LASA 1 The Buying Process
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auo_b6026_m3_a2_g1_5w.docx
LASA 1—The Buying Process
|
Assignment Component |
Unsatisfactory |
Emerging |
Proficient |
Exemplary |
Score |
|
Content Knowledge: Understanding Communicates an understanding of how to identify the problem and describe differences between current and ideal state, what drives it, and how it can benefit the buyer. |
Response does not incorporate analysis or synthesis of central concepts of the assigned topic. Response reflects lack of understanding of the specific topic within the discipline. Response provides inaccurate supporting details and irrelevant examples. |
Response incorporates minimal analysis and synthesis of central concepts of the assigned topic. Response reflects a superficial understanding of the specific topic within the discipline. Response provides few details and examples. |
Response incorporates analysis and synthesis of central concepts of the assigned topic. Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times. Response provides necessary details and specific examples. |
Response incorporates in- depth analysis and synthesis of central concepts of the assigned topic leading to new conclusions and recommendations. Response reflects a thorough understanding of the nature of the specific topic within the discipline and its applications in contemporary times. Response provides a variety of insightful details and specific examples that consider numerous perspectives. |
/ 40 |
|
Content Knowledge: Understanding Communicates an understanding of how to describe the product and explain the internal and external sources. |
Response does not incorporate analysis or synthesis of central concepts of the assigned topic. Response reflects lack of understanding of the specific topic within the discipline. Response provides |
Response incorporates minimal analysis and synthesis of central concepts of the assigned topic. Response reflects a superficial understanding of the specific topic within |
Response incorporates analysis and synthesis of central concepts of the assigned topic. Response reflects understanding of the nature of the specific topic within the discipline |
Response incorporates in- depth analysis and synthesis of central concepts of the assigned topic leading to new conclusions and recommendations. Response reflects a thorough understanding of the nature of the specific topic |
/ 40 |
Page 1 of 4 Marketing Planning and Strategy
©2012 Argosy University
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inaccurate supporting details and irrelevant examples. |
the discipline. Response provides few details and examples. |
and its applications in contemporary times. Response provides necessary details and specific examples. |
within the discipline and its applications in contemporary times. Response provides a variety of insightful details and specific examples that consider numerous perspectives. |
|
|
Content Knowledge: Understanding Communicates an understanding of how to evaluate the alternatives, defined in terms of consumer needs, product benefits, and/or attributes. Identifies selection criteria. |
Response does not incorporate analysis or synthesis of central concepts of the assigned topic. Response reflects lack of understanding of the specific topic within the discipline. Response provides inaccurate supporting details and irrelevant examples. |
Response incorporates minimal analysis and synthesis of central concepts of the assigned topic. Response reflects a superficial understanding of the specific topic within the discipline. Response provides few details and examples. |
Response incorporates analysis and synthesis of central concepts of the assigned topic. Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times. Response provides necessary details and specific examples. |
Response incorporates in- depth analysis and synthesis of central concepts of the assigned topic leading to new conclusions and recommendations. Response reflects a thorough understanding of the nature of the specific topic within the discipline and its applications in contemporary times. Response provides a variety of insightful details and specific examples that consider numerous perspectives. |
/ 40 |
|
Content Knowledge: Application Component 1 Communicates the ability to define the purchase decision and identify the high-level factors that interrupt or deter a purchase. |
Response exhibits substantial gaps in knowledge of the disciplinary content knowledge. Response provides a |
Response exhibits some gaps in knowledge of the disciplinary content knowledge. Response |
Response demonstrates a working command of the disciplinary content knowledge. Response |
Response demonstrates an exemplary understanding of the disciplinary content. Response provides an in- depth discussion |
/ 40 |
4
LASA 1—The Buying Process
Page 2 of 4 Marketing Planning and Strategy
©2012 Argosy University
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minimal explanation of the specific issue within the context of the topic area. Response fails to provide supporting details or examples. |
discusses the specific issue superficially within the context of the topic area using a few details. Response relates the specific aspect of the issue to applicable areas within the discipline. Response is supported by current literature but is not consistently done. . |
examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts. Response is adequately supported by current and relevant literature. |
of the specific issue within the context of the topic area using relevant details and numerous examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and provides insightful recommendations related to real- world contexts. Response is supported by current and relevant literature based on sound theories and best practices leading to effective conclusions. |
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|
Content Knowledge: Application Component 2 Communicates the ability to evaluate post-purchase evaluation. |
Response exhibits substantial gaps in knowledge of the disciplinary content knowledge. Response provides a minimal explanation of the specific issue within the context of the topic area. Response fails to provide supporting details or examples. |
Response exhibits some gaps in knowledge of the disciplinary content knowledge. Response discusses the specific issue superficially within the context of the topic area using a few details. Response relates the specific aspect of the issue to applicable areas within the discipline. Response is |
Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their |
Response demonstrates an exemplary understanding of the disciplinary content. Response provides an in- depth discussion of the specific issue within the context of the topic area using relevant details and numerous examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and provides insightful recommendations related to real- |
/ 20 |
Page 3 of 4 Marketing Planning and Strategy
©2012 Argosy University
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supported by current literature but is not consistently done. |
relevance to real-world contexts. Response is adequately supported by current and relevant literature. |
world contexts. Response is supported by current and relevant literature based on sound theories and best practices leading to effective conclusions. |
|
|
Written Communication/Person al Effectiveness Conveys through, written word understanding, and application of academic writing has proper grammar, spelling, and attribution. |
Writing is disorganized and lacks appropriate APA style and format. Writing is unclear and includes major grammatical and usage errors. |
Writing shows some gaps with respect to organization and rhetoric, and it has some errors with respect to APA style and format. Writing is somewhat clear and includes some major grammatical or usage errors. |
Writing is concise and clear in content, language use, grammar, organization, and sentence structure. Writing is free of major grammatical and usage errors. |
Writing is professional and scholarly, reflecting mastery of content, language use, grammar, organization, and sentence structure. Writing is cohesive, convincing, and well composed. |
/ 20 |
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Total: |
/ 200 pts |
Page 4 of 4 Marketing Planning and Strategy
©2012 Argosy University
LASA
1
—
The
Buying
Process
Assignment
Component
Unsatisfactory
Emerging
Proficient
Exemplary
Score
Content
Knowledge:
Understanding
Communicates
an
understanding
of
how
to
identify
the
problem
and
describe
differences
between
current
and
ideal
state,
what
drives
it,
and
how
it
can
benefit
the
buyer.
