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CLC: Phase 2-Developing the Implementation Plan

Brigitte Bautista, Ivy Bucsa, LaWana Hunter, Melody Thomas, William Ross

Grand Canyon: ENT-435

August 6, 2016

Sustainable Energy Advocate (S.E.A.)

As the old saying goes, “There is nothing new under the sun”, (Ecclesiastes 1:4-11).

With this being a fact, Sustainable Energy Advocate (S.E.A), is no exception to the rule, but in fact, it is the epitome of the rule. In the world today, sadly waste and pollution has become the norm. Whether it is the landfills in America steadily on the up rise or the pollution in the atmosphere destroying the ozone layer of protection, waste and pollution has and will remain to be that proverbial thorn in the side, that if not taken care of, may lead to earth’s death. “It has been proven that our infrastructure consists heavily of materials associated in constructing of buildings, generates significant quantities of waste, which end up in landfills across the country”, according to (Aye, Ngo, Crawford, Gammampila, & Mendis, 2012). For some, all that needs to be done is look out the window mid-day and witness the poor visibility, due to the smog that is in the air. A case study was performed some years ago by Mukhopadhyay & Forssell, 2005, it revealed that, “The combustion of these three fossil fuels, coal, crude oil and natural gas, have been a major source of pollution posing health hazards”. But waste and pollution alone are not the culprits here, the people themselves are the one’s responsible for these travesties. It is because of the lust of money and unwillingness to concentrate on creating a system that would bring about freedom from the dependency of fossil fuels, which is the leading cause of pollution in the world today. In an article, “Impacts of Air Pollution and Climate Change”, states “Data has shown that by sharply eliminating our use of fossil fuels, will result in a significantly better quality of life and health for our children’s future immediately” (Perera, 2016).

S.E.A. is a revolutionary system that takes everyday waste and transforms it into biofuel that replaces the fossil fuel dependency. S.E. A. deals with the very real issues surrounding recycling, recovery of resources, and pollution, which can result in producing a zero waste environment (Kannengiesser, Sakaguchi, Mrukwia, Jager, & Schebek, 2016). S.E.A. accomplishes this task by utilizing the latest technology in the development of sustainable biofuel with the extraction of fatty acids from solid organic waste by a percolation process, on a cellular level (Kannengiesser, et al, 2016). S.E. A’s unique use of Incremental innovation and Service innovation has allowed for S.E.A. to implement a series of small improvements and upgrades to an existing product, services, processes and methods. This has given S.E.A. the fortune to mass produce a system that will eliminate the use of fossil fuel, landfills created by everyday waste, and the depletion of the ozone layer, due to pollution. With the mystery of reusable energy unlocked, S.E.A is now able to supply the world with a stable, sustainable liquid fuel, from waste, that burns longer, omits no pollution to the atmosphere, and provides heat and electricity at a fraction of the cost of fossil fuel. In this time when many people are wandering if food can be purchases for the family or afford fuel to get to and from work, S.E.A. may be an answer to prayers.

Resources

If this project succeeds, then there will be many benefits to customers which include:

· Customers will have an inexpensive and renewable source of energy which is affordable and at their disposal.

· The company will be giving energy without polluting the environment and thus it preserves the healthy and desirable environment at the same time.

· The project will get rid of trash across the world and therefore leads to clean environment that is free from wastes. Even the water bodies will be clean and create reduction of diseases and other effects.

· The project also will eliminate the use of fossil fuels that affects the ozone layer and in turn causes global warming.

· The company will meet the needs of customers who want energy at a lower cost and in turn will improve the productivity of the people’s lives all over the globe.

Implementation plan

The implementation phase is the action part of the whole project, four paramount components need to be taken into consideration for a successful implementation (Davenport, 2013). This includes:

1. Obtaining resources: for the project to succeed, finances play a critical role and thus a need to make sure that finances are available for both development and marketing of the prototype after completion.

2. Designing marketing organization: marketing hierarchy should be well established to set the plans and goals of the project clearly and helps in identifying every step in the development phase.

3. Planning schedule: timeframe needs to be stated for every task, to ensure that little confusion arises in the whole process.

4. Executing the marketing plan: this is the final phase and it ensures the strategic and tactics that were defined in the marketing plan are achieved.

Issues in implementation phase

· Organizational issues like poor assumptions, i.e. assuming customers’ needs without validation. Also, if there are changing demographic of customers.

· Lack of qualified workforce to implement the plans once everything is established.

· Issues in the marketing department, such as performance assessment issues, coordination problems, human relationship problems and even inflexibility in the department.

