MKT500 Week 1 Discussion

Points: 20

Week 1 Discussion: The Death of the 4Ps?

Criteria

No Attempt

0

Below Expectations 1

Below Developing2

Developing 3

Below Exemplary 4

Exemplary 5

Describe a company that you believe represents the 4 Cs well.

Does not describe company.

Merely gives name of company, does not give any background about the 4Cs.

Does not provide analysis and / or interpretation of 4Cs by using a real life example.

Made a general statement about the 4Cs. Total post is too short and not fully developed (below 5 sentences).

Provided 2 examples of why believe they are successful at it but the total post was not developed.

Interpretation of how these examples relate to the 4Cs is needed

Total Post is too short to be fully developed. (below 10 sentences more than 5 sentences)

The post content is fine, but the formatting contains grammar, spelling, or other formatting mistakes.

The discussion points were identified and described with high accuracy, and all appropriate information was identified and discussed clearly.

All of the other guidelines are followed.

Describe a company that you believe does not do well putting the 4Cs into practice.

Does not describe company.

Merely gives name of company, does not give any background about the 4Cs.

Does not provide analysis and/or interpretation of 4Cs by using a real life example.

Made a general statement about the 4Cs.

Total post is too short and not fully developed (below 5 sentences).

Provided 2 examples of why you believe they struggle at it but the total post was not developed.

Interpretation of how these examples relate to the 4Cs is needed.

Total Post is too short to be fully developed. (below 10 sentences more than 5 sentences).

The post content is fine, but the formatting contains grammar, spelling, or other formatting mistakes.

The discussion points were identified and described with high accuracy, and all appropriate information was identified and discussed clearly.

All of the other guidelines are followed.

What recommendations would you give the company who needs to update its approach?

Does not provide a personal opinion about how the company can update its approach.

The recommendation is not tied to the 4Cs.

The recommendation is tied to the 4Cs, but does not represent a change in what the company is currently doing.

Total post is too short and not fully developed (below 5 sentences).

The recommendation, while present, is not fully explained as to why it would work.

Total Post is too short to be fully developed. (below 10 sentences more than 5 sentences).

The post content is fine, but the formatting contains grammar, spelling, or other formatting mistakes.

The discussion points were identified and described with high accuracy, and all appropriate information was identified and discussed clearly.

All of the other guidelines are followed.

Response to Peer

Does not respond to peer.

The student merely restates/summarizes another student’s response.

The student merely states an opinion or offers a superficial reaction.

The answer is too short and not fully developed (below 5 sentences).

Responded to at least one other student, but response was not substantive. Follow-up question might or might not be included

To improve the student could provide a description of issue and how these facts are related to the discussion thread topic, or provide a different point of view.

The answer is too short and not fully developed (below 10 sentences more than 5 sentences)

The response does not demonstrate an understanding of important concepts by furthering the discussion conversation using at least 1 topic mentioned by peer.

The post could have been better by furthering the discussion by introducing a new point of view. Or a real life example could be used to illustrate a new point of view.

One follow-up question was not included. Or the post was not labeled with the peer’s name.

Responded to at least one other student; response was substantive and all of the other guidelines are followed.

Post is labeled with peer’s name