, with Indians consuming almost 10 times more

tea than coffee in 2011.2 However, people in the South Indian states of Tamil Nadu, Karnataka, Andhra Pradesh, and Kerala brewed and drank “filter coffee,” a sweet milky coffee made from roasted coffee beans and sometimes chicory.b In recent years, coffee had become increasingly popular among Indian students, young adults, and professionals across the country. Coffee consumption had grown at a compound annual growth rate (CAGR) of 6.8% between 2001 and 2011, compared to only

3.6% for tea.3 (See Exhibit 1 for details on India’s coffee market.) With Indians consuming only around 100 grams of coffee per person, compared with 4.5 kilograms in the United States, experts felt

that there was plenty of room for market growth.4

Retail Coffee

Coffee was sold primarily in small mom-and-pop grocers across India, also known as kirana

stores. Supermarkets and hypermarketsc were also growing in India, capturing 20% of coffee sales volume by 2011.5 The two dominant retail fast-moving consumer goods (FMCG) coffee brands in India were Bru from Hindustan Unilever, the Indian arm of Unilever, and Nescafé from Nestlé India. Exclusive coffee retail chains like CCD’s Fresh and Ground and Bangalore-based Bayars Coffee were also increasing in popularity.

Specialist Coffee Chains

The coffee revolution in India began in 1996 when CCD set up its first coffee shop under the brand name Café Coffee Day. Four years later, the local start-up, Barista Coffee Company (Barista), set up operations in the country, which were later taken over by Lavazza, Italy’s largest coffee company. U.K.-based Costa Coffee opened shops in India’s large cities in 2005, followed by U.S.-based Coffee Bean & Tea Leaf and Australia’s Gloria Jean’s in 2008. Other recent entrants in the market included Dunkin’ Donuts, which sold more cups of coffee than any other foodserviced chain in the United States, followed by Starbucks in 2012. By 2011, there were 2,300 specialist coffee shops across India, 95% of which belonged to chains.6 The foodservice volume of fresh coffee had grown by over 40%

since 2005.7 Similar to the trend in other countries, cafés in India were becoming popular outlets for socializing.8 One report elaborated:

In a country where there is a limited bar culture, and where drinking alcohol is still frowned upon in many circles, it [the coffee shop] has provided an acceptable and safe outlet for people, particularly young Indians, to share a drink. It is common to see large groups of teenagers congregating at coffee shops late into the evening. Some branches provide guitars for jam sessions. It has also helped facilitate the country’s growing dating culture—having a girlfriend or boyfriend at a young age is frowned upon by many, so secret trysts at a coffee shop have become the norm for many young Indians, and serve as a suitable bolt-hole away

from the prying eyes of parents.9

b Chicory is a caffeine-free herb that is popularly used as a coffee substitute.

c A hypermarket is a combination of a department store and a supermarket for groceries.

d Foodservice refers to the practice or business of making, transporting, and serving or dispensing prepared foods, as in a restaurant.

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Some Indian coffee chains earned as much as 35% of their revenues from food, compared with only 15% for coffee chains in the United States. “Here, customers often come to the store with their families and have a full meal,” explained Sushant Dash, senior director of marketing at Tata

Starbucks, the joint venture between Starbucks and the Tata Group in India.10 As a result, Indian coffee chains were customizing their menus to suit regional tastes, offering local specialties like idlie

in South India and vada paof in West India, and strictly vegetarian cafés in religious and pilgrim centers;11 they were also expanding their menus to include ice creams and desserts.

In April 2013, CCD was India’s leading coffee chain, with 1,469 stores, 1,000 takeout outlets, and over 60% of the market, followed by Barista, with over 175 stores, and Costa Coffee, with over 100 stores. Both established and new players were planning rapid expansion, and India’s organized café market was expected to increase from $230 million in 2012 to $410 million in 2017.12 CCD planned to open 400 stores over the following 30 months; Dunkin’ Donuts, 100 stores over five years; and Costa

Coffee, 100 stores in two years.13 (See Exhibit 2 for details on the coffee chains.) Industry observers speculated that Starbucks might open 300 stores in three years.

The Coffee Day Company

History

Siddhartha came from a family that owned 350 acres of coffee plantations in the hilly Chikamagalur district of Karnataka, also known as “coffee land.” At the age of 21, he decided to start out on his own and moved to Mumbai, where he worked as a management trainee for Mahendra Kampani, co-founder of JM Financial Services, an Indian advisory and brokerage firm. “I would tell all the office boys to pack up, and it was I who took Mahendra Bhai’s dabba [lunch box] to load it in his car as the last item of work. In the process, he taught me all about the world of investing. He trusted me. He let me handle the accounts of some really big business houses.”14

In 1985, Siddhartha started a business in equity trading. In 1993, he began to concentrate on the

coffee market by investing the profits from the equity business to acquire plantations and curingg units in India. At the time, Indian coffee farmers were obligated to sell their produce to the Coffee Board, a government body that auctioned all the coffee produced in the country at periodic intervals and paid the farmers a meager amount, keeping most of the profit for itself. Siddhartha recalled:

In the 1980s, the Coffee Board had 4,000 people to trade 100,000 tons of coffee, and the system was inefficient and bureaucratic. All a farmer would get was $0.35, even though the international price was $1.20. In 1993, we sponsored the Growers Federation to meet Manmohan Singh, then India’s finance minister. We told him about the situation, and he began the process of deregulating the coffee market, and coffee farmers became free to sell their crop to anyone they wanted.

By then Siddhartha owned over 3,000 acres of coffee plantation and started Amalgamated Bean Coffee Trading Company Limited (ABC). By 1995, ABC had become India’s largest coffee exporter. Siddhartha said, “I thought to myself that if I can do this in two-and-a-half years, the international

e Savory rice and lentil cakes.

f Fried potato snack served with bread.

g Coffee curing is the process of removing the husk and parchment cover of raw coffee beans and converting them into clean, green coffee beans.

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traders can throw me out in a year. I have to brand this product, and if I don’t, I will be out of business.”

In 1994, Siddhartha and his team opened approximately 20 stores in each of the South Indian cities of Bangalore and Chennai under the brand name Coffee Day Fresh and Ground, which sold high- quality coffee beans and freshly ground coffee for customers to brew at home. The business proved successful, prompting Siddhartha to move yet another step up the coffee value chain and enter the café business. He elaborated:

In 1995, I wanted to put up a café on Brigade Road, a busy and fashionable street in Bangalore. My colleague asked me why anyone in their right mind would buy coffee from me for Rs. 25 [Indian rupees] when, down the street, a shop was selling it for Rs. 5. A few months later in Singapore, I came across a pub where youngsters were surfing the Internet and drinking beer. The Internet was just taking off in India, which inspired me to set up a café where customers could surf the Web. We set up our first café with the first 64-kbps dedicated line in India, 17-inch IBM computers, air conditioning, and high-end furnishings that had not been seen anywhere in the country. For Rs. 100, a customer could surf the Net for an hour, along with a cappuccino. It was a big success.

By late 2000, however, as people began accessing the Internet increasingly from home, the company dropped its Internet offering and embarked on its path to become the dominant coffee café in India.

The Market Leader

By April 2013, CCD was the clear market leader in India, with 1,469 cafés (including what were called “Lounges” and “Squares”), 1,000 Xpress kiosks, 450 Fresh and Ground retail outlets, and 22,000 vending machines in over 200 Indian towns; it was also one of the largest exporters of coffee in the country. Half of CCD’s outlets were in busy high-street locations; a large proportion of its stores were in malls and corporate campuses. CCD had also expanded internationally, with 18 outlets in Vienna, Prague, and Pakistan. Siddhartha’s ambitions were clear: “I want CCD to be the number-two or number-three retail coffee brand in the world in the next 20 years!” In March 2013, the company had revenues of more than US$200 million and was profitable.

In the short run, CCD aimed to have 2,000 cafés and 1,500 Xpress outlets in 500 Indian towns by the end of 2015. The company also planned to launch instant coffee for sale at its cafés in 2014 and, over time, planned to offer a bouquet of products in grocery stores and supermarkets across India, including instant coffee, cold drinks, bottled water, and capsule machines. Siddhartha was bullish on the market in general and CCD in particular:

We think that India will have 5,000 cafés in the next five to six years, and we want to have a majority of that market. There is also a mind-boggling opportunity to launch new, related products through other channels. Ultimately, we can become a 50-50, foodservice to non- foodservice business. Given our cost structure, we can be a player not only in India, but internationally as well.

Targeting India’s Youth

To deliver on this vision, CCD focused on full-fledged cafés targeting young people between the ages of 15 and 30 from India’s middle and upper-middle classes, positioning itself as “a place between home and work, to hang out with friends.”

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CCD’s cafés were typically 800 to 1,000 square feet in area, with a storefront that displayed the company’s bright-red logo, later fashioned into a callout box that symbolized conversation, along with the tag line, “A lot can happen over coffee.” (See Exhibit 3 for photos of a café.) In addition to classic coffees, they offered a range of cold coffees and iced drinks that were popular with teenagers and young customers, and food items that included ready-to-eat sandwiches and burgers, Indianized snacks like samosash and chicken tikkai sandwiches, as well as desserts like brownies, pastries, and ice creams. CCD’s cafés often had jukeboxes and sold merchandise like T-shirts, bags, pens, and coffee filters.

CCD located its outlets in urban areas with large young populations, such as high streets, malls, educational institutions, and campuses of IT and business process outsourcing firms, and opened outlets in multiple cities simultaneously. Madhav explained, “Our strategy was to seed the café culture rapidly in different cities, and accelerate the establishment of the brand.”

CCD ensured that its cafés were reasonably priced. Ramakrishnan, CCD’s president of marketing, explained, “There is a big gap in pricing between us and most of our competitors. We are attracting youth, including college students, so our cafés have to be an affordable luxury to our customers. Sometimes, there is a temptation to increase prices closer to others, but we have resisted. Even if we are leaving money on the table, in the long run, affordable pricing means that we will have more customers.” (See Exhibit 4 for the economics of a café.)

Historically, CCD stayed away from mass media advertising and focused instead on targeted promotional activities. For instance, to increase foot traffic, cafés would sell tickets for rock concerts and create contests around popular television shows and youth-oriented brands, with winners receiving merchandise and paid trips. The company also allowed scenes for popular Indian movies, with similar target audiences, to be filmed at its cafés. CCD’s executives found that focusing its marketing activities in collaboration with other youth-focused brands drove business to its cafés and helped attract India’s large young population. CCD also encouraged its café staff to be “friends” to its customers and communicate with them on a personal level, rather than just cleaning tables and serving them, a shift from traditional Indian culture in which people did not always look upon those

serving them as their peers.15

In 2004, CCD estimated that approximately 60% of its customers were regulars, visiting its cafés

twice a week or more.16 Harish Bijoor, CEO of Harish Bijoor Consultants and former vice president at Tata Coffee, summarized, “Coffee Day has mastered the core competency of opening outlets, building a strong brand, and making a strong emotional connection with its target group.” Barista, its closest competitor, on the other hand, “tried to be everything to everyone and ended up being nothing to anyone,” he added.17

Building Operational Efficiency

CCD had a vertically integrated business model. The company sourced coffee from its own 11,000 acres of plantations, employing around 3,000 plantation workers and managing another 3,000 acres owned by other growers. It also operated two curing mills with a total capacity of 70,000 tons, the largest in India, and a roasting and blending facility. Ramakrishnan explained:

h Samosas are a fried pastry stuffed with potatoes, green peas, and spices.

i Tikka refers to a style of cooking in which food is marinated in spices and dry roasted, usually in a clay oven.

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Since we produce our own coffees, it becomes very easy for us to take the best coffee and store it for ourselves, rather than buying it from the market. Consumers also see us as coffee experts. Telling potential store employees that we were a coffee-growing company getting into the café business also helped attract the right talent in the early days.

CCD also manufactured its own coffee-vending machines and café furniture and procured equipment such as air conditioners, ovens, and pastry coolers nationally. Management estimated that furniture, for example, was 15%–20% of the capital costs for a store, and internally sourced furniture could save over 25% compared to volume wholesale purchases. Similarly, it manufactured coffee machines at a cost of approximately $2,000 compared to $7,000 for an imported machine. Jayaraj Hubli, CCD’s chief financial officer, explained, “Right from capital expenses to raw materials, we check round the clock to see where else we can get a better price for the same quality product, or a better-quality product for the same price. Our goal is to source at prices at least 20% lower than our competitors.”

CCD owned its cafés, rather than franchising them, to ensure quality control. Moreover, retail locations were critical. Siddhartha noted that CCD spent “a lot of time choosing retail locations. . . . [I]n a month, we analyze 250–300 locations, and select 25 of them.”18 While most companies in the quick-service restaurant business took three-and-a-half months to convert an empty space into a functioning outlet, CCD was able to set up its cafés in 50 days, which included getting the necessary licenses, electricity supplies, and water.

Staffing was equally critical in the café business. CCD hired its café staff directly onto its rolls, rather than contracting them through third parties. The company also ran a residential hospitality college where, at a cost of $900 each, it trained village youth in café operations and taught them functional English in six months. The college supplied approximately 2,000 of CCD’s 7,500 café staff in 2013; executives found that their attrition was far less than those who were hired from other sources. As one CCD executive noted: “Ours is the only brand in the world that has a fully backward integrated model, which means that right from the growing of the coffee to serving it, we own the process, from the bean to the cup. We don’t franchise and we don’t have middlemen anywhere.”

Segmenting the Market

As CCD expanded, the company began to introduce new product and service formats that catered to a wider customer base. In 2002, the company launched 60-square-foot counter-style outlets where customers on the move could order takeout drinks and ready-to-eat-snacks, such as puffs and wraps. Branded “Coffee Day Xpress,” these outlets were located in highly populated areas such as railway stations, airports, hospitals, and gas stations. By February 2013, the company had approximately 1,000 such outlets across the country.

In 2010, CCD opened its first Coffee Day Lounge, a large café catering to customers aged 28 to 36, in Bangalore. Lounges were 40%–50% larger than cafés and provided an upscale ambience, with more space between tables, softer music, and subdued colors. Unlike cafés, where food items were delivered on a daily basis, each Lounge had a kitchen and a chef, and offered a wider menu that included salads, appetizers, burgers, pastas, pizzas, and so on, bringing it into competition with casual dining chains. Lounges also provided alternative methods of brewing coffee, in which equipment was brought to the table and coffee was extracted in front of the customer. A typical Lounge delivered twice the revenue of a typical café. A CCD executive explained: “Many people in India have probably grown up with Café Coffee Day. They may have had their first date there, or their first job interview there. But they reach a stage in life where they like the brand, but are looking

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for something more than what the café has to offer. It is with these people in mind that we opened the Lounge.” (See Exhibit 5 for a photo of a CCD Lounge.)

In 2008, CCD launched its first Coffee Day Square in Bangalore. A Square was twice the size of a Lounge, with a more upscale ambiance as well as gourmet foods and coffees from exotic locations such as Ethiopia and Guatemala. “CCD Squares are meant for coffee connoisseurs who appreciate the nuances of single-origin coffee, while Lounges are targeted at trendy, affluent customers who want to explore alternative brewing of coffee,” Madhav explained. (See Exhibit 6 for a photo of a CCD Square.) A Square could generate four to seven times the revenue of a café.

In April 2013, CCD had 46 Lounges across India and two Squares. A cappuccino was Rs. 66 in a café, Rs. 80 in a Lounge, and Rs. 119–167 in a Square. Of course, Lounges and Squares had higher operating costs and required more complex staff recruitment and training. CCD’s short-term plans were to open about 200 new outlets in the coming year; roughly 90% would be cafés, 9% Lounges, and 1% Squares. Madhav commented, “In India, cafés will always be the lion’s share.” (See Exhibit 7 for a comparison of formats.)

Growth Challenges

The growth of the Indian retail industry meant that CCD, like other coffee chains, found it difficult to find good properties at reasonable prices. Most Indian retailers, whether they sold coffee, clothing, or electronics, had similar space requirements and competed with each other for the same properties. Siddhartha added, “We can’t afford to pay very high rentals. If our rent to revenue ratio goes above

20%, it would cause trouble.”19 As a result, the company sometimes entered into agreements with landlords to pay a discounted rent or a percent of a café’s revenues, whichever was higher. Hubli explained, “In that case, if our sales are low, they are guaranteed a minimum amount; but if our sales are high, then they earn more.”

Given the growing opportunities in Indian retail, CCD faced store-level attrition, as did any other retailer, and attracting and retaining the right talent was a challenge. According to Siddhartha:

Five or six years ago, opportunities in India were limited, and there was less attrition at the café staff level. But today, retaining, training, and motivating people at those levels is a big challenge. We pay our employees Rs. 8,000–13,000 a month, but some other retailers pay them a lot more. We show our employees the growth path ahead of them by giving them opportunities for rapid promotions.

Siddhartha also pointed out that customer service was a concern:

People who go to a five-star hotel and those who visit our store expect the same service. We are spread across more than 200 cities, and have over 7,000 people. We are currently investing significantly in improving service levels.

Keeping consumers engaged was another challenge. Madhav explained:

Unlike the restaurant business, where customers visit every month or two, many of our customers visit us three or four times a week. The café business is a bit like the fashion business, where we have to follow the latest trends. Earlier, we could probably afford to refresh our menus every two or three years, but market forces are changing, and we need to do this every quarter in order to remain relevant.

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Finally, keeping the stores busy throughout the day was a challenge. Most Indians consumed their first beverage at home along with breakfast and received another beverage at work for free. They ventured to cafés only in the afternoons, when they were ready for a break. As a result, most cafés in India did very little business until 11:00 a.m., unless they were located in transportation hubs. CCD tried offering breakfast in order to draw more customers into its stores in the mornings, but executives found that, culturally, it wasn’t working.

Enter the Competition

While there were always going to be operational challenges scaling the coffee business in India, competition from global brands had not been a huge impediment until 2013. The market was growing quickly, and CCD had emerged as the clear leader because of its differentiated and focused strategy. But the entry of Starbucks raised new challenges. While CCD was the dominant player in India, Starbucks was the dominant player in the world. For CCD to accomplish its global ambitions, competing effectively with Starbucks in India would represent its first real test.

Starbucks Coffee Company

In 1987, Schultz bought Starbucks for $3.8 million, including its six retail stores and coffee- roasting facility. He immediately began to open cafés under the Starbucks brand in cities such as Seattle, Portland, and Vancouver, where a strong coffee culture existed. “Our strategy was to gain a foothold in each market and create a strong presence there before we moved to another city,” Schultz

explained.20

Starbucks’ initial philosophy was to become the “third place,” where customers could go to relax, meet friends, and enjoy a special cup of coffee outside their homes or work. As Starbucks expanded into new cities like San Francisco and Chicago and regions in the Midwest, it opened stores in high- visibility locations with high foot traffic near workplaces, shopping areas, and movie theaters; it also opened takeout kiosks in heavily congested areas. It often opened several stores in close proximity to one another, which its executives felt helped build customer loyalty, deterred competitors from entering, and sometimes cannibalized its own business. In the late 1990s, the company began opening cafés within large bookstore and department store chains like Barnes & Noble and Nordstrom.

Starbucks did not advertise. Instead, it relied on superior customer service and word-of-mouth to attract customers. It encouraged its café staff to greet regulars by their first names and remember their favorite drinks, and it instituted a “just say yes” policy to any complaint, so staff could replace drinks or offer free drink certificates. The company also set high standards for its store ambience and provided convenient venues for meetings, phone calls, and work. By the mid-1990s, Starbucks had a loyal customer base that included professionals, students, taxi drivers, artists, and shoppers. By the end of 1996, Starbucks was the most widely recognized brand of specialty coffee in the United

States.21

Starbucks took several measures to ensure the quality of its operations and offerings. The company purchased its coffee beans directly from producing countries, unlike some of its competitors that relied on wholesalers. Similar to CCD, Starbucks owned most of its stores, rather than franchising them. The company also invested heavily in talent, including its café staff employees, whom it referred to as “partners.” In 1988, it began offering health coverage to all café staff who worked 20 or more hours a week and later instituted a stock option plan for employees. By

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the mid-1990s, the company had approximately 60% annual attrition among staff, compared with 140% to 300% for the fast-food industry.22

As its café business grew, Starbucks also entered the supermarket channel. In 1995, the company began selling Starbucks-branded coffee-flavored ice cream in supermarkets across the U.S., in partnership with Dreyer’s Grand Ice Cream Company. In 1997, it started to sell a bottled version of its Frappuccino cold coffee in supermarkets, in partnership with PepsiCo. In late 1999, the company began to sell its ground coffee and beans in 8,500 supermarkets across the United States through an

agreement with U.S. food conglomerate Kraft.23 In 2009, Starbucks launched Via, an instant coffee powder, that it distributed in its stores and later through retailers like Target and Walmart.

Global Expansion

In 1996, Starbucks opened its first international stores in Japan, followed a few years later in China, the U.K., and Switzerland, and other European and Asian markets where the coffee-drinking culture was less entrenched. Later it moved to mature coffee-drinking markets like France, Italy, and Latin America. Schultz explained:

The decision was made to go to Asia first because we felt that the maturity of the coffee market in Europe was very strong, and was not going to change much over the years. The Asian market was in its developmental stage, and we had an opportunity to position Starbucks as a leader in a new industry, and in a sense, educate a market about the quality of coffee, the experience, and the idea of Starbucks becoming the third place between home and work in

those countries.24

In most of its international markets, Starbucks worked with local business partners to help it set up supplier relationships, recruit talent, and understand market conditions. For instance, in Japan, it entered into a joint venture with national food, apparel, and lifestyle retailer Sazaby, and in Shanghai and Taiwan, with Taiwanese food conglomerate Uni-President Enterprises. Starbucks often ended up buying out its local partner when a joint venture was successful and the market had demonstrated potential for growth.25

In most new countries, Starbucks priced its products at U.S. levels and tailored its offerings to local preferences.26 For instance, it offered tea in Japan and China, Turkish coffee in Turkey, and freshly squeezed orange juice in Spain. By September 2012, the company had over 18,000 stores across 62 countries and annual net revenues of $13.3 billion. Its leading international markets, apart from Canada, were Japan, the U.K., and China, and its international business had been profitable since 2004.27 (See Exhibits 8, 9, 10, and 11 for details on Starbucks.)

Starbucks in China

Like India, China had historically been a tea-drinking nation. Not surprisingly, when Starbucks entered the country in 1999, many were skeptical. The company partnered with three different firms in Northern, Eastern and Southern China in order to obtain local expertise about consumer tastes in each region. It introduced beverages using popular local ingredients like green tea and soy, offered locally inspired foods, and gave each of its Chinese outlets the flexibility to choose from a variety of

options based on local tastes.28

Starbucks also educated its Chinese consumers about coffee. A media report described the opening of Starbucks’ first store in the city of Nanchang, in an agricultural province of China, in 2012:

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The grand opening kicked off with coffee education for local media. An ultra-perky barista named September told the packed room that “latte” means milk in Italian, so a latte is a coffee with milk. “American-style coffee is black coffee,” she explained, “so if you order one in the morning you’ll be awake and alert all day!” By early afternoon the café was buzzing and packed with customers. Some ordered with ease; others asked for suggestions. . . . One young man with a peach-fuzz mustache wearing a Bob Dylan T-shirt ordered a coffee—at room temperature. . . . The barista paused, then suggested an iced coffee with no ice. The Dylan fan

seemed happy with that.29

Service was another factor in which Starbucks China distinguished itself. “Starbucks’ service is on par if not higher than many five star hotels,” elaborated Shaun Rein, managing director of CMR, a strategic market intelligence firm. “In interviews with several hundred consumers in Shanghai, the majority of them told my firm they actually preferred the taste of products from competitors, but

continued to go to Starbucks because of the service.”30

Unlike the U.S., where a large proportion of Starbucks outlets were kiosks offering takeout service, Starbucks China focused on the in-store experience, providing customers an upscale ambience. An article explained, “By offering comfortable environments in a market where few restaurants had air conditioning in the late 1990s, Starbucks [China] became a de facto meeting place for executives as well as for the gathering of friends.”31 Another added: “Starbucks is a place to socialize, and most Chinese visit in pairs or groups. Seating is configured to reflect that, with large community tables or living room-style setups of couches and armchairs clustered around a coffee table. . . . In China, stores must be spacious enough to accommodate consumers who linger for

hours.”32

As Starbucks expanded across China, the company opened a design center to ensure that the look and feel of its stores were in keeping with local arts and culture. An article reported:

While a Starbucks in Shanghai or Beijing may look like one in New York, the new Starbucks

for Fuzhouj has the style of a local courtyard home. It has sliding doors, soaring ceilings and a screen inspired by the black and white playing pieces of the chess-like Chinese game Weiqi. Outside, a big rock from the nearby stone mountains will be engraved with the Starbucks logo. . . . That’s a big investment in effort and design for one store, but Starbucks sees it as serving as a flagship in a hub location with major growth potential and as an inspiration for

future stores.33

To offset the higher costs of dine-in services, Starbucks positioned itself as a premium brand in China, with most of its stores charging around 50% to 75% more than its U.S. stores for a cup of coffee.34 One article commented, “Carrying a Starbucks cup was seen as a status symbol, a way to demonstrate sophistication and the capability to afford a personal luxury for the up-and-coming middle class in China.”35 Another analyst added, “Many go to Starbucks [in China] not just for a cup of Frappuccino, but also for the ‘Starbucks Experience’ that makes them feel cool and trendy. Thus, Starbucks has established itself as an aspiration brand and is able to charge premium prices.”36 Starbucks China’s pricing gave it higher per-store profitability than in the U.S.; in February 2012, the

company’s operating margins in Asia were 34.6%, compared with 21.8% in the U.S.37

Starbucks China also adapted its talent strategy to local conditions. For instance, Chinese parents held significant influence over their children’s career decisions, and many had reservations about their children working at a coffee bar. To counter such apprehensions, the company launched a j Fuzhou is the capital of the Fujian Province on the southeast coast of mainland China, and one of its largest cities.