Response
does
not
incorporate
analysis
or
synthesis
of
central
concepts
of
the
assigned
topic.
Response
reflects
lack
of
understanding
of
the
specific
topic
within
the
discipline.
Response
provides
inaccurate
supporting
details
and
irrelevant
examples.
Response
incorporates
minimal
analysis
and
synthesis
of
central
concepts
of
the
assigned
topic.
Response
reflects
a
superficial
understanding
of
the
specific
topic
within
the
discipline.
Response
provides
few
details
and
examples.
Response
incorporates
analysis
and
synthesis
of
central
concepts
of
the
assigned
topic.
Response
reflects
understanding
of
the
nature
of
the
specific
topic
within
the
discipline
and
its
applications
in
contemporary
times.
Response
provides
necessary
details
and
specific
examples.
Response
incorporates
in
-
depth
analysis
and
synthesis
of
central
concepts
of
the
assigned
topic
leading
to
new
conclusions
and
recommendations.
Response
reflects
a
thorough
understanding
of
the
nature
of
the
specific
topic
within
the
discipline
and
its
applications
in
contemporary
times.
Response
provides
a
variety
of
insightful
details
and
specific
examples
that
consider
numerous
perspectives.
/
40
Content
Knowledge:
Understanding
Communicates
an
understanding
of
how
to
describe
the
product
and
explain
the
internal
and
external
sources.
Response
does
not
incorporate
analysis
or
synthesis
of
central
concepts
of
the
assigned
topic.
Response
reflects
lack
of
understanding
of
the
specific
topic
within
the
discipline.
Response
provides
Response
incorporates
minimal
analysis
and
synthesis
of
central
concepts
of
the
assigned
topic.
Response
reflects
a
superficial
understanding
of
the
specific
topic
within
Response
incorporates
analysis
and
synthesis
of
central
concepts
of
the
assigned
topic.
Response
reflects
understanding
of
the
nature
of
the
specific
topic
within
the
discipline
Response
incorporates
in
-
depth
analysis
and
synthesis
of
central
concepts
of
the
assigned
topic
leading
to
new
conclusions
and
recommendations.
Response
reflects
a
thorough
understanding
of
the
nature
of
the
specific
topic
/
40
Page
1
of 4
Marketing
Planning
and
Strategy
©2012
Argosy
University
LASA 1—The Buying Process
Assignment Component Unsatisfactory Emerging Proficient Exemplary Score
Content Knowledge:
Understanding
Communicates an
understanding of how to
identify the problem and
describe differences
between current and ideal
state, what drives it, and
how it can benefit the
buyer.
Response does
not incorporate
analysis or
synthesis of
central concepts
of the assigned
topic.
Response
reflects lack of
understanding
of the specific
topic within the
discipline.
Response
provides
inaccurate
supporting
details and
irrelevant
examples.
Response
incorporates
minimal
analysis and
synthesis of
central
concepts of
the assigned
topic.
Response
reflects a
superficial
understanding
of the specific
topic within
the discipline.
Response
provides few
details and
examples.
Response
incorporates
analysis and
synthesis of
central
concepts of
the assigned
topic.
Response
reflects
understanding
of the nature
of the specific
topic within
the discipline
and its
applications in
contemporary
times.
Response
provides
necessary
details and
specific
examples.
Response
incorporates in-
depth analysis
and synthesis of
central concepts
of the assigned
topic leading to
new conclusions
and
recommendations.
Response reflects
a thorough
understanding of
the nature of the
specific topic
within the
discipline and its
applications in
contemporary
times.
Response
provides a variety
of insightful details
and specific
examples that
consider
numerous
perspectives.
/ 40
Content Knowledge:
Understanding
Communicates an
understanding of how to
describe the product and
explain the internal and
external sources.
Response does
not incorporate
analysis or
synthesis of
central concepts
of the assigned
topic.
Response
reflects lack of
understanding
of the specific
topic within the
discipline.
Response
provides
Response
incorporates
minimal
analysis and
synthesis of
central
concepts of
the assigned
topic.
Response
reflects a
superficial
understanding
of the specific
topic within
Response
incorporates
analysis and
synthesis of
central
concepts of
the assigned
topic.
Response
reflects
understanding
of the nature
of the specific
topic within
the discipline
Response
incorporates in-
depth analysis
and synthesis of
central concepts
of the assigned
topic leading to
new conclusions
and
recommendations.
Response reflects
a thorough
understanding of
the nature of the
specific topic
/ 40
Page 1 of 4
Marketing Planning and Strategy
©2012 Argosy University
