Peer Critique for each Group Member- Growing and Sustaining Brand Equity-

MKT 665 Grading Rubric

Point Structure How to Earn Points

91-100% CONTENT:

 Fully Addresses Each Component of the Section

 Content Shows High Level Mastery of Concepts vs. Repeating, Editing or Rewording Research

APPLICATION:

 Real World Applications Used Consistently

 Solid Back-up is used to Support each Point

RESEARCH:

 Graduate Level Research Sources Used Consistently

 Solid Connection Between Resources and Content

MECHANICS:

 Proper Use of APA Format

 No Spelling Errors

 No Grammar Errors STYLE:

 Excellent Flow & Readability of Writing

 Using Own Words

 Quotes are used Sparingly and Appropriately

80-89% CONTENT:

 Addresses Most Component of the Section

 Content Shows Basic Mastery of Concepts vs. Repeating, Editing or Rewording Research

APPLICATION:

 Real World Applications Used in Most Cases

 Solid Back-up is used to Support Most Points

RESEARCH:

 Graduate Level Research Sources Used Inconsistently

 Connection Between Resources and Content

MECHANICS:

 Improper Use of APA Format (some errors)

 Spelling Errors (some errors)

 Grammar Errors (some errors) STYLE:

 Good Flow & Readability of Writing

 Using Own Words

 Some Inappropriate Quotes

70-79% CONTENT:

 Addresses Some Components of the Section or some missing sections

 Content Shows Minimal Mastery of Concepts (Too much Repeating, Editing or Rewording Research)

APPLICATION:

 Real World Applications Used in Some Cases

 Solid Back-up is used to Support

MECHANICS:

 Improper Use of APA Format (many errors)

 Spelling Errors (numerous errors)

 Grammar Errors (numerous errors) STYLE:

 Fair Flow & Readability of Writing

 Too much editing and rewording vs. use of own words

 Many Inappropriate Quotes

Some Points RESEARCH:

 Graduate Level Research Sources Not Used or Used Minimally

 Weak Connection Between Resources and Content

60-69% CONTENT:

 Addresses Few Components of the Section or some missing sections

 Does not Show Mastery of Concepts (Too much Repeating, Editing or Rewording Research)

APPLICATION:

 Real World Applications Used in Few Cases

 Solid Back-up is used to Support Few Points

RESEARCH:

 Graduate-Level Research Sources Not Used or Used Sparingly

 Almost No Connection Between Resources and Content

MECHANICS:

 Did not use APA Format

 Spelling Errors (numerous errors)

 Grammar Errors (numerous errors) STYLE:

 Lacking Flow & Readability of Writing

 Too much editing and rewording vs. use of own words

 Too Many Quotes

0-59% CONTENT:

 Missing Components in the Section or missing sections

 No Mastery of Concepts APPLICATION:

 Real World Applications Not Used

 Solid Back-up is Not Used RESEARCH:

 Research Sources Not Used or used minimally

 No Connection Between Resources and Content

MECHANICS:

 Did not use APA Format

 Spelling Errors (numerous errors)

 Grammar Errors (numerous errors) STYLE:

 Lacking Flow & Readability of Writing

 Too much editing and rewording vs. use of own words

 Too Many Quotes