This document is authorized for use only in BUSS5000 S2 2016 Part II by Dr Helen Parker, University of Sydney from August 2016 to November 2016.

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“family forum” in 2012, where it invited the parents of its store employees to hear testimonies from those who had worked their way into management positions. Later, it held an annual meeting of

parents of employees in Beijing and Shanghai, for which it registered 90% participation.38

Starbucks China focused initially on high-visibility, high-traffic locations in international hubs like Beijing, Shanghai, and Guangzhou, before moving into smaller cities; by October 2012, the company had grown to over 570 stores in 48 cities across the country. Starbucks expected China to become its second-largest market by 2014 and planned to have a total of 1,500 stores there by 2015. 39,40

Starbucks in India

Starbucks had considered entering the Indian market since 2007, with reports suggesting that the company had explored partnerships with a number of Indian firms, including Future Group, a leading multibrand retailer, and Jubilant Foodworks, the master franchisee for Domino’s Pizza in the country. None of these deals materialized. Schultz explained, “What a lot of people have asked is what took us so long to come to India. . . . Without finding the right partner, getting into a complex market like India would be very difficult.”41

In January 2012, Starbucks and Tata Global Beverages, the world’s second-largest branded tea company, owned by the Tata Group, announced a 50-50 joint venture, Tata Starbucks, to own and operate Starbucks cafés across the country. (See Exhibit 12 for details on Tata Group’s hotel and retail properties in India.) Saloni Nangia, president of consulting firm Technopak, commented, “Starbucks understands how to create the Starbucks experience. For the supply chain, which is the difficult part

in India, the Tatas bring in complete understanding.”42

Once the joint venture was formed, Starbucks worked with Tata Coffee to make a new blend of espresso roast for the Indian market and set up a roasting plant in India. The company spent several months working with Taj SATS, a catering business owned by the Tata Group, to create an offering for Indian consumers that included locally inspired dishes like the tandoori chicken sandwich and

elaichi mawa croissant,k as well as a unique food item for each city. It engaged local craftsmen to help design its store furniture and fittings; sent its store managers to train in Singapore, Malaysia, and Thailand; and set up training centers in Mumbai and Delhi, where it trained café staff to prepare its beverages.

In October 2012, Starbucks opened its first store in India, a 4,500-square-foot retail outlet with plush wood and leather interiors, in an old gothic building in upscale South Mumbai. Unlike other U.S. chains, such as McDonald’s, Starbucks added a distinctly Indian motif to the interiors. (See Exhibit 13 for photos.) Schultz remarked:

Unlike any of the existing competitors, the stores that we will open and design will create a destination because of the elegance and the style of the store and its size. . . . We want to create a coffee experience that is a stunning experience in terms of quality. We want to create a physical environment that does not exist, and when people see it, it will become the third place [third most-popular place after home and work].43

By April 2013, Starbucks had 11 stores in India, split between Mumbai and New Delhi. The company was considering opening additional stores in Taj hotels, Westside department stores, high-

street locations, airports, railway stations, office buildings, and university campuses.44 “We think over time India will be one of the largest markets in the world for Starbucks,” Schultz concluded.45

k Made with popular local ingredients like cardamom and condensed milk.

This document is authorized for use only in BUSS5000 S2 2016 Part II by Dr Helen Parker, University of Sydney from August 2016 to November 2016.

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CCD: Face-to-Face with Starbucks

In its opening week, Starbucks’ flagship store in South Mumbai attracted enormous media coverage and long queues of customers. Of course, CCD was watching closely. CCD executives estimated that the new flagship store was generating US$2,000 to $4,000 per day, compared to US$2,000 at CCD’s best stores. The initial reaction to Starbucks was overwhelming: the press

coverage was massive, and “the average waiting time stretching to over half-an-hour.”46 Schultz confirmed, “All three stores [in Mumbai] are exceeding our loftiest expectations.”47

Early Consumer Interest

CCD management was not surprised that Starbucks’ international appeal would work to the company’s advantage. As one CCD executive explained, “Indians have a tremendous curiosity of foreign brands. They like to seek out and experiment with any new brand that enters the country. The retail industry currently grabs major headlines in the country, which also helps in increasing awareness.” At the same time, others felt that the curiosity around Starbucks might be short-lived. When McDonald’s entered India, for example, the queues were very long for months. But eventually, the excess enthusiasm faded.

Starbucks’ Entry Strategy

It was clearly too early to assess Starbucks’ likelihood of success. After only six months and 11 stores opened, anything could happen. While most CCD executives felt that Starbucks India would face many challenges, they also recognized that Starbucks would be a tough competitor. Tata, for example, was an excellent partner for Starbucks: in addition to the many premium locations it could offer Starbucks, Tata was well connected, which allowed it to open stores quicker than other foreign brands could. Since Tata was also a large coffee producer, it gave Starbucks the ability to offer a local coffee brand rather than import coffee at a higher price.

Starbucks’ initial pricing for coffee was aggressive. The benchmark for coffee chains was the price of a cappuccino, and Rs. 100 (about US$2) was perceived as a psychological barrier. Starbucks basic cappuccino was Rs. 95, compared to Rs. 66 at a CCD café. Starbucks also offered premium food and prided itself on high service standards. Food price points were relatively high for India: a sandwich might cost Rs. 125, compared with Rs. 85 at CCD. For service, Starbucks brought its global service practices to India and offered twice the pay level as CCD. In fact, in just six months, 40 people— perhaps 15%–17% of Starbucks Indian staff—were poached from CCD with the lure of higher salaries. However, Starbucks had not succeeded in poaching any of CCD’s management talent, despite calls from headhunters. CCD’s great scale offered better management job opportunities than Starbucks.

Starbucks was opening about two stores a month, but CCD executives believed that store openings would accelerate. Starbucks had opened a number of its first stores in close proximity to a CCD outlet in prime locations. According to Madhav, “Volumes at those CCD cafés were up as much as 15%–25%.” One of the big questions was whether the market would naturally segment: in the first six months, Starbucks attracted a broad cross-section of customers, with a heavy dose of working professionals over age 25. CCD, by comparison, was weighted toward teenagers and college students under 25. As one CCD executive noted:

Since Starbucks is 50% more expensive than CCD in India, it will attract tourists and well- traveled people who’ve been to Starbucks elsewhere. They will differentiate themselves around being an exclusive, premium provider, and probably won’t venture beyond the top

This document is authorized for use only in BUSS5000 S2 2016 Part II by Dr Helen Parker, University of Sydney from August 2016 to November 2016.

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seven cities for the next three to four years. The younger lot will go to Starbucks once or twice because they want to talk about it, but it’s not an affordable price point for them. If they do not come, there’s no great growth for Starbucks. India is a pyramidal market. The angle of the pyramid might change, but the pyramid will remain. [See Exhibit 14 for the age distribution in India.]

Siddhartha added:

Foreign brands coming to India today are concentrating on the top 5%–7% of the market, while we are targeting 40% of it. Starbucks’ average bill for two will be approximately Rs. 450– 600, [$8–$11] whereas at CCD, it will be Rs. 175 [$3]. I may spend Rs. 600 twice, but not on a daily basis. As Indians, we are slightly price sensitive.

While Starbucks was clearly expensive for the average Indian, the big unknown was if and how Starbucks might induce a shift in consuming patterns. In many other countries, Starbucks had raised the willingness to pay for premium coffee. Starbucks’ focus on service, product innovation, and new customer segments, such as professionals, had expanded the U.S. and many non-U.S. markets.

Customer Service

Service levels were one of CCD’s biggest challenges. Siddhartha commented, “Four years ago, if you had asked me, I would’ve said my service is good, but now I am getting hit by competition, and I know my service is not up to expectation.” A CCD executive added:

There are probably a couple of people in each of our cafés who are very articulate, and are able to connect with customers, but otherwise, the experience is very transactional. The brand connects, but the people don’t. We’re getting people from small towns, and it’s difficult for them to adjust to our kind of consumer.

However, some questioned whether Starbucks would face the same constraints. A CCD executive explained:

A major problem for Starbucks in India will be maintaining service levels. The kind of people who serve me at Starbucks in the U.S. or Europe are vastly different from the kind of people who serve me in India. Providing great service in 10 stores may be relatively easy. How about 100, 200, or 300 stores? Will they be able to maintain high service levels in all Indian cities at all points of time?

Real Estate

High (some people would say exorbitant) real estate prices in India remained a challenge for everyone in the retail industry in India’s major cities. CCD executives felt that the company had an advantage because it got into many high-street locations early, at relatively low prices. However, according to industry insiders, some malls and prime locations such as Delhi airport had invited Starbucks to be an anchor tenant at relatively lower rents because they felt that its presence would result in more walk-in customers. As a result, Starbucks was expected to quickly roll out stores at such locations.

Over the longer term, however, Starbucks would face the same real estate prices as CCD. “Once Starbucks gets to 100 or 150 locations,” noted a CCD executive, “the easy expansion is over. Starbucks will have to start looking for type ‘b’ and type ‘c’ locations, where there will be no special deals.” In a secondary location, Starbucks would face higher operating costs.

This document is authorized for use only in BUSS5000 S2 2016 Part II by Dr Helen Parker, University of Sydney from August 2016 to November 2016.

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Looking Ahead

Siddhartha finished the cappuccino sitting on his desk. CCD had an enormous head start in the Indian market, and he was very optimistic that CCD was well positioned to take on all foreign brands in the local market. Siddhartha even commented that competition was good for CCD: it was being pushed to improve. At the same time, Siddhartha and Madhav agreed that “a slight course correction” was probably in order. CCD should improve both the breadth and quality of its food and beverage offerings, upgrade interiors, and improve service levels through greater training. In addition, CCD was big enough in 2013 that it could start spending to build its brand. For the first time ever, CCD would spend about $3 million for advertising. In addition, all new stores would be larger (about 1,000–1,200 square feet, similar to Starbucks), and the company planned to upgrade about 150 stores per year. (A store upgrade, which ranged from new furniture and counters to a completely new interior, cost up to 65% of the original capital costs to outfit a store.) About 1,000 stores needed to be upgraded.

The real debate was whether this was sufficient. “If pushed to the wall,” noted Madhav, “we could be much more aggressive.” What if Starbucks’ trajectory in India was similar to that in China or the United States? Madhav commented that CCD could easily respond: instead of 3% of CCD stores being Squares and Lounges, maybe they should raise number of Squares and Lounges to 25% or 30% of the portfolio? This would mean converting more cafés into Lounges, as well as building more Lounges and Squares. Instead of upgrading 150 stores per year, maybe they should upgrade 200 or 300 stores per year. And instead of spending only $3 million on advertising, perhaps they should double or triple brand spending.

Neither Siddhartha nor Madhav had all the answers: Starbucks had opened only 11 stores in the vast Indian market. It was much too early to predict how the coffee wars would play out. The “slight course correction” was already underway, but if CCD wanted to take a more aggressive approach, it could not wait long. It would take time (and a lot of investment) to implement the “pushed to the wall” strategy. Both Siddhartha and Madhav believed a decision on whether to be more aggressive should be made by year-end 2013.

This document is authorized for use only in BUSS5000 S2 2016 Part II by Dr Helen Parker, University of Sydney from August 2016 to November 2016.

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This document is authorized for use only in BUSS5000 S2 2016 Part II by Dr Helen Parker, University of Sydney from August 2016 to November 2016.

714-409 Coffee Wars in India: Café Coffee Day Takes On the Global Brands

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Exhibit 3 A CCD Café

Source: Company documents.

This document is authorized for use only in BUSS5000 S2 2016 Part II by Dr Helen Parker, University of Sydney from August 2016 to November 2016.

Coffee Wars in India: Café Coffee Day Takes On the Global Brands 714-409

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Exhibit 4 Economics of a CCD Café (February 2013)

Amount ($) Percent

Store setup costs $85,000

Monthly sales $7,200

Cost of goods $2,520 35%

Rent $1,368 19%

Salary $936 13%

Electricity $504 6%

EBITDA $1,872 27%

Source: Company documents.

Note: Converted using an exchange rate of Rs. 50 for one U.S. dollar.

Exhibit 5 A CCD Lounge

Source: Company documents.

This document is authorized for use only in BUSS5000 S2 2016 Part II by Dr Helen Parker, University of Sydney from August 2016 to November 2016.

714-409 Coffee Wars in India: Café Coffee Day Takes On the Global Brands

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Exhibit 6 A CCD Square

Source: Casewriter.

This document is authorized for use only in BUSS5000 S2 2016 Part II by Dr Helen Parker, University of Sydney from August 2016 to November 2016.

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This document is authorized for use only in BUSS5000 S2 2016 Part II by Dr Helen Parker, University of Sydney from August 2016 to November 2016.

714-409 Coffee Wars in India: Café Coffee Day Takes On the Global Brands

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Exhibit 8 Starbucks’ Global Store Count

Region Store Count

Americas 12,903

Europe, Middle East & Africa 1,869

China/Asia Pacific 3,294

Total Stores 18,066

Source: Starbucks, 2012 Annual Report, p. 24.

Exhibit 9 Starbucks Financial Data (in millions, except per share data)

Financial Year End September 30, 2012

Results of Operations

Net revenues

Company-operated stores $10,534.5

Licensed stores 1,210.3

CPG, foodservice and other 1,554.7

Total net revenues $13,299.5

Operating income $1,997.4

Net earnings attributable to Starbucks 1,383.8

EPS – diluted 1.79

Capital expenditures 856.2

Balance Sheet

Total assets $8,219.2

Long-term debt 549.6

Shareholders’ equity 5,109.0

Source: Starbucks, 2012 Annual Report, p. 22.

This document is authorized for use only in BUSS5000 S2 2016 Part II by Dr Helen Parker, University of Sydney from August 2016 to November 2016.

Coffee Wars in India: Café Coffee Day Takes On the Global Brands 714-409

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Exhibit 10 Starbucks Revenue Breakdown (September 2012)

Source: Adapted from Starbucks, 2012 Annual Report.

* Includes sales of packaged coffee, tea, and ready-to-drink beverages to grocery, warehouse club, and specialty retail stores.

** Includes sales of whole bean and ground coffee, teas, instant coffee, etc., to companies that service corporate, education, healthcare, hotel, restaurant, airline, and other.

Exhibit 11 CCD and Starbucks’ In-Store Sales Mix

Product Type CCD Starbucks (globally)

Beverages 60% 75%

Food 35% 19%

Packaged coffee and other merchandise 5% 6%

Total 100% 100%

Source: Café Coffee Day; Starbucks, 2012 Annual Report.

Exhibit 12 Tata Group’s Hotel and Retail Properties in India

Chain Number of Properties Taj Hotels 76 hotels across India

Westside Department Stores 74 stores across 26 cities

Chroma Electronics Stores Over 75 stores across India

Sources: www.tajhotels.com; www.mywestside.com; http://www.efytimes.com/ e1/fullnews.asp?edid=70540, accessed June 2013.

Company Operated

Stores, 79%

Licensed Stores, 9%

Consumer Packaged

Goods*, 8%

Foodservice**, 4%

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Exhibit 13 Starbucks’ First Store in India

Source: Casewriter.

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Coffee Wars in India: Café Coffee Day Takes On the Global Brands 714-409

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Exhibit 14 Age Distribution of Indian Population

Source: The World Factbook, https://www.cia.gov/library/publications/the-world-factbook/population/population template_IN.html.

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Endnotes

1 Rajiv Banerjee, “Most trusted chain of Café Coffee Day,” Economic Times, July 16, 2008, http://m.economic times.com/features/brand-equity/most-trusted-chain-of-cafe-coffee-day/articleshow/msid-3238814.cms, accessed June 2013.

2 Euromonitor International, “Café Coffee Day Grows a Category in India,” June 11, 2012, p. 1.

3 Ibid.

4 Rumman Ahmed, “Dunkin, Starbucks to Duke it out in India,” Wall Street Journal, February 22, 2012, http://online.wsj.com/article/S B10001424052970203358704577236491329247950.html, accessed March 2013.

5 Euromonitor International, “Passport: Coffee in India,” July 2012, p. 1.

6 Ibid., p. 2.

7 “Starbucks to enter India—Product Line-up Provides Competitive Advantage,” Euromonitor, November 4, 2011, http://blog.euromonitor.com/2011/11/starbucks-to-enter-india-product-line-up-provides-competitive- advantage-.html, accessed June 2013.

8 Ibid.

9 Rajini Vaidyanathan, “Coffee v tea: Is India falling for the cappuccino?” BBC News Magazine, February 9, 2012, http://www.bbc.co.uk/news/magazine-16932747, accessed June 2013.

10 Samar Srivastava, “Slow and Steady,” Forbes India, November 23, 2012, p. 38.

11 Technopak, “Indian Café Market,” October 2012, p. 10.

12 Ibid., p. 5.

13 Viveat Susan Pinto, “As Starbucks launch nears, rival coffee chains get active,” Business Standard, July 15, 2012, http://www.business-standard.com/india/news/as-starbucks-launch-nears-rival-coffee-chains-get-active /480437/, accessed June 10, 2013.

14 Subroto Bagchi, “Serving it Hot,” Forbes India, May 18, 2009, http://forbesindia.com/column/zen- garden/serving-it-hot/232/1?id=232&pg=1, accessed June 10, 2013.

15 “Interview with Café Coffee Day Marketing head Sudipata Sengupta,” Indiantelevision.com, May 27, 2004, http://www.indiantelevision.com/mam/interviews/y2k4/sudipta_sengupta.htm, accessed June 10, 2013.

16 Ibid.

17 “Brewing Success: Café Coffee Day Is on a Roll,” India Knowledge @ Wharton, June 26, 2008, http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4300, accessed June 10, 2013.

18 “All said it wouldn’t work: Café Coffee Day’s VG Siddhartha,” Moneycontrol.com, October 25, 2011, http://www.moneycontrol.com/news/features/all-said-it-wouldnt-work-cafe-coffee-days-vg- siddhartha_604796-1.html, accessed June 10, 2013.

19 Ibid.

20 Howard Schultz and Dori Jones Yang, Pour Your Heart Into It: How Starbucks Built a Company, One Cup at a Time (New York: Hyperion, 1997), p. 115.

21 Nancy F. Koehn, “Howard Schultz and the Starbucks Coffee Company,” HBS No. 9-801-361 (Boston: Harvard Business School Publishing, 2005), p. 21.

22 Ibid., p. 17.

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23 Ibid., pp. 21–22.

24 Sarah Theodore, “Expanding the coffee experience: Starbucks keeps sales brewing with new products, innovation and global expansion,” Beverage Industry, October 1, 2002, http://www.accessmylibrary.com/ article-1G1-93658732/expanding-coffee-experience-starbucks.html, accessed June 10, 2013.

25 Rob Alkema, Mario Koster, and Christopher Williams, “Resuming Internationalization at Starbucks,” 910M73 (Ontario: Ivey Publishing, 2010), p. 5.

26 Richard Honack “Growing Big While Staying Small: Starbucks Harvests International Growth,” Kellogg School of Management No. KEL447 (Kellogg School of Management, 2009), via Harvard Business Publishing, http://hbsp.harvard.edu, accessed June 2013.

27 Ibid.

28 Laurie Burkitt, “Starbucks Plays to Local Chinese Tastes,” Wall Street Journal, November 26, 2012, http://online.wsj.com/article/SB10001424127887324784404578142931427720970.html, accessed June 10, 2013.

29 Anita Chang Beattie, “Can Starbucks Make China Love Joe?” AdAge China, November 5, 2012, http://adage.com/china/article/china-news/can-starbucks-make-china-love-coffee/238101/, accessed June 10, 2013.

30 Shaun Rein, “Why Starbucks succeeds in China and others haven’t,” USA Today, February 10, 2012, http://usatoday30.usatoday.com/money/industries/food/story/2012-02-12/cnbc-starbucks-secrets-of-china- success/53040820/1, accessed June 10, 2013.

31 Ibid.

32 Beattie, “Can Starbucks Make China Love Joe?”

33 Laurel Wentz, “Starbucks Delves Deeply into Local Culture to Reach Chinese Consumers,” AdAge Global, September 07, 2012, http://adage.com/article/global-news/starbucks-delves-local-culture-reach-chinese/ 237036/, accessed June 10, 2013.

34 Laurie Burkitt, “Starbucks Price Increase Stirs China’s Netizens,” Wall Street Journal, February 1, 2012, http://blogs.wsj.com/chinarealtime/2012/02/01/starbucks-price-increase-stirs-chinas-netizens/, accessed June 10, 2013.

35 Rein, “Why Starbucks succeeds in China and others haven’t.”

36 Helen H. Wang, “Five Things Starbucks Did to Get China Right,” Forbes, August 10, 2012, http://www.forbes.com/sites/helenwang/2012/08/10/five-things-starbucks-did-to-get-china-right/, accessed June 2013.

37 Rein, “Why Starbucks succeeds in China and others haven’t.”

38 Max Nisen, “Starbucks Has A Brilliant Strategy For Dominating The Chinese Market,” Business Insider, October 31, 2012, http://www.businessinsider.com/starbucks-strategy-in-china-2012-10, accessed June 2013.

39 Wang, “Five Things Starbucks Did to Get China Right.”

40 Beattie, “Can Starbucks Make China Love Joe?”

41 “Starbucks Opens First Café in India,” Wall Street Journal India Edition, October 20, 2012, http://online.wsj.com/article/SB10000872396390444734804578066323962597316.html, accessed December 2012.

42 Geetanjali Shukla and K. R. Balasubramanyam, “All perked up,” India Today, March 4, 2012, http://businesstoday.intoday.in/story/starbucks-in-india-how-other-cafe-chains-would-react/1/22481.html, accessed June 10, 2013.

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43 “India’s coffee market competition is ferocious: Howard Schultz, Starbucks,” Economic Times, October 25, 2012, http://articles.economictimes.indiatimes.com/2012-10-25/news/34729911_1_starbucks-howard-schultz- tatas, accessed June 10, 2013.

44 Samar Srivastava, “Slow and Steady,” Forbes India, November 23, 2012, p. 38.

45 “India’s coffee market competition is ferocious: Howard Schultz, Starbucks.”

46 Samar Srivastava, “Starbucks India Isn’t Celebrating Yet,” Forbes India, November 12, 2012, http://forbesindia.com/printcontent/34105, accessed June 10, 2013.

47 Ibid.

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__MACOSX/major case/._714409-PDF-ENG.pdf

major case/BSRG_11ed.pdf

Business Education Page 1

(11th edition, revised 27.08.2015)

University of Sydney Business School Referencing Guide

Contents 1. How to use this guide ........................................................................................................................... 2

2. Examples – when and how to reference .............................................................................................. 3

2.1 Placement of in-text references.................................................................................................................... 3

2.2 Summarising a source .................................................................................................................................. 3

2.3 Paraphrasing a source ................................................................................................................................. 3

2.4 Short quotation ............................................................................................................................................. 4

2.5 Long quotation .............................................................................................................................................. 4

2.6 Quoting reported speech .............................................................................................................................. 4

2.7 Modifying quotations .................................................................................................................................... 4

2.8 Corporate authors (when there is no named author) ................................................................................... 5

2.9 Using more than one source within the same in-text reference ................................................................... 5

2.10 Using the same author more than once in the same in-text reference ........................................................ 5

2.11 Page numbers and ranges in in-text references .......................................................................................... 5

2.12 Page numbers and ranges in reference list entries...................................................................................... 5

2.13 URLs in reference list entries ....................................................................................................................... 5

2.14 Using the same source more than once (reference list) .............................................................................. 5

2.15 Sources with more than one author ............................................................................................................. 6

2.16 Sources with same author(s) and year ........................................................................................................ 6

2.17 Secondary sources (a source referenced within another source)................................................................ 6

2.18 Use of & (ampersand) .................................................................................................................................. 6

2.19 Use of ibid..................................................................................................................................................... 6

2.20 Names with titles, honorifics or hyphens ...................................................................................................... 7

2.21 Names with particles (Dutch, Flemish, French, German); suffixes; ‘St.’; Irish & Scots names .................... 7

2.22 Acronyms and initialisms .............................................................................................................................. 8

2.23 Formatting your reference list....................................................................................................................... 9

3. Examples – in-text and reference list entries ...................................................................................... 10

3.1 Formatting rules for titles in reference list entries ...................................................................................... 10

3.2 Books, ebooks, translated books and book reviews .................................................................................. 11

3.3 Company information, media (press) releases, standards, patents, brochures ........................................ 13

3.4 Internet: web pages, web sites, blogs, social media .................................................................................. 15

3.5 Journal articles ........................................................................................................................................... 17

3.6 Law: cases, acts, regulations, bills ............................................................................................................. 19

3.7 Lectures, tutorials, readings, speeches, interviews, personal communications ........................................ 20

3.8 Magazines .................................................................................................................................................. 22

3.9 Multimedia .................................................................................................................................................. 23

3.10 Newspapers, online news sources and wire feeds .................................................................................... 25

3.11 Reports, documents, statistics, government documents, graphs, tables and images ............................... 27

3.12 Theses, conference proceedings and papers, working papers ................................................................. 29

4. Referencing checklist ......................................................................................................................... 30

Business School Referencing Guide 11th Edition

Business Education Page 2

1. How to use this guide

Once you are familiar with this guide and the basics of referencing, you will mainly refer to section 3 which gives examples of how to reference a wide variety of sources. Use the table of contents on page 1 to quickly locate the type of source you are referencing. Section 1 introduces you to some common words and terms used in referencing and in this guide. Section 2 shows you how to reference according to the way you are using source material, and the rules for handling the most commonly encountered referencing tasks. Finally, the last page of this guide is a referencing checklist. Please use it before you submit your assignment.