· The problem when obtaining feedback from the market and issues while trying to analysis and integrate collected information into final plans (Need, 2006).

For the successful implementation of the plan, the following steps need to be taken into consideration. S.E.A must identify the goals, objectives, vision and use all this to determine the mission of the project. The company will analysis and make sure that the environments dealing with are handled with the same approach. All the information concerning the trends and if ever there is competition in the market, it would need to be taken into consideration. It is important to develop a new and unique strategy that will include SWOT, budget marketing and even distribution of the certain product or service. This step is paramount as the business tries to bring new ideas into the market and it ensures that the company competes favorably. By putting all the plans into action with the strategic development the implementation will be successful. On the timeline schedule as developed in the goals, the company will evaluate and change any plans that are not leading to the desired goals and objectives of the company (Hamel, 2006). By modifying all the plans that deviate from the ideas and come up with a new method to lead to the desired goal of the company.

GANTT CHAT

Goal

The company’s goals have to be met in order to move through the process. Creating realistic goals is the key to a successful business and S.E.A. is following the objectives set by management. Staying focused and preventing any missing important steps to make this company the number one filtration company of its time. The strategic plan has been supported by these steps, keeping the specific direction the company is planning on heading. The first goal was to develop the process to change waste into energy. The process has been developed and implemented to transform creating the byproduct from waste. The second goal was to join alliances with Waste Management (WM) companies across the country to support the idea. There is a working processing plan to present to the company which will explain the benefits of transferring waste into energy and the cost (Hamel, 2006). The waste management companies will handle the collecting and S.E.A. will handle the conversion. S.E.A will have its own plant so, the next step is to locate a facility and purchase equipment to process the waste into the energy. There will be thirty five employees to operate the equipment. Once the first phase of the goal has be achieved, then the company can move on to phase two of the goal plan (Hamel, 2006). Within the second part of S.E.A.’s goal would be to stay within the budget plan, while developing the needed amount of material for the percolation to move through the process. S.E.A. has to break down everything in the third cycle to stay within budget, this is an expensive process. The liquid will be thick and prove to be a better quality. The next part would be marketing to promote the process. Having a clear plan to follow will ensure the company stays on track to produce a quality filtration product and keep the timeline (Lotich, 2016). The chemicals will need to be purchased through an alliance to keep the price low. Working with different companies can keep the price down, while developing the steps of filtration (Lotich, 2016). The goal for a specific budget will keep the company on track to make a profit and increasing the percentage for RIO can prove to be profitable. The third phase for the company is to look at the future in five year increments, this will give the S.E.A. a real time evaluation of what is working or not (Lotich, 2016). The goal is to make several evaluations to qualify a profit and if the alliances’ are working as planned. The evaluation can reduce cost by using natural compounds to break down the trash (in testing phase). An audit will need to be conducted to validate the WM alliance and continue to do business or start the process with S.E.A. to work alone (Lotich, 2016). By 2021, the company has its own transportation and processing plants, so if WM is not working well, then they can be removed from the work flow. Waste management companies may become obsolete with the process of S.E.A which will increase revenue. By this timeline the customers will have noticed less trash in the street and if WM has been eliminated, the cost to do business will be lower (Lotich, 2016). Customers’ satisfaction is expected to increase, due to lower cost of energy. In 2021 both processes should cost less and function better. The company will stay within the budget with the changes.

The Goal Chart

Phase 1:

Phase 2:

Phase 3: Five year plan

Budgeting

The budgeting and evaluation of the management process of S.E.A. on converting waste into energy has been based on several assumptions. Management has based the cost of starting the plan as well as the operational cost on the United States subsidiary expense. The Waste Management companies have approximate costs on the delivery of the waste and operating the plants. The initial purchase of garbage trucks has been based on 20 trucks with each costing $100, 000. The assumption at this point is that the S.E.A. will charge the WM $30 per ton to haul waste to the plant. The management plans to increase this cost to three percent every year in real terms (Tilman, 2006). The intention is to produce 0.5% on the required energy with approximately 100 megawatts in the local market and increase the production by three percent rate annually. A sanitary disposal operation will cost about $25/ton, with a three percent increase annually and the costs related to transportation have been approximated to be $ 18/ton with a three percent annual increase and this in the bulk of the expected expenses. The operating costs of the plant will grow by about 4.33% per year, and this represents more power generation from waste needed to produce electricity (O’Connell, 2003). Electricity will be sold at the current market rate and a possible increase in the inflation rate each year. Given the revenues and costs approximately using the current budget estimates the current budget proportions spent for each section of the waste management process will be kept at a minimal. The positive net current value of $ 3, 646, 893.33 is based at a 17.77% discount rate, the approximate equity cost, over the twelve-year projected life of the investment, taking an inflation rate of 4.3% into account, increasing all expenses and revenues by the least of the net value. A thirty percent subsidy has also been included by the nation government for the initial costs of construction of the plant that is being offered to companies that take part in renewable energy projects.

