Assignment

Media Buying

You have been assigned the task of purchasing media for your client’s advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. Describe the three most important rules of media buying and why they apply to your client. 

The paper

· Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style

· Must include a separate title page with the following:

· Title of paper

· Student’s name

· Course name and number

· Instructor’s name

· Date submitted

· Must use at least two scholarly sources in addition to the course text.

· Must document all sources in APA style Must include a separate references page that is formatted according to APA style Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.