Some referencing terms and rules Harvard referencing style

The Harvard referencing style consists of two parts. First, an in-text reference giving the author, publication

date and in some cases a page number, of your source of information. This is enclosed in parentheses and

placed within a sentence, for example: (Thorpe 2011, p. 21). Second, a reference list at the end of your

assignment, sorted in alphabetical order and containing sufficient information to allow a reader to accurately

and quickly locate your sources.

There are many variations of the Harvard system. These differ in their precise specification of how in-text

references and reference list entries are to be formatted, and the information required to be shown in the

reference list for each of the many different types of sources.

All your assignments written for The University of Sydney Business School must use The University of Sydney

Business School Referencing Guide (BSRG).

A paraphrase means saying something in another way without changing its meaning, for example, using your

own words to express the ideas of an author. A paraphrase may or may not be shorter than the original.

A summary is similar to a paraphrase except it is always much shorter than the original. Summarising

involves ‘compressing’ large amounts of information into usually no more than a few sentences. It involves

picking out the main ideas, leaving out the details, and putting the main ideas into your own words.

A quotation involves reproducing the exact words from a source. Quotations must be carefully selected and

copied from the original source material, and should be sparingly used to support your arguments or the key

points you wish to make.

If you wish to use a short quotation, you must put single quotation marks (‘ ’) around the words of the

original author and integrate the quotation into your sentence.

For long quotations (over 30 words) single quotation marks are not used. Instead you must indent the quote

from the left and right margins.

You use double quotation marks (“ ”) only when referencing a quotation which includes a quotation.

Important: Make sure you include the author’s family name (or the source’s name) and year of publication

every time you paraphrase, summarise or quote.

Note: When paraphrasing a specific part of a text (as opposed to summarising an entire text) or using a

quotation, you must also include the page number(s) from which the material was taken (unless the source

is a web page or from multimedia).

Business School Referencing Guide 11th Edition

Business Education Page 3

2. Examples – when and how to reference

You must reference any information or ideas that you use in your assignments which are not your own and

which are not general knowledge.

2.1 Placement of in-text references

In-text references must be placed within a sentence. That is, they must be placed before the full stop.

There are two ways of formatting in-text references: Author (Date) and (Author Date).

The first format is used to emphasise the author. It is often used when comparing studies or information

from different sources. Usually, one author’s name is near the beginning of a sentence. For example:

According to Jones (2007) ... . However, a more recent study by Henderson (2011) showed that ...

The (Author Date) format is used to show the source of the idea or information you are using. The

reference should be placed immediately after the idea or information that you have used. It is often placed

at the end of a sentence. When using more than one source in a sentence, each reference should be

placed immediately after the idea or information you have used. For example:

Mergers and acquisitions often fail to achieve expected synergies (Crannock 2008), but when their goals,

and the strategies to achieve them, are objectively assessed, they are much more likely to lead to growth

and increased shareholder value (Benson and Hodge 2010).

2.2 Summarising a source

When you summarise a source, the in-text reference should be placed near the beginning of the very first

sentence of the paragraph. The first and second sentences should very clearly indicate that you are writing

about the source. For example:

Lane (2008) does not agree with the critics of state-led capitalism in Russia. Instead he thinks that the

Putin model, while not perfect, is a realistic way to develop Russia’s resources for the following three

reasons. First, it is based on the strong and accepted influence of the state in the private sector. Second,

he believes that this form of state-led capitalism is a great improvement on the ‘chaotic’ capitalism that

characterised the early period of transition. Finally, he concludes that there will not be any great re-

nationalisation of industry.

Reference list

Lane, D. 2008, ‘From chaotic to state-led capitalism’, New Political Economy, vol. 13, no. 2, pp. 177-184.

2.3 Paraphrasing a source

When you paraphrase a specific part of a source (as opposed to summarising the entire text), the in-text

reference must include a page number or numbers showing where the material came from. For example:

The Allen Consulting Group (2006, p. 1) presented a convincing argument that skills matter to employers.

Reference list

Allen Consulting Group 2006, World class skills for world class industries: employers’ perspectives on

skilling in Australia, Allen Consulting Group, Sydney.

Business School Referencing Guide 11th Edition

Business Education Page 4

2.4 Short quotation

Quotations of less than about 30 words are always integrated within your own sentence. Whenever you

quote, you must use your source’s exact words, and in the in-text reference you must include the page

number where the quoted words were found. For example:

Many questions have been raised about issues concerning ‘skills and skill development’ (Fenwick and Hall

2006, p. 571).

Note: The only exception to this rule is when your source is a web page and/or has no page numbers.

Reference list

Fenwick, T. and Hall, R. 2006, 'Skills in the knowledge economy: changing meanings in changing

conditions', Journal of Industrial Relations, vol. 48, no. 5, pp. 575-592.

2.5 Long quotation

Long quotations, typically those longer than about 30 words, must be indented from both margins. Word

users can do this by applying the built-in style ‘Block Text’ (but note you may have to modify the default

style to remove borders and italicisation).

There has been some debate within the academic community in recent decades about how to best define

the term globalisation. Given how contested this term has become, the following definition of globalisation

will be used in this assignment:

Globalisation involves the creation of linkages or interconnections between nations. It is

usually understood as a process in which barriers (physical, political, economic, cultural)

separating different regions of the world are reduced or removed, thereby stimulating

exchanges in goods, services, money, and people (Hamilton and Webster 2009, p. 5).

Reference list

Hamilton, L. and Webster, P. 2009, The international business environment, Oxford University Press,

Oxford.

2.6 Quoting reported speech

Sometimes you may want to quote the words spoken by a person as reported in a newspaper or news

source.

To do this, give the title and name of the person, and reference the source as usual. For example:

Harvey Norman Executive Chairman Gerry Harvey recently stated that ‘there are more retailers currently

under pressure than I've ever seen’ (Kruger 2012).

Reference list

Kruger, C. 2012, ‘Harvey warns of more failures in store’, Sydney Morning Herald, 28 November, viewed

29 November 2012, <http://www.smh.com.au/business/harvey-warns-of-more-failures-in-store-20121127-

2a5pg.html>

2.7 Modifying quotations

Sometimes you may need to modify a quotation by changing or inserting one or more words either to make

it grammatically correct within your own sentence, or to clarify an ambiguous place name, or to change

capitalisation. To do this, place square brackets around the inserted text.

For example: ‘ … resided near Perth [Scotland]’.

Sometimes you may want to omit parts of a quotation. To do this, put an ellipsis (…) in their place.

For example: ‘For most of the super-rich, status symbols are not enough … [w]hat matters most is [their]

reputation.’

Business School Referencing Guide 11th Edition

Business Education Page 5

2.8 Corporate authors (when there is no named author)

If your source is published either in print or on the Internet by a recognised organisation but has no

personal author, then it can be referenced by using the name of organisation that published the work. This

applies to publications by newspapers, associations, companies, organisations and government

departments. It does not apply to journal articles.

Examples: Qantas 2010, Hewlett Packard 2011, United Nations 2007, New York Times 2012.

2.9 Using more than one source within the same in-text reference

If you are using more than one source to support your argument, they must be listed alphabetically within

the in-text reference. For example:

Mergers and acquisitions can benefit the organisation, but care must be taken assessing the synergy

between the companies before the deal is finalised (Needle 2010, Wiklund and Shepherd 2009).

Reference list

Needle, D. 2010, Business in context, 5th ed., Cengage Learning, Hampshire.

Wiklund, J. and Shepherd, D. 2009, ‘The effectiveness of alliances and acquisitions: the role of resource

combination activities’, Entrepreneurship: Theory & Practice, vol. 33, no. 1, pp. 193-212.

2.10 Using the same author more than once in the same in-text reference

Sometimes you may need to reference the same author but for different dates. For example:

Apple’s recent annual reports sow a steady decline in profits (Apple 2010, 2011, 2012, 2013).

2.11 Page numbers and ranges in in-text references

For in-text referencing use ‘p.’ for ‘page’ and ‘pp.’ for ‘page range’. For example:

If the quotation was found on page 63: Jones (2010, p. 63) or (Jones 2010, p. 63).

If the quotation ran over the page break: Jones (2010, pp. 63-64) or (Jones 2010, pp. 63-64).

If the quotation is not from sequential pages: Jones (2010, pp. 42, 63-67) or (Jones 2010, pp. 42, 63-67).

Important: Page numbers are required for all in-text quotations and paraphrases, except when your

source does not have page numbers, such as a web page or multimedia or any other online source without

pages, or when you are summarising the entire text.

2.12 Page numbers and ranges in reference list entries

Do not add the page numbers or ranges used in your in-text references to your reference list entries.

2.13 URLs in reference list entries

When the source is found online (on the Internet) you need to include the URL in its reference list entry.

For example: <http://www.nytimes.com/2011/04/01/opinion/01iht-edyan01.html>

Important: If when you paste a URL into your document it becomes an underlined hyperlink, you must

remove the hyperlink (which will remove the underlining). This is to ensure readability.

Most word processing programs, like Microsoft Word, have an option to turn off automatic generation of

hyperlinks when URLs are pasted. In Word 2007: select Word Options | Proofing | AutoCorrect Options |

AutoFormat As You Type and untick Internet and network paths with hyperlinks.

2.14 Using the same source more than once (reference list)

When you use the same source more than once in your assignment, you must only list the source once in

your reference list.

Business School Referencing Guide 11th Edition

Business Education Page 6

2.15 Sources with more than one author

In both in-text references and the reference list the order of the authors should be exactly as shown on the

title page of the source.

Authors In-text reference Reference list

1 Shields (2007) proposes that …

.... (Shields 2007). Shields, J. 2007, ...

2 ... high success rate (Jones and Spracher 2008).

According to Jones and Spracher (2008) ... Jones, P. and Spracher, F. 2008, ...

3 ... result (Hanson, Peters and O’Reilly 2010).

Hanson, Peters and O’Reilly (2010) report... Hanson, J. F., Peters, O. and O’Reilly, M. 2010, ...

4

or more

... consolidation (Johnson et al. 2007).

Johnson et al. (2007) observe that when...

Johnson, M., Deudney, D., Leverett, G. and

Strange, P. 2007, ....

2.16 Sources with same author(s) and year

To distinguish each source, add a suffix (e.g. 2010a, 2010b) to both the in-text reference and the

corresponding reference list entry dates. Reference list items are in the same order as referenced in your

assignment, earliest first. You also use this method when different authors have the same family name:

Linklater (2002a) states that ... improvements of up to 80 percent have been observed (Linklater 2002b).

Reference list

Linklater, P. 2002a, Workflow analysis: an introduction, Faber, Sydney.

Linklater, P. 2002b, ‘Enterprise content management and productivity’, Journal of Process Management,

vol. 14, no. 3, pp. 1023-1047.

2.17 Secondary sources (a source referenced within another source)

Referencing a source that is referenced within the source you are using is also referred to as ‘referencing a

secondary source’. In this example your source is Dwyer:

Employability skills are described as ‘those skills essential for employment and for personal development’

(Gibbs 2004 cited in Dwyer 2008, p. 61).

OR

Gibbs (2004) describes employability skills as ‘those skills essential for employment and for personal

development’ (cited in Dwyer 2008, p. 61).

Reference list

Dwyer, J. 2008, The business communication handbook, 8th ed., Pearson Education Australia, Frenchs

Forest.

2.18 Use of & (ampersand)

Use ‘and’ instead of ‘&’, except when ‘&’ is used in the source’s title, publisher or database name.

For example: Smith and Jones (2009); Journal of Banking & Finance.

2.19 Use of ibid.

Do not use ‘ibid.’ when using any in-text referencing style, including Harvard.

Business School Referencing Guide 11th Edition

Business Education Page 7

2.20 Names with titles, honorifics or hyphens

Titles and honorifics

Titles such as Sir, Lord, Dame, Princess, and honorifics such as AO, CBE etc. are not used in references.

For example, Susan Adele Greenfield’s full title is Baroness Professor Greenfield CBE, but she would be

referenced in-text as simply (Greenfield 2002) and in a reference list as: Greenfield, S. A. 2002, ...

Hyphens

Hyphenated family names are not changed: (Armstrong-Jones 2001), Armstrong-Jones, S. 2001, …

Hyphenated given names are converted to initials: Park, Kuen-Yong becomes Park, K. Y.

2.21 Names with particles (Dutch, Flemish, French, German); suffixes; ‘St.’; Irish & Scots names

Dutch, Flemish, French and Germans names

Often these names have particles like ‘von’, ‘van’, ‘van der’ and so on.

For example: Anne Sofie von Otter, Karl Klaus von der Decken, Ludwig van Beethoven,

Vincent van Gogh, and Ludwig Mies van der Rohe.

Names of French origin may use the particle ‘de’ or ‘du’.

For example: Henri de Villiers, Anne du Bourg.

When referencing Dutch or Flemish names, the particle is always included in the in-text reference, and

put last (before the date) in the reference list entry unless (as is often the case) the person is referred to in-

text by the particle, which is always capitalised.

For example: Van Gogh, Van der Vaart.

When referencing German names the particle is dropped in the in-text reference, and put last in the

reference list entry.

When referencing French names the particle is retained in both in-text and reference list entries.

Full name In-text reference Reference list entry

Dutch Vincent van Gogh

(van Gogh 1885)

or

Van Gogh (1885)

Gogh, V. van 1885, …

or

Van Gogh, V. 1885, …

Flemish Henri Clemens van de Velde (van de Velde 1887) Velde, H. C. van de 1887, …

French Henri Jacques de Villiers (de Villiers 2002) de Villiers, H. J. 2002, ...

German Ludwig van Beethoven (Beethoven 1813) Beethoven, L. van 1813, …

German Karl Klaus von der Decken (Decken 1855) Decken, K. K. von der 1855, …

The guidelines are based on Teijlingen, E. van 2004, ‘Referencing Flemish, Dutch and German authors in

English’, Medical Sociology News, vol. 30, no. 1, pp. 42-44.

Names with generational suffixes (Jr., Sr., II, III etc.)

Some American names use the generational suffixes ‘Jr.’ or ‘Sr.’ to indicate son and father respectively,

and in some rare cases, mother and daughter. In British English ‘Jnr.’ and ‘Snr.’ are used instead.

Sometimes the Roman numeral ‘I’ is used instead of ‘Sr.’ and this may extend to further generations as ‘II’

and ‘III’. When referencing such names, the suffix should only be included if the author uses it for his or

her publications. For examples, see the table on the next page.

Business School Referencing Guide 11th Edition

Business Education Page 8

Names with the prefix ‘St.’

Some names have a prefix, such as ‘St.’ – the abbreviation for ‘saint’ and often pronounced as ‘sin’.

The following table lists some examples.

Full name In-text reference Reference list entry

Barack Hussein Obama II Obama (2012) Obama, B. H. 2012, …

William James Buckley Jr. Buckley (1995) Buckley, W. J. Jr. 1995, ...

Peter Samuel St. John St. John (2001) St. John, P. S. 2001, ...

Irish and Scots names

Many Irish names begin with O’, and this must be retained in referencing. Many Scots names begin with

Mac and sometimes Mc, and this must be retained in referencing. The letter immediately following O’, Mac

or Mc must be capitalised. The following table lists some examples.

Full name In-text reference Reference list entry

Phyllis McCaul McCaul (2012) McCaul, P. 2012, …

William James MacDonald MacDonald (2011) MacDonald, J. W. 2011, ...

Peter O’Toole O’Toole (2000) O’Toole, P. 2000, ...

2.22 Acronyms and initialisms

Acronyms are words formed from the initial letters (or groups of letters) of the words making up a

company’s or organisation’s name. In speech an acronym replaces the full name. For example, we talk

about ‘Qantas’ not ‘Queensland and Northern Territory Aerial Services’. When referencing a source

authored by an acronym, the acronym must be used in both in-text references and the reference list entry.

In-text reference: (Qantas n.d.).

Reference list

Qantas n.d., Qantas investors, Qantas Airlines Limited, Mascot NSW, viewed 16 January 2012,

<http://www.qantas.com.au/travel/airlines/investors/global/en>

Initialisms, unlike acronyms, are not spoken as words. Instead, all their letters are pronounced. For

example, IBM (International Business Machines), ABC (Australian Broadcasting Corporation) and OECD.

Initialisms may not be unique. ABC is also an initialism for American Broadcasting Corporation. To use an

initialism, you must show its full name followed by the initialism itself in parentheses in the first sentence

where you use it. There are two ways you can do this:

Example 1: In 2007 the International Energy Agency (IEA) assessed all the world’s largest oil fields.

Production in 580 of these oil fields was declining on average by 5.1% per annum (IEA 2008, p. 221).

Example 2: A 2007 study by the International Energy Agency showed that production in 580 of the world’s

largest oil fields declined on average by 5.1% per annum (IEA 2008, p. 221).

Reference list

International Energy Agency (IEA) 2008, World energy outlook 2008, International Energy Agency, OECD

Publishing, Paris.

Note: You do not need to give the full names of commonly known initialisms like ‘CD’ or ‘DVD’.

Business School Referencing Guide 11th Edition

Business Education Page 9

2.23 Formatting your reference list

Your reference list must be in alphabetical order. It should also be easy to read. It is recommended that

you choose a paragraph spacing of 9pt so that there is a gap between each reference list entry. This

improves readability.

Important: Do not number or bullet point a reference list.

Note carefully how items with the same author and the same date (Linklater), and items with the same

author but with different dates (Smil), are used in the following example:

Reference list

Australian Bureau of Statistics 2010, Labour force, Australia, Jan 2010, catalogue no. 6202.0, Australian Bureau of Statistics, Canberra.

‘Cancer generation: baby boomers facing a perfect storm’ 2009, Oncology Nursing, vol. 36, no. 5, p. 596.

Datastream International 2011, In Constituents of the S&P ASX200, Daily index data 2005-2010, viewed 13 November 2011, Datastream International/Equity Lists/LS&PCOMP.

Dwyer, J. 2008, The business communication handbook, 8th ed., Pearson Education Australia, Frenchs Forest.

International Energy Agency (IEA) 2008, World energy outlook 2008, International Energy Agency, OECD Publishing, Paris.

Jarsulic, M. 2010, Anatomy of a financial crisis: a real estate bubble, runaway credit markets and regulatory failure, Palgrave Macmillan, New York, viewed 11 January 2011, Palgrave Connect Economics & Finance Collection 2010, doi: 10.1057/9780230106185.

Kindleberger, C. 1999, ‘Fools and their money – what’s left of it’, Wall Street Journal (Eastern Edition), 19 August, p. A. 16,viewed 28 September 2004, ProQuest Central, 398688342.

Linklater, P. 2002a, Workflow analysis: an introduction, Faber, Sydney.

Linklater, P. 2002b, ‘Enterprise content management and productivity’, Journal of Process Management, vol. 14, no. 3, pp. 1023-1047.

Needle, D. 2010, Business in context, 5th ed., Cengage Learning, Hampshire.

‘One dead in multiple beach rescue’ 2011, Sydney Morning Herald, 11 January, p. 10.

Parched: the politics of water 2008, podcast, Australian Broadcasting Corporation Radio National, 21 November, viewed 28 September 2009, <http://www.abc.net.au/rn/nationalinterest/stories/2008/2426405.htm>

Qantas n.d., Qantas investors, Qantas Airways Limited, Mascot NSW, viewed 16 January 2012, <http://www.qantas.com.au/travel/airlines/investors/global/en>

Smil, V. 2006, Transforming the twentieth century: technical innovations and their consequences, Oxford University Press, New York.

Smil, V. 2008, Global catastrophes and trends: the next 50 years, MIT Press, Cambridge, Massachusetts.

Smil, V. 2010, Energy myths and realities: bringing science to the energy policy debate, American Enterprise Institute, Washington, D.C.

Teijlingen, E. van 2004, ‘Referencing Flemish, Dutch and German authors in English’, Medical Sociology News, vol. 30, no. 1, pp. 42-44.

Wiklund, J. and Shepherd, D. 2009, ‘The effectiveness of alliances and acquisitions: the role of resource combination activities’, Entrepreneurship: Theory & Practice, vol. 33, no. 1, pp. 193-212, viewed 20 November 2012, Wiley Online Library, doi: 10.1111/j.1540-6520.2008.00286.x.

Business School Referencing Guide 11th Edition

Business Education Page 10

3. Examples – in-text and reference list entries

In this section of the guide information has been organised into three columns:

Column 1. Type of source lists the different types of source materials that you may need to reference. It would

not be practical to list every type of source you may encounter in your studies; however, the

examples provided in this guide should be sufficient.

Column 2. In-text reference shows you how to make an in-text reference (sometimes called an in-text citation).

This is where you refer to your sources of information within your assignment whenever you

paraphrase, summarise, or use a direct quotation or other source material, such as a graph or table.

Note: See 2.1 above for the two methods you can always use with in-text references.

Formatting rules concerning punctuation and spacing must be followed exactly. For example:

(Jones, 2012) is incorrect, while (Jones 2012) is correct.

Column 3. Reference list entry shows you how to insert each type of reference in the reference list at the end

of your assignment. This list of references gives your reader all the information they need to easily

find the sources you have used. These entries must be listed in alphabetical order, and follow

exactly the rules for use of capitals, italics and punctuation. It may not always be possible for you to

obtain all of the information specified; however you must supply sufficient information for the source

to be easily located.

3.1 Formatting rules for titles in reference list entries

The following table shows how to interpret the formatting rules for titles in reference list entries.

Format rule How to apply the rule Example

Title of x

e.g.

Title of article

Title of report

Capitalise the first letter of the

title and the first letter of any

proper name(s) in the title

Business in context

Business management in

Australia

Title of X

e.g.

Government

Department or Body

Database Name

Capitalise the first letter of

each word in the title exactly as

it is capitalised in the source

Department of Foreign Affairs

Springer Link

Title of x

e.g.

Title of website

Title of book

Title of lecture

Capitalise the first letter of the

title and the first letter of any

proper name(s) in the title, and

apply italics

Gwynne Dyer – author &

historian

Introduction to international

business

Politics in Cambodia

Title of X

e.g.

Title of Journal

Title of Newspaper

Title of Magazine

Capitalise the first letter of

each word in the title exactly as

it is capitalised in the source,

and apply italics

Journal of Marketing

New York Times

OECD Review

Note: initialisms are always capitalised, e.g. OECD, never Oecd; DVD not Dvd

Business School Referencing Guide 11th Edition

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3.2 Books, ebooks, translated books and book reviews

Type of source In-text reference Reference list entry

Book

(print)

Shields (2007, p. 20)

proposes …

Author(s) Year, Title of book, Publisher, Place of Publication.

Example:

Shields, J. 2007, Managing employee performance and reward,

Cambridge University Press, Melbourne.

Book with no

author

(print)

Note: truncate long titles with

an ellipsis (…) as shown in

this example:

In 1941 the Air Ministry

published an account of its

bombing missions to date

(Bomber Command …

1941).

Title of book Year, Publisher, Place of Publication.

Example:

Bomber Command: the Air Ministry account of Bomber

Command’s offensive against the Axis Sept 1939-July 1941

1941, HMSO, London.

Book with no

publication date

(print)

The ancient scholar Aurelius

(n.d., p. 20) claimed that . . .

Author(s) n.d., Title of book, Publisher, Place of Publication.

Example:

Aurelius, M. n.d., Meditations of Marcus Aurelius, Library of

Classics, London.

Book with more

than one edition

(print)

Some characterise the discipline of finance (Frino, Hill and Chen 2009, p. 2) as ...

Author(s) Year, Title of book, number of edition, Publisher, Place of Publication.

Example:

Frino, A., Hill, A. and Chen, Z. 2009, Introduction to corporate finance, 4th ed., Pearson Education Australia, Sydney.

Edited book

(print)

The foundations of industrial

justice are examined by

Patmore (2003) through ...

… deny the fact (Jones and

Hensher 2008).

Editor(s) (ed./eds.)* Year, Title of book, Publisher, Place of

Publication.

*use ed. for one editor; eds. for multiple editors

Examples:

Patmore, G. (ed.) 2003, Laying the foundations of industrial

justice: the presidents of the Industrial Relations Commission of

NSW 1902-1998, The Federation Press, Sydney.

Jones, S. and Hensher, D. (eds.) 2008, Advances in credit risk

modelling and bankruptcy prediction, Cambridge University

Press, Cambridge.

Chapter in an

edited book

(print)

One perspective on women

and work is offered by Baird

(2010) in her discussion of …

Author(s) Year, ‘Title of chapter’ in Editor(s) (ed./eds.)*, Title of

book, Publisher, Place of Publication, page numbers.

*use ed. for one editor; eds. for multiple editors

Example:

Baird, M. 2010, ‘Women and work in Australia: a theoretical and

historical overview’ in P. A. Murray, R. Kramar and P. McGraw

(eds.), Women at work: research, policy and practice, Tilde

University Press, Melbourne, pp. 1-23.

Business School Referencing Guide 11th Edition

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Type of source In-text reference Reference list entry

Translated book

(print)

Dreams and nightmares

frequently function as

allegories in …

(Krzhizhanovsky 2006).

Author(s) Year, Title of book, translated from Language by

Translator(s), Publisher, Place of Publication.

Example:

Krzhizhanovsky, S. 2006, Memories of the future, translated

from Russian by Turnbull, J., New York Review Books Classics,

New York.

Electronic book

(eBook)

(database)

Jarsulic (2010, pp. 25-28)

suggests that …

Author(s) Year, Title of book, (edition number if available),

Publisher, Place, viewed Day Month Year, Database Name,

doi: or item number or ISBN (if available).

