Business Canvas

Business Model Canvas project

Introduction-

This project starts from the definition of the term “Business Model Canvas”. According to

Alex Osterwalder (2010): “a business model canvas describes the rational of how an

organization creates, delivers, and captures value”. It consists of 9 blocks (elements)

arranged on the canvas. (danfirst.info)

Project-

Approach this from an entrepreneurial perspective where you are starting your own

business. You will choose what type of business to work on based on the following

choices of locally-owned operations:

Landscaping company

Bakery store

Hair salon

Custom Cabinet Manufacturer

Family-owned restaurant

1. First week of the project:

Research and begin writing the first five elements:

1. Key Activities

2. Key Partners

3. Customers (target markets)

4. Key Resources

5. Costs

2. Second week of the project:

Research and complete the balance of the elements:

6. Channels

7. Value Proposition

8. Customer Relationships

9. Revenue

Framework for Presentation-

You will present your canvas in a simulated business setting. E s s ent i ally, yo u

ar e looking for funding for your business model and will deliver a presentation

to a group of (virtual) investors. Your presentation will include a Power Point

and supporting paper. The PPT will be comprised of 14 slides (minimum)

including: first blank (white) slide, introduction slide, one element per slide

(total of 9 slides), summary, references and a final blank (white) slide and a

three-page (plus cover and reference pages) outline of the business model.

The key is for your research to be thorough and thoughtful, and your presentation

should be professional and persuasive. You MUST include speaker notes in your

slides.

Alex Osterwalder, Business Model Canvas

Value

Proposition

Customer

Relationships

Key

drawings by JAM