(2) 2 page papers

Nursal Matsu

Milestone One

Com-656 Spread the Word

08/23/2016

Company Background

Rabobank was founded in the 1890s by farmers as a small cooperative of banks serving their rural communities. The cooperative model was designed to provide a fair and reliable source of credit to local customers through a system of shared liabilities, pooled resources, and reservation of profits. Rabobank expanded its business scope and geographic presence throughout the 20th century, adding a broader range of banking and financial services to meet the needs of its customers in the Netherlands and internationally. Even as the bank grew into one of the world's largest financial institutions, the Rabobank Group has remained a cooperative organization — operating on the same principles, and dedicated to serving their customers and communities.

Why I Choose Rabobank?

Rabobank invest in the local communities they serve with direct sponsorships and financial donations to organizations and initiatives that focus on:

· Sustainable agriculture and preservation of resources

· Health and wellness

· Hunger and poverty relief

They also sponsor organizations that support the future success of America's farmers and ranchers — helping ensure that careers in production agriculture continue to be viable and attractive.

Rabobank actively supports their employees' volunteering in a wide range of community, charitable and civic organizations.

Rabobank, N.A. understands how important farming is to the health of rural communities. So, the Bank finances and invests in farms of all sizes, from the smallest family operations to the largest agricultural employers. This includes funding programs that assist new farmers in gaining access to the expertise, technology, capital, and land they need to succeed. Rabobank, N.A. is committed to helping aspiring small farmers fulfill their dreams.

Which Media Tools Describe Rabobank the Best?

Blogs,videos,Facebook, Twitter

What Needs to be Improved in companies marketing strategies?

Rabobank Na doesn’t seem to have a clear digital strategy. They have a Facebook page but it doesn’t fully represent what company does for the community. Many people in California still doesn’t know Rabobank’s origin. The bank needs to invest more in digital marketing in ways that the population in California is more aware of the brand name and what they do for California and the world. A different marketing strategy which introduces the company to younger demographics is a necessity for Rabobank.

What communication style am I going to use?

I would like to raise a general awareness about Rabobank by creating a Blog and reaching out Bloggers. I would share my Blog on Facebook and Twitter. My Blog would have videos,pictures and news about the company. I could reach my target audience by Facebook and Twitter posts. Younger audiences tend to be more involved with Facebook and Twitter. My Blog posts would be shared daily on social media sites. Hopefully, this could help me to build an online community.

Pictures and videos on my Blog will be aimed to create interest in my audience. Benefits of posting pictures and videos on a Blog are people’s tendency to want to be informed with less effort. Since reading company news would require more effort from audience, this method could potentially be challenging. Challenge would be to create content which would not bore the audience and grab their full attention. I would have to share story headlines which would create interest in my online audience.