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Campaign Outline

Name

Institution

Campaign Outline

Introduction

· This segment will give an overview of what to expect in the actual campaign.

Aim

· The Campaign Aims at Increasing the number of Consumers

Current Trends on Consumers’ Side

· Increased use of digital devices

· Increased technical know-how

· More use of online platforms such as online shopping

· Increased cell-phone usage

· Increased use of saving schemes and plans

· Use of systems that offer a variety of services and commodities within a certain field

· Reduced dependence on traditional banking

· Increased preference of personalized or customized commodities.

Current Trends on the side of service Providers

· Increased use of online marketing methods

· Increased use of public relations services

· More researches conducted on consumer trends/ Increased reliance on research data.

· Increased use of market and self-assessment tools such as porter’s five forces

· Increased use of direct consumer-provider contact methods.

· More use of celebrity advertising/ influencer marketing and social media advertising.

· More use of user generated content

Main Digital Tools

· Facebook

· Use of videos

· Sponsoring online projects

· Television and radio advertisements

Identifying Market Targets

This will involve analyzing some factors such as

· The market trends as stated above.

· The nature of the business. Is it designed for a certain age, gender, social class, etc.

· The ease of reaching the target audience.

· The issues the business seeks to solve.

· Strengths of the company:- how it handles a certain group of people (target audience).

· The main needs of the target audience.

Brand Imaging Strategies

· Creating a logo:- One that is striking and consistent.

· Creating familiarity:- ensuring that the business informs its clients well about its ventures. Ensuring frequent sharing of information through platforms such as blogs.

· Use of appropriate media outlets- This will involve first identifying the target audience. Later on, assessing the possible media the target audience is most exposed to. Ensuring there are several options to the same.

· Commending oneself:- Use of enticing language to make a company look attractive, for example in the advertising language, making sure to mention the expertise of employees, or the experience of the company in the chosen field.

· Introducing brand values:- these values should be made clear and emphasized on. They should mirror transparency and prioritize the consumer.

· Stating the benefits:- these should be genuine and consistent. To increase competitivity, they should keep adding with continued use.

· Persistence:- This should encompass the ability of the enterprise to keep its promises. It should also reflect reliability by creating trust between the enterprise and the consumers.

· Keeping in track:- The business should not stray from its initial agenda or goal or promise to consumers. This also means a consistent logo, imagery or line of products.

Scrutiny and Estimation of Future Trends

This section will entail analyzing certain tools in the analysis of future trends. It will also involve making use of social media as a way to analyses future trends.

· Use of social media:- involves analysis of trends as observed from the social platforms.

· Use of the normal market analysis techniques:- these will include the buying patterns, or the demand and supply trend; analysis of what products are being consumed most that could lead to clues on future trends.

· Use of past data:- this will involve analyzing the past trends on marketing.

· Use of market analysis tools:- Such tools are Relative Strength Index (RSI), SWOT analysis, Porter’s Five Forces Analysis, Moving Average Convergence Divergence(MACD) or other technical tools that make use of data.

Conclusion

· This part will entail a re-collection of all the main ideas discussed in the paper.