Part 4: Communicating the Change

Peer Editing Template

Name of the Peer Editor: Lisa L. Campbell

Name of the person who wrote the communication: Carolann Williams

1. Read your peer’s sample communication.

2. First, state what “type” of communication it is (circle or put an XX in front of the correct one or fill in the “other” blank:

· XX Internal memorandums

· Conference calls

· Live Meetings

· Emails

· Letters

· Website updates

· News Releases to media outlets

· SEC reports

· WARN act documentation

· Television ads

· Radio ads

· Conversations between employees

· Posters

· Notices to customers in their billing envelopes

· Recalls

· Focus groups

· Other:

3. What audience does it appear to be addressing: (circle or put an XX in front of the correct one(s) or fill in the other blank:

· XX All employees

· Customers

· Shareholders

· Independent contractors

· Consultants

· Members of the corporate community impacted by the change

· Other businesses, vendors and suppliers impacted

· Regulatory bodies with rights to notice (i.e. DOL, SEC, IRS, etc.)

· Partner organizations, potential acquisitions, etc.

· Other:

4. Who is the communicator of this message? HR Manager

5. What stage of the change plan does it appear to you, the reader of the document (or listener if it is meant to be heard) that this change plan is in? The onset of the change, new uniforms.

6. Gauge your initial reaction to this message, pretending that you are the intended audience of the change plan. Are you frightened, relieved, tentatively optimistic, ready to update your resume, or other? Briefly tell your colleague your initial gut reaction as a listener/reader of this document: No need to be afraid, we are getting new safety all employees need to feel safe and equipment is very important

7. Do you think that was the intended reaction of the writer? Yes or no? If no, what do you think was the intended reaction? Yes, straight and to the point

8. If no, what could the writer change to help get the reader to that reaction?

9. State one positive thing you really liked about this communication piece: Left no room for mixed messages

10. What other suggestions can you give? Looks all good to me!