Example with DOI:

Jarsulic, M. 2010, Anatomy of a financial crisis: a real estate

bubble, runaway credit markets and regulatory failure, Palgrave

Macmillan, New York, viewed 11 January 2011, Palgrave

Connect Economics & Finance Collection 2010,

doi: 10.1057/9780230106185.

Electronic book

(eBook)

(online)

Locke (1821, pp. 301-303)

argued that …

Author(s) Year, Title of book, (edition number if available),

Publisher, Place, viewed Day Month Year, <URL>

Example:

Locke, J. 1821, Two treatises of government, Whitmore and

Fenn, and C. Brown, London, viewed 9 July 2012,

<http://books.google.com.au/books?id=K5UIAAAAQAAJ>

Chapter in an

edited electronic

book (eBook)

(database)

Kepes and Delery (2007)

have outlined ...

Author(s) Year, ‘Title of chapter’ in Editor(s) (ed./eds.)*, Title of

book, (edition number if available), Publisher, Place, viewed

Day Month Year, Database Name, doi: or item number or ISBN

(if available).

*use ed. for one editor; eds. for multiple editors

Example with ISBN:

Kepes, S. and Delery, J. 2007, ‘HRM systems and the problem

of the internal fit’ in P. Boxall, J. Purcell, and P. Wright (eds.),

The Oxford handbook of human resource management, Oxford

University Press, Oxford, viewed 24 February 2008, Informit

Business Collection, ISBN 019928251X.

Book review

(print)

Henry Ford wanted to

‘remake the world by

integrating factory life and

farming in a modern Arcadia’

(Scott 2009, p. 32).

Review Author(s) Year, ‘Title of review’ review of Title of book

reviewed by Author(s), Journal Title, volume number, issue

number, page numbers.

Example:

Scott, J. C. 2009, ‘Duas cervejas’ review of Fordlandia: the rise

and fall of Henry Ford’s forgotten jungle city by Grandin, G.,

London Review of Books, vol. 31, no. 19, pp. 31-33.

Business School Referencing Guide 11th Edition

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Type of source In-text reference Reference list entry

Book review

(online)

Henry Ford wanted to

‘remake the world by

integrating factory life and

farming in a modern Arcadia’

(Scott 2009).

Review Author(s) Year, ‘Title of review’ review of Title of book

reviewed by Author(s), Journal Title, volume number (if

available), issue number (if available), viewed Day Month Year,

<URL>

Example:

Scott, J. C. 2009, ‘Duas cervejas’ review of Fordlandia: the rise

and fall of Henry Ford’s forgotten jungle city by Grandin, G.,

London Review of Books, vol. 31, no. 19, viewed 20 January

2012, <http://www.lrb.co.uk/v31/n19/james-c-scott/duas-

cervejas>

3.3 Company information, media (press) releases, standards, patents, brochures

Type of source In-text reference Reference list entry

Annual company

report (print)

Note: for the

annual reports

published by a

company,

including

financial reports

… profits fell significantly

(Monax 2009, p. 52).

Company Name Year, Title of report, Place of Publication.

Example:

Monax Mining Limited 2009, Annual financial report, Unley SA.

Note: Place of publication is usually the location of the

company’s head office.

Annual company

report (online)

Note: for the

annual reports

published by a

company,

including

financial reports

… profits fell significantly

(Monax 2009, p. 52).

Company Name Year, Title of report, Place of Publication,

viewed Day Month Year, <URL>

Example:

Monax Mining Limited 2009, Annual financial report, Unley SA,

viewed 13 June 2012,

<http://www.monaxmining.com.au/site/investors/corporate-

reports/annual-reports/doc_view/217-2009-annual-financial-

report.html>

Brochure or

pamphlet

Further events are described

in Austudy (2010)

Title of brochure Year, Publisher, Place of Publication.

Example:

Austudy 2010, Centrelink, Canberra, ACT.

Company profile

(commercial

database)

(Datamonitor 2010)

Database Name Year, Company Name company profile,

viewed Day Month Year, Database Provider.

Example:

Datamonitor 2007, Monax Mining Limited company profile,

viewed 7 October 2011, Business Source Premier (EBSCO).

Business School Referencing Guide 11th Edition

Business Education Page 14

Type of source In-text reference Reference list entry

Company report

(commercial

database)

Note: this a

report on a

company, not an

annual financial

report

(Morningstar 2011)

(Aspect Huntley 2008)

Database Name Year, Report title, viewed Day Month Year,

Database Provider.

Example:

Morningstar 2010, Macquarie Generation company report,

viewed 18 July 2011, Morningstar DatAnalysis.

Aspect Huntley 2008, MHM Metals company report, viewed 18

June 2010, Aspect Huntley Annual Reports Online.

Financial data

from Thomson

Reuters

Datastream

(Datastream International

2011)

Datastream International Year, Search Code Name, Data

description, viewed Day Month Year, Datastream

International/Database Segment searched/SEARCH CODE.

Example:

Datastream International 2011, In Constituents of the S&P

ASX200, Daily index data 2005-2010, viewed 13 November

2011, Datastream International/Equity Lists/LS&PCOMP.

Passport GMID

(Global Market

Information

Database)

Note: ‘GMID’ has been

renamed ‘Passport GMID.’

.... (Passport GMID 2012).

Passport GMID Year of Data, Data report title, Data Report

Type, Data Report Date or Date Range, viewed Day Month

Year, Euromonitor International Passport GMID.

Examples:

Passport GMID 2005, Fast food in the USA, Major Market

Profiles Report, September 2005, viewed 6 January 2012,

Euromonitor International Passport GMID.

Note: If the data does not apply to a specific year then use n.d.

for the date:

Passport GMID n.d., Fast food in the USA, Major Market

Profiles Report, viewed 6 January 2012, Euromonitor

International Passport GMID.

Media (press)

release

… to be ‘based on the most

rigorous scientific evidence

available’ (Office of the Prime

Minister 2011).

Author(s) or Organisation Year, Title of release, media release,

release Day Month, viewed Day Month Year, <URL>

Example:

Office of the Prime Minister 2011, New focus on scientific

evidence to build confidence in coal seam gas and coal mining,

media release, 21 November, viewed 17 January 2012,

<http://www.pm.gov.au/press-office/new-focus-scientific-

evidence-build-confidence-coal-seam-gas-and-coal-mining>

Patent

A patent was taken out

(Pettigrew 2007) following…

Author(s) Year, Title of patent, Country Patent No.

Example:

Pettigrew, J. 2007, New system of teaching accounting,

Australia Patent 2007101217.

Business School Referencing Guide 11th Edition

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Type of source In-text reference Reference list entry

Standard

(database)

(Standards Australia/New

Zealand 2004)

Standards Country Year, Standard title, Standard Code

Number, viewed Day Month Year, Database Name.

Example:

Standards Australia/New Zealand 2004, Information technology

- process assessment - guidance on performing an

assessment, AS/NZS ISO/IEC 15504.3:2004, viewed 4 April

2011, Standards Australia Online.

Standard

(print)

(Standards Australia 1987)

Standards Country Year, Standard title, Standard Code

Number, Standards Organisation, Place of Publication.

Example:

Standards Australia 1987, Data processing - vocabulary -

computer graphics, AS1189.13-1987, Standards Australia,

NSW.

3.4 Internet: web pages, web sites, blogs, social media

Web page titles: most browsers show web site and web page titles in a title bar at the top of the window. It is

acceptable to truncate the title in the in-text reference.

Note: this section applies only to web pages, not to downloaded documents (usually in PDF format) such as

reports, journal articles, conference papers and so on. Refer to the relevant section to reference these items.

Type of source In-text reference Reference list entry

Web page with

author(s)

Note: for online

magazines and,

newspapers see

sections 3.8 and

3.10.

Cagliarini and McKibbin

(2009) discuss …

Author(s) Year, Title of web page, Name of Organisation, Place

of Organisation (if available), viewed Day Month Year, <URL>

Example:

Cagliarini, A. and McKibbin, W. 2009, Global relative price

shocks: the role of macroeconomic policies, Reserve Bank of

Australia, Sydney, viewed 24 October 2010,

<http://www.rba.gov.au/publications/rdp/2009/2009-10.html>

Web page, no

author

Note: for online

magazines and,

newspapers see

sections 3.8 and

3.10.

The level of fiscal stimulus is

summarised in the

Department of Treasury

annual report 2009-2010

(2010)…

… fell by 12 percent

(Department of Treasury

annual report 2009-2010

2010).

Title of web page Year, Name of Organisation, Place of

Organisation (if available), viewed Day Month Year, <URL>

Example:

Department of Treasury annual report 2009-2010 2010,

Department of Treasury, Canberra, viewed 28 October 2010,

<http://www.treasury.gov.au/contentitem.asp?NavId=036&Cont

entID=1893>

Business School Referencing Guide 11th Edition

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Type of source In-text reference Reference list entry

Web page, no

publication date

The bombing of Germany’s

synthetic fuel plants crippled

its military capability

(Department of Energy n.d.).

Author(s) n.d., Title of web page, Name of Organisation, Place

of Organisation (if available), viewed Day Month Year, <URL>

Example:

Department of Energy n.d., The early days of coal research, US

Department of Energy, Washington, D.C., viewed 10 January

2012, <http://energy.gov/fe/early-days-coal-research>

Web site

Note: reference

a web site only

when discussing

it or when using

multiple web

pages from it

… inflationary pressures

(Reserve Bank of Australia

2007).

Publisher or Company Name Year (of last update if available),

Title of web site, Place of Organisation (if available), viewed

Day Month Year, <URL>

Example:

Reserve Bank of Australia 2007, Reserve Bank of Australia,

Sydney, viewed 23 March 2007, <www.rba.gov.au>

Web blog

Note: reference

a web blog only

if discussing

the blog itself

In his blog, Quiggin (2011)

criticises…

Author(s) Year, Title of web blog, web blog, viewed Day Month

Year, <URL>

Example:

Quiggin, J. 2011, John Quiggin: commentary on Australian &

world events from a social-democratic perspective, web blog,

viewed 14 January 2012, <http://johnquiggin.com>

Web blog post Note: if the screen name has

given and family names, use

the usual form for author

names, otherwise use the

screen name of the poster

(e.g. @pplefan38)

The size of the current oil

spot market is very uncertain

(Kaminska 2011).

… and the Samsung Galaxy

S5 has better camera

features (@pplefan38 2014).

Author(s) or Screen Name Year of Posting, ‘Title of web blog

post’, Title of web blog, web blog post, Day Month, viewed Day

Month Year, <URL>

Example:

Kaminska, I. 2013, ‘The decline of the oil spot market?’,

FTAlphaville, web blog post, 24 April, viewed 2 November

2014, <http://ftalphaville.ft.com/2013/04/24/1469422/the-

decline-of-the-oil-spot-market>

@pplefan38 2014, ‘iPhone 6 vs Galaxy S5 comparison’,

AppleFanSite, web blog post, 11 September, viewed 20

November 2014, <http://applefansite.com/2014/09/iphone6-vs-

samsung-galaxy-s5-comparison>

Social media

(Facebook, My

Space, renren,

Sina Weibo)

Caution: Social media is not

considered to be a reliable

source of information.

Save the Children UK (2012)

reports that 1.2 million East

African children ..

Author or Screen Name Year of Posting, ‘Title of post’, Title of

Service, posted Day Month, viewed Day Month Year, <URL>

Example:

Save the Children UK 2012, ‘Morning! How is everyone today?

Feel like helping end the kind extreme hunger [sic]?’, Facebook,

posted 12 January, viewed 17 January 2012, <http://en-

gb.facebook.com/savethechildrenuk>

Business School Referencing Guide 11th Edition

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3.5 Journal articles

Type of source In-text reference Reference list entry

Journal article

(print)

According to Carlin (2007) ...

… very difficult (Carlin 2007).

Author(s) Year, 'Title of article', Title of Journal, volume number,

issue number, page numbers.

Example:

Carlin, T. 2007, 'Some reflections on research', Compliance and

Regulatory Journal, vol. 2, no. 1, pp. 9-13.

Journal article,

no author (print)

Note: This is the only

situation where you must use

the title of the article when

there is no author. You can

truncate long titles using an

ellipsis (…) as shown in the

example:

The problems facing baby

boomers have been carefully

investigated (‘Cancer

generation …’ 2009).

‘Title of article’ Year, Title of Journal, volume number, issue

number, page numbers.

Example:

‘Cancer generation: baby boomers facing a perfect storm’ 2009,

Oncology Nursing, vol. 36, no. 5, p. 596.

Journal article

(online)

Note: this is for journal

articles found on a web site

that is not a database like

JSTOR, ProQuest,

EBSCOhost and so on.

Oil price regimes, of which

there have been many, exist

only as long as they are

useful to participants in the

market, even if they are not

rational (Mabro 2005).

Author(s) Year, ‘Title of article’, Title of Journal, volume number,

issue number, page numbers, viewed Day Month Year, Web

Site Name, <URL>

Example:

Mabro, R. 2005, ‘The international oil price regime: origins,

rationale and assessment’, Journal of Energy Literature, vol. 11,

no. 1, pp. 3-20, viewed 13 July 2013, Graduate Institute

Geneva,

<http://graduateinstitute.ch/files/live/sites/iheid/files/sites/mia/us

ers/Rachelle_Cloutier/public/International%20Energy/Mabro%2

0International%20oil%20price%20regime.pdf>

Note: if the article has a DOI, use that in the reference list entry

instead:

Author(s) Year, ‘Title of article’, Title of Journal, volume number,

issue number, page numbers, viewed Day Month Year, Web

Site Name, doi:.

Business School Referencing Guide 11th Edition

Business Education Page 18

Type of source In-text reference Reference list entry

Journal article

(database)

Note: if the DOI is given in a

URL with a usyd domain, e.g.

http://dx.doi.org.ezproxy2.libr

ary.usyd.edu.au/10.1016/03

0-5073(76)907-6, then you

must extract the DOI which is

everything including and after

’10.’. In this case the DOI is:

10.1016/030-5073(76)907-6.

The reason for this is that

anyone must be able to

access your source, not just

a person with a University of

Sydney account.

The question of what will

happen to banks is

introduced by Bossone

(2001) …

Author(s) Year, ‘Title of article’, Title of Journal, volume number,

issue number, page numbers, viewed Day Month Year,

Database Name, doi: or item number (if available).

Note: the most preferred identifier is the DOI (digital object

identifier) in either the number or URL format. The next

preferred identifier is the stable URL. A stable URL is one that

will never change. The database will clearly identify a stable

URL if one is available.

Example with DOI:

Bossone, B. 2001, ‘Do banks have a future? A study on

banking and finance as we move into the third millennium’,

Journal of Banking & Finance, vol. 25, no. 12, pp. 2239-2276,

viewed 16 January 2005, ScienceDirect, doi: 10.1016/S0378-

4266(01)00196-0.

Example with stable URL or DOI in URL format:

Elliott, D. 2006, ‘Energy regime choices: nuclear or not?’,

Technology Analysis & Strategic Management, vol. 18, no. 5,

pp. 445-450, viewed 13 June 2013, Taylor & Francis Online,

<http://dx.doi.org/10.1080/09537320601019545>

Example with item number:

Bossone, B. 2001, ‘Do banks have a future? A study on

banking and finance as we move into the third millennium’,

Journal of Banking & Finance, vol. 25, no. 12, pp. 2239-2276,

viewed 16 January 2005, ScienceDirect, 97753458.

Note: the item number may be called the accession number or

document number or document id.

Business School Referencing Guide 11th Edition

Business Education Page 19

3.6 Law: cases, acts, regulations, bills

Note that ‘Cth’ is an abbreviation for ‘Commonwealth’, which is the term used to identify Australian Federal

Government legislation. For state or territory legislation use Vic, NSW, NT, Qld, Tas, WA etc.

Note that ‘pinpoint’ can be the starting page, page number, paragraph number, clause, footnote or section number.

Type of source In-text reference Reference list entry

Cases

According to (R v Song

(2005) 125 CLR 1) a

business may …

Case Name (Year), Volume Law Report Series start page,

pinpoint (if any).

Examples:

R v Song (2005), 125 CLR 1.

Funwick v Creasel (1932), 47 CLR 2, 3.3.

QPB Enterprises Pty Ltd v Commonwealth (1995), 117 CLR 13.

Acts of

Parliament

(statutes)

… is allowed in such

circumstances (Corporations

Act 2001 (Cth) s 3)

Title of Act Year, (Jurisdiction).

Example:

Corporations Act 2001, (Cth).

Social Welfare Ordnance 1964, (NT).

Delegated

legislation

(regulations)

… in accordance with the law

(Police Regulations 2003

(Vic) reg 9.2).

Title of Legislation Year, (Jurisdiction) pinpoint.

Note: Pinpoint may be an order (O), regulation (reg), rule (r),

sub-regulation (sub-reg) or sub-rule sub-r, and if plural: OO,

regs,rr, sub-regs, sub-rr.

Example:

Police Regulations 2003, (Vic) reg 9.2.

Migration Regulations 1996, (Cth) regs 12-14.

Bills

… a clear requirement

(Corporations Amendment

Bill (No 1) 2005 (Cth) cl 13).

Title of Bill (No X) Year, (Jurisdiction).

Example:

Corporations Amendment Bill (No 1) 2005, (Cth).

Carbon Pollution Reduction Scheme Bill 2009, (Cth).

Business School Referencing Guide 11th Edition

Business Education Page 20

3.7 Lectures, tutorials, readings, speeches, interviews, personal communications

Note: Material sourced from Blackboard is referenced with the domain only: http://blackboard.econ.usyd.edu.au.

This is because the Blackboard URL you will see is usually unique to your account or session.

Type of source In-text reference Reference list entry

Lecture materials

from Blackboard

(slides, recording

of lecture)

According to Piggott (2011)

business refers to …

Author(s) Year, Title of lecture (Unit Code), Teaching

Organisation, Place of Publication, Lecture Date, viewed Day

Month Year, <http://blackboard.econ.usyd.edu.au>

Example:

Piggott, L. 2011, Introduction to business (BUSS1002), The

University of Sydney, Sydney, 10 March, viewed 14 March

2011, <http://blackboard.econ.usyd.edu.au>

Unit of study

readings from

Blackboard

Fisher (2004) demonstrates

the important role that self

reflection plays in the

development of critical

thinking.

Author(s) Year, ‘Title of reading’ in Editor(s) (ed./eds.)*, Title of

course (Unit Code), Teaching Organisation, Place of

Publication, viewed Day Month Year,

<http://blackboard.econ.usyd.edu.au>

*use ed. for one editor; eds. for multiple editors

Note: Only reference course readings by this method if they

cannot be found elsewhere. You should always reference the

original source (book, journal article) where possible.

Example:

Fisher, K. 2004, ‘Critical self-reflection: what is it and how do

you do it?’ in L. Piggott (ed.), Introduction to business

(BUSS1001), The University of Sydney, Sydney, viewed 14

January 2011, <http://blackboard.econ.usyd.edu.au>

Material from unit

of study reader

(print)

Critical self-reflection is

defined as ‘. . .’ (Fisher 2004,

p. 2).

Author(s) Year, ‘Title of document’ in Editor(s) (ed./eds.)*, Title

of course reader, Teaching Organisation, Place of Publication.

*use ed. for one editor; eds. for multiple editors

Note: Only reference course readings by this method if they

cannot be found elsewhere. You should always reference

the original source (book, journal article) where possible.

Example:

Fisher, K. 2004, ‘Critical self-reflection: what is it and how do

you do it?’ in L. Piggott (ed.), Introduction to business reader,

The University of Sydney, Sydney.

Lecture or

tutorial notes

(your notes from

lecture/tutorial or

words spoken by

lecturer/tutor)

Piggott (2011) defined ...

Author(s) Year, Lecture/Tutorial title (Unit Code), at Teaching

Organisation, Place of Publication, Day Month.

Example:

Piggott, L. 2011, Introduction to business (BUSS1002), at The

University of Sydney, Sydney, 10 March.

Speech

(at a conference)

Rudd (2011) argued that the

G20 was the only

organisation capable of ...

Speaker Year, Title of speech, Title of Conference, at Place of

Speech, Day Month.

Example:

Rudd, K. 2011, University of Queensland annual lecture in

politics and international affairs, ISA Asia-Pacific Regional

Section Inaugural Conference, at Brisbane, 30 September.

Business School Referencing Guide 11th Edition

Business Education Page 21

Type of source In-text reference Reference list entry

Speech

(other than a unit

of study lecture,

such as a public

lecture, address,

or statement)

According to Bell (2011), the

Chinese government has

utilised three sources ...

Speaker Year, Title of lecture or speech, Name of Organisation

(if any), at Place of Speech, Day Month.

Example:

Bell, D. 2011, Political legitimacy in China: a Confucian

perspective, Sydney Ideas, at The University of Sydney, 5

October.

Reported speech

(reported speech

or words spoken

in any source)

If you are quoting words spoken by a person, or reported to have been spoken by them, from

any source (e.g. newspaper article, television program), then you reference that source, not

the person.

Give the person’s official title in your text the first time you mention them. The following example

is for an online news source where the author is Australian Associated Press (AAP):

In-text:

Energy Minister Martin Ferguson stated that Australia had investments of ‘around $170 billion in

LNG alone and about $270 billion across resources in energy’ (AAP 2012). Ferguson thought

nuclear energy, although a clean form of power generation was too costly to be developed in

Australia.

Reference list entry:

AAP 2012, ‘Energy Minister Martin Ferguson wants to reform the energy market with the

Coalition-run states approval’, News.com.au, 8 November, viewed 13 June 2014,

<http://www.news.com.au/national/energy-minister-martin-ferguson-wants-to-reform-the-energy-

market-with-the-coalition-run-states-approval/story-fndo4eg9-1226513116910>

Note: use the reference list entry relevant to the source.

Interview

(for interviews

you have

conducted)

Note: If you provide a

transcription of the interview

in an appendix, insert a

footnote to refer the reader to

that appendix.

In an interview, the former

Microsoft CEO said ‘...’

(Gates 2012).

Interviewee(s) Year, author interview, Day Month, Location (if

available).

Example:

Gates, B. 2012, author interview, 3 July, Seattle.

Note:

The interviewee is the person interviewed, not the person

conducting the interview.

Personal

communication

(verbal, written –

hard copy or

email)

Source (Year, pers. comm.

Day Month)

F. J. Hodgson (2004, pers.

comm. 27 October)

confirmed …

No entry is required in the reference list.

Business School Referencing Guide 11th Edition

Business Education Page 22

3.8 Magazines

Type of source In-text reference Reference list entry

Magazine article

with author

(print)

Hudson (2006) observed the

tax burden had steadily

shifted from property to

labour …

Author(s) Year, ‘Title of article’, Title of Magazine, Day (and/or)

Month (if available), volume number (if available), issue number

(if available), page number(s).

Example:

Hudson, M. 2006, ‘The new road to serfdom: an illustrated

guide to the coming real estate collapse’, Harper’s, May, vol.

312, no. 1872, pp. 39-46.

Magazine article,

no author

(print)

… influence (Getting

Together: Social Justice

Monitor 2001).

Title of Magazine Year, ‘Title of article’, Title of Magazine,

Month, volume number (if available), issue number (if

available), page number(s).

Example:

Getting Together: Social Justice Monitor 2001, ‘Danger of

academics growing dependence on private sector’, Getting

Together: Social Justice Monitor, April, p. 13.

Magazine article

with author

(online)

Gettler (2011) notes that

business are being forced to

adapt to increasing usage of

Smartphone and tablet

technology.

Author(s) Year, ‘Title of article’, Title of Magazine, Day (and/or)

Month (if available), volume number (if available), issue number

(if available), page number(s) (if available), viewed Day Month

Year, <URL>

Example:

Gettler, L. 2011, ‘Mobile commerce on fast track’, Management

Today, October, viewed 7 November 2013,

<http://www.aim.com.au/DisplayStory.asp?ID=808>

Magazine article,

no author

(online)

… commentators have

predicted (Oil & Gas Journal

2012).

Title of Magazine Year, ‘Title of article’, Title of Magazine, Day

(and/or) Month (if available), volume number (if available),

issue number (if available), page number(s) (if available),

viewed Day Month Year, <URL>

Example:

Oil & Gas Journal 2012, ‘Rice study questions volume of future

US natural gas exports’, Oil & Gas Journal, 15 August, viewed

17 August 2013, <http://www.ogj.com/articles/2012/08/rice-

study-questions-volume-of-future-us-natural-gas-exports.html>

Magazine article

with author

(database)

… ‘the first privately owned

company based in China to

list on the New York Stock

Exchange’ (Knight 2011, p.

28).

Author(s) Year, ‘Title of article’, Title of Magazine, Day (and/or)

Month (if available), volume number (if available), issue number

(if available), page number(s) (if available), viewed Day Month

Year, Database Name, doi: or item number (if available).

Note: the most preferred identifier is the DOI (digital object

identifier) in either the number or URL format. The next

preferred identifier is the stable URL. A stable URL is one that

will never change. The database will clearly identify a stable

URL if one is available. The item number may be called the

accession number or document number or document id.

Example with item number:

Knight, E. 2011, ‘The sun king: Shi Zhengrong’, The Monthly,

June, viewed 9 December 2011, Informit Humanities & Social

Sciences Collection, 201107386.

Business School Referencing Guide 11th Edition

Business Education Page 23

Type of source In-text reference Reference list entry

Magazine article

with no author

(database)

… ‘the first naturally

ventilated fire facility in the

country’ (Fire Chief 2005, p.

102).

Title of Magazine Year, ‘Title of article’, Title of Magazine, Day

(and/or) Month (if available), volume number (if available),

issue number (if available), page number(s) (if available),

viewed Day Month Year, Database Name, doi: or item number

(if available).

