For Writing King

Table of Contents

Air Products and Chemicals Inc.

Introduction

Air Products and Chemicals Inc. has prided itself over the years as the provider of a variety of products including semiconductor materials, the atmospheric gases, equipment and services, and specialty gases. The company strives to meet its values including an understanding for the customer’s needs, pursuit for integrity, honesty and passion (Air Products and Chemicals, Inc., 2015b). To meet the customer’s needs and the provision of sustainable solutions and offering excellent service to its customers Air Products and Chemicals Inc. needs to take an innovative approach. The company’s sustainability report outlines Air Products and Chemicals Inc. commitment in upholding customer operations in order to grow, conserve and care (Air Products and Chemicals, Inc., 2015a).

Air Products and Chemicals Inc. has been active in the Carbon Capture and Sequestration (CCS) which aims at mitigation of greenhouse gas. However, the company has not taken active role in clean energy production. The capture of CO2 released during combustion of fossil fuel before it reaches the atmosphere is a key process (Air Products and Chemicals, Inc., 2015d). An active participation however would make Air Products and Chemicals Inc. efforts more pronounced. Besides, it’s in adherence to Air Products and Chemicals Inc. goals of safety, the new production would enhance the company’s Corporate Social Responsibility (CSR). The new production division should take on active energy production by producing facilitating technologies in geothermal, wind and solar energy production.

Air Products new division mission statement will be; development of sustainable and cost-effective technology, and offering leadership in the transition towards a global adoption of green energy.

The new business division at Air Products and Chemicals Inc. needs to take the following business model:

The key partners to Air Products and Chemicals Inc. in the renewable energy production industry include governments, private sector investors and environment conscious organization including UNEP which form the bulk of the target customer base. Besides, Air Products and Chemicals Inc. need to develop partnership with other key companies that have been advanced research in different areas of renewable energy. For instance, jet manufacturing companies such as GE, Rolls Royce and Pratt Whitney have immense wealth on air turbine research (Turchi, Ma, & Erbes, 2011). Such partnership may be crucial for the development in wind energy.

The new division’s key activities will include research in the most effective renewable energy production strategies. Besides, the division will partner with clients to meet their specific aspirations in the production of renewable energy.

The values for the new division include safety and integrity in the ethical and sustainable development of innovative renewable energy ideas. In doing so, the division will aim at creating long-term relationships that help to meet the global targets in emissions of carbon dioxide (CO2).

The customer relationship in the new division will guided by one of the firms core values of excellence in service delivery. Besides, the customer relations will strive to attain efficiency both in the services and the products.

The key resources include skilled and experienced manpower, infrastructural investment in plant and machinery and research in the renewable energy sector. The intellectual asset forms the very crucial resource that will ensure competitiveness.

Since most of the energy projects are capital intensive, they will involve a limited number of intermediaries. In most cases, the business will be done directly between the client and the firm. The direct contact will be crucial in understanding the needs of the customers.

Air Products and Chemicals Inc. new division will have two major customer segments: governments and government agencies, and the private sector development partners. The global governments have had particular interest and concern on global warming hence will appreciate efforts to develop renewable energy technology. Private sector stakeholders also seek to benefit from this venture both economically and through a social responsiveness venture.

The most important costs in the new division include the cost of establishing a plant and machinery for the new department, the cost of research in the field and marketing of the product. The establishment of the plant is envisioned to be the most expensive part of the venture. Activities towards researching the feasible renewable energy technologies will also be costly.

How the Division Addresses Customer Needs and Achieves Competitive Advantage

The new division presents a unique opportunity in creating a new niche that addresses the customer needs. Global warming has been an issue of concern in the recent years. Most of the global warming has been attributed to the rise in the emission of greenhouse gases in the recent years (Pehnt, 2006). The alarm on the global warming catastrophe has seen the world community acclaim for better energy provision. In particular, there has been call for the adoption of renewable energy.

Since Air Products has a reputation of offering reliable products in different fields including energy, it would hence be a reliable partner for companies seeking to venture in renewable energy. Besides, its experience in gas for instance gives the company a head-start in geothermal production.

Air Products and Chemicals Inc. renewable energy division envisions becoming a global leader in the production of safe and reliable energy. The division plans to endeavor in robust research to meet the current and future needs of the industry. In particular, the division takes pride in meeting and surpassing the customer’s expectations. This is in line with the ever evolving global needs that ensure competitiveness and sustainability. Air Products and Chemicals Inc. plans to become a reliable partner to enhancement of research and development in renewable energy sector through collaboration with other stakeholders in the sector.

The new division’s values, mission and vision are in alignment with the current values, mission and vision of Air Products and Chemicals Inc. For instance, the division is geared towards the sustainability in the production of the renewable energy. Air Products on the other hand is geared towards growth, conservation and care. The new division hence is in support of these ideals.

Besides, the division believes in partnering with key development partners for the betterment of the technology. Partnerships have been central in Air Products operations. In fact, part Air Products current mission includes the recognition of partners possessing technologies beneficial to Air Products’ business aspect. This also includes partnership through purchase or licensing of Air Products’ intellectual assets.

Being sensitive to the needs of the customer is another goal for the renewable energy division. This includes the understanding of the diversity of their needs and development of ways to meet them. Air Products’ current mission includes development of lasting relationships with the company’s customers and communities.

The renewable energy division will be driven by valuing integrity, safety and sustainability of its products and operations. The values of Air Products currently include understanding the customer needs, doing business with integrity, and passionately exceeding the customer’s expectations (Air Products and Chemicals, Inc., 2015c). These values of understanding, integrity and honesty, and passion blend with the renewable energy division’s aspirations.

Finally, the renewable energy division is in line with company’s goals for developing technologies that are safe and geared towards best performance. Renewable energy is considered a safe energy option. This is in line with other existing goals such as reduction of CO2 emissions in the atmosphere. The division hence is an expansion of the energy industry venture that the company is has already ventured and has high stake.

Safety and reliability in the energy production are some of the key goals of the renewable energy division at Air Products and Chemicals Inc. These guide the company in developing environmental conscious and eco-friendly technologies. Partnership is crucial to attainment of the division’s goals since different stakeholders possess different degrees of expertise. Collaborating with the stakeholders in the renewable energy industry hence will ensure that the firm does benefit maximally from the intellectual assets in the possession of different companies and organizations. Customers are an important asset to any business, their valuation and meeting their needs and expectations is one way of ensuring sustained growth.

The guiding principles and values for the renewable energy division at Air Products envision at creating a culture of social responsibility and responsiveness and ethical dealings in the development of sustainable energy sources. Technologies developed by the division hence strive to be sustainable not only on the economic perspective of the company but more importantly on the longevity of service to the customers. The division envisions using collaboration as an important factor in increasing both the innovation and adoption of the renewable energy.

The renewable energy division is set to be the latest addition in Air Products and Chemicals Inc. range of industries. This division aims at promoting energy efficiency and spearheading development of viable renewable energy projects globally. The division plans be an important stakeholder in the development and implementation of practical solutions that increase the production of renewable energy. This will be attained by venturing into the global renewable energy market. The division recognizes that stakeholders’ unity and support is crucial for the successive adoption and energy efficiency and in particular the adoption of renewable energy.

References