Strategic Management

STRATEGIC MANAGEMENT CASES

Apple began shipping its Apple rurct'

tn.lfll 2015' iPhone and Mac revenues were $51

and $7 bilrion, respectiveTv"in"t'r'" o'TJ'i::':'':1.:; nt#:i':":?:il: L"I'fi'"t";iJ!I

i:i{,1-*,1";l"t;l[:,:::;i:,:l- *ff:Tlil';';;;'' ^nd also

'|he new iPhono 6+ has

cannihalized iPad salcs'

Dcrclop a '1-ycar strottgic Plan lor tlt.'']I Cook that u'ill cnahtc

Applc tt.r continttc Lo

. " * p.,..*,i n,,, il, ::* Jl;;i tJil:,S *j rlr u, I ; :i :JLi'- "n: :

*il' x;i; site to PrePare matflces

Firtuttt'iall"irnes, cEo C;; ;;t;;business "11L

"? tr-l" v"t" for 2014' In 201 5' at Apple's

shareholder m"",in*, *n"ii#;;; 0.,"r,*""0, ,n. ,r";,*b,n,, ;'ooj*':t^

*"'ronmcntal initia-

tives, Mr, Cook respond;, :*;;figs for other reasons than a proht motive' we

do things be-

cause rhey arc righr uralor,. If that,s a hard line ;;;;'..:;il yoo sttouta

get out ol the stock'"

Strategic Management A Cam*tilive A^antage App"u,ctl, Coo.,fis and Cases,

Sixteenth Edition, by FtEd R, D^,id *dJ;ffifi #li ffoJ,::*ru:Hr.,-i:l