Note: the most preferred identifier is the DOI (digital object

identifier) in either the number or URL format. The next

preferred identifier is the stable URL. A stable URL is one that

will never change. The database will clearly identify a stable

URL if one is available. The item number may be called the

accession number or document number or document id.

Example with item number:

Fire Chief 2005, ‘Combined use’, Fire Chief, vol. 49, no. 11, pp.

100-110, viewed 17 August 2012, Business Source Premier,

EBSCOhost, 18993353.

3.9 Multimedia

Type of source In-text reference Reference list entry

Motion picture

(for a movie that

you watched in a

cinema)

In the 1930s it was Australian

Government policy to take

half-caste children from their

Aboriginal mothers (Rabbit-

proof fence 2002).

Title of film Year of release, motion picture, Country of origin:

Film studio or maker, director Name.

Example:

Rabbit-proof fence 2002, motion picture, Australia: Miramax

Home Entertainment, director P. Noyce.

Podcast

(audio file online)

Parched: the politics of water

(2008) identifies …

Title of podcast Year, podcast, Name of Organisation, Day

Month of Publication (if available), viewed Day Month Year,

<URL>

Example:

Parched: the politics of water 2008, podcast, Australian

Broadcasting Corporation Radio National, 21 November,

viewed 28 September 2009,

<http://www.abc.net.au/rn/nationalinterest/stories/2008/242640

5.htm>

Note: Give either the URL for the page from which the podcast

can be downloaded or the download URL (usually ending in

.mp3)

Radio program

(for a broadcast

you listened to)

Note: it is preferable to

obtain the transcript of the

program especially if you

wish to use a quotation

... and the two leaders’

seemingly close friendship

(‘Bush’s brain and Howard’s

election’ 2003).

‘Title of episode’ Year of broadcast, Title of series (where

applicable), radio program, Day Month Time of transmission,

Broadcasting Organisation and Station, presenter/journalist

Name.

Example:

‘Bush’s brain and Howard’s election’ 2003, Background briefing,

radio program, 12 October 2pm, Australian Broadcasting

Corporation Radio National, presenter S. Correy.

Business School Referencing Guide 11th Edition

Business Education Page 24

Type of source In-text reference Reference list entry

Television

program (for a

broadcast you

watched)

Note: it is preferable to

obtain the transcript of the

program especially if you

wish to use a quotation

Mark Twain, Buster Keaton,

and Henry Ford were all

bankrupt at some stage in

their careers (‘Dreams of

avarice’ 2009).

‘Title of episode’ Year of broadcast, Title of series (where

applicable), television program, Day Month Time of

transmission, Broadcasting Organisation and Channel,

presenter/journalist Name.

Example:

‘Dreams of avarice’ 2009, The ascent of money, television

program, 28 May 8:30pm, Australian Broadcasting Corporation

ABC1, presenter N. Ferguson.

Video

(watched on

DVD,VHS etc)

Inside job (2010) illustrates

how unethical behaviour was

a contributing cause of the

2008 global financial crisis.

Title of video Year of release, video recording, Country of origin:

Film studio or maker, director Name.

Example:

Inside job 2010, video recording, United States: Sony Pictures

Classics and Representational Pictures, director C. Ferguson.

Video blog post

(online blog with

video postings)

Risk analyst Satyajit Das

notes the role of debt in

accelerating growth

(PressTVGlobalNews 2011).

Screen name of contributor Year, Title of video, Series Title (if

applicable), video online, viewed Day Month Year, <URL>

Example:

PressTVGlobalNews 2011,Global economic chaos-on the edge

with Max Keiser-11-04-2011, video online, viewed 9 December

2011, <http://www.youtube.com/watch?v=6iXhAPTGyfQ>

Vodcast

(online video file)

Paul Ormerod highlights the

role networks play in our

thinking (Networks: how they

change our thinking 2011) …

Title of vodcast Year, video file, Name of Organisation, Day

Month of Publication (if available), viewed Day Month Year,

<URL>

Example:

Networks: how they change our thinking 2011, video file,

SlowTV, October, viewed 26 November 2011,

<http://blip.tv/file/get/Slowtv-

NetworksHowTheyChangeOurThinkingPaulOrmerod295.m4v>

Note: Give the URL for the page from which the vodcast can

either be viewed or downloaded.

Business School Referencing Guide 11th Edition

Business Education Page 25

3.10 Newspapers, online news sources and wire feeds

Online news sources such as Reuters or Bloomberg or the Australian Broadcasting Corporation (ABC) should be

referenced as online newspapers. Wire feeds (which get their name from the age of the telegraph) are also

referenced as online newspapers.

Note: Omit ‘a’, ‘an’ or ‘the’ from the start of a newspaper title: Wall Street Journal, not The Wall Street Journal.

Note: Newspaper section numbers or letters are treated as part of the page number.

Note: Newspaper editions are placed in parentheses immediately following the title, but in normal (non-italic) text

parentheses, e.g. Wall Street Journal (Eastern Edition).

Type of source In-text reference Reference list entry

Article from news

source or wire

feed with author

(online)

‘ … rebound from a projected

sixth loss in seven years’ (Lui

and Huang 2014).

Author(s) Year, ‘Title of article’, Title of News Source, Day

Month, viewed Day Month Year, <URL>

Example:

Lui, M. and Huang, G. 2014, ‘Sony forms alliance for China

PlayStation in Microsoft challenge’, Bloomberg, 26 May, viewed

28 May 2014, <http://www.bloomberg.com/news/2014-05-

25/sony-forms-ventures-to-make-sell-playstation-consoles-in-

china.html>

Article from news

source or wire

feed with no

author

(online)

Note: When Associated

Press, Australian Associated

Press and Agence France

Presse are used as corporate

authors you only need to use

their initialism (AP, APP,

AFP).

‘ … in every month since

February 2012’ (AAP 2013).

… according to exit polls

(AFP 2014).

News Source Name (initials) Year, ‘Title of article’, Title of

News Source, Day Month, viewed Day Month Year, <URL>

Example: article from wire feed in online newspaper

AAP 2013, ‘Manufacturing shrinks again, but slower’, Sydney

Morning Herald, 1 March, viewed 22 September 2013,

<http://www.smh.com.au/business/the-

economy/manufacturing-shrinks-again-but-slower-20130301-

2f9zt.html>

Example: article on news source web site

AFP 2014, ‘Putin watches hockey as tycoon declares Ukraine

vote win’, Agence France Presse, 25 May, viewed 27 May

2014,

<http://www.afp.com/en/news/putin-watches-hockey-tycoon-

declares-ukraine-vote-win>

Newspaper

article with

author

(print)

Newspaper

article with

edition and

section

Different methods of retaining

nurses have been challenged

by Brown (1987, p. A.1) …

Author(s) Year, ‘Title of article’, Title of Newspaper, Day Month,

page number(s).

Example:

Brown, D. 1987, ‘Hospitals try tea, raises, status to refill

thinning ranks of nurses’, Los Angeles Times, 6 August, p. 1.

Examples with edition and section:

Heslop, D. 1957, ‘New farm technology on display at Wistlow

Park’, Houndsborough Gazette (Late Edition), 4 May, p. A.1.

Weiner, T. 2004, ‘James Chace, foreign policy thinker, is dead

at 72’, New York Times (Late East Coast Edition), 11 October,

p. B.7.

Business School Referencing Guide 11th Edition

Business Education Page 26

Type of source In-text reference Reference list entry

Newspaper

article, no author

(print)

… infrequent (Sydney

Morning Herald 2011, p. 10).

Title of Newspaper Year, ‘Title of article’, Title of Newspaper,

Day Month, page number(s).

Example:

Sydney Morning Herald 2011, ‘One dead in multiple beach

rescue’, Sydney Morning Herald, 11 January, p. 10.

Newspaper

article with

author

(online)

Martin (2011) asserts that …

Author(s) Year, ‘Title of article’, Title of Newspaper, Day Month,

viewed Day Month Year, <URL>

Example:

Martin, P. 2011, ‘Fraud is a cinch – just ask your bank’, Sydney

Morning Herald, 11 January, viewed 13 January 2011,

<http://www.smh.com.au/business/fraud-is-a-cinch--just-ask-

your-bank-20110110-19l77.html>

Newspaper

article, no author

(online)

… infrequent (Sydney

Morning Herald 2011)

Title of Newspaper Year, ‘Title of article’, Title of Newspaper,

Day Month, viewed Day Month Year, <URL>

Example:

Sydney Morning Herald 2011, ‘One dead in multiple beach

rescue’, Sydney Morning Herald, 11 January, viewed 16 August

2012, <http://www.smh.com.au/nsw/one-dead-in-multiple-

beach-rescue-20110121-19zp5.html>

Newspaper

article with

author

(database)

The problems faced by Wall

Street in the past have been

denied by Kindleberger

(1999, p. A.16) who

maintains that ...

Author(s) Year, ‘Title of article’, Title of Newspaper, Day Month,

page number(s) (if available), viewed Day Month Year,

Database Name, doi: or item number (if available).

Note: the most preferred identifier is the DOI (digital object

identifier) in either the number or URL format. The next

preferred identifier is the stable URL. A stable URL is one that

will never change. The database will clearly identify a stable

URL if one is available. The item number may be called the

accession number or document number or document id.

Example with item number:

Kindleberger, C. 1999, ‘Fools and their money – what’s left of

it’, Wall Street Journal (Eastern Edition), 19 August, p. A.16,

viewed 28 September 2004, ProQuest Central, 398688342.

Newspaper

article, no author

(database)

According to Government

witnesses, Standard Oil

salesman tampered with oil

lamps (New York Times

1908, p. 8).

Title of Newspaper Year, ‘Title of article’, Title of Newspaper,

Day Month, page number(s) (if available), viewed Day Month

Year, Database Name, doi: or item number (if available).

Example:

New York Times 1908, ‘Standard Oil Co. denies trickery’, New

York Times, 10 September, p. 8, viewed 14 July 2012,

ProQuest Historical Newspapers: The New York Times (1851-

2008), 96807821.

Note: the item number may be called the accession number or

document id.

Business School Referencing Guide 11th Edition

Business Education Page 27

3.11 Reports, documents, statistics, government documents, graphs, tables and images

Type of source In-text reference Reference list entry

Report or

document

(printed)

The Allen Consulting Group

(2006) presented a

convincing argument that

skills matter to employers.

Author(s) or Organisation Year, Title of report, Report number

(if available), Publisher or Institution, Place of Publication, ISBN

(if available).

Example:

Allen Consulting Group 2006, World class skills for world class

industries: employers’ perspectives on skilling in Australia, Allen

Consulting Group, Sydney.

Report or

document

(online, usually

pdf)

Fatih Birol, Chief Economist

for the International Energy

Agency, stated that ‘current

high oil prices have the

potential to strangle the

economic recovery in many

countries’ (Johnson et al.

2012, p. 2).

Author(s) or Organisation Year, Title of report, Report number

(if available), Publisher or Institution, Place of Publication (if

available), ISBN (if available), viewed Day Month Year, <URL>

Example:

Johnson, V., Simms, A., Skrebowski, C. and Greenham, T.

2012, The economics of oil dependence: a glass ceiling to

recovery, New Economics Foundation, London, ISBN 978-1-

908506-27-6, viewed 27 November 2012,

<http://www.neweconomics.org/publications/the-economics-of-

oil-dependence-a-glass-ceiling-to-recovery>

Statistics

(print)

Note: use for

statistics from

official sources

e.g. government,

OECD

Unemployment increased

substantially following the

financial crisis (Australian

Bureau of Statistics 2010).

Organisation Year, Title of document, catalogue no. (if

available), Publisher (Department), Place of Publication (if

available).

Example:

Australian Bureau of Statistics 2010, Labour force, Australia,

Jan 2010, catalogue no. 6202.0, Australian Bureau of Statistics,

Canberra.

Statistics

(online, web

page, pdf, excel,

zip etc.)

Note: use for

statistics from

official sources

e.g. government,

OECD

Note: see 2.22

for how to use

initialisms

… had increased by only 2.1

percent (Australian Bureau of

Statistics 2013).

... rapid increase (OECD

2013).

Organisation Year Accessed, Title of statistics including year(s)

if relevant (dataset name if applicable), catalogue no. (if

available), Publisher, viewed Day Month Year, <URL>

Note: the URL is to the web page where the data or the data

download link was found. Give the full title of the data.

Example:

Australian Bureau of Statistics 2013, Labour mobility, Australia,

February 2013 (persons who were working at February 2013,

changes in employer/business or work – by selected

employment characteristics), catalogue no. 6209.0, Australian

Bureau of Statistics, viewed 3 October 2013,

<http://www.abs.gov.au/AUSSTATS/[email protected]/DetailsPage/620

9.0February%202013?OpenDocument>

Example:

Organisation for Economic Cooperation and Development

(OECD) 2013, Population (Australia 1990 – 2010), viewed 6

October 2013, OECD.Stat, <http://stats.oecd.org>

Business School Referencing Guide 11th Edition

Business Education Page 28

Type of source In-text reference Reference list entry

Government

document

(print)

The Human Rights and

Equal Opportunity

Commission (1997) noted

that …

Government (Department or Body) Year, Title of document,

Government Department, Place of Publication (if available),

catalogue no. (if available).

Example:

Human Rights and Equal Opportunity Commission 1997,

Bringing them home: report of the national inquiry into the

separation of Aboriginal and Torres Strait Islander children from

their families, Human Rights and Equal Opportunity

Commission, Sydney.

Government

document

(online, usually

pdf)

… $1.8 billion could be

gained annually (Uranium

Mining, Processing and

Nuclear Energy Review

Taskforce 2006, p. 2).

Government Department or Body Year, Title of document,

Government Department, Place of Publication (if available),

catalogue no. (if available), viewed Day Month Year, <URL>

Example:

Uranium Mining, Processing and Nuclear Energy Review

Taskforce 2006, Uranium mining, processing and nuclear

energy - opportunities for Australia?, Department of Prime

Minister and Cabinet, Barton, viewed 11 December 2011,

<http://www.ansto.gov.au/__data/assets/pdf_file/0005/38975/U

mpner_report_2006.pdf>

Figure, graph,

table or image

Figure 3 (Australian Bureau

of Statistics 2010) shows a

sustained downward trend in

private sector house

approvals …

Note: if you have changed

the data in any way, add

‘adapted from’ to the

reference:

Figure 3 (adapted from

Australian Bureau of

Statistics 2010) shows a

sustained downward trend in

private sector house

approvals …

Reference according to the publication type (e.g. book, journal

article, web document).

Important: Every figure, graph or table you use must have a

title, and it must be referenced and explained within your text.

Example of a title for a figure, graph, image or diagram:

Figure 2 – Private sector house approvals 2010 - 2011.

Example of a title for a table:

Table 6 – Oil production in OECD states 2000 - 2011.

Example:

Australian Bureau of Statistics 2010, Building approvals,

Australia, November 2011, viewed 23 January 2012,

<http://www.abs.gov.au/ausstats/[email protected]/mf/8731.0>

Business School Referencing Guide 11th Edition

Business Education Page 29

3.12 Theses, conference proceedings and papers, working papers

Type of source In-text reference Reference list entry

Thesis

(online)

Britain’s power and prestige

derived from its naval

supremacy (Gibson 2012, p.

23).

Author(s) Year, ‘Title of thesis’, Type of thesis,

Department/Faculty/College/School, University, viewed Day

Month Year, <URL>

Example:

Gibson, M. W. 2012, ‘British strategy and oil, 1914-1923’,

PhD thesis, College of Arts, School of Humanities, University of

Glasgow, viewed 16 July 2013, <http://theses.gla.ac.uk/3160/>

Thesis

(database)

The role of distance in retail

gasoline market competition

is analysed by Brewer (2007)

who concludes that …

Author(s) Year, ‘Title of thesis’, Type of thesis,

Department/Faculty/College/School, University, viewed Day

Month Year, Database Name, item number or DOI (if available)

Example:

Brewer, J. 2007, ‘Competition in the retail gasoline industry’,

PhD thesis, Department of Economics, University of Arizona,

viewed 29 October 2008, ProQuest, 304894280.

Published

conference paper

or conference

proceeding

(online)

Ballsun-Stanton and Bunker

(2009) express the view that

Author(s) Year, ‘Title of conference paper’, Proceedings of the

Title of Conference, Conference Location, Conference Day(s)

Month, viewed Day Month Year, <URL>

Example:

Ballsun-Stanton, B. and Bunker, D. 2009, ‘Philosophy of data

(PoD) and its importance to the discipline of information

systems’, Proceedings of the Fifteenth Americas Conference on

Information Systems, San Francisco, 6 – 9 August, viewed 12

July 2010,

<http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1443>

Unpublished

conference paper

Mitchell and McKenzie

(2004) express the view that

Author(s) Year, ‘Title of conference paper’, paper presented at

Title of Conference, Conference Location, Conference Day(s)

Month.

Example:

Mitchell, H. and McKenzie, M. 2004, ‘The use of forecasting

accuracy as an ARCH model selection tool’, paper presented at

Fourth International Scientific School MASR, St. Petersburg,

Russia (Russian Federation), 22-25 June 2004.

Working paper

Instances of corporate social

responsibility occurred in the

late 19th century (Smith 2003,

p. 1).

Author(s) Year, ‘Title of paper’, Series Title, working paper (see

note) number, Institution.

Example:

Smith, N. C. 2003, ‘Corporate social responsibility: not whether,

but how?’, Centre for Marketing Working Paper, no. 03-701,

London Business School.

Note: If ‘working paper’ is not in the series title, place it before

the paper no., for example:

Jones, M. 2010, ‘Motion effects’, Current Issues in Marketing,

working paper no. 769, Victoria University of Wellington.

Business School Referencing Guide 11th Edition

Business Education Page 30

4. Referencing checklist

Before you submit, check the following: Yes No

1. In-text references

Quotations

Did you put single inverted commas ‘...’ around the author’s or source’s original words in each short quotation?

Did you integrate each short quotation into a sentence?

If you used a long quotation (more than 30 words), did you indent the quotation from the

left and right margins (without using single inverted commas)?

Did you include the following information near each quotation:

 author’s family name or source?

 year of publication?

 page number(s) where you found the quotation (unless a web page)?

Paraphrases and summaries

Did you put the original author’s or source’s words into your own?

Did you include the following information near each paraphrase and summary:

 author’s family name or source?

 year of publication?

 page number(s) where relevant?

If you used more than one reference for your paraphrase or summary, did you list the

authors/sources alphabetically?

2. Reference list (at the end of your assignment)

Have you included the heading Reference list immediately before your list of references at

the end of your assignment?

Have you arranged all your references alphabetically?

If you used multiple references by the same author/source, have you listed them

chronologically (for example: Lee 2009 ... Lee 2010)?

If an author (or source) has more than one publication in the same year, did you use

suffixes a, b, c to distinguish them (for example: Smith 2010a ... Smith 2010b ... Smith

2010c)?

Did you check each comma, full stop, bracket and your use of italics and

capitalisation?

Did you check that all URLs are not underlined (hyperlinks removed)?

__MACOSX/major case/._BSRG_11ed.pdf

major case/BSRG_TableGuide_2016.pdf

Using EndNote with the Business School Referencing Guide (BSRG)

Prepared by: Kamy Ooi Academic Liaison Librarian (Business) University of Sydney Library

K. Ooi, University of Sydney Library, 11/04/2016. 1

Using EndNote with the University of Sydney’s Business School Referencing Guide (BSRG) The following reference types have been modified in EndNote to comply with the University of Sydney’s Business School Referencing Guide (BSRG), 11th edition. The table below indicates which EndNote reference type and EndNote fields need to be populated (in your EndNote library), in order for the reference to comply with the examples given in the BSRG. Use the table below, in conjunction with the modified EndNote output style, BSRG_EndNote_2016. Please note that EndNote is NOT a substitute for learning how to reference. In some instances, after importing your references from library databases, Google Scholar or CrossSearch, you will still need to manually modify the references so they comply with the BSRG. If you do not know how a reference is “meant” to look, you will not be able to modify it correctly. Use the table below to help in your modifications, and always check that the references in your EndNote library comply with the BSRG. Please send any questions or feedback to: Kamy Ooi, Academic Liaison Librarian (Business) - email: [email protected] Type of source

Reference list entry

EndNote: Reference Type & Fields to use

Book (print) BSRG, Sec3.2, p.11.

Shields, J. 2007, Managing employee performance and reward, Cambridge University Press, Melbourne.

Reference Type: Book EndNote fields to use: x Author: Shields, J x Year: 2007 x Title: Managing employee performance and reward x Place Published: Melbourne x Publisher: Cambridge University Press

Book with no author (print) BSRG, Sec3.2, p.11.

Bomber Command: the Air Ministry account of Bomber Command's offensive against the Axis Sept 1939-July 1941 1941, HMSO, London. For sources without authors, Endnote will not display your in-text reference correctly, when you want it in the Author (Date) format. EndNote will display this with the opening bracket missing so you will need to manually add this in, e.g. Bomber Command...(1941)

Reference Type: Book EndNote fields to use: x Year: 1941 x Title: Bomber Command: the Air Ministry account of Bomber

Command’s offensive against the Axis Sept 1939-July 1941 x Place Published: London x Publisher: HMSO x Short Title: Bomber Command … (Add a short title if you

want in-text reference to display the truncated title, rather than full title – see BSRG, 3.2 on this, p.11).

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Type of source

Reference list entry

EndNote: Reference Type & Fields to use

Book with no publication date (print) BSRG, Sec3.2, p.11

Aurelius, M. n.d., Meditations of Marcus Aurelius, Library of Classics, London.

Reference Type: Book EndNote fields to use: x Author: Aurelius, M x Year: n.d. x Title: Meditations of Marcus Aurelius x Place Published: London x Publisher: Library of Classics

Book with more than one edition (print) BSRG, Sec3.2, p.11.

Frino, A., Hill, A. and Chen, Z. 2009, Introduction to Corporate Finance, 4th ed., Pearson Education Australia, Sydney.

Reference Type: Book EndNote fields to use: x Author: Frino, A

Hill, A Chen, Z

x Year: 2009 x Title: Introduction to corporate finance x Place Published: Sydney x Publisher: Pearson Education Australia x Edition: 4th

Edited book (print) BSRG, Sec3.2, p.11.

Patmore, G. (ed.) 2003, Laying the foundations of industrial justice: the presidents of the Industrial Relations Commission of NSW 1902-1998, The Federation Press, Sydney. Jones, S. and Hensher, D. (eds.) 2008, Advances in credit risk modelling and bankruptcy prediction, Cambridge University Press, Cambridge.

Reference Type: Edited Book EndNote fields to use: x Editors: Patmore, G x Year: 2003 x Title: Laying the foundations of industrial justice: the

presidents of the Industrial Relations Commission of NSW 1902-1998

x Place Published: Sydney x Publisher: The Federation Press

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Type of source

Reference list entry

EndNote: Reference Type & Fields to use EndNote fields to use: x Editor: Jones, S

Hensher, D x Year: 2008 x Title: Advances in credit risk modeling and bankruptcy

prediction x Place Published: Cambridge x Publisher: Cambridge University Press

Chapter in an edited book (print) BSRG, Sec3.2, p.11.

Baird, M. 2010, 'Women and work in Australia: a theoretical and historical overview', in P. A. Murray, R. Kramar and P. McGraw (eds.), Women at work: research, policy and practice, Tilde University Press, Melbourne, pp. 1- 23.

Reference Type: Book Section EndNote fields to use: x Author: Baird, M x Year: 2010 x Title: Women and work in Australia: a theoretical and

historical overview x Editor: Murray, P.A

Kramar, R McGraw, P

x Book Title: Women at work: research, policy and practice x Place Published: Melbourne x Publisher: Tilde University Press x Pages: 1-23

Translated book (print) BSRG, Sec3.2, p.12.

Krzhizhanovsky, S. 2006, Memories of the future, translated from Russian by Turnbull, J., New York Review Books Classics, New York.

Reference Type: Book EndNote fields to use: x Author: Krzhizhanovsky, S x Year: 2006 x Title: Memories of the future x Place Publisher: New York x Publisher: New York Review Books Classics

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Type of source

Reference list entry

EndNote: Reference Type & Fields to use x Type of Work: translated from Russian by Turnbull, J.

Electronic book (eBook) (database) BSRG, Sec3.2, p.12.

Jarsulic, M. 2010, Anatomy of a financial crisis: a real estate bubble, runaway credit markets and regulatory failure, Palgrave Macmillan, New York, viewed 11 January 2011, Palgrave Connect Economics & Finance Collection 2010, doi: 10.1057/9780230106185.

Reference type: Electronic Book EndNote fields to use: x Author: Jarsulic, M x Year: 2010 x Title: Anatomy of a financial crisis: a real estate bubble,

runaway credit markets and regulatory failure x Place Published: New York x Publisher: Palgrave Macmillan x Date Accessed: 11 January 2011 x DOI: 10.1057/9780230106185 x Name of Database: Palgrave Connect Economics & Finance

Collection 2010

Electronic book (eBook) (online) BSRG, Sec3.2, p.12.

Locke, J. 1821, Two treatises of government, Whitmore and Fenn, and C. Brown, London, viewed 9 July 2012, <http://books.google.com.au/books?id=K5UIAAAAQAAJ>

Reference type: Electronic Book EndNote fields to use: x Author: Locke, J x Year: 1821 x Title: Two treatises of government x Place Published: London x Publisher: Whitmore and Fenn, C. Brown x Date Accessed: 9 July 2012 x URL: http://books.google.com.au/books?id=

K5UIAAAAQAAJ

Chapter in an edited electronic book (eBook) (database)

Kepes, S. and Delery, J. 2007, 'HRM systems and the problem of the internal fit' in P. Boxall, J. Purcell and P. Wright (eds.), The Oxford handbook of human resource management, Oxford University Press, Oxford, viewed 24 February 2008, Informit Business Collection, ISBN 019928251X.

