rewrite

1. Unilever being one of the multinationals that is vibrant across the globe entered the Russian market in 1991. The acquisition of Inmarko was established in 2008 where the company became 100% shareholder of the subsidiary. Unilever deals in four product segments namely, personal care products, refreshments, household maintenance products and oral care products. Citing the acquisition of Inmarko by Unilever, the multinational found a leeway to making amends for market share in the region. The Russian market is composed of three vital markets comprising of Belarus, Russia, and Ukraine. Apparently, Unilever was not part of the production of ice cream therefore the acquisition came as an added advantage to the company. Moreover, the company was focused on increasing market share and the distribution of the products it produces using the share market of the subsidiary. Furthermore, the company wanted to diversify its products and services complementing the products the company offered initially. Another reason for the merge was the fact that Inmarko produced some products that the company offered. In this case, the company was eyeing the reduction of costs from the acquisition. Contrasting to other modes of growth, Unilever faces a setback in merging two divergent cultures and services standards. Transitioning the company to the Unilever matrix organisation is also an issue since the company has to make sure the subsidiary has harmonised its organisational system. It is acceptable to assert that there is resistance to change in any institution therefore the company faced some resistance to change.

2. The company’s financial position of the company is credible owing to the long existence of the company in the market. The acquisition of Inmarko is a strengthening package to the company’s financial packet. The company is focused on making sustainable growth in its businesses citing the financial form of the company. The company has an aim in capital maximization of shareholder since the dividend policy of the company is unique. The cash position of the company needs some managerial attention in relation to the acquisition. The cultural strategy of the company towards the acquisition of Inmarko was based on harmonisation of the two dissimilar cultures. The company sort to make the subsidiary’s culture of openness, individuality, and drive part of Unilever’s initiative towards good synergy of the new company. Some similar cultures are identical in the acquisition thus the merge was plausible.

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I think Hershey is a good strategic alliance partner that Unilever might use to strengthen its icecrem business in Russia. Hershey is a 113 years old American chocolate company, it is the largest chocolate candy and chocolate manufacture in North America, so we can find that Hershey is a very success company, Unilever might need it, chocolate is a good companion with icecream, two large company could cooperate well when they make a nice strategy.

http://money.cnn.com/2016/08/29/investing/hershey-stock-crashes-mondelez/index.html