MKTG 571 Paper Needs Done By 8/8 at 5PM
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mkt571r8_discussion_guide_grading_guide_week1.doc|
Qualitative Focus Group Research Discussion Guide Grading Guide MKT/571 Version 8 |
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Individual Assignment:
Purpose of Assignment
The Week 1 assignment gives students practice in formulating a research goal, designing a focus group research effort, and in developing a usable discussion guide that can be used as a template for their own future research. The use of a real world product or service in their own area creates opportunities for the students to interact with and gain interest in their target market.
Grading Guide
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Content
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Met
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Partially Met |
Not Met
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Comments: |
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The assignment includes the identification of a problem or opportunity being faced by the student’s selected product or service.
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The assignment includes the identification of the primary target audience in terms of demographics, needs, preferences, and behaviors as related to the product or service. The target audience is described in detail to aid in recruiting the correct people for the focus group.
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The assignment includes one overarching goal for the research.
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The assignment is in the form of a discussion guide made up of questions and script that are designed to elicit responses and dialogue among a focus group. |
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The paper is 1,400-words in length. |
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Total Available |
Total Earned |
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5 |
#/5 |
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Writing Guidelines
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Met
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Partially Met |
Not Met
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Comments: |
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The paper — including tables and graphs, headings, a title page, and a reference page — is consistent with APA formatting guidelines and meets course-level requirements. |
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The paper includes properly cited intellectual property using APA style in-text citations and a reference page. |
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The paper includes paragraph and sentence transitions that are logical and maintain flow throughout the paper. |
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The paper includes sentences that are complete, clear, and concise. |
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The paper follows proper rules of grammar and usage including spelling and punctuation. |
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Total Available |
Total Earned |
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2 |
#/2 |
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Assignment Total |
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7 |
#/7 |
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Additional comments:
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