Reference type: Electronic Book Section EndNote fields to use: x Author: Kepes, S

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Type of source

Reference list entry

EndNote: Reference Type & Fields to use

BSRG, Sec3.2, p.12.

Delery, J x Year: 2007 x Title: HRM systems and the problem of the internal fit x Editor: Boxall, P

Purcell, J Wright, P

x Book Title: The Oxford handbook of human resource management

x Place Published: Oxford x Publisher: Oxford University Press x ISBN: 019928251X x Access Date: 28 February 2008 x Name of Database: Informit Business Collection

Book review BSRG, Sec.3.2, p.12.

Scott, J. C. 2009, 'Duas cervejas' review of Forlandia: the rise and fall of Henry Ford's forgotten jungle by Grandin, G., London Review of Books, vol. 31, no. 19, pp. 31-33. In reference list, you will need to add in a comma after Grandin’s initials, i.e. Grandin, G.,

Reference type: Generic EndNote fields to use: x Author: Scott, J. C (this is the person reviewing the book) x Year: 2009 x Title: Dua cervejas x Secondary Title: London Review of Books x Volume: 31 x Number: 19 x Pages: 31-33 x Reviewed Item: Forlandia: the rise and fall of Henry Ford’s

forgotten jungle x Custom 1: Grandin, G (use this field to enter the name of

the author who wrote the book).

Book review (online) BSRG, Sec.3.2,

Scott, J. C. 2009, 'Duas cervejas' review of Forlandia: the rise and fall of Henry Ford's forgotten jungle city by Grandin, G. London Review of Books, vol. 31, no. 19, viewed 20 January 2012, <http://www.lrb.co.uk/v31/n19/james-c-scott/duas- cervejas>

Reference type: Generic EndNote fields to use: x Author: Scott, J. C (this is the person reviewing the book)

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Type of source

Reference list entry

EndNote: Reference Type & Fields to use

p.13

In reference list, you will need to add in a comma after Grandin’s initials, i.e. Grandin, G., Also, remove the full-stop that automatically appears after the URL.

x Year: 2009 x Title: Dua cervejas x Secondary Title: London Review of Books x Volume: 31 x Number: 19 x Reviewed Item: Forlandia: the rise and fall of Henry Ford’s

forgotten jungle x Custom 1: Grandin, G (use this field to enter the name of

the author who wrote the book). x URL: http://www.lrb.co.uk/v31/n19/james-c-scott/duas-

cervejas x Access Date: 20 January 2012

Annual company report (print) BSRG, Sec3.3, p.13.

Monax Mining Limited 2009, Annual financial report, Unley SA. For in-text reference, shorten author’s name to Monax (as per BSRG example, p.13). To do this:

x insert reference as per normal from EndNote library. x using EndNote’s “Edit Citation” tool, select “Exclude Author”—this will

visibly remove author’s full length name. x if want to display in-text as Monax (2000), manually type in Monax

outside the brackets and before the publication year. x if want to display in-text as (Monax 2000), use EndNote’s “Edit

Citation” tool—in “Prefix” box, enter Monax and hit space bar, then “OK” button.

Reference type: Report EndNote fields to use: x Author: Monax Mining Limited, x Year: 2009 x Title: Annual financial report x Place Published: Unley SA

Annual company report (online) BSRG, Sec3.3, p.13.

Monax Mining Limited 2009, Annual financial report, Unley SA, viewed 13 June 2012, <http://www.monaxmining.com.au/site/investors/corporate- reports/annual-reports/doc_view/217-2009-annual-financial-report.html> See above row for tips on how to shorten in-text citation to Monax, when using EndNote.

Reference type: Report EndNote fields to use: x Author: Monax Mining Limited, x Year: 2009 x Title: Annual financial report x Place Published: Unley SA

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Type of source

Reference list entry

EndNote: Reference Type & Fields to use

x URL: http://www.monaxmining.com.au/site/investors/corporate- reports/annual-reports/doc_view/217-2009-annual- financial-report.html

x Access Date: 13 June 2012

Brochure or pamphlet BSRG, Sec3.3, p.13.

Austudy 2010, Centrelink, Canberra, ACT. For sources without authors, Endnote will not display your in-text reference correctly, when you want it in the Author (Date) format. EndNote will display this with the opening bracket missing so you will need to manually add this in, e.g. Austudy (2010)

Reference type: Pamphlet EndNote fields to use: x Year: 2009 x Title: Austudy x Place Published: Canberra, ACT x Publisher: Centrelink

Company profile (commercial database) BSRG, Sec3.3, p.13.

Datamonitor 2007, Monax Mining Limited company profile, viewed 7 October 2011, Business Source Premier (EBSCO).

Reference type: Report EndNote fields to use: x Author: Datamonitor x Year: 2007 x Title: Monax Mining Limited company profile x Access Date: 7 October 2011 x Name of Database: Business Source Premier (EBSCO)

Company report (commercial database) Note: this is a report on a company, not an annual financial report

Morningstar 2010, Macquarie Generation company report, viewed 18 July 2011, Morningstar DatAnalysis. Aspect Huntley 2008, MHM Metals company report, viewed 18 June 2010, Aspect Huntley Annual Reports Online.

Reference type: Report EndNote fields to use: x Author: Morningstar x Year: 2010 x Title: Macquarie Generation company report x Access Date: 18 July 2011 x Name of Database: Morningstar DatAnalysis

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Type of source

Reference list entry

EndNote: Reference Type & Fields to use

BSRG, Sec3.3, p.14.

EndNote fields to use: x Author: Aspect Huntley x Year: 2008 x Title: MHM Metals company report x Access Date: 18 July 2011 x Name of Database: Aspect Huntley Annual Reports Online

Financial data from Thomson Reuters Datastream BSRG, Sec3.3, p.14.

Datastream International 2011, In Constituents of the S&P ASX200, Daily index data 2005-2010, viewed 13 November 2011, Datastream International/Equity Lists/LS&PCOMP.

Reference type: Dataset EndNote fields to use: x Investigators: Datastream International, x Year: 2011 x Title: In Constituents of the S&P ASX200 x Dataset(s): Daily index data 2005-2010 x Access Date: 13 November 2011 x Name of Database: Datastream International/Equity

Lists/LS&PCOMP

Passport GMID (Global Market Information Database) BSRG, Sec3.3, p.14

Passport GMID 2005, Fast food in the USA, Major Market Profiles Report, September 2005, viewed 6 January 2012, Euromonitor International Passport GMID. Passport GMID n.d., Fast food in the USA, Major Market Profiles Report, September 2005, viewed 6 January 2012, Euromonitor International Passport GMID.

Reference type: Report EndNote fields to use: x Author: Passport GMID, x Year: 2005 x Title: Fast food in the USA x Series Title: Major Market Profiles Report x Date: September 2005 x Access Date: 6 January 2012 x Name of Database: Euromonitor International Passport

GMID

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Type of source

Reference list entry

EndNote: Reference Type & Fields to use EndNote fields to use: x Author: Passport GMID, x Year: n.d. x Title: Fast food in the USA x Series Title: Major Market Profiles Report x Date: September 2005 x Access Date: 6 January 2012 x Name of Database: Euromonitor International Passport

GMID

Media (press) release BSRG, Sec3.3, p.14.

Office of the Prime Minister 2011, New focus on scientific evidence to build confidence in coal seam gas and coal mining, media release, 21 November, viewed 17 January 2012, <http://www.pm.gov.au/press-office/new-focus- scientific-evidence-build-confidence-coal-seam-gas-and-coal-mining>

Reference Type: Press Release EndNote fields to use: x Author: Office of the Prime Minister, x Year: 2011 x Title: New focus on scientific evidence to build confidence in

coal seam gas and coal mining x Date: 21 November x URL: http://www.pm.gov.au/press-office/new-focus-

scientific-evidence-build-confidence-coal-seam-gas-and- coal-mining

x Access Date: 17 January 2012

Patent BSRG, Sec3.3, p.14.

Pettigrew, J. 2007, New system of teaching accounting, Australia Patent 2007101217.

Reference Type: Patent EndNote fields to use: x Investigator: Pettigrew, J x Year: 2007 x Title: New system of teaching accounting x Patent Number: Australia Patent 2007101217

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Type of source

Reference list entry

EndNote: Reference Type & Fields to use

Standard (database) BSRG, Sec3.3, p.15.

Standards Australia/New Zealand 2004, Information Technology – process assessment – guidance on performing an assessment, AS/NZS ISO/IEC 15504.3:2004, viewed 4 April 2011, Standards Australia Online.

Reference Type: Standard EndNote fields to use: x Institution: Standards Australia/New Zealand, x Year: 2004 x Title: Information Technology – process assessment –

guidance on performing an assessment x Document Number: AS/NZS ISO/IEC 15504.3:2004 x Access Date: 4 April 2011 x Name of Database: Standards Australia Online

Standard (print) BSRG, Sec3.3, p.15.

Standards Australia 1987, Data processing - vocabulary - computer graphics, AS1189.13-1987, Standards Australia, NSW.

Reference Type: Standard EndNote fields to use: x Institution: Standards Australia, x Year: 1987 x Title: Data processing – vocabulary – computer graphics x Place Published: NSW x Publisher: Standards Australia x Document Number: AS1189.13-1987

Web page with author(s) BSRG, Sec3.4, p.15.

Cagliarini, A. and McKibbin, W. 2009, Global relative price shocks: the role of macroeconomics policies, Reserve Bank of Australia, Sydney, viewed 24 October 2010, <http://www.rba.gov.au/publications/rdp/2009/2009- 10.html>.

Reference Type: Web Page EndNote fields to use: x Author: Cagliarini, A

McKibbin, W x Year: 2009 x Title: Global relative price shocks: the role of

macroeconomics policies x Place Published: Sydney x Publisher: Reserve Bank of Australia

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Type of source

Reference list entry

EndNote: Reference Type & Fields to use x Access Date: 24 October 2010 x URL: http://www.rba.gov.au/publications/rdp/2009

/2009-10.html

Web page, no author BSRG, Sec3.4, p.15.

Department of Treasury Annual Report 2009-2010 2009, Department of Treasury, Canberra, viewed 28 October 2010, <http://www.treasury.act.gov.au/documents/TSY2009- 10AnnReportVol2.pdf> For sources without authors, Endnote will not display your in-text reference correctly, when you want it in the Author (Date) format. EndNote will display this with the opening bracket missing so you will need to manually add this in, e.g. Department of Treasury annual report 2009-2010 (2010)

Reference Type: Web Page EndNote fields to use: x Year: 2010 x Title: Department of Treasury annual report 2009-2010 x Place Published: Canberra x Publisher: Department of Treasury x Access Date: 28 October 2010 x URL: http://www.treasury.act.gov.au/documents/TSY2009-

10AnnReportVol2.pdf

Web page, no publication date BSRG, Sec3.4, p.16.

Department of Energy n.d., The early days of coal research, US Department of Energy, Washington, D.C, viewed 10 January 2012, <http://energy.gov/fe/about-us/our-history>

Reference Type: Web Page EndNote fields to use: x Author: Department of Energy, x Year: n.d. x Title: The early days of coal research x Place Published: Washington, D.C x Publisher: US Department of Energy x Access Date: 10 January 2012 x URL: http://energy.gov/fe/about-us/our-history

Web site

Reserve Bank of Australia 2007, Reserve Bank of Australia, Sydney, viewed 23 March 2007, <www.rba.gov.au>

Reference Type: Web Page

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Type of source

Reference list entry

EndNote: Reference Type & Fields to use

Note: reference a web site only when discussing it or when using multiple web pages from it BSRG, Sec3.4, p.16.

EndNote fields to use: x Author: Reserve Bank of Australia, x Year: 2007 x Title: Reserve Bank of Australia x Place Published: Sydney x Access Date: 23 March 2007 x URL: www.rba.gov.au

Web blog Note: reference a web blog only if discussing the blog itself. BSRG, Sec3.4, p.16.

Quiggin, J. 2011, John Quiggin: commentary on Australian & world events from a social-democratic perspective, web blog, viewed 14 January 2012, <http://johnquiggin.com>

Reference Type: Blog EndNote fields to use: x Author: Quiggin, J x Year: 2011 x Title of WebLog: John Quiggin: commentary on Australiand

& world events from a social-democratic perspective x Description: web blog x URL: http://johnquiggin.com x Access Date: 14 January 2012

Web blog post BSRG, Sec3.4, p.16.

Kaminska, I. 2013, 'The decline of the oil spot market?', FTAlphaville, web blog post, 24 April, viewed 2 November 2014, <http://ftalphaville.ft.com/2013/04/24/1469422/the-decline-of-the-oil- spot-market/> @applefan38 2014, 'iPhone 6 vs Galaxy S5 comparison', AppleFanSite, web blog post, 11 September, viewed 20 November 2014, <http://applefansite.com/2014/09/iphone6-vs-samsung-galaxy-s5- comparison>

Reference Type: Blog EndNote fields to use: x Author: Kaminska, I x Year: 2013 x Title of Entry: The decline of the oil spot market? x Title of Weblog: FTAlphaville x Date: 24 April x Description: web blog post x URL: http://ftalphaville.ft.com/2013/04/24/1469422/

the-decline-of-the-oil-spot-market/

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Type of source

Reference list entry

EndNote: Reference Type & Fields to use x Access Date: 2 November 2014 EndNote fields to use: x Author: @applefan38 x Year: 2014 x Title of Entry: iPhone 6 vs Galaxy S5 comparison x Title of Weblog: AppleFanSite x Date: 11 September x Description: web blog post x URL: http://applefansite.com/2014/09/iphone6-vs-

samsung-galaxy-s5-comparison x Access Date: 20 November 2014

Social media (FaceBook, MySpace, renren, Sina Weibo) BSRG, Sec3.4, p.16.

Save the Children UK 2012, 'Morning! How is everyone today? Feel like helping end the kind extreme hunger [sic]?', Facebook, posted 12 January, viewed 17 January 2012, <http://en-gb.facebook.com/savethechildrenuk>

Reference Type: Blog EndNote fields to use: x Author: Kaminska, I x Year: 2013 x Title of Entry: Morning! How is everyone today? Feel like

helping end the kind extreme hunger [sic]? x Title of Weblog: Facebook x Date: posted 12 January x URL: http://en-gb.facebook.com/savethechildrenuk x Access Date: 17 January 2012

Journal article (print) BSRG, Sec3.5, p.17.

Carlin, T. 2007, 'Some reflections on research', Compliance and Regulatory Journal, vol. 2, no. 1, pp. 9-13.

Reference Type: Journal Article EndNote fields to use: x Author: Carlin, T x Year: 2007 x Title: Some reflections on research

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Type of source

Reference list entry

EndNote: Reference Type & Fields to use

x Journal: Compliance and Regulatory Journal x Volume: 2 x Issue: 1 x Pages: 9-13

Journal article, no author (print) BSRG, Sec3.5, p.17.

'Cancer generation: baby boomers facing a perfect storm', 2009, Oncology Nursing, vol. 36, no. 5, p. 596. For sources without authors, Endnote will not display your in-text reference correctly, when you want it in the Author (Date) format. EndNote will display this with the opening bracket missing so you will need to manually add this in, e.g. Cancer generation...(2007)

Reference Type: Journal Article EndNote fields to use: x Year: 2007 x Title: Cancer generation: baby boomers facing perfect

storm x Journal: Oncology Nursing x Volume: 36 x Issue: 5 x Pages: 596 x Short Title: Cancer generation… (add short title if you want

this to display in your in-text reference).

Journal article (online) This is for journal articles found on a website, that is not a database like JSTOR, ProQuest, EBSCOhost and so on. BSRG, Sec3.5, p.17.

Mabro, R. 2005, 'The international oil price regime: origins, rationale and assessment', Journal of Energy Literature, vol. 11, no. 1, pp. 3-20, viewed 13 July 2013, Graduate Institute Geneva, <http://graduateinstitute.ch/files/live/sites/iheid/files/sites/mia/users/ Rachelle_Cloutier/public/International%20Energy /Mabro%20International%20oil%20price%20regime.pdf>

Reference type to use: Electronic Article EndNote fields to use: x Author: Mabro, R x Year: 2005 x Title: The international oil price regime: origins, rationale

and assessment x Periodical Title: Journal of Energy Literature x Volume: 11 x Issue: 1 x Pages: 3-20 x Website Title: Graduate Institute Geneva x Date Accessed: 13 July 2013 x URL:

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Type of source

Reference list entry

EndNote: Reference Type & Fields to use

http://graduateinstitute.ch/files/live/sites/iheid/files/sites/ sites/mia/users/Rachelle Cloutier/public/international20%Energy/Mabro%20Interna tional%20oil%20price%20regime.pdf

x DOI: if article has a DOI, put this info in the DOI field (and remove the URL info).

Journal article (database) BSRG, Sec3.5, p.18.

Example with DOI: Bossone, B. 2001, 'Do banks have a future? A study on banking and finance as we move into the third millenium', Journal of Banking & Finance, vol. 25, no. 1, pp. 2239-2276, viewed 16 January 2005, ScienceDirect, doi: 10.1016/S0378-4266(01)00196-0. Example with stable URL or DOI in URL format: Elliot, D. 2006, 'Energy regime choices: nuclear or not?', Technology Analysis & Strategic Management, vol. 18, no. 5, pp. 445-450, viewed 13 June 2013, Taylor & Francis Online, <http://dx.doi.org/10.1080/ 09537320601019545> Example with item number: Bossone, B. 2001, 'Do banks have a future? A study on banking and finance as we move into the third millennium', Journal of Banking & Finance, vol. 25, no. 12, pp. 2239-2276, viewed 16 January 2005, ScienceDirect, 97753458.

Reference Type: Electronic Article EndNote fields to use ( Example with DOI): x Author: Bossone, B x Year: 2001 x Title: Do banks have a future? A study on banking and

finance as we move into the third millennium x Periodical Title: Journal of Banking & Finance x Volume: 25 x Issue: 1 x Pages: 2239-2276 x Date Accessed: 16 January 2005 x DOI: 10.1016/S0378-4266(01)00196-0.

If DOI is not available and you have a document number, put this in the “Accession Number” field (not DOI field).

x Name of Database: ScienceDirect EndNote fields to use ( Example with stable URL or DOI in URL format): x Author: Elliot, D x Year: 2006 x Title: Energy regime choices: nuclear or not?

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Type of source

Reference list entry

EndNote: Reference Type & Fields to use x Periodical Title: Technology Analysis & Strategic

Management x Volume: 18 x Issue: 5 x Pages: 445-450 x Date Accessed: 13 June 2013 x URL: http://dx.doi.org/10.1080/09537320601019545 x Name of Database: Taylor & Francis Online EndNote fields to use ( Example with item number): x Author: Bossone, B x Year: 2001 x Title: Do banks have a future? A study on banking and

finance as we move into the third millennium x Periodical Title: Journal of Banking & Finance x Volume: 25 x Issue: 1 x Pages: 2239-2276 x Date Accessed: 16 January 2005 x Accession Number: 97753458 x Name of Database: ScienceDirect

Cases BSRG, Sec3.6, p.19.

R v Song (2005), 125 CLR 1. Funwick v Creasel (1932), 47 CLR 2, 3.3. QPB Enterprises Pty Ltd v Commonwealth (1995), 117 CLR 13. May need to manually tweak in-text reference to comply with BSRG.

Reference Type: Case EndNote fields to use: x Year Decided: 2005 x Case Name: R v Song x Reporter Volume: 125 x Reporter Abbreviation: CLR x First Page: 1 EndNote fields to use:

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Type of source

Reference list entry

EndNote: Reference Type & Fields to use x Year Decided: 1932 x Case Name: Funwick v Creasel x Reporter Volume: 47 x Reporter Abbreviation: CLR x First Page: 2, 3.3 EndNote fields to use: x Year Decided: 1995 x Case Name: QPB Enterprises Pty Ltd v Commonwealth x Reporter Volume: 117 x Reporter Abbreviation: CLR x First Page: 13

Acts of Parliament (statutes) BSRG, Sec3.6, p.19.

Corporations Act 2001, (Cth). Social Welfare Ordinance 1964, (NT). May need to manually tweak in-text reference to comply with BSRG.

Reference Type: Statute EndNote fields to use: x Year: 2001 x Name of Act: Corporations Act x Source: Cth EndNote fields to use: x Year: 1964 x Name of Act: Social Welfare Ordinance x Source: NT

Delegated legislation (regulations) BSRG, Sec3.6, p.19.

Police Regulations 2003, (Vic) reg 9.2. Migration Regulations 1996, (Cth) regs 12-14. May need to manually tweak in-text reference to comply with BSRG.

Reference Type: Legal Rule or Regulation EndNote fields to use: x Year: 2003 x Title: Police Regulations x Place Published: Vic x Start Page: reg. 9.2

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EndNote: Reference Type & Fields to use

EndNote fields to use: x Year: 1996 x Title: Migration Regulations x Place Published: Cth x Start Page: regs 12-14

Bills BSRG, Sec3.6, p.19.

Corporations Amendment Bill (No 1) 2005, (Cth). Carbon Pollution Reduction Scheme Bill 2009, (Cth). May need to manually tweak in-text reference to comply with BSRG.

Reference Type: Bill EndNote fields to use: x Year: 2005 x Title: Corporations Amendment Bill (No 1) x Legislative Body: Cth EndNote fields to use: x Year: 2009 x Title: Carbon Pollution Reduction Scheme Bill x Legislative Body: Cth

Lecture materials from Blackboard (slides, recording of lecture) BSRG, Sec3.7, p.20.

Piggott, L. 2011, Introduction to business (BUSS1002), The University of Sydney, Sydney, 10 March, viewed 14 March 2011, <http://blackboard.econ.usyd.edu.au>

Reference Type: Audiovisual Material EndNote fields to use: x Author: Piggott, L x Year: 2011 x Title: Introduction to Business x Series Title: (BUSS1002) x Place Published: Sydney x Publisher: The University of Sydney x Date: 10 March x URL: http://blackboard.econ.usyd.edu.au x Access Date: 14 March 2011

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EndNote: Reference Type & Fields to use

Unit of study readings from Blackboard BSRG,Sec3.7, p.20.

Fisher, K. 2004, 'Critical self-reflection: what is it and how do you do it?' in L. Piggott (ed.), Introduction to Business (BUSS1001), The University of Sydney, Sydney, viewed 14 January 2011, <http://blackboard.econ.usyd.edu.au> In reference list, will need to remove italics from the word (BUSS1001).

Reference Type: Electronic Book Section* *(Note: using “Electronic Book Section” here to reflect example given in BSRG. You may need to use other EndNote reference types, e.g. newspapers article, electronic article, depending on the material you are citing). EndNote fields to use: x Author: Fisher, K x Year: 2004 x Title: Critical self-reflection: what is it and how do you do

it? x Editor: Piggott, L x Book Title: Introduction to Business (BUSS1001) x Place Published: Sydney x Publisher: The University of Sydney x URL: http://blackboard.econ.usyd.edu.au x Access Date: 14 January 2011

Material from unit of study reader (print) BSRG, Sec3.7, p.20.

Fisher, K. 2004, 'Critical self-reflection: what is it and how do you do it?', in L. Piggott (ed.), Introduction to business reader, The University of Sydney, Sydney.

Reference Type: Book Section* *(Note: using “Book Section” here to reflect example given in BSRG. You may need to use other reference types, e.g. newspapers article, electronic article, depending on the material you are citing). EndNote fields to use: x Author: Fisher, K x Year: 2004 x Title: Critical self-reflection: what is it and how do you do

it? x Editor: Piggott, L x Book Title: Introduction to business reader x Place Published: Sydney x Publisher: The University of Sydney

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EndNote: Reference Type & Fields to use

Lecture or tutorial notes (your notes from lecture/tutorial or words spoken by lecturer/tutor) BSRG, Sec3.7, p.20.

Piggott, L. 2011, Introduction to business (BUSS1002), at The University of Sydney, Sydney, 10 March.

Reference Type: Audiovisual Material EndNote fields to use: x Author: Piggott, L x Year: 2011 x Title: Introduction to business x Series Title: (BUSS1002) x Place Published: Sydney x Publisher: at The University of Sydney x Date: 10 March

Speech (at a conference) BSRG, Sec3.7, p.20.

Rudd, K. 2011, University of Queensland annual lecture in politics and international affairs, (ISA Asia-Pacific Regional Section Inaugural Conference), at Brisbane, 30 September.

Reference Type: Audiovisual Material EndNote fields to use: x Author: Rudd, K x Year: 2011 x Title: University of Queensland annual lecture in politics

and international affairs, x Series Title: ISA Asia-Pacific Regional Section Inaugural

Conference x Place Published: at Brisbane x Date: 30 September

Speech (other than a unit of study lecture, such as a public lecture, address, or statement) BSRG, Sec3.7, p.21.

Bell, D. 2011, Political legitimacy in China: a Confucian perspective, Sydney Ideas, at The University of Sydney, 5 October.

Reference Type: Audiovisual Material EndNote fields to use: x Author: Bell, D x Year: 2011 x Title: Political legitimacy in China: a Confucian perspective, x Series Title: Sydney Ideas x Publisher: at The University of Sydney

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EndNote: Reference Type & Fields to use

x Date: 5 October

Reported speech (reported speech or words spoken in any source) BSRG, Sec3.7, p.21.

AAP 2012, 'Energy Minister Martin Ferguson wants to reform the energy market with the Coalition-run states approval', News.com.au, 8 November, viewed 13 June 2014, <http://www.news.com.au/national/energy-minister- martin-ferguson-wants-to-reform-the-energy-market-with-the-coalition-run- states-approval/story-fndo4eg9-1226513116910> Remove the full-stop that automatically appears after the URL.

