MKT 571 Career Connection: Customer Relationships and Satisfaction Due 8/22
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mkt571r8_customer_relationships_grading_guide_week3.doc|
Customer Relationships and Satisfaction Grading Guide MKT/571 Version 8 |
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Individual Assignment: Customer Relationships and Satisfaction
Purpose of Assignment
The Week 3 assignment gives you the opportunity to understand how a market could be segmented, and how to build and maintain customer relationships.
CAREER CONNECTION: This assignment can be related directly to any career in marketing or sales where marketing, building, and retaining customers is of exceptional importance.
Grading Guide
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Content
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Met
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Partially Met |
Not Met
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Comments: |
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The assignment includes an explanation of how each type of business might segment the local market. You should also include support for your explanation through facts and statistics. |
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The assignment includes a strategy you developed based on one of those segments as the target market for first attracting a target audience to that business. Explain your reasoning using marketing principles and sound marketing concepts. |
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The assignment includes a strategy you developed for building long-term relationships and strong customer loyalty between the selected business and the target audience. This should include the use of Customer Relationship Management (CRM) programs, personal communication/direct marketing, social media, etc. |
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The assignment includes an explanation of each strategy and its related goal(s). |
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The assignment includes a discussion of the tactics that could be used to implement the strategy or strategies including reasons for choosing each tactic. |
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The assignment includes a discussion of at least three (3) potential methods of measuring customer satisfaction and loyalty including samples of the types of questions that might be explored. |
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The assignment includes one or more messages for attracting the target audience and then maintaining a strong, mutually-beneficial relationship. |
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The assignment includes at least six (6) scholarly references. |
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The paper is 2,100-words in length. |
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Total Available |
Total Earned |
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7 |
#/7 |
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Writing Guidelines
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Met
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Partially Met |
Not Met
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Comments: |
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The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. |
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Intellectual property is recognized with in-text citations and a reference page. |
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Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. |
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Sentences are complete, clear, and concise. |
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Rules of grammar and usage are followed including spelling and punctuation. |
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Total Available |
Total Earned |
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3 |
#/3 |
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Assignment Total |
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10 |
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Additional comments:
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