Measurement Scales Paper- POWER POINT!
brendon.r.lec9118
slibeswk4.pptxMeasurement scales
Brandon Lee
Julia Gutierrez
Shaun Campbell
Mkt 441
Eric godat
Nominal
Objects are either identical or different.
Classification application.
Used in statistics as percentages, mode/chi-square.
Can be used as counting of each category such as sex and geographic location.
ordinal
Objects are greater or smaller.
Rankings application.
Used in statistics as median, rank-order, correlation.
Can be obtained by ranking objects or arranging them in order with regard to some common variable.
Starbucks can use the nominal measurement scale to classify age groups of people who are interested in the Pokémon Go products in the store.
Starbucks can use the ordinal measurement scale to rank what products or what Pokémon people are interested in from highest to lowest.
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