Reference Type: Newspaper Article EndNote fields to use: x Reporter: AAP x Year: 2012 x Title: Energy Minister Martin Ferguson wants to reform the

energy market with the Coalition-run states approval x Newspaper: News.com.au x Issue Date: 8 November x URL: http://www.news.com.au/national/energy-minister-

martin-ferguson-wants-to-reform-the-energy-market-with- the-coalition-run-states-approval/story-fndo4eg9- 1226513116910

x Access Date: 13 June 2014

Interview (for interviews you have conducted) BSRG, Sec3.7, p.21.

Gates, B. 2012, author interview, 3 July, Seattle.

Reference Type: Interview EndNote fields to use: x Interviewee: Gates, B x Year: 2012 x Location of Work: Seattle x Date: 3 July

Personal communication

No entry is required in the reference list. Create in-text reference manually. See BSRG, Sec 3.7, p.21, for example of how to do this.

No entry is required in the reference list. Create in-text reference manually.

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EndNote: Reference Type & Fields to use

(verbal, written—hard copy or email) BSRG, Sec3.7, p.21. Magazine article with author (print) BSRG, Sec3.8, p.22.

Hudson, M. 2006, 'The new road to serfdom: an illustrated guide to the coming real estate collapse', Harper's, May, vol. 312, no. 1872, pp. 39-46.

Reference Type: Magazine Article EndNote fields to use: x Author: Hudson, M x Year: 2006 x Title: The new road to serfdom: an illustrated guide to the

coming real estate collapse x Magazine: Harper’s x Volume: 312 x Issue Number: 1872 x Pages: 39-46 x Date: May

Magazine article, no author (print) BSRG, Sec3.8, p.22.

Getting Together: Social Justice Monitor 2001, 'Danger of academics growing dependence on private sector', Getting Together: Social Justice Monitor, April, p. 13.

Reference Type: Magazine Article EndNote fields to use: x Author: Getting Together: Social Justice Monitor, x Year: 2001 x Title: Danger of academics growing dependence on

private sector x Magazine: Getting Together: Social Justice Monitor x Pages: 13 x Date: April

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EndNote: Reference Type & Fields to use

Magazine article with author (online) BSRG, Sec3.8, p.22.

Gettler, L. 2011, 'Mobile commerce on fast track', Management Today, October, viewed 7 November 2011, <http://www.aim.com.au/DisplayStory.asp?ID=808> Remove the full-stop that automatically appears after the URL.

Reference Type: Magazine Article EndNote fields to use: x Author: Gettler, L x Year: 2011 x Title: Mobile commerce on fast track x Magazine: Management Today x Date: October x URL: http://www.aim.com.au/DisplayStory.asp?ID=808 x Access Date: 7 November 2011

Magazine article, no author (online) BSRG, Sec3.8, p.22.

Oil & Gas Journal 2012, 'Rice study questions volume of future US natural gas exports', Oil & Gas Journal, 15 August, viewed 17 August 2013, <http://www.ogj.com/articles/2012/08/rice-study-questions-volume-of- future-us-natural-gas-exports.html> Remove the full-stop that automatically appears after the URL.

Reference Type: Magazine Article EndNote fields to use: x Author: Oil & Gas Journal, x Year: 2012 x Title: Rice study questions volume of future US natural gas

exports x Magazine: Oil & Gas Journal x Date: 15 August x URL: http://www.ogj.com/articles/2012/08/rice-study-

questions-volume-of-future-us-natural-gas-exports.html x Access Date: 17 August 2013

Magazine article with author (database) BSRG, Sec3.8, p.22.

Knight, E. 2011, 'The sun king: Shi Zhengrong', The Monthly, June, viewed 9 December 2011, Informit Humanities & Social Sciences Collection, 201107386.

Reference Type: Magazine Article EndNote fields to use: x Author: Knight, E x Year: 2011 x Title: The sun king: Shi Zhengrong x Magazine: The Monthly

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EndNote: Reference Type & Fields to use

x Date: June x Accession Number: 201107386 x Access Date: 9 December 2011 x Name of Database: Informit Humanities & Social Sciences

Collection

Magazine article with no author (database) BSRG, Sec3.8, p.23.

Fire Chief 2005, 'Combined use', Fire Chief, vol. 49, no. 11, pp. 100-110, viewed 17 August 2012, Business Source Premier, EBSCOhost, 18993353.

Reference Type: Magazine Article EndNote fields to use: x Year: 2005 x Title: Combined use x Magazine: Fire chief x Volume: 49 x Issue Number: 11 x Pages: 100-110 x Accession Number: 18993353 x Access Date: 17 August 2012 x Name of Database: Business Source Premier, EBSCOhost

Motion picture (for a movie that you watched in a cinema) BSRG, Sec3.9, p.23.

Rabbit-proof fence 2002, motion picture, Australia: Miramax Home Entertainment, director P. Noyce. For sources without authors, Endnote will not display your in-text reference correctly, when you want it in the Author (Date) format. EndNote will display this with the opening bracket missing so you will need to manually add this in, e.g. Rabbit-proof fence (2002)

Reference Type: Film or Broadcast EndNote fields to use: x Year Released: 2002 x Title: Rabbit-proof fence x Series Director: Noyce, P x Place Published: Australia: x Distributor: Miramax Home Entertainment x Medium: motion picture

Podcast (audio file online)

Parched: the politics of water 2008, podcast, Australian Broadcasting Corporation Radio National, 21 November, viewed 28 September 2009, <http://www.abc.net.au/rn/nationalinterest/stories/2008/2426405.htm>

Reference Type: Podcast EndNote fields to use:

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EndNote: Reference Type & Fields to use

BSRG, Sec3.9 p.23.

For sources without authors, Endnote will not display your in-text reference correctly, when you want it in the Author (Date) format. EndNote will display this with the opening bracket missing so you will need to manually add this in, e.g. Parched: the politics of water (2008)

x Year: 2008 x Title of Podcast: Parched: the politics of water x Title of Show: Australian Broadcasting Corporation Radio

National x Date: 21 November x Type: podcast x URL:

http://www.abc.net.au/rn/nationalinterest/stories/2008/2 426405.htm

x Access Date: 28 September 2009

Radio program (for a broadcast you listened to) BSRG, Sec3.9, p.23.

'Bush's brain and Howard's election' 2003, Background briefing, radio program, 12 October 2pm, Australian Broadcasting Corporation Radio National, presenter S. Correy. For sources without authors, Endnote will not display your in-text reference correctly, when you want it in the Author (Date) format. EndNote will display this with the opening bracket missing so you will need to manually add this in, e.g. Bush’s brain and Howard’s election (2003)

Reference Type: Online Multimedia EndNote fields to use: x Year: 2003 x Title: Bush’s brain and Howard’s election x Series Editor: Correy, S x Series Title: Background briefing x Distributor: Australian Broadcasting Corporation Radio

National x Date Accessed: 12 October 2pm x Type of Work: radio program

Television program (for a broadcast you watched) BSRG, Sec3.9, p.24.

'Dreams of avarice' 2009, The ascent of money, television program, 28 May 8.30pm, Australian Broadcasting Corporation ABC1, presenter N. Ferguson. For sources without authors, Endnote will not display your in-text reference correctly, when you want it in the Author (Date) format. EndNote will display this with the opening bracket missing so you will need to manually add this in, e.g. Dreams of avarice (2009)

Reference Type: Online Multimedia EndNote fields to use: x Year: 2009 x Title: Dreams of avarice x Series Editor: Ferguson, N x Series Title: The ascent of money x Distributor: Australian Broadcasting Corporation ABC1 x Date Accessed: 28 May 8.30pm x Type of Work: television program

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EndNote: Reference Type & Fields to use

Video (watched on DVD, VHS etc) BSRG, Sec3.9, p.24.

Inside job 2010, video recording, United States: Sony Pictures Classics and Representational Pictures, director C. Ferguson. For sources without authors, Endnote will not display your in-text reference correctly, when you want it in the Author (Date) format. EndNote will display this with the opening bracket missing so you will need to manually add this in, e.g. Inside job (2010)

Reference Type: Film or Broadcast EndNote fields to use: x Year Released: 2010 x Title: Inside job x Series Director: Ferguson, C x Place Published: United States: x Distributor: Sony Pictures Classics and Representational

Pictures x Medium: video recording

Video blog post (online blog with video postings) BSRG, Sec3.9, p.24.

PressTVGlobalNews 2011, Global economic chaos-on the edge with Max Keiser-11-04-2011, video online, viewed 9 December 2011, <https://www.youtube.com/watch?v=6iXhAPTGyfQ>

Reference Type: Blog EndNote fields to use: x Author: PressTVGlobalNews x Year: 2011 x Title of Weblog: Global economic chaos—on the edge with

Max Keiser-11-04-2011 x Description: video online x URL: https://www.youtube.com/watch?v=6iXhAPTGyfQ x Access Date: 9 December 2011

Vodcast (online video file) BSRG, Sec3.9, p.24.

Networks: how they change our thinking 2011, video file, SlowTV, October, viewed 26 November 2011, <http://blip.tv/slowtv/networks-how-they- change-our-thinking-paul-ormerod-5753945>

Reference Type: Podcast EndNote fields to use: x Year: 2011 x Title of Podcast: Networks: how they change our thinking x Title of Show: SlowTV x Date: October x Type: video file

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Reference list entry

EndNote: Reference Type & Fields to use x URL: http://blip.tv/slowtv/networks-how-they-change-our-

thinking-paul-ormerod-5753945 x Access Date: 26 November 2011

Article from news source or wire feed with author (online) BSRG, Sec 3.10, p.25.

Lui, M. and Huang, G. 2014, 'Sony forms alliance for China PlayStation in Microsoft challenge', Bloomberg, 26 May, viewed 28 May 2014, <http://www.bloomberg.com/news/articles/2014-05-25/sony-forms- ventures-to-make-sell-playstation-consoles-in-china> Remove the full-stop that automatically appears after the URL.

Reference Type: Newspaper EndNote fields to use: x Reporter: Lui, M

Huang, G x Year: 2009 x Title: Sony forms alliance for China PlayStation in Microsoft

challenge x Newspaper: Bloomberg x Issue Date: 26 May x URL: <http://www.bloomberg.com/news/articles/2014-

05-25/sony-forms-ventures-to-make-sell-playstation- consoles-in-china>

x Access Date: 28 May 2014

Article from news source or wire feed with no author (online) BSRG, Sec 3.10, p.25.

AAP 2013, 'Manufacturing shrinks again, but slower ', Sydney Morning Herald, 1 March, viewed 22 September 2013, <http://www.smh.com.au/business/the-economy/manufacturing-shrinks- again-but-slower-20130228-2f9zt.html> AFP 2014, 'Putin watches hockey as tycoon declares Ukraine vote win', Agence France Presse, 25 May, viewed 27 May 2014, <http://www.afp.com/en/news/putin-watches-hockey-tycoon- declares- ukraine-vote-win> For both examples above, remove the full-stop that automatically appears after the URL.

Reference Type: Newspaper EndNote fields to use: x Reporter: AAP x Year: 2013 x Title: Manufacturing shrinks again, but slower x Newspaper: Sydney Morning Herald x Issue Date: 1 March x URL: <http://www.smh.com.au/business/the-

economy/manufacturing-shrinks-again-but-slower- 20130228-2f9zt.html>

x Access Date: 28 May 2014

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Reference list entry

EndNote: Reference Type & Fields to use EndNote fields to use: x Reporter: AFP x Year: 2014 x Title: Putin watches hockey as tycoon declares Ukraine win

vote x Newspaper: Agence France Presse x Issue Date: 25 May x URL: <http://www.afp.com/en/news/putin-watches-

hockey-tycoon- declares-ukraine-vote-win> x Access Date: 27 May 2014

Newspaper article with author (print) Newspaper article with edition and section BSRG, Sec 3.10, p.25.

Brown, D. 1987, 'Hospitals try tea, raises, status to refill thinning ranks of nurses', Los Angeles Times, 6 August, p. 1. Heslop, D. 1957, 'New farm technology on display at Wistlow Park', Houndsborough Gazette (Late Edition), 4 May, p. A.1. Weiner, T. 2004, 'James Chace, foreign policy thinker, is dead at 72', New York Times (Late East Coast Edition), 11 October, p. B.7. For the Heslop (1957) and Weiner (2004) examples which contain edition info, remove the comma that automatically appears after the newspaper title.

Reference Type: Newspaper Article EndNote fields to use: x Reporter: Brown, D x Year: 1987 x Title: Hospitals try tea, raises, status to refill thinning ranks

of nurses x Newspaper: Los Angeles Times x Pages: 1 x Issue Date: 6 August EndNote fields to use: x Reporter: Heslop, D x Year: 1957 x Title: New farm technology on display at Wistlow Park x Newspaper: Houndsborough Gazette x Pages: A.1 x Edition: Late Edition x Issue Date: 4 May

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Reference list entry

EndNote: Reference Type & Fields to use EndNote fields to use: x Reporter: Weiner, T x Year: 2004 x Title: James Chace, foreign policy thinker, is dead at 72 x Newspaper: New York Times x Pages: B.7 x Edition: Late East Coast Edition x Issue Date: 11 October

Newspaper article, no author (print) BSRG, Sec 3.10, p.26.

Sydney Morning Herald 2011, 'One dead in multiple beach rescue', Sydney Morning Herald, 11 January, p. 10.

Reference Type: Newspaper Article EndNote fields to use: x Reporter: Sydney Morning Herald, x Year: 1987 x Title: One dead in multiple beach rescue x Newspaper: Sydney Morning Herald x Pages: 10 x Issue Date: 11 January

Newspaper article with author (online) BSRG, Sec 3.10, p.26.

Martin, P. 2011, 'Fraud is a cinch - just ask your bank', Sydney Morning Herald, 11 January, viewed 13 January 2011, <http://www.smh.com.au/business/fraud-is-a-cinch--just-ask-your-bank- 20110110-19l77.html> Remove the full-stop that automatically appears after the URL.

Reference Type: Newspaper Article EndNote fields to use: x Reporter: Martin, P x Year: 2011 x Title: Fraud is a cinch – just ask your bank x Newspaper: Sydney Morning Herald x Issue Date: 11 January x URL: http://www.smh.com.au/business/fraud-is-a-cinch--

just-ask-your-bank-20110110-19l77.html x Accesss Date: 13 January 2011

Newspaper article, no author

Sydney Morning Herald 2011, 'One dead in multiple beach rescue', 2011, Sydney Morning Herald, 11 January, viewed 16 August 2012,

Reference Type: Newspaper Article

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EndNote: Reference Type & Fields to use

(online) BSRG, Sec 3.10, p.26.

<http://www.smh.com.au/nsw/one-dead-in-multiple-beach-rescue- 20110121-19zp5.html> Remove the full-stop that automatically appears after the URL.

EndNote fields to use: x Reporter: Sydney Morning Herald, x Year: 2011 x Title: One dead in multiple beach rescue x Newspaper: Sydney Morning Herald x Issue Date: 11 January x URL: http://www.smh.com.au/nsw/one-dead-in-multiple-

beach-rescue-20110121-19zp5.html x Access Date: 16 August 2012

Newspaper article with author (database) BSRG, Sec 3.10, p.26.

Kindleberger, C. 1999, 'Fools and their money - what's left of it', Wall Street Journal, (Eastern Edition), 19 August, p. A.16, viewed 28 September 2004, ProQuest Central, 398688342. For the above reference which contains edition info, remove the comma that automatically appears after the newspaper title.

Reference Type: Newspaper Article EndNote fields to use: x Reporter: Kindleberger, C x Year: 1999 x Title: Fools and their money – what’s left of it x Newspaper: Wall Street Journal x Pages: A.16 x Edition: Eastern Edition x Issue Date: 19 August x Accession Number: 398688342 x Access Date: 28 September 2004 x Name of Database: ProQuest Central

Newspaper article, no author (database) BSRG, Sec 3.10, p.26.

New York Times 1908, 'Standard Oil Co. denies trickery', New York Times, 10 September, p. 8, viewed 14 July 2012, ProQuest Historical Newspapers: The New York Times (1851-2008), 96807821.

Use Reference Type: Newspaper Article EndNote fields to use: x Reporter: New York Times, x Year: 1908 x Title: Standard Oil Co. denies trickery

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EndNote: Reference Type & Fields to use

x Newspaper: New York Times x Pages: 8 x Issue Date: 10 September x Accession Number: 96807821 x Access Date: 14 July 2012 x Name of Database: ProQuest Historical Newspapers: The

New York Times (1851-2008)

Report or document (printed) BSRG, Sec 3.11, p.27.

Allen Consulting Group 2006, World class skills for world class industries: employers’ perspectives on skilling in Australia, Allen Consulting Group, Sydney.

Use Reference Type: Report EndNote fields to use: x Author: Allen Consulting Group, x Year: 2006 x Title: World class skills for world class industries: employers’

perspectives on skilling in Australia x Place Published: Sydney x Publisher: Allen Consulting Group,

Report or document (online, usually pdf) BSRG, Sec 3.11, p.27.

Johnson, V., Simms, A., Skrebowski, C. and Greenham, T. 2012, The economics of oil dependence: a glass ceiling to recovery, New Economics Foundation, London, ISBN 978-1-908506-27-6, viewed 27 November 2012, <http://www.neweconomics.org/publications/the-economics-of- oil- dependence-a-glass-ceiling-to-recovery>

Remove the full-stop that automatically appears after the URL.

Use Reference Type: Report EndNote fields to use: x Author: Johnson, V

Simms, A Skrebowski, C Greenham, T

x Year: 2012 x Title: The new economics of oil dependence: a glass ceiling

recovery x Place published: London x Publisher: New Economics Foundation, x Accession Number: ISBN 978-1-908506-27-6 (note that

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EndNote: Reference Type & Fields to use

the EndNote Report template doesn’t have an ISBN field so enter ISBN info in “Accession Number” field).

x URL: http://www.neweconomics.org/publications /entry/the-economics-of-oil-dependence-a-glass-ceiling-to- recovery

x Access Date: 27 November 2012

Statistics (print) Note: use for statistics from official sources, e.g. government, OECD. BSRG, Sec 3.11, p.27.

Australian Bureau of Statistics 2010, Labour force, Australia, Jan 2010, catalogue no. 6202.0, Australian Bureau of Statistics, Canberra.

Use Reference Type: Report EndNote fields to use: x Author: Australian Bureau of Statistics, x Year: 2010 x Title: Labour force, Australia, Jan 2010 x Place Published: Canberra x Publisher: Australian Bureau of Statistics, x Report Number: catalogue no. 6202.0

Statistics (online, web page, pdf, excel, zip etc). Note: use for statistics from official sources, e.g. government, OECD. Note: see 2.22 for how to use initialisms.

Australian Bureau of Statistics 2013, Labour mobility, Australia, February 2013 (persons who were working at February 2013, changes in employer/business or work - by selected employment characteristics), catalogue no. 6209.0, Australian Bureau of Statistics, viewed 3 October 2013, <http://www.abs.gov.au/AUSSTATS/[email protected]/DetailsPage/620 9.0February%202013?OpenDocument> Organisation for Economic Cooperation and Development (OECD) 2013, Population (Australia 1990 - 2010), viewed 6 October 2013, OECD.Stat, <http://stats.oecd.org> Following requirements of BSRG Sec2.22, you will need to tweak your in- text reference when citing it more than once. When citing the above OECD reference a subsequent timely, only the initials OECD should appear in your in-text citation. To achieve this:

Use Reference Type: Report EndNote fields to use: x Author: Australian Bureau of Statistics, x Year: 2013 x Title: Labour mobility, Australia, February 2013 (persons

who were working at February 2013, changes in employer business or work – by selected employment characteristics)

x Publisher: Australian Bureau of Statistics, x Report Number: catalogue no. 6209.0 x URL: http://www.abs.gov.au/AUSSTATS/[email protected]/

DetailsPage/620 9.0February%202013?OpenDocument x Access Date: 3 October 2013

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EndNote: Reference Type & Fields to use

BSRG, Sec 3.11, p.27.

x insert citation as per normal from EndNote library. This will display the full organisational name and initials for OECD.

x using EndNote’s “Edit Citations” tool, select “Exclude Author”. This will remove the full organisational name and the OECD initials from your citation.

x if want to display in-text as OECD (2013), manually type in OECD outside the brackets and before publication year.

x If want to display in-text as (OECD 2013), use EndNote’s “Edit Citation” tool—in ”Prefix” box, enter OECD and hit space bar, then “OK” button.

EndNote fields to use: x Author: Organisation for Economic Cooperation and

Development (OECD), x Year: 2013 x Title: Population (Australia 1990 – 2010) x URL: http://stats.oecd.org x Access Date: 6 October 2013 x Name of Database: OECD.stat

Government document (print) BSRG, Sec 3.11, p.28.

Human Rights and Equal Opportunity Commission 1997, Bringing them home: report of the national inquiry into the separation of Aboriginal and Torres Strait Island children from their families, Human Rights and Equal Opportunity Commission, Sydney. In reference list, will need to add a full-stop after “Place Published”.

Use Reference Type: Government Document EndNote fields to use: x Author: Human Rights and Equal Opportunity Commission, x Year: 1997 x Title: Bringing them home: report of the national inquiry

into the separation of Aboriginal and Torres Strait Island children from their families

x Department: Human Rights and Equal Opportunity Commission,

x Place Published: Sydney

Government publication (online, usually pdf) BSRG, Sec3.11, p.28.

Uranium Mining, Processing and Nuclear Energy Review Taskforce 2006, Uranium mining, processing and nuclear energy - opportunities for Australia?, Department of Prime Minister and Cabinet, Barton, viewed 11 December 2011, <http://www.ansto.gov.au/__data/assets/pdf_file/0005/38975 /Umpner_report_2006.pdf> In reference list, will need to manually insert commas into organisation’s name if the original name contains commas, e.g. Uranium Mining, Processing

Reference Type: Government Document EndNote fields to use: x Author: Uranium Mining Processing and Nuclear Energy

Review Taskforce, x Year: 2006 x Title: Uranium mining, processing and nuclear energy –

opportunities for Australia? x Department: Department of Prime Minister and Cabinet,

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Type of source

Reference list entry

EndNote: Reference Type & Fields to use

and Nuclear Energy Review Taskforce. x Place Published: Barton x URL: http://www.ansto.gov.au/__data/assets/pdf_file

/0005/38975/Umpner_report_2006.pdf x Access Date: 11 December 2011

Thesis (online) BSRG, Sec3.12, p.29.

Gibson, M. W. 2012, 'British strategy and oil, 1914-1923', PhD thesis, College of Arts, School of Humanities, University of Glasgow, viewed 16 July 2013, <http://theses.gla.ac.uk/3160>

Reference Type: Thesis EndNote fields to use: x Author: Gibson, M. W x Year: 2012 x Title: British strategy and oil, 1914-1923 x Academic Department: College of Arts, School of

Humanities x University: University of Glasgow x Thesis Type: PhD thesis x URL: http://theses.gla.ac.uk/3160 x Access date: 16 July 2013

Thesis (database) BSRG, Sec3.12, p.29.

Brewer, J. 2007, 'Competition in the retail gasoline industry', PhD thesis, Department of Economics, University of Arizona, viewed 29 October 2008, ProQuest, 304894280.

Reference Type: Thesis EndNote fields to use: x Author: Brewer, J x Date: 2007 x Title: Competition in the retail gasoline industry x Academic Department: Department of Economics x University: University of Arizona x Thesis Type: PhD thesis x Accession Number: 304894280 x Access date: 29 October 2008 x Name of Database: ProQuest

K. Ooi, University of Sydney Library, 11/04/2016. 35

Type of source

Reference list entry

EndNote: Reference Type & Fields to use

Published conference paper or conference proceeding (online) BSRG, Sec3.12, p.29.

Ballsun-Stanton, B. and Bunker, D. 2009, 'Philosophy of data (PoD) and its importance to the discipline of information systems', Proceedings of the Fifteenth Americas Conference on Information Systems, San Francisco, 6-9 August, viewed 12 July 2010, <http://aisel.aisnet.org/cgi/viewcontent .cgi?article=1443>

Reference Type: Conference Paper EndNote fields to use: x Author: Ballsun-Stanton, B

Bunker, D x Year: 2009 x Title: Philosophy of data (PoD) and its importance to the

discipline of information systems x Conference Name: Proceedings of the Fifteenth Americas

Conference on Information Systems x Conference Location: San Francisco x Date: 6-9 August x URL: http://aisel.aisnet.org/cgi/viewcontent.cgi?article

=1443 x Access Date: 12 July 2010

Unpublished conference paper BSRG, Sec3.12, p.29.

Mitchell, H. and McKenzie, M. 2004, 'The use of forecasting accuracy as an ARCH model selection tool', paper presented at Fourth International Scientific School MASR, St. Petersburg, Russia (Russian Federation), 22-25 June 2004.

Reference Type: Conference Proceedings EndNote fields to use: x Author: Mitchell, H

McKenzie, M x Year of Conference: 2004 x Title: The use of forecasting accuracy as an ARCH model

selection tool x Conference Name: Fourth International Scientific School

MASR x Conference Location: St. Petersburg, Russia (Russian

Federation) x Date: 22-25 June 2004

Working paper BSRG, Sec3.12,

Smith, N. C. 2003, 'Corporate social responsibility: not whether, but how?', Centre for Marketing Working Paper, no. 03-701, London Business School.

Reference Type: Unpublished Work EndNote fields to use:

K. Ooi, University of Sydney Library, 11/04/2016. 36

Type of source

Reference list entry

EndNote: Reference Type & Fields to use

p.29.

