Paper Due Sunday

Gamesia Tate

Capella University

Mergers, acquisitions and takeovers have become a norm in the marketplace today since as businesses continue to evolve and grow it is critical that they position themselves favorably in the eyes of all their stakeholders (Manne, 1965). The Regina Poincy Zimmerman (RPZ) Social Media Analytics and the Genaflek merger is an example of the global trend. The result of the merger birthed the RPZ Marketing firm which works hand in hand with its clients in attempt to promote the interests and business of the clients through the leveraging of social media marketing and traditional marketing strategies. The RPZ Marketing firm is focused on the needs of its customers, it helps its clients establish and enhance its brand image while promoting the goals of the company. Each half of the new business has something it has to offer in pursuit of the goals and objectives of the organization. RPZ Social Media Analytics offers its vast expertise in contemporary social media marketing strategies which include search engine optimization while Genaflek Marketing offers its thirty years of experience in the marketing industry. The combined expertise from each half makes it easier for the newly formed company RPZ Marketing to serve diverse media needs by reassuring the existing and new clients of its expertise and dedication in the marketing industry. The merger of the RPZ Marketing firm has seen the two companies undergo numerous changes which are driven towards the accomplishment of the new goals and objectives. These changes are bound to create uncertainty for the employees, investors and customers alike since the new firm needs to figure out where to direct its resources and focus on. The newly merged company is faced with the business challenge on where to direct it focus and resources. The company is faced with a human resource dilemma since it needs to figure out how to incorporate both the traditional employees and the social media employees from both side of the merger. The challenge is how best to pursue the needs of the customers of the firm in attempt to fully satisfy them since the approaches utilized by the two halves of the merger have proven to provide adequate and satisfactory results. The challenge is how well to incorporate both the social media and traditional strategies in order to accommodate the goals and objectives of the new business without losing the knowledge previously acquired.

Effective and efficient marketing strategies are based on how well an organization addresses the needs of its customers, it is imperative that an organization think about how best to satisfy the needs of its clients (Martelo, Barroso, and Cepeda-Carrión, 2013). RPZ Marketing organizational structure is an important corner stone for its success since its entire business process and culture should be well integrated in to its efforts to discover, develop, arouse and ultimately satisfy the needs of its clients. It essential that management of the newly merged company RPZ Marketing figure out a way which helps the company to capitalize on the strengths from both companies. Sociocultural factors play an important role in the determination of the outcomes of a merger thus the management of the organization needs to fully understand and comprehend the sociocultural linkages that exist in the firm. These factors include the flexibility of the company’s human resources and the organizational cultural differences that exist between the two merging companies. The management of the new business needs to understand the skill and motivational levels of the employees in order to effectively come up with strategies that complement the skills, knowledge, abilities, experience, and talents of each employee in attempt to foster a culture that advocates for teamwork. The cultivation of such a business environment is vital since it helps in the development of trust among the employees of the firm thus influencing a high level of knowledge transfer between the employees of the firm.

The new organizational structure adopted by RPZ Marketing should find an effective method which allows each half of the organization to showcase its strengths without overshadowing the other. The adoption of such a strategy guarantees the clients before the merger that they will not lose any continuity in coverage thus maintaining the confidence of the clients. It is imperative that management of the firm maintain continuity for the clients since long term clients get nervous and concerned when mergers are announced. Although long term relationships between the business and clients are important, the business should not lose sight of it goals and objectives by failing to leverage the strengths of each half of the firm. The organization of the new firm should be designed in a way which seeks to take advantage on the strengths of each half by leveraging their areas of expertise in ways that reflect the needs of industry. RPZ Social Media Analytics had huge revenue returns while Genaflek’s revenue was declining although Genaflek had more clients and was more profitable therefore the management or the new firm should ensure that they utilize the strengths of each half to cover for the failures of the other. Geneflek’s thirty year experience in the industry is an essential key to the success of the firm since it helps RPZ Marketing gain market credibility thus helping in the maintenance of client relationships. On the other hand, RPZ Social Media Analytics’ strategies that led to its huge revenue returns help putting the long term clients at ease since it assures them that their business is in safe and capable hands. The management of the firm needs to find a balance between maintaining relationships with long term clients and focusing on the needs of the entire market by defining its competitive advantage over its closest rivals. RPZ Marketing should distinguish itself from its competitors by differentiating it services (Sohi and Malshe, 2016). The management of the firm should ensure that its employees interact with each other thus facilitating the exchange of knowledge on social media and traditional marketing strengths. The use of an integrated marketing approach which offers both traditional and social media marketing will help the firm to differentiate itself from its rivals while positioning the organization firmly in the marketplace. The adoption of such a marketing approach helps in the branding of the firm as a one-stop-shop for all the marketing needs that both existing, new and potential clients may have. The management of the firm therefore needs to consider implementing an extensive training schedule in attempt to help close the gap in the employees skill set. This will also lead to the establishment of good relationships between the employees of the firm thus fostering a good conducive working environment that advocates and encourages teamwork.

The merging of Genaflek Marketing and RPZ Social Media Analytics should be driven by the need to define themselves through the track record set by Genaflek while still allowing the promise shown by RPZ Social Media Analytics to shine. The formulation and execution of an effective and efficient marketing strategy which reassures the existing clients while showing both the new and prospective clients the future of the firm is essential for the success of the firm. The firm should adopt organizational values which define the beliefs and principles of both halves of the organization while still maintaining unity and cohesion as one unit. The marketing industry is characterized by several challenges thus the transformation of any organization lays in capability to adapt and change in an attempt to optimize and leverage the various available strategies thus creating more revenue. RPZ Marketing should engage itself in strategies which are driven by innovation thus leading to the development of new products which are appealing to the clients. The marketing decisions of the organization need to be strategic rather than tactical since strategies seek to inform, enable, and grow the business (Rothaermel, 2015). The adoption of an integrated marketing approach that capitalizes on both the strengths of Genaflek Marketing and RPZ Social Media Analytics will enable RPZ Marketing to cement its place in the market.

The success of the recommended plan highly relies on the cohesion of the employees of the organization. This can be achieved through rigorous and extensive training since it helps the employees of the firm to acquire new tools and concepts which are vital in the day to day operations of the firm. The training also helps the employees achieve their full potential thus improving the effectiveness of the organization since it helps complement the weaknesses and strengths of every employee thus eliminating the waste of resources. It also helps in raising the level of expertise of each individual employee while cultivating a culture of teamwork, competition and commitment. The sourcing of the right candidates to the evaluation of their skills for the desired skillset is an enormous and involving task which can take months or even more therefore the merger of the two firms presents a unique opportunity for such candidates. The merger of the RPZ Social Media Analytics and Genaflek Marketing provides candidates with technical, creative, innovative, and business proficiencies instrumental for the success of the any organization in the marketing industry since both organizations have employees with a diverse skill set. A business built based on capitalizing on the strong elements of each party by merging the attributes which complement each half of the business without alienating either side will lead to success (Fletcher, 2016).

References

Fletcher, F. (2016). Solutions: Business Problem Solving. Routledge.

Manne, H. G. (1965). Mergers and the market for corporate control. The Journal of Political

Economy, 110-120.

Martelo Landroguez, S., Barroso Castro, C., & Cepeda-Carrión, G. (2013). Developing an

integrated vision of customer value. Journal of Services Marketing, 27(3), 234-244.

Rothaermel, F. T. (2015). Strategic management. McGraw-Hill.

Sohi, R. S., & Malshe, A. (2016). Learning to Improve New Product Outcomes. In Marketing

Challenges in a Turbulent Business Environment (pp. 151-151). Springer

International Publishing.