(2) 2 page papers
overundertaker
milestone3.doc
COM 656: Campaign Outline Guidelines and Rubric
Prompt : For Milestone Three, you will draft your campaign outline with your final selection of the three to five digital tools that will be employed. Compose a digital campaign outline that develops the campaign and the brand imaging strategies:
· Identify current social trends related to the campaign.
· Identify the target audience.
· Identify the three to five digital tools that you recommend for the campaign.
· Describe brand imaging strategies (remember, you want to capture a consistent theme).
· Evaluate and estimate future trends in relation to your campaign based on a demonstrated proficiency in the general language of technology and relevant tools. How can the tools you recommend be employed to capture future trends?
Remember that this is an outline, not a final version of the campaign. However, this should be a solid start to your campaign.
Format: Double-spaced Word document, 12-point Times New Roman font, one-inch margins, APA format, two to three pages in length (not including title page and references).
Instructor feedback: Students can find their feedback in the Grade Center.
Rubric
|
Critical Elements |
Exemplary |
Proficient |
Needs Improvement |
Not Evident |
Value |
|
Social Trends |
Meets “Proficient” criteria and uses clear and relevant examples (14-15) |
Identifies current social trends and describes how the company should be communicating (12-13) |
Does not sufficiently describe current social trends to establish how the company should be communicating (11) |
Does not identify current social trends (0-10) |
15 |
|
Target Audience |
Meets “Proficient” criteria and shows how the digital tools can be used to reach the target audience (14-15) |
Identifies the target audience, using clear and specific examples (12-13) |
Does not sufficiently identify the target audience and/or does not use examples (11) |
Does not identify the target audience (0-10) |
15 |
|
Digital Tools |
Meets “Proficient” criteria, and tools selected are varied and unique (9-10) |
Recommends three to five digital tools for the digital campaign and substantiates recommendations with research (8) |
Recommends three to five digital tools, but recommendations are not substantiated or well suited to the company (7) |
Does not recommend three to five digital tools (0-6) |
10 |
|
Brand Imaging Strategies |
Meets “Proficient” criteria, and brand imaging strategies use an engaging theme (23-25) |
Effectively describes brand imaging strategies that will be employed, using specific and relevant details (20-22) |
Describes brand imaging strategies but does not use details (18-19) |
Does not describe brand imaging strategies (0-17) |
25 |
|
Future Trends |
Meets “Proficient “criteria and uses research to substantiate ideas (23-25) |
Evaluates future trends and recommends how to engage upon these trends (20-22) |
Does not sufficiently evaluate future trends or recommend how to engage upon these trends (18-19) |
Does not evaluate future trends (0-17) |
25 |
Articulation
|
of Response |
Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format (9-10) |
Submission has no major errors related to citations, grammar, spelling, syntax, or organization (8) |
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas (7) |
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas (0-6) |
10 |
|
Earned Total Comments |
100% |