Jones, M. 2010, 'Motion effects', Current Issues in Marketing, working paper no. 769, Victoria University of Wellington.

x Author: Smith, N.C x Year: 2003 x Title of Work: Corporate social responsibility: not whether,

but how? x Series Title: Centre for Marketing Working Paper x Institution: London Business School x Number: no. 03-701 EndNote fields to use: x Author: Jones, M x Year: 2010 x Title of Work: Motion effects x Series Title: Current Issues in Marketing x Institution: Victoria University of Wellington x Number: working paper no. 769

__MACOSX/major case/._BSRG_TableGuide_2016.pdf

major case/BUSS5000_Library_SEM2_2016.pdf

Library Helpsheet: BUSS5000

Prepared by: Kamy Ooi Academic Liaison Librarian (Business) University of Sydney Library

13 September 2016

Finding and using library resources

for case analysis and evaluation

Learning outcomes

AIM: This helpsheet covers how to find and use library resources for your case analysis and evaluation.

SESSION OUTCOMES SKILL AREA(S) LEVEL(S)

 Create an effective search strategy for your topic.

Identify/Find 1 2 3 4

☐  ☐ ☐

 Find scholarly and practitioner journal articles using library databases and Google Scholar.

Find 1 2 3 4

☐  ☐ ☐

 Find newspaper articles using Factiva database.

Find 1 2 3 4

☐  ☐ ☐

 Find company and industry information using library databases.

Find 1 2 3 4

☐  ☐ ☐

 Find country information using library databases.

Find 1 2 3 4

☐  ☐ ☐

 Revise your search strategy and critically evaluate the sources you find.

Find/Evaluate 1 2 3 4

☐  ☐ ☐

ACADEMIC LIBRARY LIAISON CONTACT

Name Email Phone

Kamy Ooi [email protected] +61 2 9351 4552

SESSION FEEDBACK

Help us improve our training by completing this form: tinyurl.com/usydlib

Table of Contents

Find scholarly & practitioner journal articles on a topic 1

 How to access library databases 1

 Useful business databases – when looking for journal articles 1

 Creating a search strategy 2

 Find journal articles on your assignment topic – using Business Source Complete database

2

 Find journal articles on your assignment topic – using Google Scholar 5

Find newspaper articles 7

 Useful databases for newspaper articles 7

 Sample search for newspaper articles – Factiva database 7

Find company information 9

 Useful databases for company information 9

 Sample search for company information – ABI/INFORM Complete database

10

 Sample search for company information – Factiva database 11

Find industry information 13

 Useful databases for industry information 13

 Sample search for industry information – Passport (Euromonitor) database

14

 Find industry information via keyword search – Passport (Euromonitor) database

16

 Sample search for industry information – ABI/INFORM Complete database

17

Find country information 19

 Useful databases for country information 19

 Sample search for country information – Business Source Complete database

20

 Sample search for country information – Passport (Euromonitor) database

21

Revising / evaluating your search strategy 22

Critically evaluating your sources 23

Further help – librarian’s contact details 24

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Find scholarly & practitioner journal articles on a topic When looking for journal articles on your assignment topic, a good source to use is the library’s databases. These provide you with quality, scholarly articles, appropriate for academic study. Many of the articles will also be peer-reviewed, which means they have been assessed by other scholars in the field (for quality), before being recommended for publication. Library databases are also a good place to find practitioner (trade) articles. These are usually written by specialty journalists or practitioners, and can provide useful information about an industry’s activities, trends and challenges.

How to access library databases:

Click on Databases from the library homepage: https://library.sydney.edu.au/

When the Databases page appears, locate the database you want (under Databases A-Z by title). The databases are arranged alphabetically, so click on the appropriate letter, e.g. to access the ABI/INFORM database, click on “A” and scroll down the list to find this database.

Useful business databases - when looking for journal articles:

 ABI/INFORM Complete

 Business Source Complete

 Emerald Full Text

 Google Scholar (search engine)

 ScienceDirect

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Creating a search strategy

In order to search effectively on library databases, you need to:

1. Identify the key concepts in your topic.

2. Think of alternative words that have the same meaning as (or are closely related to) your key concepts, where possible.

3. Connect your key concepts and alternative words using the Boolean operators AND and OR – explained below.

Here is an example of how you can find journal articles on your assignment topic, using the Business Source Complete database. This is a sample search only. Depending on the issues you wish to raise, you may need to conduct separate searches to find relevant material.

Find journal articles on your assignment topic – using Business Source Complete database

To find articles on your topic:

Step 1: Start by identifying the key concepts in your topic. For example, you want to find articles that examine how local companies in India can successfully compete with the global brands that enter their market. Some possible keywords are:

 local companies

 India

 competition

 global brands

Step 2: Think of closely related words for your key concepts, which can include broader or narrower terms than your key concepts. The words below (in orange) are some possibilities:

 local companies – domestic firms

 India – emerging markets

 competition – competitive advantage

 global brands - multinationals

Step 3: Connect your key concepts and alternative words, using the AND and OR operators, as shown on p.3 of this helpsheet. Which operator would you use and when?

 Connect your key concepts with AND.

As our topic focuses on how local companies in India can successfully compete with the global brands that enter their market, use the AND operator to connect all four concepts. This means all four concepts must appear in our search results. (On Business Source Complete, the AND operator is already provided between each row so enter each concept on a separate row. Click on the “+” button if you need additional rows).

 Connect your related words with OR.

On Business Source Complete, place your related words (e.g. domestic firms, emerging markets, competitive advantage, multinationals) next to their respective key concepts, and type in the OR operator between each term. This instructs the database to find any term in the first row (Concept 1), that must additionally contain

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any term in the second row (Concept 2), third row (Concept 3), and fourth row (Concept 4).

Step 4: Most databases provide a Help page, which explains how to enter search terms correctly. It is a good idea to read this before starting your search as different databases may have different rules. On Business Source Complete, the Help link appears at the top corner of the screen. Note in particular the following:

 Phrase searching - Double-quotation marks must be inserted to search for words as a phrase, e.g. “competitive advantage”, “global brands”.

 Truncated search - Use an asterisk* to search for variations to a root word, e.g. restruct* will find restructure, restructuring, restructured.

 Wildcard search - Use the hashtag # to conduct a wildcard search such as variations in spelling, e.g. behavio*r will find behaviour, behavior.

Adjust your search terms as necessary, then click Search.

Step 5: When your results display (see helpsheet, p.4), you can sort by Relevance so that articles that contain more of your search terms will be displayed first. Use the filtering options on the left column to refine your results, e.g.:

 Scholarly (Peer Reviewed) Journals - this will only display academic articles that have been reviewed by other scholars before publication. Useful if your assignment topic requires you to use quality, scholarly sources in your response.

 Magazines or Trade Publications – these articles provide practical advice and insights on a topic, usually from a practitioner’s perspective. Useful if your assignment topic requires you to come up with practical recommendations, as part of your response.

 Publication Date – adjust coverage dates as necessary, to reflect the requirements of your assignment topic.

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Have a quick read of the articles’ abstracts to gauge their relevance (click on the article title to view the abstract). PDF full texts are available from many of the item records. In some cases, the record will only display a Find Full Text icon. This means the article may be available from another library database, so click on the icon to check.

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Concept 1 Concept 2 Concept 3

Find journal articles on your assignment topic – using Google Scholar

It is also possible to find journal articles on your assignment topic, using Google Scholar. This has the advantage of searching for articles across a wide range of business library databases but may also bring up results from poor quality sources. Be sure to critically evaluate the sources you find. See this helpsheet, p.23, for tips on how to do this.

Accessing Google Scholar

From the library’s databases page, click on “G” under Databases A-Z by Title to locate Google Scholar. See this helpsheet, p.1, if unsure how to access library databases. While you can go to Google Scholar directly from the internet, it is better to do it via the library website so that any full-texts that the library subscribes to will be directly available to you (i.e. you won’t be prompted for payment!).

Sample search on Google Scholar

Step 1: The default Google Scholar setting is a single box, so enter your search terms in a single line. For example, you want to look at the issue of corporate social responsibility, in the context of the coffee industry in India.

 Enter your key concepts – corporate social responsibility, coffee, India —into the search box. There is no need to manually type in the AND operator to join your different concepts (as Google Scholar automatically places an AND between the search terms). Google Scholar will find sources containing all three terms, i.e. corporate social responsibility AND coffee AND India.

 Use double-quotation marks to search for words as a phrase, e.g. “corporate social responsibility”.

 If you can think of closely related words for your key concepts, add them in to increase your chance of finding relevant sources. Use brackets to group your key concepts and related terms, and place the OR operator between them, e.g. (“corporate social responsibility” OR ethical OR “fair trade”). Inserting brackets can help you easily see which related term “belongs” with which concept, particularly if your search string is long.

 IMPORTANT POINT: In Google Scholar, you must capitalize the OR – if you put this in lower case (i.e. or), Google will ignore your command. The same rule applies when using Google Web.

 To make your search more targetted, you can instruct Google Scholar to search for a single word or phrase within the title of your search results. Do this using the intitle: command. In our above example, Google Scholar will only display results whose title contains the word coffee.

(“corporate social responsibility” OR ethical OR “fair trade”) intitle:coffee India

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 Explanation of above search string: The above search string (see helpsheet image, p.5) instructs Google Scholar to find resources containing any of the words in your first concept group (corporate social responsibility, ethical, fair trade), that must additionally contain the word coffee (Concept 2) and the word India (Concept 3). Google Scholar must only display sources whose title contains the word coffee.

Step 2: When your results display, anything that the library has as online full-text will be indicated by the @University of Sydney tag. Click to link through to the full-text. Take a look also at the Cited by and Related articles links for ideas of other sources to read.

For further help with using Google Scholar, see this library page: http://libguides.library.usyd.edu.au/business_literature/google_scholar

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Find newspaper articles Newspaper articles are a good source for current affairs information and can provide useful insights into how well companies, markets or industries are performing. They can also provide useful information on business environmental factors. The library has two databases for finding newspaper articles:

 Factiva

 ProQuest Newsstand

Click on the above links to access or locate the databases from the library’s databases page (databases A-Z by Title) - see helpsheet p.1, for instructions.

Sample search for newspaper articles – Factiva database

Factiva provides full-text access to Australian and international newspapers, in addition to newswires, magazines and practitioner journals. It is a leading source of news and business information.

Step 1: Identify the key concepts in your topic and join them with the AND operator. Our example: cafe coffee day AND competition AND starbucks. The AND operator instructs Factiva to look for articles containing all three terms. Factiva automatically treats words placed alongside each other as a phrase, so there is no need to add double quotation marks around our key concepts that contain multiple words, e.g. Cafe Coffee Day. (On Factiva, you only need to insert double quotation marks “ ” when the keyword itself contains any of the following words, e.g. and, or, not, same, near (for example: “not for profit”).

Step 2: If there is a closely related word for your key concept, add it in and join the two words with the OR operator. Our example: cafe coffee day OR amalgamated coffee bean; competition OR strategy.

Concept 1

(cafe coffee day OR amalgamated coffee bean) AND (competition OR strategy)

AND starbucks

Concept 2

Concept 3

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Step 3: Factiva provides a single search box, so you will need to enter your search terms and operators in a single string. If AND and OR are being used in the same search, it is important to add brackets ( ) around your OR words. This instructs Factiva to group your related concepts together when running your search. The search example on p.7 instructs Factiva to look for either word in your first concept group (Concept 1), that must also contain either word in your second group (Concept 2), and the word in your third group (Concept 3).

Step 4: Below your search box are various search limits you can apply. For example, you can limit your search to a particular time period (see p.7) or specify the publications, industry or country that your search should cover. Other useful features:

 Duplicates – to avoid sifting through duplicate articles in your search results, select Identical from the Duplicates drop-down list (see p.7). Factiva will alert you to articles that have been republished in several publications (with a different headline and source) but whose text is identical to the original source.

 More options - to increase your chance of finding relevant information (or if you get too many results from your initial search), you can instruct Factiva to look for your search terms in the headline and lead paragraph of your articles. Scroll down the screen to More Options and select Headline and Lead Paragraph.

Step 5: When your search results display, you can arrange them by Relevance. You can also filter your results further, e.g. to specific publications, subject areas, etc. To download and save relevant articles, tick the check box next to each article’s record. Then, click on the tools at the top of the screen to view, print or save the full-texts (see image below).

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Find company information Finding company information can be helpful if you need to critically analyse and evaluate how well a company is performing, and what its future strategies should be. Keep in mind that it is generally easier to find information on publicly listed companies than private ones. In many countries, private companies are not obliged to disclose their financials publicly, so it can be difficult to gauge how well they are doing. You may need to rely on alternative sources – such as news coverage of a company – to fill in some of the gaps. See this helpsheet, pp.7-8, for suggestions of how to find news information on a company. The library has several databases useful for finding company information. See table below:

Public companies Private companies

Must issue annual reports and disclose financials publicly to shareholders. Generally easier to find information on such companies compared to private ones: Library databases for finding info:

 ABI/INFORM Complete

 Business Source Complete

 Connect4

 DatAnalysis Premium

 Factiva

 IBISWorld

 Passport (Euromonitor)

In many countries, not obliged to report on financial performance publicly. May be difficult to find information on such companies, particularly smaller ones. Library databases for finding info:

 ABI/INFORM Complete

 Business Source Complete

 Factiva

 IBISWorld

 Passport (Euromonitor)

To access any of the above databases, click on the links provided or locate the databases from the library’s Databases A-Z by Title page (see helpsheet, p.1). The following provides a brief description of what each database covers:

 ABI/INFORM Complete Profiles public and private companies (coverage varies). Provides company overview, key activities, financials and SWOT analysis. Use “Advanced Search” option –enter company name in search box; then scroll down to Document Type and tick the Company Profiles box.

 Business Source Complete Profiles public and private companies (coverage varies). Includes company profiles from MarketLine which provides company overview, major products and services, information on competitors and SWOT analysis (for major companies). To locate company profiles, go to the “Browse” column on the right side of the screen (from default homepage) and click on Company Profiles. Type in the name of the required company.

 Connect4 Covers Australian publicly listed companies. Modules available: New Issues (information on capital raisings); Boardroom (information on Directors and Senior Executives of ASX listed companies) and Bidder & Target Statements.

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 DatAnalysis Premium Comprehensive coverage of Australian listed and delisted companies. Includes: company profile, structure, financials, annual reports and announcements.

 Factiva Profiles public and private companies (coverage varies). Covers companies’ primary activities, ownership structure, staffing, financials, key performance ratios and competitors. Gives financials for the most recent five years. Useful database for news sources.

 IBISWorld While the library’s subscription for IBISWorld covers industry reports, you can usually find profiles of major players (companies) in these reports. On the search box, enter the name of the company you want – IBISWorld will display industry reports that mention or profile your company.

 Passport (Euromonitor) Profiles major players in an industry. Useful for competitive positioning type analyses. On the “Companies” tab at top of screen, enter the name of your company you want. Not all companies are included (focus is mainly on companies in the consumer goods and services industries).

Sample search for company information – ABI/INFORM Complete database

Step 1: Enter your company name in the search box, and specify the coverage dates appropriate to your assignment topic. Scroll down the screen to Document Type and tick the Company Profile box.

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Step 2: When your results display, click on the PDFs to view the company profiles. If you get too many results (e.g. your required company is mentioned in passing but is not the main subject of the report), try revising your search. Go back to your search box and enter your company name. Change the default search field from Anywhere to Document Title. This should reduce the number of results you get.

Sample search for company information – Factiva database

Step 1: When Factiva opens, click on Companies/Markets tab at top of screen. Enter company name in the Smart Lookup box. If there are no results for your search, try searching by the company’s official trading name (e.g. Amalgamated Bean Coffee rather than Café Coffee Day) or by the company’s parent name (e.g. Coffee Day Enterprises rather than Café Coffee Day).

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Step 2: If the company profile is available, click on the links to view ownership structure, financial statements, peer comparisons and key news articles related to the company. The financial statements will generally cover the company’s performance in the most recent five years. For news articles, the company page will display news from the most recent year. If you need information covering an earlier period, try searching on Factiva’s Search Builder page (see this helpsheet, pp.7-8, for tips on how to do this).

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Find industry information If the business case you are assessing involves a specific industry, it can be helpful to do background research on that industry. Industry reports provide strategic insights and analyses into a particular industry, along with information on key players, market characteristics, operating conditions, current and historical performance, and forecasts. The library has several databases useful for finding industry information. To access, click on the links provided below or locate the databases from the library’s Databases A-Z by Title page (see helpsheet, p.1). The following provides a brief description of what each database covers:

 ABI/INFORM Complete Provides comprehensive industry reports from a range of sources including Business Monitor International, Canadean, Economist Intelligence Unit, Emerging Markets Direct and First Research. Enter industry name into the search box. Scroll down to “Document Type” and select Industry Report (hint: can also select Market Report and Market Research to broaden your search).

 Business Source Complete Profiles public and private companies (coverage varies). Includes a limited number of MarketLine industry reports. To locate company profiles, go to the “Browse” column on the right side of the screen (from default homepage) and click on Company Profiles. Type in the name of the company you want.

 Factiva Provides news content on all industry sectors. Also provides access to Standard & Poor’s “Industry Investment Reviews” (brief reviews) covering all industries on the S&P 500 Index.

 IBISWorld Major provider of Australian industry reports (approximately 750+ reports) and global industry reports (approximately 70+ reports). Each report contains key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry players and more. The collection also includes Australia Business Environment Profiles.

 Passport (Euromonitor) Market research database, useful for finding information about specific industries, business environments, consumer groups, lifestyle trends and countries. This database is particularly useful if you need information on industries that focus on consumer goods and services.

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Sample search for industry information – Passport (Euromonitor) database

Step 1: Passport (Euromonitor) provides various points of access. You can enter keywords into the search box provided (at top right of screen) or browse for content using the available tabs. In the example below, we are looking for information that will assist in our analysis of the coffee industry in India. Hot Drinks looks to be the most relevant category available, so click on this option.

Step 2: When the Hot Drinks box appears, click on the drop-down option and select Coffee. Under Analysis Finder, leave the first option as All Analysis as this includes many useful resources, e.g. country and global reports, articles and opinions, datagraphics, etc. Under Choose Geography, select Asia Pacific > India. Then, click Go.

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Step 3: When your results display, sort by Relevance so that sources that are potentially useful will be displayed first. Clicking on useful results may in turn provide links to other material that can help with your case analysis, e.g. analysis of business dynamics, consumer lifestyles, risks and vulnerabilities, country profile. All sources can be downloaded as PDFs.

Be sure to only use information that covers the time period of your case study.

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Find industry information via keyword search – Passport (Euromonitor) database If you are looking for information on a particular industry but are unsure which category it comes under in Passport (Euromonitor), try searching by keyword.

Step 1: Enter your keywords into the search box provided on the top right corner of any Passport (Euromonitor) page. For example:

Step 2: When your results display, sort by Relevance so that sources that are potentially useful will be displayed first. Clicking on useful results may in turn provide links to other material that can help with your case analysis, e.g. related industry reports, analysis of changing trends in consumer lifestyles and services, etc.

Be sure to only use information that covers the time period of your case study.

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Sample search for industry information – ABI/INFORM Complete database

Step 1: Enter your industry name into the search box. Sometimes, the industry you are looking for may not have a report of its own but appears as part of a report for a broader, related industry. Leaving your search field as Anywhere can be helpful, as the database will search for your industry name wherever it appears in the content of a broader industry report. As we are looking for information on the coffee or café industries in India, we can instruct the database to look for India as part of the Document Title. Specify the date range you want to cover. Scroll down the screen to Document Type and limit your searches to Industry Report, Market Report and Market Research.

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Step 2: When your results display, sort by Relevance so that sources that are potentially useful will be displayed first.

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Find country information Country information can be helpful if your case study requires an assessment of the business environment, and you need some understanding of the PESTLE (i.e. political, economic, social, technological, legal and environmental) forces at play. The library has several databases useful for finding this type of information. Click on the links below for some suggested sources—they include both library databases and some free websites.

 Australian Bureau of Statistics (ABS) Wide range of statistics on all areas of Australian life, e.g. national accounts, economy, industries, population, etc. University of Sydney staff and students wishing to access more complex data (i.e. TableBuilder Pro and other microdata products) can apply for free access (as we are covered by the Universities Australia agreement).

 Business Source Complete Good database for finding comprehensive, country reports. Includes reports from Business Monitor International (BMI), Countrywatch Incorporated and MarketLine. To find country reports, go to the “Browse” column (on right of screen) and click on Country Reports. Type in the name of the country you want.

 Country Statistical Yearbooks This research guide from the University of Wisconsin-Madison Library provides links to online yearbooks produced by national statistical agencies. Some contain data at city level—check the individual yearbooks to find out.

 IMF eLibrary Data Time series database produced by the International Monetary Fund (IMF). Provides statistics for a wide range of economics and financial indicators including national accounts, balance of payments, interest rates, government finance, exchange rates and commodity prices. Registration is required to download and save data.

 OECD iLibrary Provides statistics for OECD countries and a select number of non-member countries. Covers: national accounts, economic outlook, employment and labour market, international trade, transport, etc.

 Oxford Analytica Country Profiles Available via ProQuest database. Click on the link provided by the library catalogue record to access. Once in ProQuest, click on the “Advanced Search” link—this will populate the first search row with the Oxford Analytica code title. On the second row, enter the name of the country you want and change the search field for this row to Document Title— TI.

 Passport (Euromonitor) Click on the Economies tab at the top of the screen. This provides background information on each country, e.g. ease of doing business, government stability, etc.

 WorldBank Open Data Covers World Bank Development Indicators, organised in six section: World View, People, Environment, Economy, States and Markets, and Global link.

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Sample search for country information – Business Source Complete database Step 1: When search interface opens, click on Country Reports from the Browse column.

Step 2: Enter the name of the country you want and click Browse. Available reports will be displayed below.

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Sample search for country information – Passport (Euromonitor) database Step 1: Click on the Economies tab at top of screen and select the theme that interests you – for example, Business Dynamics.

Step 2: From your selected theme, drill down to the specific topic (e.g. Ease of Doing Business Ranking) and the country you want. Then, click Go.

Step 3: When your results display, sort by Relevance so that sources that are potentially useful will be displayed first. When you find a useful source, take a look also at the More Related Items reports that Passport (Euromonitor) lists on the left column. These will usually provide you with useful contextual information for your case analysis.

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Revising/evaluating your search strategy Research is rarely a linear process; more often than not, you will need to revise your library database search as you become familiar with your topic. As you discover new ideas from your initial search, you may need to conduct additional searches to “flesh out” and build on these ideas.

Identifying appropriate keywords to search

Sometimes, searching on the obvious keywords from your topic, e.g. “business environmental factors” may yield very few results. You may need to identify exactly what these factors are (e.g. free trade agreements, tariffs, competition from imported brands) and search specifically on these terms, alongside the company/industry you are evaluating.

Evaluating your search strategy If your search returns too many results, too few results or the wrong kind of information, try the following:

Too many results

 Add additional search terms to your existing search, and combine them using the AND

operator. For example, a search on “risk management” will return thousands of

results. Adding more keywords to this term will reduce the number of results you get,

e.g. “risk management” AND “risk allocation” AND startup.

 Replace your search term with a narrower term, e.g. replace funding with “venture

capital”.

 Limit the number of synonyms or alternative terms you use for each search term.

 Use database-specific options to limit your search, e.g. limit your search to peer-

reviewed, journal articles only; limit the publication dates to the last five years, etc.

Too few results

 Check your search strategy for spelling mistakes.

 Replace very specific keywords with broader terms, e.g. replace “severance pay”

with “redundancy package”.

 Use truncation symbols to retrieve terms with variant endings or spellings, e.g. manag*

will find manager, management, managerial, etc.

Wrong kind of information

 Check that the database you are using is appropriate for your subject/topic. Does it

cover the type of sources you need, e.g. scholarly journals?, trade publications?

Australian content?

 Try using the NOT operator to exclude irrelevant results, e.g. if you are looking for

articles on PESTLE analysis but don’t want anything on “mortar and pestle”, try PESTLE

NOT mortar.

 Revise your search terms – are there alternative or more specific words you can use?

23 K.Ooi, University of Sydney Library, 13/09/2016

Critically evaluating your sources Before deciding which sources to use for your case assessment, be sure to critically evaluate them. You need to do this for all the sources you use, even if the article is from a peer- reviewed, scholarly journal. Be especially careful when using sources from the internet. Anyone can publish on the web—it is essential to critically evaluate what you find and decide if it is appropriate for your assignment topic. Avoid sources like Wikipedia as they can contain false or unreliable information. For more information on evaluating webpages, see: Virginia Tech University Libraries. 2016, Evaluating webpages for research: http://www.lib.vt.edu/instruct/evaluate/ The REVIEW checklist below can also help you evaluate your source:

Relevance

 Is the resource relevant to your topic?

 Does it thoroughly address your topic or only some aspects of it?

Expertise

 Is the author a recognised authority in the field?

 What is their educational background?

 Is the author regularly cited by other authors in the field?

Viewpoint

 Is the author associated with a particular viewpoint or position?

 Are they affiliated with, or sponsored by, an organisation that may bias their research?

 What is the purpose of their publication—to inform, persuade, entertain, advertise?

Intended audience

 Is the resource aimed at a scholarly audience?

 Is it meant for the general public?

Evidence

 Has the author used appropriate evidence to back up their arguments?

 Does the resource include a bibliography or reference list?

When published

 When was the resource published?

 Is the information still relevant or have there been further developments in the field?

24 K.Ooi, University of Sydney Library, 13/09/2016

Further help – librarian’s contact details Feel free to contact me if you need further help with using the library’s resources. My best

wishes to you for your studies .

Kamy Ooi Academic Liaison Librarian (Business) Fisher Library F03 Email: [email protected]

Tel: (02) 9351 4552

__MACOSX/major case/._BUSS5000_Library_SEM2_2016.pdf