If successful, S.E.A. could be implemented in all cities across the nation as well as other markets that are still developing, and this is likely to lead to profitable ventures. A realistic option to expand the project, if it is favored would dramatically increase the current net value (O’Connell, 2003). Also, the social benefits related to responsibly managing waste will make the value-added nature of the project a venture that is worthwhile for the national and local governments to support. S.E.A. believes that a strong probability the valuation of the idea is an accurate reflection of the plan’s worth. Costs that are foreseen like strikes, litigation, regulatory environment changes, challenges in collecting funds due for collection services or clean up environmental catastrophe are likely to hamper severely the management process model selected.

Other possible valuation risks could include;

i. High initial capital costs

ii. Financial issues associated with lack of investors’ confidence in this risky ventures

iii. Most of the developed technologies are likely not to be suitable for the nature of the city’s waste

iv. Limited financial resources at the state as well as local government levels

v. Limited long-term strategy as well as concrete local policies on waste management

vi. Limited environmental issues awareness in the residence culture.

vii. The management assumes that the plant is the sole controller of the solid waste in the municipal, and it will process a hundred percent of the waste.

Marketing

Implementing the four P’s in marketing can help the organization understand the value of the product and service it is trying to provide. The Four P’s stand for Product which S.E.A. has, it defines the price, creating a process to reach the customer’s place, evolving and implementing a promotional strategy (Gilstein, 2013). Having a better understanding of S.E.A.’s service to change pollution issues amongst society and the earth’s ecosystems can benefit society in general overall and in the long run.

Product: What makes S.E.A. different than other recycling businesses? S.E.A. provides recycling services with care. With the understanding of the importance of the future, S.E.A. wants the society to evolve with the knowledge that poor management of waste is not doing to help the earth, the environment or the people but hinder it all. Managing waste better can make a difference in the future and pause the damage with the atmosphere, air quality, water quality, and animal endangerment, all of course are assets to sustain life.

Price: Like most recycling organizations the pricing comes with a purpose. S.E.A. must take into consideration what the cost of transforming waste into energy without losing business. Pricing must be at a decent range without being too expensive so customers can afford it, but also cannot be to cheap where profit is lost (Gould, 2015). Due to the economy today, society is not to stable for customers to be fully loyal to a business, cost will make a difference. Price effects how a product is positioned in the market. It should take into consideration fixed and variable costs, competition, organization objectives, proposed positioning strategies, target groups and their willingness to pay the price (Gould, 2015). The price is what will drive people to consider S.E.A. a business, but the right price will increase profit for S.E.A.

Place: In the age of technology finding a venue to reach customers is not really a barrier for marketing S.E.A. Taking advantage of social media, television programs, radio shows and even billboards can help reach customers everywhere. Being visual enough S.E.A. can touch many customers with promotions. The place to attract the customers is in their comfortable habitat. This can influence their decision to buy into recycling. There are so many places to reach customers physically for example: malls, movies, restaurants and schools are the best. Another way of reaching customers is in partnering with businesses who support the concept of S.E.A.

Promotion: Sustainable Energy Advocate promotion would have to consider the data that comes with the environment. If the customers can realize how much damage has been done within the past with poor waste management, this will help promote S.E.A.’s vision of evolving the earth to becoming healthier. As for health problems, a lot of the society does not understand that pollution causes a lot of illnesses. By stressing what lies ahead, continuing with poor waste management could also lead to more illnesses and damage to the environment. Educating the customers can be the best promotional tool that S.E.A. can provide to help influence a better earth for the future. Society values its health and the health of their children, by using these values to not only promote S.E.A. but promoting a revolutionary change in the way pollution is being managed and being part of this change can really create values not only for today but for tomorrow.

References

Almeida, P. P. (2003). Innovation and Knowledge Management: Scanning, Sourcing, and Integration. Handbook of Organizational Learning and Knowledge Management. Retrieved from https://scholar.google.com/citations?user=JwRPYXIAAAAJ&hl=en

Aye, L., Ngo, T., Crawford, R., Gammampila, R., & Mendis, P. (2012). Life Cycle Greenhouse

Gas Emissions and Energy Analysis of Prefabricated Reusable Building Modules. Energy & Buildings, 47159-168. doi:10.1016/j.enbuild.2011.11.049