MKTG 310: Principles of Marketing

Introduction to the World of Marketing

Chapter 3 # 6

1. Identify and describe a company’s stakeholders.

Marketing Environment and Consumer Decision Making

Chapter 6 # 6

2. What is social class? How is it measured? Explain and describe in detail why marketers are interested in social class.

Analyzing Market Opportunities

Chapter 8 # 4

3. There are 4 basic criteria for segmenting markets. Identify and explain each.

Product Decisions

4. CHAPTER 12 #6

Identify and explain the unique aspects of nonprofit organization marketing strategies.

Distribution Decisions

Chapter 13 # 13

5. Identify and explain 3 trends in supply chain management.

Marketing Communication and Promotion

Chapter 17 #11

6. Define public relations. Identify and explain the 6 major public relations tools.

Pricing Decisions

Chapter 21 # 7

7. Identify and explain the 5 different methods of geographic pricing.

Personal Selling and Social Media

Chapter 19 # 7

8. Identify and explain the 7 most effective metrics used to evaluate social media.